PRESS RELEASE: Tweedlove Bike FestivalOur award-winning bike festival is undergoing major changes for 2019, with a new name, a new location and partnerships with local businesses aiming at a repositioned event with the potential to attract thousands of bike and festival fans to the area.
Peebles-based event organisers Hillside Outside Ltd have teamed up with Tempest Brewing Co from Tweedbank, and Innerleithen’s bike uplift business Adrenalin Uplift to create a unique festival experience for the UK. The event will be based on a beautiful farmland site just outside Innerleithen, Nether Pirn Farm - another local business joining the team to host Transcend Bike Festival from 7-9 June this year.
“Our aim is ambitious, but we believe we can achieve a great deal – we want this to become the biggest and best bike festival in the UK,” says event director Neil Dalgleish. “It’s in a beautiful site, right next to some of the best mountain biking in the world, and between us we have the ingredients to provide an unbeatable weekend. We’re working with other like-minded local businesses and can now also offer camping, uplift to the trails, fantastic food and drink – all in a beer-fest-style friendly atmosphere. It’s a genuinely unique weekend of bikes and good times – there’s nothing else quite like it in the UK.”
TweedLove has a reputation for hosting some of the country’s most popular mountain bike racing, but the new festival clearly aims at something different. “We love all the excitement and adrenalin of the races, but our research with the bike industry and customers all suggested that something else was needed too - an event weekend with entertainment, a real festival experience and bike riding for everyone, racer or not,” says Dalgleish.
Transcend Festival’s programme will feature a wide variety of bike events, for all kinds of riders - from children to professionals and from e-bikes to the latest carbon superbikes. “People can come and enjoy a weekend here riding their bikes or trying out new ones on the fantastic Tweed Valley trails and routes. You don’t have to race or sign up for an event – you can just come and enjoy all the goodness of the festival – the bikes, the bling, the beer, food and fun - and nip out onto the trails whenever you feel the urge. There’ll be loads to do both on and off the bike.”
Working with local businesses is seen as an important step forward for the organisers. “The potential for the Tweed Valley is starting to be realised and we’re proud to work with other businesses in the community who share the enthusiasm for what we have here, and for taking things forward.”
The venue for the festival is a dairy farm – set to be transformed into ‘Transcend Farm’ for the big weekend – owned by local farmer David Hamilton. Like many local people he has a connection with the valley’s bike scene too - his brother Dik built many of the famous forest trails which have helped to transform the valley into a cycle tourism magnet while the traditional industry of the Tweed mills has steeply declined.
Tempest Brewing Company are based in nearby Tweedbank and already have bikes in their company DNA. Director Gavin Meiklejohn and many of the staff are keen riders and racers and Tempest have been supporting the bike scene for the past few years. “We’re keen to put something back in to the community and are super excited about partnering up with Neil and the TweedLove team to deliver a truly world class festival experience to the area” said Gavin
“Having a top craft brewery partner with us puts out a clear message about the nature of the festival and about the willingness in the business community here to make things happen. We want to take the concept of a bike festival forward and to welcome people who just want to come and enjoy the atmosphere as well as the athletes at the top of their game. We all ride bikes to put smiles on our faces, and ultimately that positivity is the whole point of this festival – we just want to share those good times with people from all over the country and beyond”, says Neil.
Additionally, vehicle-based uplift to the trails for bikes and riders – direct from the festival site - is a key element of the festival. “Adrenalin Uplift have revolutionised the bike uplift service here”, says Neil. “It’s a great service which allows riders to have multiple descents on the trails without any stress or hassle. We’re delighted to be able to include it in the events and in the festival – it’s going to be awesome fun.”
Gordo Hodge, director of Adrenalin Uplift said, “We are stoked to be involved in the Transcend Festival being delivered to the ride community by Tweedlove. A lot of work is being put into the uplift logistics to help shuttle riders to each stage across the Tweed Valley. Our team will be aiming to do what we do best, 'buses and trailers, bro fists and banter', June cannot come quick enough. It’s going to be epic!”
The festival will also feature local food and drink companies, bike guides, accommodation providers, clothing manufacturers and more. Forest Enterprise Scotland, Scottish Borders Council, the local school and community council are playing major parts too. As Neil explains, “We all want to give everyone a big Tweed Valley welcome – it’s a privilege to be part of the growing bike industry here and to help push the Tweed Valley’s success story forward.”
As far as I can see, the only major difference between last year's and this year's event is a live band (correct me if I'm wrong). Which I struggle to justify £10 for alone.
Myself and others have queried this respectfully, and all it has led to is you issuing avoidant answers, deleting comments and blocking accounts instead of being direct and open about it.
Perhaps my comment about the fee being a "money grabbing attempt" was rude and blunt (and for that I apologise) but you had fair opportunity to give everyone who asked a solid explanation for the price increase, and as a result myself and a lot of my friends/colleagues who have attended your festivals in the past feel alienated and had no choice to jump to the conclusion that the fee is in place just because you can charge it and get away with it.
Now you have the opportunity to be open about the fee and explain why it is in place, or you can choose to bury your head in the sand yet again and let everyone who is reading these comments make their own opinion about it.
Is the £10 entry to entice brands with free pitches?
I asked them why there was a £10 entry fee on their instagram account and I got blocked from their account as a result.
Quite disappointed by this bullying attitude as I was going to enter one of the triple crown as my 1st enduro race, but I think I'll probably just do an SES round instead.
They are a good bunch of folk with a passion for biking. their events are always great, even with weather upsets. your question is of course entirely valid, but from what I can see you are getting a hell of a lot for you £10. looks to me like you are getting:
*live music
*demo day on fancy bikes
*an uplift of some description
*access to trade tents etc
*bike festival fun times
* mebbe even a free beer
I paid pretty much the same to get into the sea otter classic a few years back..... got no demo day on fancy bikes , got no uplift, got no music, no free beer....but it was well worth it (i covered the whole of the rear of my van in stickers from the event!!!!) .
pretty sure tweedlove will pull this off just as sweet. and as for getting you blocked if we take what you said at face value..... how did you approach them about it......did you repeatedly ask the same thing, were you rude, did you type in BLOCK CAPITALS. proud business's like Tweedlove generally don't block folk for no good reason. Last i saw on their account they had replied honestly and openly to somebody asking that very question
I suggest "Tweedlove" you get it sorted, if you wanna get folks to spend £10 for something that used to be free then you'll need to answer their questions. As far as I can see you got nothing to hide behind , so get on with it.
your events have always been awesome so keep it that way.
How do your events affect the right to roam under Scottish law, if at all?