Video: Specialized's New Turbo Levo Ad is 'Mind Blowing'

Sep 17, 2018 at 15:23
by I Am Specialized  

bigquotesIf you just made the most celebrated and awarded electric mountain bike of all time, would you give yourself a high-five and get donuts or would you get to work on making something even better? Well, we didn’t bring home any donuts (bummer), but we did create something downright revolutionary: the all-new Turbo Levo.

Stumpy-inspired chassis. Lighter, more powerful motor. A battery with up to 40% more range. Smarter software—this Turbo Levo reflects a complete design overhaul that doesn’t just set the bar for e-MTB, it embodies it.

See the bikes here.
Specialized

More: Read the First Ride here.


MENTIONS: @Specialized



243 Comments

  • + 121
 what pot did they smoke at Specialized ? I want the same. Now.
  • + 34
 Me too. Let’s pay them a visit, I’ll bring Swedish mushrooms, better than cubensis. Specialized is the company with coolest marketing. Who would have thought.

Best bike commercial I have ever seen. I just want to see it again. In fact I will.
  • + 16
 The boss was so high he took a bite from the Toblerone... There is an intended way and a destroy your gums way to eat that.
  • + 2
 more like mushrooms Big Grin I want some too Big Grin
  • - 48
flag RedRedRe (Sep 18, 2018 at 8:21) (Below Threshold)
 they do not smoke any pot, they just invest tons on money in graphic design and advertising. So they can produce cheaper product BUT make you think it is quality.
  • + 35
 @RedRedRe: didn’t know you joined the fun Police. Smoke some pot
  • + 1
 @RedRedRe: funny, because that new levo looks just as expensive and high quality as anything they have ever made...
  • - 20
flag RedRedRe (Sep 18, 2018 at 9:04) (Below Threshold)
 @WAKIdesigns: I am around e-bikes more often than most.
When a jack riding one of these mopeds will collide with you – when, not if – then we can talk.
  • + 4
 @RedRedRe: do they really weigh much more then the freeride rigs of around 2000? Mine with a monster T up front was over 50 lbs. In plowed through everything lol.
  • + 7
 @WAKIdesigns: I'd have to say Transition has the coolest Marketing still.
  • + 11
 Vernon Felton must get the good stuff. He is head of global marketing for Spesh so you know he inhaled some of this commercial process. I do miss his articles. Cant he still moonlight on PB every so often?
  • + 0
 @Boardlife69: whatever happens Vernon, don't take the "Dub". Duncan Rifle and his buddy from Sram engineering take it... look what it brought them too.
  • + 0
 @Boardlife69: I see him in a couple days... Good chance I will spend some time crapping all over his employers E-Bikes..... lol he likes when I do that....
  • + 2
 @Boardlife69: Can't assume this is all Vernon.
  • + 19
 @RedRedRe: I'm around ebikes a lot too man and the people riding them are always smiling. Try to be like that. Also don't pretend it takes motor assist to be a complete tool on the trails. Plenty of people do it just fine on their own.
  • + 9
 @Boardlife69: Much of the credit (damn near all of it, really) has to go to Ian Schiller--I just throw food at him when he comes up with his beautiful brand of weird. 'Sup, @ischiller?
  • - 3
 Sorry @mattdennison , @ischiller is funnier than you
  • + 5
 @RedRedRe: most ebike trail riders I see ride extremely conservatively (often slower than my hungover rookie friends) and tend to be looking up and breathing normally...

...so I would definitely be more worried about red-zoned xc joey sprinting with their head down and heart rate making them see stars.

In fact, one of those was sprinting uphill on a flow trail, saw my kid come around a corner, grabbed a handful of brake and flew into the bushes.
  • + 6
 @vernonfelton: ‘Sup boss. Thanks for holding onto this one. Credit to Dustin as well. Congrats on the launch.
  • + 3
 Was there something about a bike in there?
  • + 0
 @2bigwheels: I too think Transition's marketing is the best. And if you don't agree:

www.pinkbike.com/news/2013-Transition-Carbon-Covert.html

(skip to 3:40 if you like)
  • + 1
 @vernonfelton: Please write an article or two on the side for PB. We miss you.
  • + 1
 @Boardlife69: yes @vernonfelton could be the Joe Graney and Mark Ferentino of Specialized. Just rant... we want rants. I have the title of the column:

“What were they thinking”
  • + 1
 $8,000 e-bike... *cough, cough*... looks dope!
  • + 1
 @properp: Or exhibit some self control and don't visit pinkbike if you don't like it? It's not meth, you can quit whenever you want.
  • + 0
 @fullfacemike: while pussy bike continues to push advertising to E Bike manufacturers as look how many accounts we have to advertise to. The majority of people on pinkbike want nothing to do with e-bikes. Give me a account delete option as to not falsely advertise to manufactures.
  • + 1
 @properp: Sure, Pinkbike can leverage its user base for advertising dollars but other key metrics for advertisers are the number of people visiting a page, the number of times each visitor visits a page, the duration of each visit, and likely to some degree the number of comments. By opening e-bike articles over and over to read and add comments - even negative ones - you are literally upping the numbers for those articles which indicate that they should make more of those articles.
  • + 0
 @properp: uh, pussy can take a harder pounding than your easily offended snowflake ass.

stop using it as an insult. you sound like a 12yr old or a gun-toting incel.
just get off pinkbike if you can't handle things you don't like.

+1 to @fullfacemike , the haters are litterally feeding the ad-metrics beast hahahahahhahahah
  • + 0
 @fullfacemike: keep enjoying your fake rewards sloth
  • + 2
 @properp: Whoosh.
  • + 42
 So, I rode one recently; It's an E-bike (meh) & in the owner's case, I get why he bought it.

