SRAM TLD Racing Officially Announces Roster of Valentina Höll & Lucas Cruz

Apr 3, 2019 at 0:35
by SRAM  

PRESS RELEASE: SRAM and Troy Lee Designs

SRAM and Troy Lee Designs are beyond excited to announce the return of SRAM TLD Racing for the 2019 season, recruiting two of the best up and coming riders; Valentina Höll and Lucas Cruz. Neither are strangers to the SRAM and TLD families, and we’re super excited to welcome them to the team.

Valentina Höll needs no introduction, after a perfect 2018 season we're on the edge of our seats to see what 2019 is going to bring as her final season as a junior.

bigquotesContinuing with SRAM, TLD and all my sponsors after that perfect season, I‘m really stoked to now be a part of SRAM TLD Racing for the upcoming season! Mat and I were a dream team and we will try to give our best to keep it like that. Having Lucas and JT on board makes us a real racing family and I feel I can learn a lot from them. Let’s go RACING.Vali Höll

Lucas Cruz, also a 2nd year junior and hailing from Pemberton, British Columbia, is the current Canadian Jr. National Champion and was most recently supported by the Trek BC Devo Team and the Stevie Smith Legacy Fund; providing Lucas the experience and values which we believe made him a no brainer for our team.

bigquotesI was actually in tears when I found out I was going to be a part of SRAM TLD Racing. It took a massive amount of collaboration to get this team together and I really appreciate everything these companies and people are doing for me and my future! JT [Evans] brought up the possibility last year at MSA and it happened! So a big thank you to him as well. Watch out, JT and LC are coming for that overall title!Lucas Cruz

It goes without saying that an integral part of our team are the techs that keep the bikes rolling; we are thrilled to have Mat Gallean and JT Evans filling those slots. Mat is no stranger to World Cup racing himself, and also wrenched for the ten time DH World Champion Nicolas Vouilloz. With experience for days, JT started his career working for the legendary John Tomac and most recently former SRAM TLD Racing athlete Luca Shaw.

bigquotesIf you have great athletes, you have to have great staff to support them, both Mat and JT have every tool in the box to make champions, I’m confident both Valentina and Lucas are in very good hands.John Dawson, SRAM MTB Sports Marketing

bigquotesThe stoke Troy and I had when we started the race team with SRAM and RockShox really seems to be amplified as it carries on into the reboot of this unique race program. Being a integral part of this team defines the TLD brand as well-creativity, uniqueness, innovation and developing the world’s fastest racers is our DNA. There is truly no better partner to align with than our amazing friends at SRAM and RockShox. The new range of SRAM TLD RACING products we have added not only lets you, the fan, be part of this journey, but the proceeds of it go into the race team to build the next racing heroes. From DH race gear and helmets to casual trail kits, there is a lot to see in the coLab that supports the team.Craig “Stikman” Glaspell-TLD Bike Category Director

At SRAM TLD Racing we are afforded the opportunity to work with the best the industry has to offer. A big THANK YOU to all of our incredible sponsors for 2019, couldn’t do it without you.

Photos by @jamesstokoephoto

MENTIONS: @SramMedia


  • + 16
 Method Race Wheels as a sponsor?! Thats sick. I wonder what they provide for the team, just pimpin out all the vehicles. Still sweet if so.
  • + 12
 That's Xzibit
  • + 1
 Yeah they sponsor a lot of motorcross racers. Probably just branching out as much as possible
  • + 1
 I was thinking the same, Method, What!? Would be awesome if they get into making mtb wheels... Big Grin
  • + 12
 Luca is a great young man and a talented all around rider , I cant wait to see the next gen of rippers that will come out of Pemberton with him as a role model ! Pinittowinit !!!!
  • + 9
 Been a great ride thus far and can't thank SRAM enough for this amazing journey! Good Luck Vali and Lucas! #sramTLDracing
  • + 2
 Way to go! More focus on rider talent development!
  • + 1
 Thank YOU Troy Lee Designs for supporting the young riders. Proud to wear your helmets + kit too (albeit much slower!)
  • + 6
 So stoked to see these opportunities, this support, these amazing young athletes! Lucas is a rad kid. Love this sport! Will be cheering!
  • + 6
 Good on you SRAM and TLD for backing the future of DH. You’ve got a couple of highly talented Rippers, can’t wait to see them on the podiums
  • + 3
 Seriously... the OLD YT Industries logo?
They changed it last year, already....

But nevertheless: Great team and I hope to see Vali keep on winning, like she did the last years!
  • + 6
 Let her enjoy her youth
  • + 2
  • + 4
 Growing up sucks
  • + 1
 @racecase: only in the beginning
  • + 1
 @racecase: Its a trap
  • + 0
 @troyleedesigns Has no one approached you guys with any variations of the Specialized GROM program of late?

That program had both Shaws, Neko, Chuck & more. Just seemed like such a great youth program & assumed someone would pick up nationally where that one left off. Maybe I'm just too far out of the loop these days to notice.

  • + 4
 Well done SRAM and Troy Lee
  • + 2
 LC laid back, humble and fast! Go get em amigo!
  • + 1
 Crazy to see that old Yt Logo
  • + 2
  • + 2
 So stoked for you Lucas!
  • - 3
 She should be in the front because she has achieved more in racing than he has and is more well known. Does he get to stand in front just because he is a dude?
  • - 3
 Just putting it out there, Vali should be in front of Cruz in the first image...
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