Skaiwawker

Yeah man, people who don't have bikes and tyre setups for every type of trail they want to ride, what a bunch of peasant douche bags *scoffs*

@Snowytrail: agreed. The CC Kitsuma is a revelation over the useless Fox X2 I had on my Ripmo. Its climb switch is like a proper lock out. I have a 30 minute road ride from my house to the trails and then the downhills are accessible by looping quite a steep road climb so the switch is invaluable. It has it's uses but I wouldn't use it on any technical climbs. More watts are saved by the rear wheel tracking the ground than skipping and spinning off every root and rock when locked out.

125mm bike that weighs as much as a 170mm bike, has a load of drag and after some climbing (which I assume people buying short travel bikes would be doing a lot more of?) you need to be carrying oil with you so that you and everyone riding with you doesn't get sick to death of the noise of the idler grinding away. Seriously?

@karpiel002: I see you're in the business of making up things to argue against that I never said coupled with a silly ageist insult. Nowhere did I say more money is spent on TV advertising than digital. My point is that TDF coverage is huge, it's on TV which is ubiquitous. Its reach is massive. You don't have to seek it out. It will not only be shown in its own right, but on the news channels, additional commentary programs and documentaries, streaming services, magazines etc. It won't just be watched by die hard roadies looking for it on Instagram or Tiktok. Companies know this. Coverage is huge so (and here is my point) they pay to sponsor the teams (the rolling billboard) and the event itself (banners and adverts everywhere) knowing their brands will be exposed across all of these mediums. They're not just going to just focus on selling specific targeted items on Tiktok or Instagram because it isn't a niche event and they're not just trying to sell niche roadie things to a diehard roadie audience. You talk about mountain biking being the largest sector in cycling but assuming that's true, it doesn't mean it's guaranteed to be a massively popular spectator sport. You claim it's analogous to hiking. Here's an outdoor sport participation study. (Just in America) Look at page 42 https://outdoorindustry.org/wp-content/uploads/2015/03/2022-Outdoor-Participation-Trends-Report-1.pdf Mountain biking - 8.6 Million Hiking - 58 Million / walking for fitness 115 Million Road biking - 42.7 Million * shrugs *