It's not my thing in the least and the ad appeals to a mindset I don't have about riding bikes in any format (road, MTB or whatever).

Simpler and more analog is why I ride bikes, pitting a persons determination to earn those turns & not relying on anything to assist you is where my energy is directed.

Maybe someday I may change my mind, but I can't see that happening any time soon even though I'm 56 yrs old and not nearly as fast or resilient as I was at 25, that and can you imagine trying to lug that turd out of the woods if something tanked? Not me...
  • + 9
 Word! I’m only 48, but my thoughts exactly.
  • - 1
 @tipsword

that's awesome that you are all about that. But you can't discredit what other people are about just because it's not your thing and it sounds like you're kinda doing that.
  • + 0
 Funny thing is, its a lot old "tough" guys who hate on e bikes. Like some ol skool tele skiers. Gotta earn your turns man.
  • - 1
 you can take the ego high road on this like every other person on the e bike debate but who cares if people are having fun than grate, if its not your thing then great, we need to let people ride whatever they want. all that crap about they rip up the trails, is just that crap I just tried one it was a blast and it did no more damage then any other bike. I can say wow I could ride way more laps I don't think I will buy one but it was fun
  • + 2
 @robG413: Totally agree with you Rob. MTB is already so mutch fun. People should not judge or be jealous about ebike. Riding with a smile is what really matters. BUT, I'm 48 now. I ride hard XC and DH since i'm 20.. and i am not affraid to say that the LEVO i bought 3 years ago is probably the best thing i purchased EVER !!
First generation were even more expensive, so i sold 2 motocross and 2 MTB to make it happen. Now i can "still" enjoy Enduro with my kids and friends without slow them down.. I found 20% assistance is perfect to take care of the extra 20 lbs (motor/battery) Then, you can increase base on your energy. The weight is no longer an issue and 6Fattie tires makes the ride a lot smoother (less damage) all 4 saisons long !!
There is so mutch other trails to discover now that this bike make everything possible. Good to see other brands making their own e-bike (should help to reduce the price eventually). But after i tested a few last summer in MSA, i realized that SPECIALIZED still a head.. for now !
  • + 1
 @Plumet88: good for you! all the people out there who get so mad about it should try one
  • + 1
 @robG413: all the people that think they're so great should grow some cojones and ride a combustion bike mopeds are for the sloths that want the reward without putting in the effort overpriced underperforming Fisher-Price toys
  • + 2
 I got a moto so much fun and helps with my DH skills @properp:
  • + 2
 @robG413: once you've twisted the grip of real horsepower on a combustion bike anything else is just a pathetic excuse
  • + 25
 Specialized marketing crew is on fire, another excellent advertisement. Nod to eMTB controversy with "America? We're working on it" but surprised they didn't lean into it harder given the irreverent and self-reflexive tone of the ad.
  • + 1
 I've understood from some folks that ebikes for commuting are popular in other countries for obvious reasons (less effort = less sweat, faster commute, etc), but are emtbs for trail riding as stigmatized in other countries as they are in the US?
  • - 2
 Really? No ad has ever made me want to ride any specific brand less. The attempt to not take themselves seriously (a la transition) flopped, and they just seem like a bunch of douche bro crossfit ass hats to me. F*"( specialized.
  • + 1
 @shinook: nah, the US has a weird thing. I'm sure there are purists everywhere, but the combination of trail access issues, holier-than-thou attitudes and NIMBYism are on another level of stupid in the good ole US of A.
  • + 21
 Pinkbike should hire the guy behind that edit... Nevermind. Miss you Vernon.
  • + 20
 Who gives a shit what bike it was, that was a good watch ????
  • - 1
 Yeah. Sceptical internet troll rides a Levo. No comment! @properp was that you?
  • + 14
 Any chance that ebike sales could subsidize the sale price of actual bikes?
  • + 9
 Mtb 5000€
Same Mtb + battery + motor 5000€
  • + 4
 @fracasnoxteam:

