Video: RideWrap & Yoann Barelli Release a New Trail Beer

Jun 3, 2021 at 13:52
by RideWrap HQ  

PRESS RELEASE: RideWrap

Coast Mountain Brewing and Yoann Barelli have created the first beer engineered to quench your post ride thirst.

Post ride thirst is a tricky one to quench. There are lots of options out there that ‘get the job done’. But what if you are driven to do better? Possessed by the pursuit of perfection. Tantalized by the task of taking things to the top tier. That desire can drive a person completely mad.


With the help of our friends at Coast Mountain and a guest appearance by Prof. Yolo (Yoann), we have crafted a post-ride beverage that is sure to satisfy.


Introducing; B.A.Y.R. (Beer After You Ride). A crisp and highly sessionable Kölsch Style Ale.


To celebrate the launch we will be hosting a Karma Keg at RMU Blackcomb, Friday June 4th. 100% proceeds from the Karma Keg Will be donated to Grow Cycling Foundation.


This limited-run beer can be found in liquor stores across B.C. The first 1,000 four packs will come with one of three custom designed top tube protective decals. Collect all three or trade with your friends. B.A.Y.R. will be available on tap exclusively at Coast Mountain and RMU Blackcomb.

Enjoy Responsibly.


51 Comments

  • 30 7
 You can have any brew you want, as long as it's a corona.
  • 8 0
 Once more. For family. Again...
  • 8 0
 I'll have the tuna. No crust.
  • 13 4
 Doesn't matter if you drink rona or miller. Beer After You Ride is Beer After You Ride.
  • 1 1
 @marrrty: Kootenay ales here at the trucks, then Rossland Beer Co.
  • 1 0
 @RideWrap: No one likes the tuna here.
  • 3 0
 THE BUSTER BROUGHT ME BACK!!!!
  • 1 0
 Streets closed, Pizza Boi
  • 23 3
 Beers are for after you ride???
  • 4 0
 Before, during and after, then you're doing it right.
  • 16 0
 Yoann beerelli on the case!
  • 9 0
 As a german i have to wonder, is this name a play of words or accidental? Haha
  • 2 0
 It all happened at the same time honestly.. We wanted a beer for after you ride, one on our team insisted that it should be called that specifically, we looked at him funny, we simultaneously decided to do a Kolsch, and then realized that the acronym was a german style name, although as our friend below points out, not necessarily geographically aligned.
  • 2 0
 as you are from Germany, you should know, that people from Bayern defo don't drink Kölsch
  • 5 0
 Nobody drinks or likes kölsch except people from cologne to be fair though @vhdh666:
  • 1 0
 @RideWrap: haha nice one then, you‘d definitely have some problems entering the german market with this
  • 1 0
 @waldo-jpg: I like Kölsch too. but I'm Durch and that's close
  • 3 0
 Ha, @yoanbarelli little hint for your next visit to the Oktoberfest: Never call a Bayr (= a Bavarian) kölsch (= originating from Cologne).
  • 4 0
 Germany has some law to define what is a beer, this is why the belgian ones are so much better.
  • 5 1
 well this sucks... i cant get these in Cali?
  • 18 4
 Nothing fun or good is legal in California, sorry.
  • 4 2
 @seraph: sadly true... Including good, legal biking
  • 3 0
 Sadly not yet, hopefully in the future!
  • 1 0
 I'm with you on that we can't get it in Cali.. Bummer indeed. Would love to taste it.
  • 3 0
 And there’s people that are like “nah ill have a hot Lucky instead” haha
  • 4 0
 Sorry I only drink enduro-specific beers
  • 4 1
 Dog seems to like the idea
  • 2 0
 This is worse than the Kyle Strait MEATY PAWS launch video! So wacky and great.
  • 2 0
 Is there going to be a SAYR strain released too? Could pair nicely with the beers.
  • 1 2
 Y.B. we watch all your videos, including RMs, but esp yours one swear 'mute', I have 2 that want to crush your times in Swamish on the greens and the blues.... they are 8 and 10 . i'd post a

www.youtube.com/watch?v=BqvcwngJIoI
  • 2 0
 Are we going to have these post Into the Gnar coaching days?
  • 1 0
 But what happens if you drink your
Beer After Your Ride,
before,
your ride ? huh ?
  • 1 0
 We ride to earn the beers and when you old the taste really good and craft brews in BC rock
  • 1 0
 Beer, weed, and guns is ok here at Pinkbike, but not cigarettes and cocaine?
  • 1 0
 Shit, right after I decided to stop drinking to lose weight.
  • 2 1
 Everyone knows coors banquet beer is the ultimate post ride beer
  • 2 0
 naw, we did our diligence and tested them all!
  • 1 0
 That'd be a great post-ride beer if you're looking for the inspiration to push harder, go further, and stay on the trail longer.
  • 1 0
 Is energy drink or beer better?
  • 1 0
 This is how the bike industry figures out most of yoann's fans are 14
  • 1 0
 hehe, so funny how his face struggles to be serious Big Grin
  • 1 0
 Is this beer approved for e-bike??
  • 7 7
 what a joke... groupies will buy anything
  • 1 0
 They won't, they are too young.
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