Lapierre Officially Enters US Market

Apr 27, 2013 at 13:02
by Richard Cunningham  
Lapierre has earned top reviews for its innovative mountain bikes and for its results in Enduro and on the World Cup downhill and circuit. Until now, the French brand has focused its sales in Europe, and its presence in North America has been mainly on the road, with a limited offering of its mountain bikes available through a network of pre-existing national distributors. The announcement from the Accell Group, that also owns Raleigh America and Diamondback, officially states that Lapierre has set up a stand-alone distribution and sales network in the US and expanded its existing facilities in Canada. The good news follows some important changes in the patent landscape have made it possible for Lapierre to offer its entire lineup of off-road bikes in North America. We welcome Lapierre to PB's home shores and look forward to seeing a lot more of its its innovative shredders on North American soil. - RC


Lapierre action

Lapierre racer and product designer Nico Vouilloz in his office.


Lapierre Press Release:

Lapierre, an established, performance-driven mountain and road cycling brand born in France, is a key brand within the Accell Group NV (AG), and will now become the premiere performance brand within the Accell North America (ANA) portfolio. Lapierre North America launches with a dedicated sales and marketing team to drive a greater presence of the brand within the North American dealer network.

Lapierre was founded in 1946 and four generations of the Lapierre family have contributed to shaping the company into a designer and manufacturer of premium road and mountain bicycles. Located in Dijon, France, Lapierre has been a long-time supporter of the French professional cycling team, Francaise de Jeux (FDJ), as well as the Gravity Republic mountain bike team. Design input and feedback from these athletes supports a company philosophy of integrating the Lapierre team of elite professional cyclists to continually improve the Lapierre product. Lapierre joined the AG brand portfolio in 1996 and has since grown into one of AG’s primary brands in Europe under the leadership of Gilles Lapierre. Gilles Lapierre has been the Managing Director of Lapierre since 1996 and has worked with the family brand all of his life. He remains committed to driving innovation and performance into all Lapierre products

Lapierre Zesty 914

Lapierre Zesty 914


bigquotesThe launch of Lapierre North America is an exciting opportunity for us to press ahead with the very important U.S. and Canadian markets. We are especially excited for the introduction of our mountain bike products in the North American market; while many in the U.S. may know our road product, we think some of our best and most innovative work is in the mountain category. All bikes are designed and conceived in France, and we believe the Lapierre product and brand will have great potential for North American riders. - Gilles Lapierre

Lapierre DH Team

Lapierre Team DH


Accell North America announces two key new hires for Lapierre North America. Kirk Bausch has been named Lapierre’s Director of Sales and Marketing in the North American market. Bausch is a seasoned veteran of the endurance and bicycling markets. He’s held positions as sales director, design consultant and athlete agent and management for many prominent brands in the cycling market, including Oakley, Smith, Spy, Monster Energy and Lava magazine. He’s also an accomplished cyclist who holds several ‘Masters’ road and time-trial titles.

Kirk Bausch

Kirk Bausch


Kirk Bausch will focus on tailoring the Lapierre assortment and creating world-class service to enhance the business of partners with the Lapierre brand. Bausch will work closely with Dave Taylor, who leads the sales and marketing efforts for the Canadian dealer market, to grow the visibility and presence of Lapierre in the North American cycling market.

Lorna Shouten

Lorna Schouten


Lorna Schouten also joins Lapierre North America as the brand’s marketing manager. Schouten [BC Shredder] has worked as Lapierre’s Global Marketing and PR Manager, at the Lapierre global headquarters in Dijon, France, since January 2011. She brings more than 20 years of cycling market experience and has worked in IBD retail, branded product, manufacturing, management and as a professional cyclist for various brands during that time. Schouten is also an accomplished road and mountain bike racer.

bigquotesLapierre represents innovation and performance at the highest level. We felt it was critical that we look for leadership in the sales and marketing functions dedicated to the unique brand DNA of Lapierre and the performance sector of the market to build a long term sustainable position within the North American market. I believe that we have found that leadership in Kirk Bausch and Lorna Schouten. - Steve Meineke, CEO of Accell North America

Lapierre North America will launch the 2014 model line at DealerCamp in July of this year.