Magical, isnt't it ?
  • + 1
 In Sweden ebikes are subsidized by the state. You are literally getting the motor for free.
  • + 1
 @WAKIdesigns: they're free and nobody wants them that oughta tell you something
  • + 0
 @properp: nobody wants them? When have you been in Sweden and looked around to see what is riding on the streets? Because it is at least 30% of all bikes on streets. And more and more in the woods. Are you stupid or something?
  • + 1
 @WAKIdesigns: I must be stupid I communicate with you don't I
  • + 11
 Almost all eMTBs are illegal in Singapore. "The maximum weight of the PAB(Pedal Assisted Bike, or eMTBs as we know them) must not exceed 20kg." Then again, Singapore has some other pretty dumb rules, like handlebars cannot exceed 700mm in width.
  • + 19
 Blame the irresponsible idiots who rides e-scooters. Pimping their ride with Magura brakes, DH bars, modding the speed and high beam lights...oooh...donning full face helmets, mtb jerseys and shorts plus five ten shoes. Going around at ridiculous speed on the pavement, roads, park connectors ramming people down and ramming themselves down too.
  • + 6
 @lepak1corner: In the time that I've lived there, experience tells me that a good 80% of the people there think that everyone else is an "irresponsible idiot", but themselves.
  • + 13
 Random Malaysian passing by.
  • + 1
 it's a fine country Smile
  • + 2
 perfect! The new Levo should com in at 18kg
  • + 1
 @chyu: E-scootering on the Causeway? kik kik kik
  • + 11
 I wonder what the specs are like on these. I was considering a kenevo for my next bike to replace a nomad. After riding a levo I canned the idea. Just too heavy and too much creaking going on. Needs more development.
  • + 3
 I Didn't find the last levo fun either. Felt like being back on a old school tank of a dh bike but with less grip from sucky plus tires.
  • + 4
 @markg1150: I wonder if 17-18kg all up weight is achievable in the next few years with the same power. If not, I doubt I will ever be convinced. As soon as the battery is flat it's like riding through treacle! Plus, manuals require superhuman shoulder ligaments on these beasts!
  • - 6
flag colincolin (Sep 18, 2018 at 2:07) (Below Threshold)
 @jaame: manuals? Just turn your wrist and braaaaap
  • + 8
 @jaame: wait for the lapierre e-zesty, bigger heavier batteries is taking ebikes in the wrong direction in my opinion, lighter and more natural feeling is the way forward.
  • + 4
 @jaame: I think they reviewed a backpack to carry a spare battery here on PB. Of course the battery is not going to fit this particular bike, but the weight will help you pull the manual.
  • + 0
 In my opinion, the weight is the primary drawback. I noticed I was consistently one heart rate zone lower than usual too, so it is cheating no matter what they say on embn. Not cheating, but you're not getting the same workout. Might be a good hangover bike, but it's a lot of money to just use on a hangover.
What is lapierre doing? What kind of weight?
  • + 3
 I feel like a better way would be with minimal batteries/minimal weight gain just to give a little extra push. That way I don’t get as dropped by my roadie-mountain friends on the climbs and I can still out-style them on the descents.
  • + 1
 @b45her: you are not wrong.
  • + 2
 @jaame: they are using a motor/battery combo that comes at only 4kg penalty and can be dismounted from the bike and what you get is pretty much a regular enduro bike. Range and power are not as good as a regular ebike but most people don't have time for rides longer than 2h and if you have some base fitness 100W is all you need. In the same way as if you ever ridden silly light XC bike with damn stupid light tyres vs 15kg Enduro bike on DH tyres, the first one climbs MUCH easier. Sometimes this little bit makes all the difference, and if you take E-Zesty to a bike park you can ride it as any bike out there after you remove the battery/motor.

What GMBN and EMBN doesn't tell you is that they get high heart rates on ebikes (compared to regular ones) because this is not what they were riding for most of the time, at the time they did the tests. So they get on ebike and they suddenly pedal like idiots because it feels so damn fun to rip on climbs. It is naive to believe that frequent use of E-bike won't make you slacker over time. I would use such ebike as a mean of training riding skill but would still require a regular one to keep the body sharp. With Fuzua system, I have that in one bike.
  • + 2
 @WAKIdesigns: I have not ridden a bike with pedal support but I thought it would be like going on a slight downslope or riding with a tailwind. If the road would be straight and level, I'd be uninspired to push any harder. On that downslope or with that tailwind though, I actually push harder because it feels so much fun to go that fast. Now of course this is on the road on a heavy 30+ kg commuter exceeding 30km/h. It may not be that inspiring it were pedal assist instead of wind and it shuts off well below that 30km/h. Then again when talking about mountainbikes, if the pedal assist can help you propel you up to the speed where the trail (climb) gets fun again, this may just be what inspires you to properly ride the bike again. That is, properly move it around underneath you instead of raise the dropper, sit down and let the Eagle suck the last bit of life out your ride.
  • + 1
 @jaame: I think the new Levo (carbon) is around 17kg.
  • + 1
 @vinay - yes. Oh yes.
@Soni - that must be with 1ply tyres. I’d kill them right away on this bikes. And I bet most people would.
  • + 8
 Cool ad again Specialized. On the EMTB topic in general, I rode one up a climb for 2 minutes and forced myself to stop. It was about to ruin me for all climbing on every other bike I own. I quickly got back on my regular bike and felt like I had 2 flats.
  • + 8
 I own a Levo. I've ridden it for two years now. I legitimately bought it so that my wife could hang with me on more challenging climbs.

The truth. It's fun as hell to ride. It's different to a regular mtb and has its drawbacks but I always have a grin on it. Especially climbing up super steep tech.
It's not a dirt bike. All the ignorant comments by people who haven't ridden one are largely untrue...uphill speed will cause collisions, trail wear, you can "braaap" like a dirt bike, kooks will get in over their head etc, etc,

BUT It's doubtful I'll by another one. More and more no e-bike signs are popping up so until the bike companies approach the trail access issue so it's just not worth the expense.
  • + 1
 I assumed that the comments about uphill speed and trail wear were hyperbole until I demoed an ebike on my local enduro trails. I was blindsided by how much power it put down and even the term "pedal assist" seemed like a bit of a stretch, turning the pedals just felt like pressing down a throttle. You could definitely ride one reasonably, but when i left the devinci in boost mode I might as well have been on a dirt bike.
  • + 4
 @Albatrosse: Really man? I'm sorry I'm not buying that. Having spent a lot of time on dirt bikes and e-bikes I can definitively say that the power of an e-bike no matter what the mode is nothing compared to a dirt bike.
You cant even get the rear to break traction on the Levo when riding normally and when it does ( say on a very loose steep climb) the system shuts down. I'm pretty sure all pedal assist e-bikes are similar in that regard.

On the average I climb 2-3 mph faster than on a regular mtb. The top XC guys still beat my times and I'm reasonably fit. The argument about closing speeds etc is ridiculous.

Have you ever actually ridden a proper dirt bike?
  • + 2
 @Dustfarter: Maybe the comparison is coming from riding an XR 100 up a steep driveway at home?
  • + 6
 i love this comment. Most people trashing e-bikes have never ridden one and don't understand what they are. Or they think using pedal assist threatens their machoness.

