Nukeproof Announces New US Operations & Distribution

Nov 30, 2022 at 8:40
by Nukeproof  

PRESS RELEASE: Nukeproof

Nukeproof mountain bikes, components and accessories will soon be easier to find in the US. Starting today, November 30th, 2022, US-based riders will be able to buy Nukeproof’s award-winning, gravity-oriented mountain bikes and eMTBs, as well as their innovative parts and accessories through a rapidly expanding network of brick-and-mortar bike retailers and at us.nukeproof.com. Nukeproof’s presence in the US is backed by a new distribution center in Salt Lake City, Utah, and supported by a new team of US-based mechanics, Rider Experience Agents and other staff.


bigquotesWe’re super stoked to be able to serve US customers locally. Our presence will be felt through our shops, our athletes, our demo events and our bike-obsessed staff. People will be able to touch and feel the bikes before buying and we’ll be able to react quicker to customer demands. Nukeproof has built a great reputation in Europe and the UK through supporting racers, developing riders and investing in the community — we’re excited to do the same here.Inga Kaufmann, Nukeproof’s Director of Marketing Operations and US Brand Manager

Nukeproof was born in the US during the 90's heyday of American mountain biking and later raised by a team of die-hard shredders in Northern Ireland, where the bikes are still designed today. Its current line of gravity-oriented mountain bike products are steeped in a rich history of race wins and world championship titles, including four Enduro World Series overall championships and several UCI Downhill World Cup wins. The brand leans heavily on the expertise of its roster of top-tier athletes, working with them to develop products that push boundaries and perform exceptionally.


bigquotesI’m really excited to see Nukeproof open up dealers in the USA. Going into my 10th year with Nukeproof, we’ve had some great times. Plus, it’s a good excuse to come over to the States for a few events. Also, I’ve just started training again after my shoulder surgery and the fire is lit to get into the 2023 season; it’s going to be wild!”Sam Hill, Nukeproof-Sram Factory Racing

Initial offerings in the US include the majority of the mountain bike and eMTB line, as well as a limited selection of parts and accessories, many of which are in-stock and ready to ship from our US warehouse right now, with more models being added throughout 2023.

Available models:

Super Enduro:
Giga 297 | 180mm | $4899 - $7899
Comp, Elite, Factory, RS

Giga 290 | 170mm/180mm | $4899 - $7899
Comp, Elite, Factory, RS

Enduro:
Mega 297 | 165mm/170mm | $3799 - $7599
Comp, Pro, Elite, Factory, RS

Mega 290 | 160mm/170mm | $3799 - $7599
Comp, Elite, Factory, RS

E-Bike:
Megawatt 297 | 170mm | $6099 - $9599
Comp, Elite, Factory, RS

Trail:
Reactor 290 | 130mm/150mm | $3699 - $7599
Comp, Pro, Elite, Factory, RS

Gravel: 
Digger | $2299 - $3599
Comp, Factory, RS

Hardtail: 
Scout 290 | 140mm | $1599 - $3799
Race, Comp, Elite, RS 

Youth: 
Cub Scout 24” 26” | $999 - $1399
Sport, Race

Head over to us.nukeproof.com for more info.


78 Comments

  • 78 1
 Can't wait to get a Giga and ride it on some flow trails.
  • 22 0
 You can pair it with some Sam Hill pedals to keep you locked into those green trails.
  • 26 3
 I miss the days when Nukeproof's pricing was a real value - I have two of their bikes. Seems Vitus has taken their spot in the value position. Their builds are a solid $1000-$2000 more expensive than comparable builds from direct-to-consumer brands now (Canyon, YT, Propain, Fezzari, etc.). Probably won't be buying another Nukeproof now that they're more in line with most brick-and-mortar brand pricing.
  • 20 0
 To be fair, the build quality and attention to detail on the newer carbon Nukeproof frames is far better than I've seen from Canyon, YT, and Fezzari (not to mention most other brands). No experience with Propain, though.
  • 13 0
 I mean, they are offered now in US brick and mortar stores. They're not just direct to consumer
  • 2 0
 @DaneL: same with their older frames! It seems like their higher pricing now is for shop margin.
  • 16 1
 Not much wiggle room
  • 24 3
 @DaneL: IMO, YT's quality control is below ground, somewhere in the lower mantle of the Earth's interior. Commencal & Vitus are in the crust, their QC isn't amazing but aluminum and over-engineering absolve them of many sins. Canyon and Fezzari sit on the surface, while Nukeproof and Propain are flying high.

