We Are One Composites - Bringing Carbon Manufacturing to Canada

Jun 22, 2017 at 10:16
by WeAreOne Composites  



Press Release

There's no shortage of carbon rim and wheel options out there, with prices ranging from "maybe one day" to "maybe if I win the lottery,'' but the majority of them are manufactured overseas to try and keep margins up and retail costs from rivaling a week-long vacation in Monaco. Instead, they only cost as much as two-week vacation Mexico, which is a little better, I guess. We Are One Composites is a new player, and they're doing things a bit differently by building their rims in their Kamloops, B.C., facility in Canada using only fiber that's been sourced in the United States.

You'd be forgiven for thinking that approach would add up to a set of 'lottery wheels' with a sticker price around or above the $2,500 USD range, much like ENVE's wheels or Bontrager's new US-made Line XXX wheelset. But you'd be wrong - We Are One's Agent wheelset goes for $1,625 USD, and an Agent rim costs $430 USD. Yeah, those are still much higher numbers than an aluminum wheelset, but they're also pretty impressive for Canadian-made carbon components with materials sourced in the United Staes.

There's an interesting narrative behind We Are One Composites and why they're taking a route that's arguably more difficult in many ways than sourcing an overseas-made carbon rim, and we'll be visiting their factory soon to tell that story. For now, though, you can read about their first products in the press release from We Are One Composites below. - Mike Levy






We Are One Composites is growing 'The Movement,' the movement towards manufacturing in North America and re-firing a shrinking local industry. By starting up Canada's first carbon fiber rim manufacturing facility in Kamloops, B.C., we are going to challenge industry norms and bring a whole new level of product and customer service to the market. Below, we peeled back the layers to show you some of the changes we have brought so you can learn more about our "built in-house" policy.

bigquotesStarting We Are One was part of a much larger vision. Manufacturing in Canada is possible if the scale makes sense. We are not looking to become a significant OEM player or have distribution all around the world. The company's goal is to make the best possible carbon products and sell them to a niche market that understands quality, demands the best from their products and wants it backed by a manufacturer that they can pick up the phone and have a conversation with. We have everything possible to grow into other sectors of the market and intend on exploring them with our potential. It is just the beginning.Dustin Adams, CEO



We Are One Composites - Bringing Carbon Manufacturing to Canada
Design
Head composites engineer Fraser Andrew brought his experience working at Rolls-Royce and is putting it to work at We Are One. Armed with the knowledge of building structural composite components for the engines on both Airbus and Boeing aircraft, Fraser brought a wealth of ideas and knowledge to the team.

All of our rims began with extensive FEA design process. We utilize the software to engineer the layup design, and precise ride characteristics we want to achieve from the rim. The analysis allows us to pinpoint the initial layup design and use it as a baseline for testing and confirming if we are on target. With the design of The Agent, we worked for months on our model's just to come up with a baseline for where to begin and before any molds were even cut. This powerful software allows for inputs like resin characteristics, fiber type, and orientation. All of this data was used to fine tune the Agent rim's layup.



We Are One Composites - Bringing Carbon Manufacturing to Canada
Machining
Our workhorse mold machine is a HASS VM3 vertical CNC mill. Having a former Canadian National XC racer and 15-year mold machinist run it is even better. Gilles Corbeil heads up the machining department. Having our mill in-house allows us to make changes within hours, and the versatility is unprecedented.

The largest portion of any carbon manufactured part is the mold machining and the post-cure labor. We have a full machine shop in-house that allows for precision mold making. Having complete control over the molding process has cut the need for 90% of the post-mold labor and has created the ability to produce perfect naked parts. That means no fibers are disturbed by additional sanding or touch ups. Lean manufacturing is also implemented throughout our entire process.



LAYUP

While We Are One is trying to be as transparent a company as possible, there are some things we need to keep behind the factory doors. What we can share is that our layup consists of fiber that is made in the USA by a supplier that known for their aerospace expertise. We Are One has signed contracts with our provider and must not sell any fiber to outside countries, and this raw material is not available outside of North America. The advanced engineering that our supplier brings to the table has provided some great insight on many elements of the layup design. The rest is, well, "Mum's the word!"

We Are One Composites - Bringing Carbon Manufacturing to Canada
We Are One Composites - Bringing Carbon Manufacturing to Canada
Each rim layup is CNC cut and hand laid into the mold. Our layup crew consists of two sturdy ex-pro DH racers. Shane "Showtime" Jensen and Wayne Parsons bring a long history in the bike industry, and both have knowledge from product testing and years of competing.



TESTING


Impact testing was one of the main focus points with our design. We looked to set new boundaries and design the rim structure to absorb impacts in order to withstand them.