Some people ride bikes because it's healthy and think everyone should ride them for that reason and if you're not getting healthy than you shouldn't ride them. They don't understand that other people can ride bikes for other reasons.

I ride bikes because they are fun. DH bikes, XC bikes, road bikes (not so much) dirt bikes, e-bikes klunker bikes. In fact if bike riding was bad for you but still fun I would continue to ride.

But I don't think everyone has to ride bikes for the reasons I do. I think anyone can ride a bike for any reason they want. just ride a bike.
  • + 0
 @Dustfarter: I mean, I don't really know how you CANT beat XC racer times on a full boost e-bike unless you have garbage handling. Average uphills are 8-10 for XC racers, and these bikes can beat that on the regular. Can you just not pedal at all?

I have 2 gas burners, and 2 fat burners, and e-bikes are somewhere in the middle. Look at the Kalk, I am interested in that more than an e-bike honestly, but it would be cool to do like 5 laps of monarch pass.
  • + 4
 The access issues are the main problem for me. We can't even have a level headed conversation with a lot of hikers and other user groups about standard bikes, they definitely aren't going to listen the moment we try to tack on ebikes to our advocacy efforts (regardless of whether it's reasonable or not). I wish people were willing to put these things aside, not have that NIMBY mentality about EVERYTHING, but this is the US and, for some reason, NIMBY is in our blood and someone always has a problem with something. The chance of us being able to have a reasonable, levelheaded discussion about the merits and drawbacks of ebike use with land managers and other user groups within the next decade is almost 0.

I think the rest of the issues raised by the community are unfounded and will fade over time, but the access problems created will probably persist for a very long time and companies like Specialized need to start driving them themselves if they want to see access changes in the US. The mountain biking community can't be on the hook for it, we have our own problems.
  • + 1
 @shinook: yup, loss of access for non e-bikes is my biggest concern. Luckily where I live the land managers have so far been very pragmatic and in general are very pro-mountain bike.

I agree many of the concerns raised in the mtb community are pretty alarmist but not all of them. Personally I have generally been ambivalent to allowing pedal assist e-bike access on trails, however I am slowly changing my opinion after having some pretty annoying interactions with e-bikes recently. I have a couple times now been overtaken on uphills single tracks with no warning; it scared the sh!t out of me as they were rolling by at about twice my speed and I was going at a decent pace!
  • + 5
 @Albatrosse: Agreed. I rented a Specialized Kenevo over the summer and had two very different experiences; we primarily rented it so my dad could come on a ride with me while he was visiting, and for that it was amazing: we were able to ride a route together that never would have been possible without the pedal assist, and the e-bike had no discernible negatives on that ride at all.
Then I took it out in my local woods for a play in the afternoon and it was totally different; I found myself able to carry 30km/h sprinting on flat trails that would normally have me sitting and spinning, and, just like you describe, a quick press of the pedals coming out of corners felt more like twisting a throttle. Sure it might not be as fast as a dirt bike, but it meant that I rode the trails in a distinctly different way than I would on a mountain bike, and particularly I was carrying speed in places where the trail isn't built to handle it, and other users aren't expecting it. Sure I was being a bit of a hooligan on it, but it left me with the distinct impression that an uptake of e-bikes is going to exponentially increase the amount of trail maintenance and education needed, and many of our current tricks for managing speed, trail wear, and user interactions simply don't apply to e-bikes.
  • + 2
 @danprisk: exactly.

i think thats the crux of it - when we (the average rider) go out on our enduro or trail bikes we can push ourselves and ride at our limits and that is likely what we are used to doing.

if we go out on an ebike, we have to make the conscious decision to *not* push the bike to its limits. dont press the "boost mode" button unless you are on a paved road that isn't mixed use. dont go full throttle across flat sections of loamy trail.
  • + 11
 Wow, not seen an ad for LSD before.
  • + 7
 I want to know what the average cycle life of a Levo battery is and what the cost is to replace... Think an Eagle cassette is pricey, wait until your LBS says your battery fails a capacity test and they want $1200 to replace. If you're lucky and get 1000 charge cycles, every two years you'll be facing a pack replacement. I hope their BMS is pretty hardy and saves their battery from over discharge.
  • + 8
 1000 charge cycles over 2 years, hmm. Even if we assume you are going through a full charge on a 700wh battery (multiple hours of riding on a high assistance level as is specced on this bike) every SINGLE day for two years, that's 365*2=730 cycles. Almost every battery that is being specced on current high end Emtb's will do 1000 cycles before they drop to 80% capacity. So to answer your question, for all but the Sam Pilgrim's of the world, it's a non-issue.
  • + 4
 @Pmac1893: Exactly, you are looking at 5-8 years of average use before you notice a drop in performance.
  • + 2
 @Pmac1893: Realistically the majority of the batteries will go through a charge cycle around once a week, most mountain bikers ride one big ride a week on average through the year. If we say 50 cycles a year for mathematical simplicity you are looking at 20 years for the 1000 charges.
  • + 5
 Advertising is about positioning your product to your potential customers. I came here looking for the Ebike hate... SpecialEd did an awesome job of positioning what Ebikes do; help you ride longer. Not everyone is super fit and most can't ride much more than 2 or 3 hours. Ebike, more fun more longer...

