RideWrap Opens Installation Shop In Santa Cruz, California

May 12, 2022 at 12:35
by RideWrap HQ  
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PRESS RELEASE: RideWrap

We are excited to announce the expansion of our operations to include a local installation facility in Santa Cruz, California. With this addition, we can provide professional installation to riders in California and surrounding areas.

What does that mean for riders in California?

• RideWrap products installed by RideWrap staff.
• Tailored Protection kit installation - USD $150
• Visit us at 820 Capitola Rd Santa Cruz, CA
• Book appointments by email: protect@ridewrap.ca or call 1-(831)-440-7337

Having an install shop in Santa Cruz means we can better support riders, trail associations, and the entire cycling community in California and the surrounding states.

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RideWrap is a rider-owned and operated business founded in Whistler, B.C. Since the beginning, our objective has been simple: help riders get the most out of their time riding bikes. RideWrap has combined a background in precision engineering with a love for riding bikes and built a proprietary system that produces industry-leading frame protection components for all bikes and riders.


Features of RideWrap Protection Kits

• RideWrap film is engineered to protect bicycles.
• RideWrap film is the ideal thickness. Making it easy to install while providing maximum protection.
• RideWrap film is self-healing. Minor marks and scuffs disappear with the warmth of a sunny day.
• RideWrap film is superhydrophobic. It repels water and dirt making it easier to keep your bike clean.
• RideWrap film comes with a 10-year warranty against yellowing and cracking.
• Kits are available in either matte or gloss finish to match your factory paint and are nearly invisible once installed.
• Each protection kit includes everything you need for a successful at-home DIY installation: detailed instructions, microfiber cloth, final cleaning wipes, install solution, and squeegee)

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Available at select dealers and at RideWrap.ca
Designed, engineered, and tested in Whistler, BC.
Locally produced in Canada, New Zealand, Sweden, the UK, and the USA.

Author Info:
RideWrap avatar

Member since Oct 12, 2018
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22 Comments
  • 3 0
 Got RW for my Orbea after having the bike for a year. Wasn't sure once I got the full wrap delivered. Took the plunge wondering if it would a total disaster... just the opposite. If you take the time and actually watch a YouTube Video then it's a great addition to your bike. IMHO $300 total for an install is not that unreasonable, especially if you plan on taking care of my 8k rig. Small price to pay and Love the Matte finish. Good stuff WR.
  • 3 0
 Seems like a good idea, but only good if you’re just a local. So if I’m coming from the Central Valley to drop my bike off, it’s a 3-4 hour drive to drop off, then wait a week or whatever the TAT is, then 3-4h back?
  • 6 0
 We suggest booking all appointments in advance... Drop off in the am and it will generally be ready for you EOD.
  • 6 0
 @RideWrap: this is where Ridewrap comes in and gets some demo bikes from nearby companies and lets customers demo a bike on SC singletrack while their bike gets wrapped
  • 2 0
 @airsoftesneeto: this is actually a really great and smart idea. I worked with a hospitality company prior to pandemic and one of the things they did that I felt was fantastic, was cross promote with local companies.

In our case, we had a welcome bag in the hotel and in the bag, you would find coupons for free coffee, music and book stores etc. The coupons were legit as well, not 10% off nonsense. It would be 100% free or 20-50% off. This created a community vibe and got people out.

As a @RideWrap customer, @airsoftesneeto idea is smart and would creat a clientele that would visit the town/area and ideally spend money with the local shops (independent shops is what we focused on). It worked wonders with our clients and we always received a “thank you!” as it alleviated the “what do we do with our day while we wait?” question. We made it easy for them as there was welcome package encouraging them to take a self guided tour with freebies (they always spent more) and explore the area

Ibis and Santa Cruz Bikes (hell, even surfing) are there. Would not hurt to strike up a conversation with them and see where it goes.

You have a great product and have installed it on my past two bikes.
  • 2 0
 @lymeathlete @airsoftesneeto: Indeed a great idea and one that our teams have considered. At this very moment its a tough play with supply constraints, however we hope that the industry will see stability soon allowing us to get this back into play!
  • 2 1
 I don't use protection (snipped) so I'm not real familiar with the stuff but is it all clear? Santa Cruz could benefit from a little visual spice for the legions of drab Santa Cruz rigs on the trails there....
  • 2 0
 That neon nomad not spicy enough for ya?
  • 1 0
 @Chondog94: Where? what? where's that chon-chon at?
  • 2 0
 @suspended-flesh: loccs only, how dare you ask for information over pb
  • 1 0
 @Chondog94: #blatantlocalism VGH!
  • 3 1
 Can anyone share anecdotes about this saving the function of a frame, not just aesthetic? My impression is it's just more plastic for the environment.
  • 3 0
 People who drop 4k on a frame care about its aesthetics. You're not wrong but the average consumer probably goes through more single use plastic in a few weeks than what makes up a ridewrap
  • 1 0
 @DCF: yeah you are likely right about the the consumers usage in other aspects of life. I just can't help but try to minimize wherever I can.
  • 2 0
 @cogsci:
Its a great question!
By definition, protective films create an energy absorption layer. Any material, such as a carbon bike frame, has an energy absorption limit. A strike below this limit, your bike is fine, a strike above this limit your bike has structural damage. When adding an energy absorption layer, we can dissipate strike energy and essentially increase this limit.
On an individual scale, its hard to 'see' this effect. However, when you multiply this by tens of thousands of bikes with thousands of strikes each you start to see the picture. Its a stats problem which can feel a bit disconected from reality, but it is real.
  • 1 0
 Interesting, I would only consider adding this to my frame if I lived somewhere super rocky, here is SC its mostly roots and dirt when my bike hits the deck.
  • 1 0
 I live in the area too and have had it on my bike for a while, it doesn’t hurt to keep the frame nice and I don’t only ride here.
  • 1 0
 @wmichul: I bike to the trailhead 90% of the time, there’s a ton of broken glass and random stuff on the roads in SC these days, my fender guard doesn’t always catch the stuff that my knobbies fling up at the bike so the film can keep it from marring up the finish. Not a huge benefit but helps the frame hold its value for a relatively small investment.
  • 1 0
 Alot of people tell us about the benefits they find off the trail as well. Bikes getting knocked around the house/garage, ease of cleaning, etc. On top of that, the wear you can see from knee pad scuffing, dusty wipes, etc in the SC area is still high!
  • 1 0
 Is that $150 for the kit and installation or $150 for labor alone?
  • 4 1
 I’m sure you won’t like the answer to that question. My local bike shop wanted 300 bucks to install. It really wasn’t that hard to do myself and I’m not that patient.
  • 2 0
 $150 is the install labor, the frame kit is a separate cost ($125). If you get the fork kit installed at the same time as the frame, we include the additional labor FOC.







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