Just my two cents from personal experience over the last few years. Don't buy a YT guys.
  • 2 1
 @DaneL: Yeah, I don't know anyone in the US who has ridden a Propain, but they seem very overlooked in the US. Propain bikes look pretty sick - they're the only brand mentioned here whose bikes seem to offer anything interesting to me or unique in terms of suspension platform.
  • 10 0
 @likeittacky: agreed.....wondering if this will cause a Chain Reaction.
  • 4 0
 Buddy just purchased the new Fezzari Le Sal Peak and it's built nice. I wanted an aluminum bike and went with the Trek Slash due to cost, but the Fezzari was next on my list if I couldn't get my Slash. But it seems their pricing is going up also.
  • 3 0
 @Chippps: I got a Propain Tyee a few months ago and have nothing but good things to say about them. Customer service has been top notch from them (had a new derailleur in the mail in 2 days when the bike showed up with the original damaged in shipping) and the bike is awesome. Just my thoughts on it.
  • 4 0
 @likeittacky: brewwww great pun that oughta create a chain reaction
  • 3 0
 @ryanandrewrogers: I'm glad I ride a 7 year old CF Capra - the thing has been nuke-proof. Maybe the quality dropped off in later years as they scaled the business.
  • 1 0
 @Chippps: I bought a Propain Hyugene when framesets became available in the US. It's been great. Frame quality appear to be very high. Surfaces like the rear brake mount came properly faced, same for the bottom bracket shell. Paint looks very nice and I have higher standards than most for paint, one of my other hobbies is auto detailing. Everything went together easily building it up.
Suspension is nice. Supple off the top but still has good support.


Only potentially bad thing I can say is that the rear shock (fox float x) takes a lot of pressure to get appropriate sag. I'm 170lbs so a little under 180 ready to ride and I've got 230psi in the rear shock to get just under 30% sag. Someone much heavier could bump into the max pressure really easy.

I'm super stoked on it.
  • 4 1
 @DaneL: fezzari makes ass frames
  • 6 0
 @gsp: They did it all for the Nukee
  • 1 2
 I bought a 2019 mega factory 275 with fox 36/shimano xt for $5000 in march ‘19.
Every other bike I looked at with the same set up was over $1k more. Evil, Santa C, Transition, etc.
So I all BS on your comment.
Maybe NP has caught up to the others in popularity with the Giga and have just raised their prices like everyone else.
My ride has been perfect. Maybe hit a crank arm now and then but I ride pretty aggressively even for my age.
  • 2 0
 @notthatbryan: Interesting you say that about the pressure, mine is the same on the Tyee. Higher pressure than I have used in the past for the same travel/shock. No negative impact in that sense since im not a really big guy but was a good 15psi+ higher than 'normal' for me.
  • 3 0
 I agree it's annoying, but brands do this escalating cost & cachet thing, not just Nukeproof. Once you build a brand name, you cash in on the value of the name. For Toyota, first the Camry was the compact budget car. Then the Camry got bigger and more expensive, and the Corolla became the compact budget car. Then the Corolla got bigger and more expensive, and they made the Yaris. The current Camry is 25 feet long and looks like a spaceship.
  • 1 0
 You don't think frame only pricing of 3,400 for a carbon frame that has a 1,000 shock on it is a good deal? I realize that they are no longer one of the cheapest value for money brands out there any longer... but by my estimation, that's about 1,500 less then a comparable frame from say Santacruz and also still under shooting a frame only option from Giant.
  • 1 0
 Dude, I know!! I got my 2020 Mega Factory model for $4600 at Chain Reaction. That bike is now $7000!!! So bummed...
  • 1 0
 @Chippps: I have had a Propain Spindrift for about a year. It replaced my Commencal Clash and couldn't be happier. Super progressive and when you add a coil shock that has some end stroke ramp up like an EXT, there is almost no bottom even when running a lighter spring weight. I first built it up to be more all around and trail until I later built a trail bike back up. Now it's on the way back to proper park/freeride.
  • 14 1
 Nukeproof haha! Suck it Kim Jong-un
  • 14 3
 Nukeproof Mega or Giga > Specialized Enduro.
  • 3 0
 I wanted one but could not get one, so I bought the Enduro. I am in Salt Lake, but love my Enduro so maybe next bike...
  • 10 0
 Nukeproof is missing a marketing opportunity by not licensing CHAD storage from Intense for the Giga.
  • 1 0
 Underrated comment
  • 1 0
 giga chad
  • 7 0
 Very cool! Glad to see such a good brand expanding more into the USA. Love my Mega 275!