I am so happy to see that the Ebike hate is at the minimum.
  • + 7
 Still no. Sincerely, America.
  • - 4
flag deadmeat25 (Sep 19, 2018 at 6:26) (Below Threshold)
 Tough shit, they're not going anywhere. Sincerely, Everyone else...
  • + 5
 @vernonfelton can you incorporate gyroscope tech into the next gen Levo which would make it possible to ride in Manual mode...meaning, manualling everywhere...
  • + 2
 Giving the grim reaper the finger and smiling. Love it! I've riden the Turbo Levo and wasn't impressed with the ride. Recently test rode a Pivot Shuttle on the double black diamond Northstar trails and was blown away by that bike! No way I could swing the $10K for one though...
  • + 2
 HMMM artificial intelligence (AI)? what's next self driving bikes? hmm why would one want that? Exactly, leave pedal bikes alone and let us ride them, we already have a big enough selection of bikes to ride and choose from, MTB XC, Trail, Enduro (AM) DH, DJ, Slopestyle, BMX, plus what ever road bikes are out there.

Peace out.
  • + 2
 I take my dad's Levo out every once in a while for a rip. It feels like a tank on descents and will drop into any hole it can find, but if we're measuring a bike's performance on the the size of the grin on my face after a ride, then the Levo stacks up with any other "real bike".
  • + 5
 At 65, I'm still not ready for a Levo. Nor can I afford one.
  • + 5
 The flying cash bags said it all.
  • + 5
 I just came here to complain...vital looks good right now..
  • + 1
 It’s to bad they are only spec-ing larger battery on S-Works and Expert. You’ll get a great E bike with specialized - just be prepared to drop 8k+. I think 700wh battery will be a lot better than 500wh for shuttle style riding.
  • + 1
 Stepping stones... Mark my words. In 5 years every e-bike will have a throttle or a mod for one. If they aren't e dirt bikes now, they will be in 5 years. My brother already has the luna mid drive kit on an old ironhorse 7 point that goes 30 uphill. He rides on mtb trails all the time even when I bitch at him. He has never really been in the mtb scene and doesn't understand or care. This will be the new norm. Beginning of the end my friends. Don't buy from companies that support these. Its all we can do
  • + 1
 yup. There are SICK e-motos coming out. They are silent, which is the biggest issue with motorcycle access. The trails really don't get that thrashed, so everyone is losing their mind over nothing. I think joeys braking down hill into dust is just as bad for trails IMO.
  • + 1
 Awesome, can't wait Smile
  • + 1
 @DaveJube: No discredit intended Smile ~ just my thoughts on the matter at the moment. My friend bought this bike to help with some physical things. I totally support him in riding it, especially after riding it myself.

As crazy as it sounds, it's the "effort" I put into riding that I love more than anything. It's doing something that a lot of people talk about, but don't do because it's really hard and requires mental toughness to be good at it. As I stated too, maybe when I'm at the point I can't do this without help anymore I will get one. My fear there is that something happens and the bike malfunctions and I can't get it out of the woods under my own power (drives my wife nuts that I like to do long technical rides alone). I will cross that bridge when old age forces me to.
  • + 1
 Sooooo, how are these "motorcycles" destroying the trails while descending? I thought the pedal assist aided in climbing? I mean, haven't seen too many 50+ year olds 5th gear pinned dropping DH on e-bikes. But hey, I might have missed the memo that trails were perfectly maintained and never destroyed before the Levo, especially in Santa Cruz where 100s of slightly lost riders each weekend on "real" bikes keep the trails immaculate.
  • + 1
 I feel this comment i left on the Kona Video works here too... When do we get to see the first company have a battery problem and have E-bikes catch on fire like we do "hover boards" sounds like a bunch of fun. Also sounds like a possibility to start a nice forest fire while your at it... and then at which point who is held responsible?
  • + 1
 oooofff thats a good point man. A huge hit on the downtube/battery could potentially start a fire, especially when combined with some freak issue
  • + 1
 Most North Americans are fat and lazy. And may I add follow whatever fad they are told is awesome. So if your fat and out of shape or physicaly handicaped. E bikes are awesome! You can exercise with raising your heart beat! What that fat jiggle how delightful. Just ignore all the healthy skinny mountain bikers laughing at you.
  • + 4
 and terrible with grammar
  • + 0
 @underhawk: north Americans don't get grammar
  • - 1
 @Sshredder

did you ever think people ride mountain bikes for different reasons? Not everyone that rides is doing it to be healthy. I certainly don't ride bikes for exercise or to raise my heartbeat. I ride bikes for fun.
People like you amaze me because you think everyone has to be like you or they are doing it wrong.
  • + 1
 @DaveJube: You could have made your point just fine without insulting the OP with the last line. Keep it classy.. No need for it.
  • + 1
 @huebs037:
you're right, that was uncalled for. It's just that sometimes comments like that get me mad and I snap back. So, sorry OP....didn't mean to be rude.
  • + 5
 Swat-in a bluetooth speaker and a charging port for my JUUL and I'm sold.
  • + 1
 Who wants to go on a ride with a dude on an ebike? I wouldn’t wanna show up to a ride one one while the other poor saps are sucking up the climbs while I chill. I think the only way an ebike works is for solo rides or with other ebike owners and I don’t know any yet.

