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Smoorbs sarahmoore's article
Nov 19, 2019 at 15:32
Nov 19, 2019
Santa Cruz Bicycles Pledges to Give $1 Million to the Trails Over the Next 3 Years
It's not cheap, but the math works pretty well... 3 year spend on a global program. Layer in the PR, Media Impressions (& partners), Social Media, etc, plus integration with Retailers, Distributors and Local Advocacy + RIder groups. Factor in the first to market with a program on this scale (everyone else becomes a biter), the weakness of groups like IMBA to own the very thing they were set up to do and I'd reckon the marketing spend will be well justified. Big props to the Santa Cruz brand for thinking on this scale. (less than 500 units a year globally pays for the program i would think).
Smoorbs redbullbike's article
Nov 14, 2017 at 9:53
Nov 14, 2017
Watch Now: Blood Road with Rebecca Rusch
You can go ride the Gravel Race she puts on up in Idaho, it's a great event.
Smoorbs CamelBak's article
Jul 22, 2017 at 19:11
Jul 22, 2017
The Lords of Loam - Video
A racing drone to be a bit more precise... a bit of an experiment, but the potential is there.
Smoorbs daniellebaker's article
Oct 13, 2016 at 6:36
Oct 13, 2016
New Digs - Red Bull Rampage 2016
You should see some the masonary work on the hill... some of the hits are real pretty.
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