About Accell North America:
Accell North America is committed to leading in cycling innovation in product, brand and specialty business practices to grow Independent Bicycle Retail in North America. Accell North America is the North American business entity of Accell Group, NV, Europe’s leading bicycle company. Accell North America, located in Kent, Wash., is completely focused on growing the specialty bike business by providing excellence in customer service, product innovation, profitability and brand marketing on the regional and national level.


137 Comments

  • 122 15
 Doesn't look like a trek season.
  • 19 6
 AAGGGRREEEEDDDDD!!!!!!!!!!!!!!!!!!!!Salute
  • 58 2
 Its trekking season here in nz at the moment.
  • 5 46
flag Questrails (Apr 27, 2013 at 20:37) (Below Threshold)
 Welcome to North America Lapiereier derier. Now I can actually see that crazy looking contraption in person since I'm a valued Raleigh dealer, we are family. Include a block of paive' cheese with every frame a we have a deal.
  • 29 0
 ^ this guy everyone - he's a pretty big deal!
  • 3 3
 At least you can spell session !!
  • 10 53
flag Questrails (Apr 28, 2013 at 7:42) (Below Threshold)
 The girl I had sex with last night looked like a trek session!!!!
  • 32 3
 Please go kill yourself
  • 26 2
 @Questrails, are you sure you didnt just try to f*ck your bike?
  • 3 12
flag Questrails (Apr 29, 2013 at 7:55) (Below Threshold)
 I wish I could. As soon as they come out with 190mm seat tubes I going to town on a bike. This 31.6 not going to make it for us grown folks.
  • 6 1
 Shut up you spanner
  • 2 9
flag Questrails (Apr 29, 2013 at 20:29) (Below Threshold)
 That it -5 you guys suck. Can do better than that with your 12 pinkbich accounts each. Consider how good of a rider you could be if you didnt have soo many pinkbich account holding you down on all your cute little devices.
  • 2 0
 That Zesty is hot hot hot!
  • 21 6
 not a massive fan of their dh or xc rigs but the trail/am bikes from lapierre are some of the very best looking and riding bikes out there, america, you can now enjoy the wonder ride that comes with either a zesty or a spicy Smile
  • 5 0
 all of their bikes are awesome, especially the zesty and the DH, zesty for how well it climbs for its travel, and the dh rig is just amazing. best bike I've owned and ever ridden.
  • 10 0
 I love my enduro but finally getting a chance to ride another fsr design without a proprietary shock and mount to worry about is very good news!
  • 4 3
 laperrie are brilliant expensive but well worth the money
  • 1 1
 ^^ Here in Australia the prices are very competitive. I have riden a lot of the range and they get my thumbs up.
I'm looking at replacing my old enduro with either a spicy or an other, it will probably come down to which distributor has stock..
  • 1 0
 What patent issues had to be resolved?
  • 3 0
 FSR patent expired.
  • 6 6
 dont like the dh bike. my mate snapped his flimsy rear swingarm simply whipping it and landing a bit sideways, that swingarm is so flexy it was only a matter of time. not to mention how terrible it corners, the thing is like a road train to corner. down prop me all you want, but where i live, lapierre arnt considered very good bikes in the dh market.
  • 5 3
 I saw a DH rig explode into 3 pieces last year, nearly killed a guy. That shock mount on the downtube is a death trap. Avoid!
  • 1 0
 Actually, it was the Horst Link patent that expired, not the FSR. But that's basically it. More brands to come.
  • 1 2
 I agree, but FSR isn't FSR without a Horst link, so same difference, IMHO...
  • 4 0
 Best bike i have ever ridden. I loved it s much.
  • 1 0
 @deepcreekmedia, What kind of corners did you try to turn on? I find mine is amazing in corners. The rear end is a bit flexy, but no where near as bad as some other bikes out there.
  • 1 0
 the first time i was ever like "holy f*cking shit yes!" was on a big wide open flat corner going really fast on B Line. I kept giving and it kept taking!
  • 1 0
 These Lappiers sure look nice. I had the chance to ride some whilst in France, I loved them but can't make due on the price tag.... Yet.

