Bikepacking: From the Beginning

Revelate Designs Celebrates 10 Years of Designing Bike Bags

When Eric Parsons started mountain bike touring in Alaska and around the world in the 1990s, the term “Bikepacking” didn’t exist. And, while he and other bike enthusiasts did big mileage, multi-day adventures, they had neither frame bags nor seat bags, handlebar harness systems nor gas tanks. And there was, of course, no such thing as Revelate Designs.

Now, ten years on, this Alaska-based legacy company is celebrating 10 years leading the industry as one of the key innovators fueling the growth of bikepacking.

“We are passionate about what we do, and we focus 100 percent on building innovative bags for real adventures,” explains Parsons. “We want to get people stoked on human-powered trips by providing bombproof gear that optimizes their efficiency and flow and increases their confidence.”

The Early Days
People have been traversing wildly diverse, rough terrain, over multiple days, on bicycles for decades, centuries even. They have done so self-supported, carrying all their own food and equipment.

One of Parson’s role models, Roman Dial, coined the term “Hell Biking” in the late 1980s. After getting his first mountain bike, Dial discovered he could cover the same rocky, snowy, and mountainous terrain that he had always covered by foot and ski, now on wheels. And he did just that, gaining notoriety from an article he wrote for National Geographic in 1997 about his seven-week, 775-mile bike trip from the Canadian border to Lake Clark, in Western Alaska.

Joe Redington Sr. also adopted this style of punishing backcountry cycling in the late 1980s when he started the 200-mile “IditaBike” race on part of Alaska’s snow-covered Iditarod Trail Sled Dog Race course. Twenty-six people started, using the standard mountain bikes of the era, and 13 finished.

Subsequent versions of IditaBike were added in successive years, including a 350-mile “Extreme” route in 1997, won by John Stamstad, and a 2000-mile “Impossible” version, won by Revelate Designs Ambassador Mike Curiak. Curiak completed the “Impossible” in just 15 days.

During that time, Parsons and other adventurers and racers started thinking about better ways to pack their bikes for these rough, long-distance endeavors.

“Through doing several expedition-length touring trips with different bag setups, I realized there was a major lack of carrying systems that worked well in rugged conditions,” Parsons says. “Along the way a friend showed me a frame bag his mom had made him for winter racing in Alaska. I thought it was brilliant, and shortly after I took an interest in sewing and building gear for personal use.”

It wasn’t long until people took notice, and Parsons soon started making bags for others.

“At the time there was a real demand for carrying systems for riders doing the winter races up here in Alaska,” Parsons explains. “I saw it as a huge void and dove in, trying to come up with new ways of carrying gear needed for multi-day winter races like the Susitna 100 and Alaska Ultra Sport on the Iditarod trail.”

Trail worthy bikes (29er, and fat bikes) and the gear to go with it became accessible in a short period of time, boosting the sport and leaving Parsons with a 100-order backlog. Sewing nonstop after work and on weekends, it quickly became clear that he had an opportunity to turn this hobby into a full-fledged business. He just needed to quit his day job as an engineer.

So, while recovering from a knee injury in 2007, he launched Epic Designs (later changed to Revelate Designs because of a trademark dispute) out of his basement in downtown Anchorage. That winter, Parsons feverishly developed bags and came up with the first models of the Gas Tank, Super Twinkie seat bags, and Expedition Pogies.

With a small group of core people helping him improve designs, the release of Surly fat bikes, along with the shift to adventure riding in general, his company quickly grew. Still, Revelate Designs remained garage-based. But not for long.

The 2010s: Ultra Racing Spurs the Growth of Bikepacking Gear
Revelate’s rate of growth closely paralleled and spurred the rise of bikepacking and the industry-wide trend of adventure cycling. Fueled first by the advent and needs of fat bike riders, single-track, and off-road racers, Revelate’s gear quickly became the go-to for grassroots bikepackers looking for lightweight touring gear.

Eventually Parsons knew he needed to scale up, especially when those riders started asking him for custom gear to serve their needs.

“These races were the driving forces for bag development,” Parsons adds. “Ultra-racing is in our DNA. We got off the ground with the Iditarod Trail Invitational, Tour Divide and other endurance races. There just weren’t any streamlined bike bags available for racers until we made them.”

And those races drove bag development, Parsons adds. “We made constant improvement with our designs, along with moving our production space between three garages within six months!”

Parsons brought in industrial cutting equipment so he could cut hundreds of bags at once and be more efficient with his time. And later, he hired a cut and sew shop to build bags and take the company to the next level.

“We partnered with an Oregon manufacturer with decades of production experience and started making the Tangle frame bag, the first production full top, tube length, partial frame bag,” Parsons explains. “It became an instant classic among all types of cyclists because it has huge crossover.”

The Tangle Frame Bag fits mountain, touring, and road bikes, and can be used for everything from day rides to expeditions. It enables riders to ditch hydration packs and carry more on their bikes.

That same year, Parsons also purchased Epic Ride Research from Christa Olsen, adding the iconic Mountain Feedbag to the line. “The Mountain Feedbag was the first stem style bag of its kind,” Parsons says. “Over the next few years, we improved the design with advanced materials, pockets, and, in 2016, the best one-handed closure on the market. It remains the most imitated bag in the line.”

The result of this bump in production, says Parsons, was that more people got off the waiting lists for gear and got out bikepacking.

“Ten years ago you really had to do a ton more research and work before setting off, not to mention really dialing in your often-imperfect packing systems,” Parsons explains. “But now, as more proven routes get created and the technology to share and follow routes continues to grow along with advances in equipment, more and more people will get fired up and out on the trails. And Revelate is positioned to continue fueling that trend.”

“Before Revelate, you had this pile of stuff that you had to figure out how to get on your bike,” explains Fassbinder. “Revelate bags refine peoples’ bikepacking systems; they make space more efficient so you don’t have to worry about or even think about your gear. You can just go. The gear works, and it’s dialed.”