VIDA MTB Series Launch Rider to Racer Program to Boost Number of Women Racing Enduro

Mar 27, 2018 at 14:47
by VIDA MTB SERIES  
Photo Credit Matt DeLorme

PRESS RELEASE: Yeti VIDA MTB Series and Wheat Ridge Cyclery

The Yeti Cycles VIDA MTB Series and Wheat Ridge Cyclery have partnered on Rider to Racer – a program dedicated to fostering female participation in enduro mountain bike racing in the Rocky Mountains April – August 2018, culminating in the Big Mountain Enduro Series Finals, August 4-5 in Snowmass, Colo.

bigquotesWheat Ridge Cyclery is excited to collaborate with the VIDA MTB Series and Yeti Cycles on the Rider to Racer platform and get more women comfortable with the idea of racing enduro,” said Laura Danley, events coordinator at Wheat Ridge Cyclery. “We believe anyone has the ability to race an enduro, so with the power of three we hope to supply the tools and knowledge that are essential for a successful season.

Photo Credit Natalie Starr
Photo Credit: Natalie Starr

From Rider to Racer will take women’s curiosity about racing into fruition with a comprehensive program curated by seasoned coaches that incorporates group rides, skills work, shop nights, tech talk and hands-on training. Registration for the program will include:

• 1-Day VIDA MTB Series clinic – Snowmass, CO
• 1-Day race entry to the Big Mountain Enduro Series Finals – Snowmass, CO
• Customized Yeti Cycles W’s Enduro Jersey
• Weekly group rides in the Front Range led by WRC Ladies MTB
• Four instructional group rides focused on skills and practical learning
• Four shop nights centered on nutrition, training, bike maintenance and gear selection
• Exclusive discounts to Wheat Ridge Cyclery and access to benefits from VIDA sponsors
• Discounted race entries to the Revolution Enduro Series
• Race/mechanic support at BME Finals

Photo Credit Natalie Starr
Photo Credit: Natalie Starr

“From curious to serious, we believe that racing doesn’t have to stay separate from a clinic environment,” said Sarah Rawley, president of VIDA MTB Series. “Coming off of the coattails of the inaugural IMBA Uprising, we know that women want to challenge themselves with new experiences, but many don’t know where to begin with racing. We are incredibly lucky to be a part of an even larger movement than ourselves with women’s mountain bike skills clinics paving the way for more female participant in our sport.”

Photo Credit Dave Trumpore
Photo Credit: Dave Trumpore


bigquotesRacing is in VIDA’s DNA, and we want to provide the blueprint for women to stretch their wings and confidently race their first enduro alongside like-minded women and coaches to make every step a series of small progressions that amount to monumental feats.Sarah Rawley, founder VIDA MTB Series

In addition to hosting Rider to Racer, VIDA will run a flagship clinic both Saturday and Sunday at Snowmass Bike Park. The weekend coincides with the North American Continental Enduro Series allowing new racers and spectators to experience world-class racing in the heart of the Rocky Mountains.

Photo Credit Dave Trumpore
Photo Credit: Dave Trumpore

“Big Mountain Enduro has been a proponent of growing women in the sport for many years. We were the first enduro series to offer equal pro payout in 2015 and to this day, we continue to refine the race experience to encourage amateur, junior and female racers alike to be a part of our community,” said Brandon Ontiveros, executive director of Big Mountain Enduro. “When VIDA approached us about customizing an experience for women to combine a clinic and race, we were on board right away and are excited to support our largest women’s field to date.”

Photo Credit Matt DeLorme
Photo Credit: Matt DeLorme

From Rider to Racer is available in three tiers for women to make time-commitment choices.

Tier 1 - $550 – All-Inclusive
• Clinic and race weekend
• 4 group rides with coaching; access to weekly group rides
• 4 shop nights focused on bike maintenance, gear preparedness and choice, nutrition and strength training
• Race/mechanic support at BME Finals
• Custom Yeti W’s Enduro Jersey
Valued at $700 – 21% discount

Tier 2 - $510
• Clinic and race weekend
• 4 group rides with coaching; access to weekly group rides
• Race/mechanic support at BME Finals
• Custom Yeti W’s Enduro Jersey
Valued at $620 – 18% discount
Tier 3 - $450
• Clinic and race weekend
• Race/mechanic support at BME Finals
• Custom Yeti W’s Enduro Jersey
Valued at $500 – 10% discount

All participants will receive a custom jersey from Yeti Cycles and race in uniform on Sunday with their coach through timed stages and liaisons and receive mechanic/race support exclusive to From Rider to Racer participants thanks to Wheat Ridge Cyclery.

Photo Credit Matt DeLorme
Photo Credit Natalie Starr
Photo Credits: Matt DeLorme (left); Natalie Starr (right)

bigquotesYeti Cycles has been supportive of women’s mountain bike racing since its inception and having the opportunity to back a program that encourages the next wave of females in enduro aligns with Yeti’s commitment to racing and community. From Rider to Racer directly speaks to how we design the Yeti Beti line of bikes – race-ready for women who are eager to charge as well as a nod to the women who have shaped our products and community over the years.Janette Sherman, Yeti Cycles Marketing Manager

Yeti Beti bikes will be available at several VIDA events to test-ride throughout the season. Group rides begin April 8 and the first shop night is on April 24. VIDA MTB Series sponsors Vittoria Tires, Ergon Bike and Noosa Yoghurt, Smith Optics, Stan's NoTubes, Skratch Labs and Wild Balance Jewelry will also be supporting the program. For the full schedule, details and registration, visit www.vidamtb.com. For more information, email info@vidamtb.com or visit us on Facebook, Twitter and Instagram for the latest updates.

Photo Credit Matt DeLorme
Photo Credit: Matt DeLorme

ABOUT VIDA MTB Series — The VIDA MTB Series stems from 10 years of producing events that connect people through bikes and experiences. At VIDA, our mission is to foster a passion among women for mountain biking through the highest quality instruction, and to create a lifelong community of riders. We are focused on inspiring a movement that promotes cycling as a way of improving lives. We will achieve this by organizing events that communicate our philosophy and reflect our values, and thread together a network of ambassadors who share our passion on a deeper level in communities around the world

Photo Credit Natalie Starr
Photo Credit: Natalie Starr


MENTIONS: @VIDAMTBSERIES



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