I sure as hell love my Orbea Rallon though! Lighter than most carbon enduro bikes, climbs better than the epic I had, wicked fast on techy downhill, fantastic jumper, never bottomed on any drops, yep... The D-Ville classic will be won by this guy Smile *cough* *cough* if I can ever get my hands off my bass and go train!
  • 1 0
 LOL @ my comments getting downvoted...
  • 3 0
 More clueless idiots that know f@@k all about the 720/722DH, as an ex motox'er I don't go easy on my DH bikes and my Lappy is 18mths old and is faultless! as for them not cornering? What a F@@king idiot.
  • 15 1
 Yes! More competition over here and more sick bikes! Seems good all around.
  • 3 0
 the likes of canyon and YT industries won't be far behind then if the horst link thing has been resolved.
  • 9 4
 The fact the Horst Link (dropout up and back of rear pivot) was patented in the first place is a disgrace. Like the lady who sued mcdonalds because their coffee was too hot it's a perfect example of greed, the American dream, taking precedence over common sense. I'm not blaming Specialized for making money off of it but it would be like a Ford patenting the truck and forcing every other manufacturer to come up with bizarre ways to avoid being sued. 90% of bike companies are going to start using the Horst Link because it is a simple and efficient way of complimenting most suspension designs. I'm looking forward to the industry not being held back anymore because some retarded file clerk decided that up and back was so brilliant and original it deserved a patent.
  • 6 1
 By your rationale VPP doesn't need a patent either. Or DW Link. Or any other proprietary systems.
  • 7 2
 Holding a patent doesn't keep people from using it. It just means people have to PAY to use it. The reason companies don't use a patented design is not because they're not able to - it's because they're not willing to pay for it. Perfect example of greed? Paying the people who spend time and money to develop it in the first place? How about capitalizing on someone else's hard work for free? Is that greed?
  • 4 18
flag MendoBrando805 (Apr 27, 2013 at 21:39) (Below Threshold)
 You seem to be blaming Americans.....So FUCK YOU powderface.
  • 6 0
 "like the lady who sued Mcdonald's because their coffee was too hot . . ."

If everyone actually took 10 minutes out of their day to read the details of this lawsuit, they would hopefully change their viewpoint after becoming informed.
  • 3 1
 PAtents like this are bad. in the end it reduces product diversity and innovations. Just look at europe: we have many direct sales companies which offer great bikes for a much lower price which couldn't have been sold in the us because of this shit.
  • 1 1
 I still don't understand how that's bad. Because they want to freeload off others' innovations and not spend the money on R&D themselves? And how much do you think the licencing actually costs? Norco seemed to be able to produce affordable bikes while licencing FSR.
  • 2 1
 Sorry, R&D in developing the horst link or VPP? Please. They are completely obvious systems to anyone who has done science/math beyond the age of 18. They are covered in automotive patents from years ago.
  • 1 0
 That's just law and if Lapierre's bikes with Horst link in US means the patent is open, only the consumers will benefit, with no loss to Specialized.
  • 3 0
 More about Hot Coffee here:http://www.hotcoffeethemovie.com/ McDonalds was superheating their coffee to discourage refills. The woman had 2nd and 3rd degree burns requiring skin grafts in her crotch. All she wanted was her hospital bills paid.
  • 2 0
 3rd and 4th degree burns, actually. Meaning some burns were right down to the bone. Terrible stuff, but people like to laugh it off and pretend that the woman was just a greedy klutz.