(FYI - I think some of the travel numbers in the "Available Models" section may be incorrect)
  • 4 0
 Is it just me or are there some typos in the travel numbers on some of those frame offerings? Looks to me, looking at their website, the Mega is a 170/160 travel bike.
  • 2 0
 It's offered in both a 170/160 and a 170/165 option
  • 1 0
 Was just going to post the same, looks like both Mega's have the wrong travel as does the Giga 297.
  • 8 1
 Yes, travel figures are incorrect- sorry. Crayons confiscated. Head to the new website to check out the real figures!
  • 5 0
 We've got two of the MEGA 297 Alloy Comps in stock at Endeavor Cycles in Virginia! They are crazy nice!
  • 2 0
 I need a dissent 297 frame in an xl. What's up?
  • 1 0
 @Struggleteam: they will not be available in the US until spring
  • 4 1
 Probably the only brand transitioning from direct sales to brick and mortar. Interesting to see how many shops actually want to stock product from wiggle.
  • 3 0
 Interesting too because they're offering both options - direct to consumer and brick and mortar.
  • 1 0
 I wouldn’t call NukeProof direct to consumer. In the US they’ve had a handful of small dealers, or you could order from CRC/Wiggle, but in the UK they have a larger dealer network.
  • 1 0
 @ChiefSilverback: I mean now they're direct. You can order from the site and in the US it ships to your house p much fully assembled
  • 1 0
 I am really digging this but I guess I just need the short answer.

Yes or No: I live in the US - if I browse to us.nukeproof.com and order a bike will I have to pay the international import/duty taxes and all that or not?

Thanks.
  • 3 0
 You will not have to pay any internationally-related import or taxes. You will pay normal local tax like any online purchase though! The bikes ship from the US.
  • 2 0
 @zoomegirl: You rock. Thanks.
  • 1 0
 This is great news.

Nukeproof has always been a brand I've been interested in, but the inability to actually demo one, and worrying about lack of local support if something went wrong, has always ended up with their bikes somewhat lower down my list than other brands.

@Nukeproofinternational

Any idea if the US branch will be doing a traveling demo team, hitting events elsewhere in the US? Or will it mostly just be a Factory experience/demo center sort of deal?
  • 3 0
 they were at Outerbike this year, so I'm guessing they'll be hitting events all over
  • 3 0
 These guys crushed it at Outerbike Moab. Stoked to see them expand their network!
  • 1 0
 They weren't at OB Moab, Bentonville was their first.
  • 4 0
 nothing for canada as per usual....
  • 1 0
 Nukeproof was available for years from Canadacycles.com, which I think is now out of business? I remember something from them saying they were no longer able to provide nukeproof bikes. I think essentially because you could order them from CRC for substantially cheaper.