I’m betting they’re a blast though.
  • + 5
 ebike gangs. watch out.
  • + 4
 I disagree. I do a weekly night ride that is pretty spirited on the climbs. More than once less fit or strong ( lady) have come with e-bikes and have been able to hang. Because of their relative fitness and the groups strength they still get put into or close to the red.
At the end it's beers all around and nobody gives a shit what you were on.
This anti e-bike thing is a mindset more than a legitimate problem ( negative mindsets and trails access issues aside of course).
  • + 2
 well, what about the dude that is super fit that shows up on a group ride and crushes everyone on the climbs and doesn't wait for anyone to recover after a climb. should they be banished to solo rides just because they can climb better than everyone else?
  • + 2
 @Dustfarter: As I said, I don’t know anyone that has one (yet.) You do so that’s great it works out. It think it’s great for people to keep up with fitter or more able riders. Don’t get me wrong, I’m not against ebikes I just don’t see how it works for me or anyone else I ride with.
  • + 3
 @DaveJube: Only if they’re a d-bag about it.
  • + 2
 @DaveJube: that's the ride leaders/ride participants choice & if the guy is cool with waiting, what's the problem? I am typically the slowest rider in my group and give 100% effort to keep up (I'm riding with people that are 20 - 30 yrs younger than I am) ~ I don't care if they are up front, as mentioned earlier "for me" the challenge is the trail, the bike, gravity and how determined am I to haul my extra 50lbs up that goddamn hill so I can get my flow on Smile Easy answer is I never quit even if I have to walk for a bit and I'm not concerned with how fast or slow anyone else is riding :p
  • + 2
 @tipsword:
That's great. I'm actually for riding with anyone no matter how they ride. I don't ever exclude any riders. My comment was actually in response to the person that said ebike riders should only ride solo or with other ebike riders because it's not fair the have pedal assist. I was just using the example of a well fit rider having the same advantage but they don't have to ride solo of with other fit riders.
I want everyone to just ride bikes and have fun. To me that's what bikes are all about. I'm 48 years old and i've been riding my entire life and I just never out grew bikes. I still have the same love and enjoyment for bikes as I did when I was 12 riding around town on my Hutch Pro-star with my bike crew. It's funny how those guys all grew up and left bikes behind.
  • + 4
 Freaking jeez I want their marketing budget. Kudos Spez, another well done!
  • + 4
 Its good but nothing compared to Santa Cruz’ ratboy trip or YT’s goat man...
  • + 0
 Did specialized hire a click farm in Thailand to upvote the positive comments and downvote the typical PB responses to e-bikes? This whole thing feels like a very abrupt change from the usual collective response of the internet, and it’s across all the bike media sites
  • + 0
 I guess they finally made a bike for all these softy millennial unicorns. Blocking trails on the way down like a Prius on the road coming soon to your favorite spot to ride. Don't complain they will report you or chastise you on the internet for having an anti opinion. The reason why the best trails are hard to get to is, because they are hard to get to and most goobers can't get there. If you want an electric bike get an ALTA they are wayyyy sicker than an ebike in every way if you rather not pedal. I do give specialized kudos for having the balls to publish that in 2018 no doubt, and there are some dudes shreding on kenovos so no trash talking them.
  • + 2
 yep. I'm afraid sometimes too about possible generation of weaklings riding e-things while being firmly attached to their smart phones.
  • + 1
 Not bad Specialized, not bad. Hopefully the next video puts a spotlight on your love for both internal and outside legal counsel. And using them to intimidate small bike shops!

Credit where it’s due, good promo vid.
  • + 1
 Oh snap! Shit just got real.
  • + 0
 Specialized sucks. E-bikes suck. This commercial sucks. Anytime anyone tries to justify making something accessable to "everyone", shit gets ruined. Either you can pedal or you can't. I'm a year out on surgery #3 to repair a ruptured quad tendon. 10,000 k a week in climbing a week, pain 24-7,.....and I wouldn't have it any other f*ckING way
  • + 2
 @ninjatasic
because you ride a bike to pedal 10,000k a week in climbing and suffer in pain 24-7 is that what everyone should do?
did you ever think some people ride bikes for other reasons than you do?
  • + 4
 Erm no, move along please.
  • + 0
 Hummm... it seems that Specialized, learned from other companies to make more relaxed announcements to promote their bikes, with another brand ... no? or it will also be a LEVO. No, the other brand does not manufacture E-Bikes
  • + 2
 Just a fire that burns so deep and so hot. Doesn't matter what these clowns do to impress the industry, the big S will never earn my respect.
  • + 3
 Clowns? Sounds like a compliment. I'll take it.
  • + 3
 You didn't support them in your comment, now they're having their employees team up to downvote you.
  • + 4
 "My bike has smarter software than yours. Neh neh neh neh neh neh."
  • + 1
 No one will ever say that...
  • + 1
 @deadmeat25: im thinking back to the time when the first phones with cameras on them came out ... so many people saying "whats the point, it will never catch on" ..with E bikes It is literally within a year, 2 at most that people wii be saying that shit lol
  • + 0
 @hunty101: Nope, only as likely as me saying "My suspension is better than yours".... Which it actually is by the way....
  • + 2
 @deadmeat25: time will tell and congrats on your suspension im sure its totally epic suspension lol
  • + 4
 their marketing team is lit hahahaha
  • + 3
 lol. Specialized killing it as of late. Nice work
  • - 1
 All this shit about how the E-bike is just the f*cking greatest thing since Sliced Bread.... and yet a few months earlier a new Stumpjumper rolls out being slated as the most versatile bike they have ever made and a true Quiver Killer....So at Specialized did they just make the stumpjumper to kill time before their new most beloved child the Turbo Levo got some updates?

I am trying to figure out what they want from us... Are they saying don't buy any of the use your f*cking legs bikes and just buy the E-bikes?
  • + 13
 They want your money
  • + 2
 no, they're saying they sell bikes to anyone who wants to give them money, and they have options with and without motors.

did you know spesh also make road bikes, comfort bikes, kids bikes and more; and they don't necessarily expect the same customer to buy from all their categories? did you know toyota makes both small hybrids and huge trucks, apple makes both phones and laptops...and advertise both as the best thing ever...in their own category? whoa, what a concept.
  • - 9
flag 2bigwheels (Sep 18, 2018 at 12:18) (Below Threshold)
 @dontcoast: Both the Turbo Levo and Stumpjumper are both sold under the same idea of being used as mountain bikes, for riding on mountains... You little sarcastic f*ck head.
Toyota sells trucks so people can use them to haul shit around, go camping and they are marketed as the best trucks for doing truck things. They sell their cars for the purpose to transport humans to work, get kids to soccer and save on gas which is not the main intended purpose of their trucks but they are marketed as the best cars for doing car shit...