We Are One Composites - Bringing Carbon Manufacturing to Canada
Lateral testing of the Agent 27.5 rim. Non-destructive and destructive tests are used to see how each change in layup made the rim behave, and they used the data to confirm and improve their FEA modeling.

bigquotesThe testing of carbon rims has become a bit skewed. There are so many variables to take into account for a consistent, fair result. Tire pressure, tire type, impact height increments, and weight and style of the testing rig, just to name a few. Building all of our testing platforms and using a consistent testing method, we were able to collect accurate data from each test. This has allowed us to test our products and the competition's on our testing rigs. We took all the marketing out of the equation and dove into the actual comparable results. We believe with all of the testing our design is the toughest 30mm wide rim on the market.Fraser Andrew, Lead Engineer

We Are One Composites - Bringing Carbon Manufacturing to Canada
Team rider and product tester Brendon Edgar pushes The Agent to the limits on Vancouver's infamous North Shore




The Result



The Agent - 27.5" or 29" Rim
Check out how Canadian Made CAN compete

The Agent is designed for the enduro market. Both 27.5'' and 29'' are built up for the most demanding days. The layup difference between the 27.5'' and 29'' has rewarded the 29er with only a 10-gram increase in weight per rim. This keeps the ever popular 29er at an even better advantage. The goal for the 29'' rim was to get the weights as close as possible and keep the ride feel and strength virtually on par. The shallow depth and layup design have alleviated the typical rigid/harsh feeling most have come to discuss carbon rims as feeling.
Agent Rim
• Internal width = 30mm
• Depth = 25mm
• Weight = 480g for 27.5'' rim, 490g for 29'' rim (+/- 10g)
• Holes = 32
• Tire Size = 2.35-2.6"
• MSRP: $575 CAD, $430 USD
• Contact: We Are One Composites

We Are One Composites - Bringing Carbon Manufacturing to Canada
We Are One Composites - Bringing Carbon Manufacturing to Canada
The Agent is the trifecta of design. A shallow 25mm rim depth gives an active ride feel on the trail. The depth is supported by stout 3.5mm thick rim lips that are engineered to absorb impacts. The internal rim width of 30mm will allow you to confidently run 2.35 - 2.6 tires from all your favorite brands. The spoke holes are all angle drilled and offset by 2mm to make for optimal spoke angle and increased nipple engagement.


The Agent - 27.5" or 29" Wheelset
All the bells and whistles

When searching for a reliable hub match for The Agent, we tested multiple companies offerings. The final decision was Project 321. They offered a low overall weight, durability in both bearing life and construction, and most of all, a partner that shares similar beliefs in manufacturing. The 216 point of engagement, magnetic pawl drive system comes in either a loud or quiet setting. It truly is as instant engagement as a pawl hub can get with only 1.8-degrees of ramp. All of the hubs have Japanese-made EZO bearings, and the hubs are made in the USA and are laced up using Sapim's Race spokes and the industry leading Sapim Double Square Secure-Lock nipples.
Agent Wheelsets
• Internal width = 30mm
• Depth = 25mm
• Weight = 1810g for 27.5 and 1840g for 29 rims (+/- 10g)
• Holes = 32
• POE = 216
• Tire Size = 2.35-2.6"
• MSRP: $2,175 CAD, $1,625 USD
• Contact: We Are One Composites

We Are One Composites - Bringing Carbon Manufacturing to Canada
We Are One Movement 7 Minutes of Cinematic Shredding Across BC
The Agent wheelset is built for the most demanding of riders. The 29er comes laced 2-cross for added support and lateral stiffness, and the 27.5'' comes 3-cross laced for a traditional build. All the wheels are pre-taped and have custom valve engraving available.

A Closer Look
Internal Compaction // Bead Seat Construction // Shape


INTERNAL COMPACTION
The specialty internal bladder we chose allows for high pressures and virtually no wrinkles inside the structure. The uniform finish ensures all of the layers have had a chance to crosslink and that there are no voids in the matrix. The mixture of woven and Uni-directional fiber, all mixed with the same resin system ensures bonding is supreme and the cure is equal.
We Are One Composites - Bringing Carbon Manufacturing to Canada

We Are One Composites - Bringing Carbon Manufacturing to Canada
BEAD SEAT CONSTRUCTION
We took careful consideration for ease of tire mounting and inflation on the hookless bead area of the Agent line. All of these critical dimensions played a huge role in the tire burp-ability as well. Customers will find that the tires mount without tire levers and will inflate with a standard floor pump. During physical testing, all pre-production testers had difficulty getting even a slight burp out of the rims, even at sub-15psi pressures.