I googled and whatever Stoked Canada is stocks nukeproof?
  • 4 1
 But when are carbon hub shells returning?
  • 4 0
 @Nukeproofinternational: I built up several hundred of those back in the 90's at a custom wheel shop (pre CRC owning them). From the OG ti ones to the later generation large diameter carbon ones with the stick on logo.
They were either good.....or Crap. Mostly because of the axle collars. They used Shimano cassette bodies at the time, so easy maintenance there. The carbon weave was over an alloy sleeve. All that said, would be cool to see a cleanly executed modern version
  • 1 0
 I've always thought the bikes looked pretty good and had decent specs. My concern is almost every review says they are a bit squishy in the pedaling department. No?
  • 3 0
 I run less sag, max volume spacers, in the rear 2019 mega with rockshox SD, and its better than out of the box.
  • 4 0
 I've ridden/reviewed current and previous gen Mega 290c and found it to be one of my favorite enduro bikes. I didn't find either one a bad pedaling bike. I rarely used the firm lever on either. Pointed down amazing....at least in my experience.
  • 1 0
 I expected to see them based in Texas for taxes. Does Utah offer the same tax benefit only with hills? I will look at them now when I buy my next bike.
  • 1 0
 My 2019 Carbon Mega is awesome. Climbs good on the tech too. Prices seemed to really jump after brexit. Stoked to see them coming to the US.
  • 3 0
 LFG
  • 1 0
 Nukeproof will be sold in Star, a tiny rural town outside Boise at 208 Cycles.
  • 1 0
 Will this be a new bike shop? Google search shows nothing..
  • 2 0
 @deuceringsting: Being built.
  • 2 0
 Any idea when Scout 290 frames will be back in stock?
  • 2 0
 Reach out to them via chat on the website - they'd probably know
  • 1 0
 The Scout 290 is in stock, $100 less and shipping costs half as much if you get it from Wiggle (and sales tax isn't applied). Looks like about a $200 difference overall.
  • 1 0
 Were these previously not available in the US? I didn’t realize that.
  • 2 0
 Only via purchase on Chain Reaction Cycles / Wiggle - for a hefty shipping price since coming from Europe.
  • 2 1
 @zoomegirl: *UK not Europe per Brexiteers
  • 12 1
 We've always been available in the US, couple of great dealers, but mostly online.

We now have an awesome team to focused on building Nukeproof within select US stores. Plus, the warehousing, rider experience and events/ demo team to support riders ownership. Hopefully owning a Nukeproof is now a little easier.
  • 4 0
 @kokofosho: Europe is also correct, the UK is still physically part of Europe, even if it is no longer tied to the European Union. Europe and European Union are not 100% interchangeable.
  • 2 0
 @zoomegirl: my alloy mega was 2400 usd to my door.
Can't beat that.
  • 2 0
 @Nukeproofinternational: Are you guy going to open a online store here too? Asking for a friend name Jenson....
  • 4 0
 @Nukeproofinternational: for the folks asking, I have had 3 different Nukeproof bikes (frames) ordered from CRC/Wiggle. All great service and fast shipping (when CRC). I even cracked my Reactor carbon (totally my fault) and Nukeproof quickly and fairly remedied the situation. Would recommend.
  • 2 0
 There was a small dealer in NC Ride Smooth that was slinging them for 10 years....
  • 1 0
 @bman33: Agreed. Got my Mega from CRC. Arrived early and in great shape to the west coast US!!
  • 1 0
 @ridesmoothbro: bought 3 bikes from them! Great customer service and people! Nukeproof did the small business wrong in my opinion. It is business I guess though. Appreciate all Tim did for 10 years selling their bikes and would go out of his way to help his customers!
  • 1 0
 Disco Superfly FTW





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