SEND Strategy is a product of the brand building experience and one person's drive to help other brands grow and participate authentically in the space they live. When you're all-in on your business, you can't afford to lose. You're in the same place as the mountain biker pulling up into a gnarly rock garden; the grand tour cyclist that's poker-faced and in the red on a critical climb; or the moment before your boards reach the edge of the cliff. Sending it, strategically, isn't huck and pray—the costs are too high—rather, it's a focused, calculated and measured effort that's dependant on your skills. We're here to help make sure you have methods and means behind your SEND. SEND Strategy's goal is to bring this all-in strategy to more brands.