en.wikipedia.org/wiki/Liebeck_v._McDonald's_Restaurants
  • 6 0
 Spicy is the best all mountain bike I've ever ridden. America... Take note.
  • 2 0
 I agree ! Wink
  • 4 2
 Ridden a Spicy and Zesty for a few years now. Great bikes which give you confidence and make ever up and down a blast. Enjoy America. Surprised it has taken so long. Look forward to seeing pics of your custom rigs. Just make sure you get your sizing right. And actually try the bike size out before you buy.
  • 2 0
 Looking forward to trying out those E.I. shock equipped bikes and getting a better appreciation of the bikes that Loic Bruni, one of my fav DH racers, rides. Gotta say that Nico has a cool office. Interesting to see what kinds of bikes a legend like Nico helps design. Speaking of legends, I find it sad that Tomac bikes stopped production just a short while ago.
  • 2 0
 I went to a DH race where a friend told me his shop could lend me a bike, turns out their idea of a DH bike was a Lapierre Zesty. I was actually impressed at how well the bike rode well outside of its intended use, I would purchase/suggest a Lapierre to anyone
  • 2 0
 I had to laugh at that headline. Lapierre has been in the US for about 8 years when Accell bought Seattle Bike Supply. For years it's been road bikes with a few POS single pivot and hardtail mtb's with absolutely no marketing. I've been asking to bring in the quality mtb's for years and now they they finally do the lines have been taken from the Seattle Bike Supply reps (who have been trying to build the brand up for years with no marketing) and given to the Raleigh/DB reps (Accell just bought them, too). The line has been a tough sell because the pricing hasn't matched up spec for sec with Trek, Specialized, Giant, Felt, Cannondale, you name it. If LP is going to compete with the big boys they are going to have to be competitive somewhere (spec or price), but they have not been able to do that in the past. If the pricing on the mtb's is consistant with the history of pricing on their road bikes all I can say is, 'good luck'.
  • 3 0
 please get rid of the pendox sys. , it might give some advantages, but all them extra pivots, and extra money involved in servicing then,
  • 2 1
 I had a x-flow, it was the most efficient FS bike I have ridden, but when pedaling really hard (and clipped in) the pendbox/frame flexed and the chain dropped. The replacement frame had the same issue. I now have a 714 Zesty, and I can't be happier.

Also, my local Lapierre dealer was great to deal with, I hope you guys get the same service.
  • 1 0
 zesty is a great bike, my points just, is the pendox nessecery, for all its disadvantages it offers not much advantages. esp. with sus. like maestro fsr split pivot which are all great
  • 4 3
 Contrary to popular belief, the Horst Link itself isn't patented under a single patent. I believe there's multiple patents covering "FSR" and various linkage designs using the Horst link, which have their own patents. I know that much just from seeing 2-3 patent #s on chainstays of FSR designs in the US (Titus, Spec, etc.).

I'm going on a limb and going to say that the FSR design that Spec uses mostly, the kind that has a short link connected to the seat tube, that comes back to the seat stay, which connects to the shock and pushes it forward (roughly inline with the seatstays), is still active. I believe the design where the seatstays extend past the seat tube, and drive the shock (or uses a dogbone link connected to the top tube), using the Horst Link, is expired. The walking beam style, with horst link, is another design that's patented; I'm not sure if that one is expired or covered under some other patent like ICT. Anyone want to confirm? This is only my vague understanding of it, after looking into it a while back.
  • 3 1