SHAPE
The shape design of The Agent was based on numerous tests on a wide variety of asymmetric and symmetric shaped rims on the market. The benefits of asymmetric for spoke bracing angle, and equal tension is something we do not disagree with. However, impact test on all rims that were asymmetrical showed our engineer that a weakness towards the more vertical wall of the structure. The harsher the asymmetrical shape, the worse the rim would perform on an impact of this vertical wall side of the rim. We chose to design a symmetric shape and have the spoke holes drilled 2mm offset. Our decision wasn't because of a lack of mold experience or tooling; it was based on solid data and the best possible outcome.
We Are One Composites - Bringing Carbon Manufacturing to Canada




Warranty
Supporting those, who support us
One of our core values is to support those who have supported us. If you have bought our product we will make sure you are taken care of, no questions asked. We have done our part bringing what we tested to be the best possible rim to the market. If we have done our job correctly, you should be assured that you will be able to ride these products and be confident. We win races, pound trails of all kinds, and hope you ride just the same. Being a part of The Movement as a We Are One original customer, we have you covered and will warranty your damaged product for the first 60 months

The Movement Policy
Once a customer, always a customer
We Are One Composites offers a lifetime policy for original owners of all We Are One product. This policy will help any problems that are not covered by the warranty. This is a no questions asked policy.
There are times where we have done our homework and cannot possibly make our products to withstand issues outside of the norm. There is a large amount of safety factor engineered into our rims, and we understand stuff happens.
These mishaps are covered by us offering all of our original customers a 50% discount off of MSRP listed on our website. This only covers product, and we do not cover parts or replacement product outside of what we manufacture.


179 Comments

  • + 139
 Just reading about people hanging their balls out and trying to open up new manufacturing possibilities in North America makes my heart smile.
  • + 28
 The warranty is impressive....
  • - 23
flag enrico650 (Jun 28, 2017 at 7:43) (Below Threshold)
 Very affordable, NOT!
  • + 1
 @enrico650: when looking at price, i always factor quality and service(warranty/timing).
Like mtb shoes, many times your getting 2(sets) for said price..not always tho.
  • + 1
 @jrocksdh:

So favor what you like best:

DT SWISS XM421 rim : aluminium, 27.5, 25 mm inner width, 440g ~ 100 USD

www.dtswiss.com/Components/Rims-MTB/XM-421

One composite Agent rim: carbon, 27.5, 25 mm inner width, 480g 430 USD

Superiority of carbon rims vs aluminium is still to demonstrate.

I still don't get the MTB carbon wheels BS hype...
  • + 1
 @gnralized: I've never felt carbon rims were 4-10x better performing to justify the price compared to alu rims, but there is something to be said for sub 500gram rims that can take a beating. I've being using WTB KOMs for a few years and while light, they are not that strong. Now I have a Frequency on the back of my 29er and I can feel the weight. Most carbon rims will take a greater beating than an alu rim at similar weight, which is cool, but not for way more money. If I had tonnes of money I'd be inclined, or if I rode a fat bike or something where the rim weight really starts to make a difference, but for me it's really hard to justify the cost. If I could justify the cost I'd buy these though!
  • - 1
 @JesseE: KOMs are very lightweight rims, like stan's arch, and wide doesn't mean strong.
I don't know were you get that most carbon rims will take a greater beating than alu at similar weight, since from all sources, this is precisely the contrary that happens, for instance just check vitalmtb 2017 test session where the blew the only 2 carbon rims of the whole 17 bike review.
DT XM series are their all-mountain rims, just below the EX series in term of toughness, which are Rude's choice for EWS and Gwin's tireless run rims...
And DT XM's are 500 g in 27.5, 25 mm inner width, so barely 20 g more than the agent rim, which is nothing if you consider their plus/minus 10% fabrication tolerance.
By the way I barely see a carbon rim sustained a tireless run...
  • - 1
 @gnralized:

So favor what you like best:

DT SWISS XM421 rim : aluminium, 27.5, 25 mm inner width, 440g ~ 100 USD

www.dtswiss.com/Components/Rims-MTB/XM-421

One composite Agent rim: carbon, 27.5, 25 mm inner width, 480g 430 USD

Superiority of carbon rims vs aluminium is still to demonstrate.

I still don't get the MTB carbon wheels BS hype...


