PRESS RELEASE: PROJECT 321 Inc.We are excited to announce that Project 321 is under new ownership and moving north to Canada!
Here is what you need to know:• Project 321 Inc., a newly created stand-alone Canadian entity, has acquired the Project 321 brand and its hub related assets;
• Project 321 Inc. has the capacity and ambition to scale into an industry leading cycling component manufacturer that will focus on OEM, aftermarket, and direct sales;
• A Generation 3 (“G3”) Project 321 hub is currently being tested and its official release date will be announced this quarter.
• The Generation 2 (“G2”) hub has been discontinued and is no longer available for sale; and
• Existing warranties will be honoured, and spare parts and service will continue to be available.
G3 hub teaser shots. PROJECT 321 TIMELINE Early DaysProject 321 was founded 17 years ago by Jake Liles in Fresno, California, and initially produced motorcycle gas caps. The foray into bicycle components began in 2005 with the development of Lefty fork adapters. Bicycle hub manufacturing started in 2011, initially utilizing drive rings and pawls sourced from Industry Nine.
Project 321 introduced its magnet-actuated pawl hubs in January of 2017 with the launch of the G2 Hub. The G2 was equipped with a class-leading 216 points of engagement and unique optionality for both quiet and loud driver configuration. Overall, the G2 offered a compelling combination of high-engagement and low-drag, quickly developing a reputation for outstanding performance and reliability. In late 2017, Jake moved shop from Fresno to Bend, Oregon. The move enabled him to increase quality and production capacity by bringing nearly all manufacturing in-house. In the years following, Jake and his partner Sam grew Project 321 into an internationally recognized brand with a dedicated following.
G3 Hub and Stan'sWith over five years of experience manufacturing and refining the G2 hub design, Jake was confident that any issue observed in the field with early versions had been addressed with running design changes; the G2 was now tested and proven. True to his nature, Jake got restless and started thinking of a new and improved G3. Around the same time, Stan’s No Tubes approached Project 321 for help developing a rear hub, and Jake went to work on a new design.
Ownership Transition and Moving NorthWith the launch of the Stan’s MPluse hub (which includes several G3 components manufactured by Project 321), the global increase demand for cycling components, and the commitments of a growing family, Jake and Sam started to feel that it might be time to start to look to transition Project 321. Around this time, Jake was introduced to Bryden Richardson, the CEO of a precision manufacturing company that was exploring the idea of designing and manufacturing bicycle hubs.
It’s funny how the world can work, as they both had exactly what the other was looking for. Jake had a strong brand and a product known for quality and reliability. Bryden and his team had experience scaling businesses in precision manufacturing (North Arc Precision) and sporting goods components (TriggerTech). TriggerTech was founded in 2013 and has grown to become an industry leading supplier of trigger components to OEMs, aftermarket, and consumers in the firearms and crossbow space. To meet the growing needs of TriggerTech, North Arc Precision was created to act as a stand-alone precision manufacturing business with specific expertise in Wire EDM fabrication, CNC machining and complex assembly processes. North Arc Precision has the capacity and expertise to meet Project 321’s growing manufacturing needs on day one.
Research quickly turned to negotiations and after a few months Project 321 Inc. was formed as a stand-alone entity to acquire the brand and hub-related assets from Jake and Sam’s holding company, JLSO Inc.
Gearing up for Canadian Production.What is Next?Project 321 is moving all operations to a 42,000 square foot manufacturing facility in Mississauga, Ontario. From Canada, Project 321 will have the capacity and ambition to scale into an industry leading cycling component manufacturer that will supply OEMs, wholesalers, wheel builders, retail shops, and consumers directly.
A brand-new G3 hub is currently in is in the final stages of testing and its official release date will be announced this quarter.
G2 hub production has been discontinued, but service and spare parts will continue to be available. All existing warranties will be honored from the new Canadian headquarters.
| We are excited to bring hub manufacturing to Canada and invite you to sign up to follow our story. To follow our progress and sign-up for Project 321 updates, click here. We look forward to working with you!—The Project 321 Team |
A NOTE FROM JAKE AND SAM | To Our Dear Customers, Friends and Family,
How do you begin to say goodbye to something that has been a part of your daily life for nearly seventeen years? For us it starts with THANK YOU.