 It is specialized's patent that expired, which means that we may be able to badger Ghost and Cube into the US soon too.
  • 3 0
 There are two patents listed on the FSR frames...the horst-link dropout pivot itself was patented and its expired (its the 679 number on the frames). There is an article in the works to explain all this. Just wait for it. The ICT patent is something else and basically was a creative language to explain how in the magical world of bicycles, what was old (torque/drivetrain loads pulling thru the instant center point of a pair of parallel linkage beam suspended drive axle) in automotive terms was somehow NEW and innovative because it was done on a bicycle.
  • 1 0
 Correct, Varaxis, the current FSR still protected. The other one its out for grabs.
  • 3 0
 I hope this patent expiration mean cube bikes will become available in US too.
  • 1 0
 Good move! Welcome to the U.S. Market. I have always thought the Zesty looked like it would sell like hot-cakes. Glad they finally took the plunge to lease the FSR from specialized.
  • 3 0
 That's quite the rear linkage on that DH bike
  • 9 2
 why yes, it is quite the linkage......... it has 11.5 inches of plush travel............. 8.5 up and down, and 3 side to side. try the veal, i'll be here all week..................
  • 1 0
 Have you ridden one?
  • 5 0
 I don't think you know who you're asking. Watch NWD 1 and ask again ...
  • 1 2
 Why would I need to do that? He made a negitive statement and I asked him, through a question, to qualify what he said. It's a simple procesess that doesn't require me to waste my time watching a film with bunch of washed up riders that don't matter anymore.
  • 2 0
 Since you couldn't take 3 seconds to view his profile: www.youtube.com/watch?v=NmjgzEFJhi0
  • 1 0
 You're assuming that I have not viewed his profile. Not really sure what that has to do with getting a question answered. If someone can't back up their strong statements, with facts and experience, they should keep them to themselves.
  • 1 1
 I assumed you were being ignorant, and hadn't figured out that he is paraplegic. If you knew that and still asked the question...Well, congratulations. :o\
  • 3 0
 OK, well I have ridden one (not that exact year but same frame platform) and it was great. However, as history has shown any of the bikes with the pivots all lumped in one place with a long lever like a swingarm constantly pulling on them get really sloppy really quick.
  • 2 1
 A persons limitations, precieved for otherwise, doesn't give them the right to make statements that are from a ignorant stand point or tone. It also doesn't mean that they will not be called to task for such statements.
  • 1 1
 Thank you that was a well informed statement. I too share this technical view. Though I have no experience with these bikes, I do know a considerable amount about the Rocky Mountain rm6 & 7, through all the incarnations and know thatthey have considerable flex, however I would not make the same assumption about the La Pierre mainly because one of the guys involved with the bikes is a 10time world champ, and thats pretty weighty, unlike some wash up trying to be funny in a mostly baseless fashion. did they do much cross bracing? They must be aware of the flex, perhaps they view it the same way as
Manitou and the Dorados, which I have years of experience with.
  • 1 0
 I shouldn't feed the troll, but:
"I asked him, through a question"...Really, how else would you ask anything? With an inquisitive expression and a shrug of the shoulders?
"If someone can't back up their strong statements, with facts and experience, they should keep them to themselves." OK, asking him to exile himself or to become a recluse because he didn't back up a statement is a little over the top.
"A persons limitations, precieved for otherwise" Is precieved like perceiving something beforehand? for otherwise?

