Dumbing Down the Shore - Video

 No one's got so innovative by far.Best commercial ever

 So good!!!

 hahaha, could it get any better for an advertisement? Creative and captivating.

 Worth an Oscar, even without any bears involved.

 * Spoiler alert

 I especially like the "Kaiser Soze" revelation moment there.

 Rocky's creative marketing team kills it everytime! Rad work guys!

 Sure ya do. Well I've got a 30 year old department store bike to sell you that should make your day!

 @bishopsmike: Sweet, the only stipulation I have is that it has boost hubs.

 I don't know, I think you just see the trail in a different way. Instead of struggling to clear features, an "easier" bike opens the door to ride them faster and more creatively! One might argue that I just need better skills which is partly true, but I think it's just a different riding style.

 I think it's just meant to show people that aren't all about the gnar that the plus tires cna take the edge of rough trails, and add more confidence inspiring grip. If you're ridden "the shore" then you know it's a tough place to ride, and people starting out riding have a tough time with the trails...

 Just go grab an Element RSL/MSL.

Wait, Simmons and Vanderham did that one already.

You might have to go back in time and ste(e)l a bike from a NWD shoot.

 I think 'easier' is relative! This awesome video is way more about the amazing ability of Wade Simmons than the Rocky he is riding. Even if I was riding a dream wonder bike, I still couldn't ride like him (I can only dream!). It's way more about skill than the bike you are on.

 I think they were trying to address that issue but twisted the moral into thinking the bike is making the gnar seem smoother than it really is. The issue of the all the shore's gnar being dumbed down into smooth flow trails is something Wade knows and realises along with thousands of core riders. Im in Japan so I can't see how the trails are been smooth out first hand but friends have shared this issue with me and those who know are saddened to see the shores personality change. The video was excellent, top notch riding and great story line, it make a great add for the bike which looks killer! hhahahhaha

 @nikoniko: also a bit true in that new 21 pound 29ers actually may make the riding easier. I'm all for a bit of gnar when the trail calls for it, but bikes are just so much more capable than they were 5, 10, 20 years ago.

 @ldhbaker: Yes, that does make sense, I have yet to try a 29er. Im still infested with 26ism! hhahhhah
5 years ago brakes were about as powerful as they are now but yes 10 years ago brakes were not as good.
However my first bike was in 2001 with V-brakes, those puppies stopped like crazy, I was always going over the bars on steep sections, ahahhahah But compared to the stopping power combined with modulation of currents brakes its incomparable!

 if your trails are illegal, means you have something like a law? in Hungary?
LOL

 @vhdh666: indeed we have laws. The issue is that they are not much aligned with reality... Bummer.

 Potatoes gonna Potate

 @jamesbeck: masticaters gonna masticate

 People who are going to suck a big fat dick are going to suck a big fat dick.

 Come on @RockyMountainBicycles where's the contest where we can win one of these badasses? I need to replace my altitude ffs! Well actually, have absolutely no need to replace it, but wouldn't mind...

 Have you seen how slowly he types?

 @RockyMountainBicycles: have you seen how fast he rides though! Lol

 I'm sure I've got a Gazzaloddi 3.0 kicking around the garage somewhere

 Wade's acting has been on point since Ride to the Hills. Viiiicious.

 you mean something like this SCOTT Genius LT 710 plus
www.scott-sports.com/us/en/products/241349/SCOTT-Genius-LT-710-Plus-Bike

 @adarogu: Oohhhh... Excellent!! Thank you!
I need to go find dealers near by...

 There's still some trails out there that are so tight you need 26's and a small frame. The video is all mainstream 650b friendly trails that just get easier with 29's. btw. on the topic of mainstream trails..Wade conveniently left out the tight corner on 7th secret that was made wide bar 29'er friendly a few years back.

 It was kinda a joke....

 @paulclarke: Yes, I got it even though people whine about it constantly whilst sitting atop a DH bike.

 Didn't know he left?

 Unless I'm missing something, it would pretty much be an Instinct with Boost hubs...which lead to the question: Why not just release an Instinct with Boost that would be compatible with 27+?

 @AProulx: and a 150mm fork on the Instinct!