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Support Your Local
Cycling has so many different facets, and as avid omnivores we aim to have clothes for every mode. This naturally extends to our fandom, where our sponsorships run the gamut.
This season we’re sponsoring three mountain bike teams; one focusing on XC, two on enduro.
Team Mtbstore × VOID
![photo]()
Mtbstore is a local shop on Gothenburg’s “cycling street”, Övre Husargatan, and we’ve been working closely with them since we launched our first trail collection two years ago. But this year sees us realise the dream of both companies, with a fully-fledged enduro team racing in the Enduro Sweden Series (ESS), where Mtbstore are also a headline sponsor.
The team comprises three young riders that breathe cycling and who have strong merits from previous years in the ESS. Ebba (23) came 3rd in her first season in 2018, Pontus (23) goes from strength to strength with a best result of 4th overall in 2017, and Simon (20) is looking to improve on his form as a junior where he won the junior category in 2017.
The first round of the ESS was in Gothenburg. Read a summary here.
TweedLove
![photo]()
Last year we sponsored the British National Enduro Championships hosted by TweedLove, and we’re continuing that sponsorship into this year’s Transcend Bike Festival, 7–9 June in Innerleithen, Scotland.
As a part of that sponsorship and a way to help at a grassroots level, we provide clothing for their junior race team, the TweedLove Collective, where they’ve already had some fantastic results in various categories. Things are looking good for the future of the sport.
If you see us at Transcend, make sure to say hi and chat about all things bike or how the Scottish weather is better than the Swedish weather.
Team SheRides
![photo]()
Team SheRides stemmed from a small community of like-minded female riders. That small community is now one of the biggest in Sweden and they now have their own elite women’s XC team.
Their 2019 season has started well, especially for our photo models, with Sara managing a win and another podium, and Jessica also finishing on another podium. We are sponsoring the team with training kit and working with them in further developing our women’s range.
This season we’re sponsoring three mountain bike teams; one focusing on XC, two on enduro.
Team Mtbstore × VOID
Mtbstore is a local shop on Gothenburg’s “cycling street”, Övre Husargatan, and we’ve been working closely with them since we launched our first trail collection two years ago. But this year sees us realise the dream of both companies, with a fully-fledged enduro team racing in the Enduro Sweden Series (ESS), where Mtbstore are also a headline sponsor.
The team comprises three young riders that breathe cycling and who have strong merits from previous years in the ESS. Ebba (23) came 3rd in her first season in 2018, Pontus (23) goes from strength to strength with a best result of 4th overall in 2017, and Simon (20) is looking to improve on his form as a junior where he won the junior category in 2017.
The first round of the ESS was in Gothenburg. Read a summary here.
TweedLove
Last year we sponsored the British National Enduro Championships hosted by TweedLove, and we’re continuing that sponsorship into this year’s Transcend Bike Festival, 7–9 June in Innerleithen, Scotland.
As a part of that sponsorship and a way to help at a grassroots level, we provide clothing for their junior race team, the TweedLove Collective, where they’ve already had some fantastic results in various categories. Things are looking good for the future of the sport.
If you see us at Transcend, make sure to say hi and chat about all things bike or how the Scottish weather is better than the Swedish weather.
Team SheRides
Team SheRides stemmed from a small community of like-minded female riders. That small community is now one of the biggest in Sweden and they now have their own elite women’s XC team.
Their 2019 season has started well, especially for our photo models, with Sara managing a win and another podium, and Jessica also finishing on another podium. We are sponsoring the team with training kit and working with them in further developing our women’s range.
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Member since Mar 18, 2019
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