Oh right you also brought up laptops and phones, right let me get to this too. The Phone has the intended purpose to be a communication device excelling at texting, phone calls social media shit and shit like that. The laptop has the intended purpose of being used for work, doing spreadsheets, making movies maybe some photoshop you know, generally things that require a little more computing power and what not.. Both mutually being sold as the best options in their intended fields of use.

Yes Specialized has road bikes for riding on roads. You see a f*cking E-Venge out there being called the best road bike? no you f*cking don't. They have E-Road Bikes for commuting and what not, there for putting them into a completely separate category from their road bikes.

Instead of spending your time trying to be a smartass and coming off as an idiot you could have just challenged my comment in a constructive manner to engage in conversation. Instead you posted your shit comment and smirked thinking you got the best of someone on the f*cking internet.

None of things you used as example compete in the same market undermining the companies other products...
  • + 10
 @2bigwheels: chill out
  • - 4
flag 2bigwheels (Sep 18, 2018 at 12:22) (Below Threshold)
 @hunty101: Don't tell me what to do! lol
  • + 1
 @2bigwheels:

1) did you smoke crack? or just go too hard on your adderal scrip? or miss your antipsychotics?
ad-hominem attack begets the same, you're welcome...now that we got that out of the way...

2) both bikes are for riding mountains, but one is for people who want a pure bike ride (with fancy suspension tech but no moto) ... and the other is for people who want a little motorized help on the uphills with a weight penalty
Kinda like a phone and a computer can both be used for email, web browsing, telephony, videocalls...or motor vehicles being useful for transporting people, but some people want cargo capacity and some people want fuel efficiency and passenger space...

"Both mutually being sold as the best options in their intended fields of use." ie MTB vs. E-MTB

Sure, bike and e-mtb are a bit closer, but the majority of the time the categories will have different customers.

Just in case you're *that* worried, if I click "mountain bikes" on Spesh's website, I get the options of XC, Trail, Gravity, or Electric....seeeee, not the same category!
(hope this helps in case you haven't already been hospitalized for high blood pressure.)

Have a lovely day, get off your high horse (don't share your stash with your horse!) and go ride your bike.
  • + 2
 @dontcoast: EXACTLY, watch out for PB users, they aren't fans of reality
  • + 5
 @2bigwheels: Can I refill your glass of nonsensed flavored haterade my kind sir???
  • + 2
 @hunty101: Don't worry, homie probably hasn't gotten any PRs lately and is a bit sad on biking.
  • + 1
 Jesus, and I though I was a prick!...
  • + 0
 What's with multiple e-mopeds on the main page today @Pinkbike? Editors feel like the tide has turned enough in Canada/USA with the recent Yoann/Remy and Sam Pilgrim schilling?
  • + 2
 More money for the huge bike company execs, more fat shits clogging up the trails with motorcycles, less riding bicycles.
  • + 1
 So well said...
  • + 1
 Instead of hackneyed ebike controversy or hating Specialized... this video is rich with hidden goofy things to find and post.
  • + 2
 Can't wait for the Mike Kazimer review!! Want a downhill bike version of this!!
  • + 1
 huh! Specialized has taken on an interesting style to promote their new bike. Few Switzerland references, was it developed there?
  • + 3
 Their e-mtb HQ is in Switzerland.
  • - 1
 Dear Pinkbike,
Give me a "no motorized content" option in my user profile or lose me to vitalmtb forever. I spend a lot of money on trail building (it's in my user profile) and I don't want that work shredded by motorcycles. This is going to hurt you in the end.

It's not a mountain bike.
  • + 0
 Problem is, vitalmtb pulled this shit a while back too. There's room for up and coming sites now, ones that are for mountain bikers instead of greedy pieces of shit!
  • + 1
 Also, every Specialized ad on this site is monitored in the comments and any negative feedback is downvoted into oblivion to make it look like people support them.
  • + 1
 @casman86: and then they got a shit storm of pushback and we haven't seen motorcycle ads on Vital since.
  • + 1
 You're not intelligent.
  • + 3
 nice moped advert, makes me want to boss the trails on a \Vespa
  • + 1
 Really though?..
  • - 1
 Yawn. This just reminds me of all these boring people in parties that want to look cool so they take whatever they find to get high until people find them cool. The next day the party is over, and they are back to being the same boring uninspired unfunny person. Painting a brown rotten apple in a pretty color doesn't make it taste good when you actually chew it.
  • + 2
 Nice try Specialized, but E-bikes aren't that cool...and neither was that commercial.
  • + 3
 I felt like the commercial is pushing ebikes on the wrong generation of people.
  • + 1
 Here are three random things in order of their coolness:

