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Sixpack Relaunches its Branding for 2021

Apr 1, 2021 at 3:06
by SIXPACK Racing  

Press Release: Sixpack

The German component manufacturer Sixpack has already caused a stir with news about its athletes, extensions to the product portfolio and a big change in the management in recent months. Now, when visiting the brand´s website, you will also find yourself in a completely new brand world. It shows the high standards the brand sets for itself and makes you want to ride bikes, trails & to have a good time.

Since the beginning of this month, the prominent X has been the new identification mark of Sixpack and will be seen on the jerseys of athletes such as Emil Johansson, Phil Atwill, local hero Korbinian Engstler and the Propain Factory Racing Team in the future.

bigquotesFor us, the brand relaunch is the start of a new era with the brand. Sixpack has changed so much internally, it has grown up – we have been eager to finally show these changes to the world of mountain biking. We all identify 100% with the new character of Sixpack, as it accurately reflects our standards of our performance & products, as well as our passion for the sport. Jessica von der Brüggen, Brand Manager of Sixpack

With the claim "Set Up To Perform", Sixpack promises that this is just the beginning and that the mountain bike scene can be curious about the goals and projects that are currently being worked on behind closed doors in Vogt, Germany.

Further information on Sixpack Racing can be found on the website, and

Sixpack components are available in select bike shops and online at


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