Thank you to our customers. Who helped us to grow an unknown brand of quality American-made products from an idea in a garage to an international brand. Your trust and support means everything to us. Thank you to our employees, past and present. We never could have made it this far without a team of people who believed in our vision. Thank you to all of the friends we have made along the way. We could not have imagined some of the deep and lasting connections that have come from starting and running this company. Thank you to our families, especially our parents. Without you we could not have survived our children's early years! And thank you to the new owners of PROJECT321. Who have given us the opportunity to transition into a new phase of our lives and to watch the brand we started so many years ago develop in big and exciting ways.
This has been an amazing and unique journey and we are beyond grateful to everyone who has been part of it.
With Much Love and Gratitude,—Jake and Sam |
Too often we tear down those who succeed in business, and call Entrepreneurs ‘Sell Outs’ for realizing the dream.
one of those systems has brought the world from 90% living in poverty to 10% in 125 years, the other has directly killed 100,000,000 people.
ourworldindata.org/grapher/world-population-in-extreme-poverty-absolute exists, you want to actually debate this? lol
show me the evidence, just one success story, of socialism working....go ahead.
FWIW, "the burden of proof is on you" is exactly what I would say to you, since you are defending socialism....
you should get out from under Castro's illicit love child's skirt, and go have an honest look at what socialism does to people. Go talk to people that have escaped it's grasp....Cambodia, Venezuala, Cuba, China, etc etc etc.....
communism/socialism work completely oppositely. They concentrate the worst of the worst at the top and reward ever more depravity.
evidence in your latter sentence is very obvious and out in the open, if you choose to see it. Socialism almost always leads to genocide, famine and death. ALWAYS. History doesn't lie, but people sure do about history.
the only humane and ethical system is anarchy
Congrats and welcome to worst case ontario!
I just hope P321 continue to use genuine EZO bearings. So much better than Enduro and whatever those propriety ones are in Kings.
FOREVER has not been my experience with Kings.
Not to mention the P321's freehub doesn't tighten up in freezing temps.
That said, props P321. Enjoy what lays ahead.
Quality is on par with King as far as build and finish.
His only concern is that his partner Sam has too much free time on her hands now to go shopping, and their house is quickly filling up with new throw pillows.
Happy to see the new owners (and Crew) know the family so well! Having known Jake and Same since before P321 existed a part of me is a little sad. So much love and dedication went into each and every part made there. However I won't miss running pawls.... at all.... ever.
Good Luck on the new adventure Bryden and crew and Congrats to Jake and Sam!
Well Deserved!
Colorful, loud, expensive and solid is available already.
I've had two major failures with spring actuated pawls so I'm a big fan of the magnetic pawls - that's what P321 is bringing to the table.
Hopefully scaling up production of P321 hubs will allow for another good hub option in that price bracket.
I hope they can slightly lower the price as they expand capacity
I'm confused now,and my BMX background's doens't help me here!
Help me find the light guys
"These are better than Chris King hubs!" x50
"These hubs literally disintegrated, mid ride - worst hubs ever to exist" x1
How can both of these things be true?
Shimano gave up on Scylence hubs because the design was effectively impossible to produce with consistent quality-even for a large company with a solid background in making very precise stuff.
A lot of these negative reviews often imply or even explicitly say that the hubs are generally terrible without acknowledging that this could have been a one-off manufacturing defect.
For example: the above poster claims the p321 hub was a concept that NEVER worked, despite plenty of evidence to the contrary. It never worked *for him*.
That said, the recurring issue with P321s seems to be oil leakage. Either a specific product (or products) should be approved by P321 to lubricate their freehub, or there is a tolerance issue (likely related to the needs of their design) that leads to seal failure.
Companies seldom provide their warranty/service issue numbers to the general public, but p321 hubs seem (and I'd anectotally add the handful of folks I know who run them) to usually be reliable. If there was an issue (like a bad batch of driver seals) it was never made public.
It might only be people running a lighter oil vs. a thicker lubricant, it might be temperature related. I could see how it'd be difficult to keep a really light oil from weeping out.
If (more like when) PinkBike gets a set of these to try out, I hope they try different lubes for the pawls/driver to see if it changes anything other than how loud the hubs are.
I was just commenting on the tendency for people to claim a product is poorly designed because they happened to have bad luck with it.
I'm curious though - the biggest complaint I'm seeing in the comments is oil leakage, but wasn't this expected? I'm fairly certain P321 had a recommended service interval for checking/ adding oil. Regular servicing isn't for everyone but its a compromise from those wanting low drag and magnetic pawls. Something I was willing to accept.
Of all the companies you choose to buy things from, will this one be responsible for the most harm? Probably not..........
Probably the best frames are made by Nicolai/Geometron, and Bird MTB atm