RockShox Deluxe and Super Deluxe - Video

Apr 7, 2016 at 6:02
by SRAM  

Filmed by Mindspark Cinema
Rider: Rosara Joseph


Read our first ride impressions here.


MENTIONS: @SramMedia




85 Comments

  • + 95
 SRAM Marketing deserves a cookie
  • + 17
 wonder if they chose a "transiton" just for marketing...
  • - 38
flag aoneal (Apr 7, 2016 at 8:56) (Below Threshold)
 Wait, SRAM couldn't even come up with original model names for these? They just regurgitated old model names from shocks that sucked ass when they were around. Another SRAM disappointment and counting...
  • + 28
 @aoneal: I don't really know what you mean by "another SRAM disappointment", I'm pretty sure they've been crushing it for the past 5 or so years.
  • - 37
flag gnralized (Apr 7, 2016 at 9:17) (Below Threshold)
 So, now rock shox got a shock range for girl, that's the point ? Or did I miss something ?
  • + 42
 @gnralized: yeah, sounds like you pretty much missed all of it
  • - 1
 Was that a + Tranny?
  • + 1
 Really? This pile or marketing nonsense should be an insult to any semi intelligent person.
  • + 0
 @aoneal: I think you're forgetting what the Pike was not long ago...
  • + 50
 they're built using different units of measure? that's amazing.
  • + 113
 Millimetres create less friction.
  • + 39
 Gwin with an imperial shock = hella fast.
Gwin with a metric shock = hella fast.

See the difference there?
  • + 7
 Yeah exactly. I feel like people aren't understanding that this change actually can make a huge difference in shock performance and durability. Good change IMO.
  • + 2
 It probably is a question of part that they do not manufacture, like bushing and stuff. Probably that the offering in metric solve some problems. Or (more probably), most engineer were really pist with imperial unit and they went on strike until most provider accept to use proper unit :p
  • + 13
 @ethan991: I know I don't. How does changing the unit of measurement affect performance?

I'm all for using units that are easier to work with, but when 1 inch = 2.54 cm, how does having a 12.7mm shaft increase performance over a 0.5 inch shaft?
  • - 4
flag ethan991 (Apr 7, 2016 at 9:19) (Below Threshold)
  • + 15
 @ethan991: I did before writing my comment. Still fail to see how units of measurement can affect performance or durability. They might have done other things while also changing units, but the change in units didn't cause them to make "increased bushing overlap, bearing-equipped eyelets, and new seals."
  • + 1
 @Neechy: they changed the sizing as a whole. It's called metric because it's nice and even metric measurements, instead of nice and even imperial measurements. The name metric sizing is confusing but the main thing is that they changed the size of the shock completely
  • + 9
 correct, you can still make "increased bushing overlap, bearing-equipped eyelets, and new seals" without changing the unit of measure. adding tech features is mutually exclusive from changing the unit of measure.
  • + 24
 "Millimetres create less friction"

That's what she said!
  • + 10
 The whole metric thing is just marketing. It's the technology that's important.
  • + 7
 @ethan991: Jeffsy doesn't need "metric" to have a good time.
  • + 35
 I would have way more respect for them if they introduced the new shocks and didn't mention the f*cking measurements. When asked about the measurements they could simply say "it makes sense from a manufacturing perspective for us as an international company" and that's it.
All this "it allows us to do bigger overlaps" and shit like that. It makes them sound like a bunch of salesmen not engineers
  • + 2
 true that
  • + 5
 @heyburn: agreed. the rest is marketing for idiots.
  • + 20
 SRAM marketing missed April fools day by a week. Even the names are a joke.
  • + 15
 What people don't realize:

The fact these shocks are measured in metric vs imperial measurements really has nothing at all to do with what has changed.

What has changed is the design philosophy. Previously, shocks were built to fit into existing frame designs, with sizes haphazardly created based on existing frame designs. Now, shocks are built in a more standardized way such that the shock is designed as a single system first, and then bike manufacturers will design their frames based on these new shocks, which have consistent differences in sizing. This allows the shocks to be optimized for performance first, instead of being restricted by what can be done within existing frame design constraints. Yes, frame designs will have to be changed, but, to put it bluntly, suck it up. Things change. That's how humans/nature/technology evolves, instead of just stagnating.

TL;DR: Frames will be designed around shocks, instead of shocks being designed around frames. This allows for less restrictions on the shock research/design/build procedure, and thus better overall shock design.
  • + 9
 Isn't this what Kona has done with their line already,hence the odd travel # on their bikes.IE.111,134,153,167
  • + 5
 Okay, now that makes a lot more sense. Why don't they explain it that way instead of saying "Metric makes it soooo much betterer!!!"
  • + 1
 I have trouble believing there were ever any real constraints on shock research/design that came from the sizing being an ideal size (by a few mm's?) for shock performance
  • + 2
 @dclinton Care to give any examples of such design constraints?
  • + 1
 @bikesandfun: Well, since companies don't generally share their R&D notes and I don't work close enough to any of these companies to hear any juicy tidbits, I'm mostly forced to make hypotheses from press data. Given that Rockshox built a shock with longer bushing overlap and replaced DU with bearing eyelets when given the chance to build a shock from the ground up, I would guess that design constraints from building around existing frames might include such things as limited bushing overlap and mount points with restricted clearance. But that's just my guess.