*applause*
  • 2 0
 The 10x world champ doesn't ride old stuff ... generally the Lapierre bikes are well engineered though. For instance the Spicy I had was an excellent bike, and pedalling efficiency was on par with anything else I have ever ridden.
  • 3 0
 You may be surprised, If Nico thought an old Lapierrere chassis might have some benefit that could be used in future bikes, he would get one and do side-by-side comparisons. I've seen him set up two identical bikes in different frame sizes and test them for a week - just to experiment, so he'd know for sure. The man has a rare mix of a scientific mind and massive talent on a bike. Huge respect.
  • 1 1
 It's not as rare as you think mister Cunningham. It's just that the bike industry people generally aren't smart enough to listen to those people because then all the jackasses who don't ride would be out if jobs
  • 1 0
 RC, my insinuation was that Nico wouldn't be out there riding two year old bushings with that much flex in them. I bet that when new the bikes are nice and tight, but when old they get floppy - like so many things in life.
  • 2 0
 if the fsr patent is expiring, does that mean KHS bikes will become cheaper?
  • 3 1
 aesthetically pleasing DH bike, YES however they break pretty easlily under pressure is what i've seen.
  • 2 0
 yea man the link looks like it will gernade under heavy lateral stress
  • 1 0
 Yeah, the frontmost part of the resr triangle snaps due to the lateral stress it recieves and the fact that it's VERY flexible, linkage breaks sometimes too.
  • 2 0
 I had a 2011 Lapierre DH rig. The very best peddling DH bike, that I've ever ridden. The Zesty is also pretty kick ass.
  • 1 1
 Why does everyone have to say "looks like a trek session" duh bikes are small they generally dont have much room to design anything else so most dh bikes are going to look pretty similar
  • 2 3
 Since pinkbike deleted my previous comment.
Because it had too much truth in it.
Ill repost.
These bikes are crap
Don't buy from foreign boutique brands
You'll get screwed over when it comes time to warranty your bike mid season
Did anyone see their team tear the rear ends off them at worlds last year?
  • 1 0
 Im on my Third frame! first two cracked at the BB . Press fit BB worst idea ever, great bike for riding and good fun can't fault them on that . Next bike ? SC TRc I reckon
  • 1 0
 These bikes look really nice and are really pretty sexy but they are just super expensive and that sucks for us normal people/ teenagers who mow lawns for money like I do!
  • 3 1
 I thought they were going to wait for the FSR patent to expire.
  • 5 0
 It expires this year... not exactly sure when but it's sometime in 2013. Hopefully all the FSR brands that have been available abroad will start making their way to the states now.
  • 1 1
 it has
  • 3 3
 So... If I want to design my own bike around FSR and sell it to whoever I want, wherever he lives, I can do it?
  • 7 1
 It EXPIRED... April 23rd... that was four days ago. Cube, Ghost, Nicolai and a host of others will now soon be announcing launching their lines into the USA. More importantly will be seeing what new 2014 model redesigns of existing bikes from brands that use single-pivot linkage bikes (so called seat stay pivot faux-bars) adopt horst-link layouts. We'll see that by Interbike probably. For large brands, there's a certain time period required to crank out new models but for smaller ones, boutique brands, we'll see quicker results.
  • 3 3
 the question now is, does speshy work on something other than fsr?
  • 1 0
 I bet no change from Specialized. They push a lot of other technologies than FSR nowadays, with their carbon production and aluminum forming and stuff. It's been years since they ran the FSR heavy ads.
  • 2 0
 Deeight, you have any sources on the Cube, Ghost, Nicolai claim? not trying to be skeptical, just really would like some hard info.
  • 1 0
 Nicolai didn't have a US distribution? I thought since Carl Nicolai co-designed the patent he would have rights to it.
  • 1 1
 So again... can I design a frame with FSR like suspension and get profit from it by selling it to people? Id appreciate an answer to that...
  • 1 0
 For yurp you could do that always. For US from now on also yes.
  • 2 1
 Great! Thanks spaced Wink
  • 2 0
 That's a good news, I guess.....
  • 2 0
 Zasty,Specy, hot frensh Lapierre, enjoy that USA (=^_^=)
  • 2 1
 That's funny, I have been able to get a Lapi in Canada for the past three years no questions asked...
  • 1 0
 We also can get ghosts at the neighborhood mec...
  • 1 0
 I've been waiting for this for a while now and I'm psyched that they've finally come to the US market.
  • 2 0
 Super Clean bikes
  • 1 0
 The top tube on the dh looks like a ball buster.
  • 1 0
 One word ...alright three... Press fit BBs Frown
  • 1 0
 I thought the Spicy and Zesty hadgone back to threaded, after the issue with all the cracks?
  • 1 0
 The Spicy looks like a sick bike
  • 1 0
 love the lapierre product,the dh rig run's great
  • 2 2
 Distinguished Americans, here Lapierre land home, brand famous in France for its many breaks frame. Good luck!
  • 1 0
 Plus it looks more like a yeti
  • 3 0
 your mama looks like a Yeti. Just Kidden, she looks like a session...
  • 1 0
 OMG REALLY! IS IT REALLY OFFICIAL NOW?!!!!
  • 1 0
 RC breaking news like only a marketing crony can!
  • 1 0
 My buddy's been rockin a zesty for a couple years now. def a sick bike!!
  • 1 0
 AAHHHHHHHHHHHHHHH I can't wat!!!!!!!!
  • 1 2
 Quick run and tell the newspapers and get the news station , breaking news !!!
  • 1 0
 More bikes=good times!
  • 1 2
 Lets hope they have sorted their flimsy frames out or they are gonna have a lot of law suits against them inthe US !!
  • 3 5
 oh wow
  • 4 33
flag wakaba (Apr 27, 2013 at 13:18) (Below Threshold)
 1000 words for: Shipping container full of bikes with french cheese name from Taiwan and we will see how it goes.

This blurb was months in the making, drafts going between Marketing, Mgmt, PR-Agency. Probably cost 50k alone. These messages always smell of corporatist fear, panic and preemptive backstabbing if something goes wrong. So wrong.
  • 9 2
 Righttttt
  • 4 3
 That dh rig looks so sick!
  • 1 0
 I think it looks a little sketchy...... wouldn't mind one of those Zesty's, though
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