1.The Levo
2. Herpes
3. You
  • - 1
 What did they do to that little kid to make him cry like that. I thought by 2019 even a company that stole their first bike from Ritchey would have progressed to a point that no humans, or animals would be harmed in their videos
  • + 6
 We were supposed to film the kid on one of those walk bikes. Pulled the camera started filming, kid started crying. Specifically we did nothing. I'm not in the scaring kid business. Just happened to work in the cut. Parents were right there.
  • + 0
 I would have preferred to see more riding. Trying to fit in informations about battery life felt forced. I loved the Stumpjumper video, but this video was just trying too hard and made e-bikes a bit more MEH.
  • + 2
 All that and we still can't vary chainstay length and seat tube angle by size.
  • + 2
 Ebikes are like Trump. probably not as bad as we think but most of us just want them to go away.
  • + 2
 It's an all out eBike assault on able bodied bikes these days. Support ABBs and dont buy an eBike...
  • + 3
 you have to admit... that was pretty sweet!!!
  • + 2
 Not a Specialized fan. Not an ebike fan. But that was a damn fine ad!
  • + 1
 saw a 24" wheel full suspension bike on the trail the other day. That got my attention more than any E bike i have seen.
  • + 2
 And?..
  • + 1
 bahaha...Love the clip and just spotted my hometown in Switzerland:

goo.gl/uKfcLz
  • + 2
 Pinkbike commenter is 'unimpressed'.
  • + 1
 Yup, still never riding an ebike, and highly considering quitting the industry as a whole and going back to bmx.
  • + 0
 F*** tards at e pinkbike if you want to turn this site into a motorbike site please give the true cyclist a delete option for their accounts f*** tards
  • + 1
 Damn they totally missed out on the chance to release the E-bike version of that Evo as the "Evo Levo". C'mon specialized...
  • + 2
 Think they're saving that for the Evo Kinevo
  • + 0
 Not watching the advertisement for motor cycles. This is PB there are no BMX bikes reviewed or scooters. So take your crutch bike and park it where the sun don't shine.
  • + 2
 ^^ this dude does not like movies for your monday
  • + 2
 Needs some tacos to go with all that cheese...
  • + 0
 Yup, get the weight down below 17kg then I will be interested. I have ridden a couple of e bikes , and they are too damn heavy. So heavy , you need motor....
  • + 1
 Slick commercial. Must have cost a fortune to make it. Made it halfway through.
  • + 0
 I want to know what Specialized is smoking. Next time you light up, please burn the Levo with fire lol
  • + 1
 the fat guy in my group wants one....bad!
  • + 1
 I can foresee another wave of trail evolution with these ebike.
  • + 1
 yeah pavement
  • + 0
 This was some try-hard bullshit. Ride dirt bikes, ride mountain bikes go fuck yourself.
  • + 2
 If you tried a little harder, i bet you could manage to be slightly less of a cunt...
  • + 0
 A bike with a motor is a moped not a bicycle. Don't be weak...climb the hill.
  • + 1
 A guy with tits is still a guy...
  • + 1
 BS. Everyone at Specialized enjoys free donuts every Friday.
  • + 1
 Cool clickbait title. Video sucked cheese
  • + 1
 Would be spectaculer if you combine with TURBOSPOKE.
  • + 1
 Almost does it for me. Can’t wait for Santa Cruz’s new E-Bike
  • + 2
 Awesome
  • + 0
 Hope they keep on this line so I keep on my line
  • + 2
 Is that a language barrier problem?
  • + 1
 @deadmeat25: tidak teman
  • + 0
 FCK e-bikes, but gr8 commercial :-D
  • + 0
 oh look another E-moped on main page
  • + 2
 Oh look another meathead with no brain that somehow still manages to type...
  • + 1
 Yikes
  • + 1
 Bikes
  • + 1
 Fuck Pinkbike!
  • + 2
 I'm sure you'll be a great loss... Bye...
  • + 0
 $12,050 for top spec? Where do I sign?
  • + 3
 Right above where it says "I acknowledge that the S-Works version is identical to the cheaper versions"
  • + 1
 Amazing ad!
  • + 0
 Looking good Specialized!
  • + 0
 This is absolute cringe.
  • - 1
 Can't wait to try one. E is awesome
  • - 2
 Like the vid. Like the idea. But this bike has to be alot better than the last levo.
  • - 1
 Will turner make an ebike?
  • - 1
 Fcking hate ebikes. Loved this ad!
  • - 2
 No.
  • - 3
 can you please remove this from the main page?
  • + 4
 Why? You know half the money in the mtb industry is now from ebikes.... so... errr unlikely.
  • + 21
 There’s loads of mind numbing stuff on the main page that I don’t care about. You know what I do? I don’t click on it.
  • + 31
 Can you please fuck off with your whining
  • + 3
 @fssphotography: mtb industry should make beer instead, front page would be more interesting
  • + 2
 @fssphotography: e-biking doesn't qualify as mtb at least it shouldn't, I could care less what somebody rides, but don't call it a mountain bike, here's a quote from haibike "Despite their kinship: ePerformance bikes are not bicycles with assistance nor are they motorcycles with pedals. They are a completely new class: one with its own characteristics, its own products, and its own culture."

They are not mtbs, mtbs do not have motors they will never be mtbs.
  • + 0
 @DeadThrone: no where does it state an mtb is pedal power only. It's a mountain bike. An ebike goes up mountains and is therefore also a mountain bike.
  • + 1
 @clarky78: A dirt bike also goes up a mountain, thus it must be a mountain bike also. Traditional bikes have never been motor powered and when motors were added they became something else, just as a motorcycle is no longer considered a bike. The big difference is e-bikes don't change the game that much, in the end though I just can't call them the same. The issue is the motor and how it relates to assistance provided. The nature of a traditional bike has always had humans as the engine. I guess that brings up the question of isn't at least close to a traditional mtb as it does require pedaling? Also how much of an advantage does it take for people to officially consider it different. For me unless somebody can convince me otherwise it is a hybrid of two worlds but still not either one.
  • + 0
 @DeadThrone: What the f*ck did Ashton ride down Fort William on then?
  • - 1
 WTF did I just watch

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