Short answer: No. This is just the conclusion I drew from SRAM's marketing material.
  • + 11
 Rosara Joseph can ride! Cool to see a lead female rider in a new marketing video, regardless of what the vids about
  • + 11
 Check's date... that wasn't a joke?
  • + 2
 Any day is a good day for a laugh. Brahahahahahaha... [fart]
  • + 10
 www.youtube.com/watch?v=cpbbuaIA3Ds


Should've used this for the soundtrack.
  • + 10
 Dammit, I hope my bike fits my new shock!
  • + 20
 It won't. have fun!
  • + 10
 what does the fox say?
  • + 8
 girls will think its bigger
  • + 2
 Does anyone know how they decide what bikes to display during these ads? Transition and Trek were displayed here. Is it highest bidding company gets the honor, or is it just a random pick of whatever bike happened to be in the shop that day?
  • + 2
 @transitionbikecompany what i want to know is if i can get that custom link and new shock for my current patrol, my current monarch plus has a horrible clunk 25% of the way through the travel that the nz rockshox importer says is normal.
  • + 1
 now that you mention this mine does that too!!!
  • + 1
 I'm pretty sure I read somewhere they won't be available for aftermarket sale.. Not that I think rockshox is the greatest option anyway. I don't know how many monarch I blew up haha they were two thirds shite to say the least
  • + 6
 Yeah Rosara!! looking killer!
  • + 4
 Still not sure how units of measurement "allow them to build something with more overlap blah blah blah"...

1 inch = 2.54 cm
  • + 2
 The article in on vitalmtb from last week was an awesome explanation
  • + 1
 I believe you have it backwards 1 cm = 0.394 inch
There now it should make sense to you.
  • + 3
 @teschenbrenner: Actually, 1 inch = 2.54 cm is exact, but 1 cm = 0.394 inches is just an estimate.
  • + 5
 that lady rider just rode things way smoother than my butt pucker factor will ever allow me to ride
  • + 4
 How can I possibly enjoy this video after watching Jeffsy?
  • + 5
 APRIL FOOLS!!!
  • + 4
 No Joke...But lots of people at RockShox laughing, I'd wager.
  • + 2
 Pretty sure that "metric" 12.7mm shaft is just the same old 0.5 inch shaft! There's a joke in there somewhere.
  • + 2
 Definitely thought this was an April Fool's Day joke.. I guess the joke was on me
  • + 1
 can someone explain how changing the unit of measurement allows for all this fancy new technology in the shock? I'm having a difficult time grasping this. april fools... ?
  • + 0
 It seems that most people who are angry about this are living in an imperial country. It's time UK and USA to let the past go and use the metric system. You'll see, it is much much better.
  • + 9
 The UK does use the metric system!
  • + 8
 We do use the metric system. Only miles on the road are still imperial and that is just because it would cost a fortune to change all the signs in the country and having some in one and some in another would be dangerous.
  • + 3
 i think i can smell shite... yes... i can definitely smell shite
  • + 2
 Smells like a troll's latrine.
  • + 3
 Movie trailer voice over > the shock itself.
  • + 2
 Who brings the metric system down, we do, we do....
  • + 2
 Go Stonecutters.
  • + 1
 When's the Super mega triple decker extra deluxey deluxe come out? is that next year's model?
  • + 0
 Yes, yes the sky is falling and it's all SRAM's fault. I do find the usage of the term "Metric" being so confusing to so many people quite laughable though.
  • + 2
 These comments are so salty.
  • + 2
 Nice bike riding and trails
  • + 2
 And now it comes to a question: am I good enough to be riding it??
  • + 2
 waiting for the super duper deluxe sorry guys...
  • + 1
 A video doesn't make it any better. Fuck this shit.
  • + 1
 Is the bike industry pissing them selves laughing at us?
  • + 1
 does anyone know the names of the trails they were riding?
  • + 2
 I do, I do!!! Fred and Dirk Diggler.
  • + 1
 @davereid: cheers man! il be on the look out for them now!
  • + 1
 Those are some nice trails!
  • + 1
 Impressive riding, enjoyed the vid (with sound off).
  • + 1
 Narrator was annoying
  • + 0
 It reminds me approaches arout 2WW to built the rifle around the bullet
  • + 1
 Yeah Rosara, ripping!
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