>I was going to make this comment, you just arrived first. :-D
  • + 2
 @enrico650: Affordable is relative.
  • + 2
 @gnralized: idk if carbon is always worth it either, but WAO looks standup and locally involved. Details: Agent rim Inner Width = 30mm, not 25. 25mm is the vertical depth.
  • + 1
 @WoodenCrow: you're right, my mistake.
Agent compare to DT XM 481 which are 30 mm inner width, 490 g in 27.5 for 100 $, so same weight for both rims.
www.dtswiss.com/Components/Rims-MTB/XM-481

I understand your point about locally sourced products and standup, but I find that the "made proudly here" is somehow a kind of sale argument that deals more with buyer's heart than reason.
Let me made it clear : a product manufactured overseas doesn't mean the company isn't locally involved.
For instance I ride a Knolly Warden. Even if it is manufactured in Asia, the company is Canadian, with R&D, design and sale offices employing peoples here, and they are strongly supportive to their rider's communities, trail builders and shops.
But producing overseas allow them to lower their prices and then make their products available for most of us riders. If they had to produce here, then the costs will be higher and less will benefit from the company involvement and this involvement will be less since the company make less money.
So I'm quite happy that some high end companies still find the courage to source locally their products for some happy few, but unfortunately, I will never put 860 $ in a pair of rims, locally sourced or not, given the fact that I can get the same functionality for 200$, from a well respected, long term established company.
It can seems hard, but I have two beautiful little girls, and I have to be pragmatic in how I spend my money for leisure.
In the present economical context, we have to be honest and recognize that we vastly benefit from overseas low production costs.
  • + 2
 @gnralized: the agent rim has an internal width of 30mm not 25mm.
  • + 1
 /deleted
  • + 1
 I've cased some disgusting rock lips in the whist bike park that would fold alloy wheels and ridden out with a strong carbon wheel. I've also blown up only 1 carbon rim and it was on a 9 foot drop for the first time in the bike park where I landed directly on a square edge rock.

It shattered the rim but I ended up riding down - and doing 3 more laps on it - an alloy wheel would of folded up and made me crash. Good carbon wheels are very strong compared to a similar weight alloy wheel. @gnralized:
  • + 56
 I like looking at the prices in CAD first, then USD. It feels like I am already getting a discount Big Grin
  • + 2
 That US to CAD exchange rate is starting to pay off... almost
  • + 37
 @riiz: said no Canadian ever
  • + 2
 @radney:

About 10 years ago we did!
  • + 48
 Wow... JUST WOW! I swear some of you dinks are a bunch of jobless, little shits living at home with internet access with no real plans to make over $5 an hour the rest of your lives..... Did you just not read why crap from Taiwan is so damned cheap? It's because they are a bunch of crooks unless you sit there and babysit them and actually make them adhere to their lies... This is a REAL company in NA that is TRYING to make a high quality product for a fraction of Enve and Reynolds but pay a decent wage... Some of you get it... some of you will end up in jail one day because you just plain stupid...
  • + 2
 It will be such a great day when Americans are finally free of the stupidity virus
  • + 30
 Nice to see something from the part of North America that knows what the metric system is.
  • + 20
 I'm a civil engineer from the U.S. who works in imperial units every day, and I approve this message.

S.I. >>> Imperial.
  • + 3
 can I get these wheels in 26 inch?
  • + 5
 @AyJayDoubleyou: i hear ya man.

how bout a 26 inch and a 20 inch option?

36 hole count please.

would look sick laced up to some phil woods.
  • + 2
 We are using the metric system in Canada.... Imperial=USA, not North America! Wink Some older people may be using it but we never learned imperial at school.
  • + 21
 I am one person that still can't afford carbon wheels... maybe one day.
  • - 12
flag nvranka (Jun 27, 2017 at 21:45) (Below Threshold)
 light-bicycle....

check 'em out, absolutely no reason to pay top dollar for carbon wheels from any other mfg.

everyone I know runs them...racing/dh/park laps/xc...they're as solid and reliable as any other set of carbon wheels...of course you'll eventually blow them up if you ride hard. That said, one of our xc buddies who is a bit more cautious has been on the same pair for 3+years.
  • + 125
 @nvranka: There is a massive difference between what we have on offer than LB. If we cannot justify selling a rim that is made in Canada with Carbon that is exclusive to North America and only cost 120$ more per rim then our product might not fit your bill.
I would ask if Light Bicycle has given wheels away to local riding clubs, contributed actual dollars to building trails and supported local associations in your area. This is where a lot of the added value in our costs end up.
  • + 21
 @nvranka: 100% made in Canada, by mountain bike riders, trail builders, and racers.... using North American sourced materials.
  • + 49
 @jovian0ne send me a DM. No one should not have the chance to ride carbon wheels! Let's get you set up man!
  • + 12
 @WeAreOne: Heros. Saving the world right there. The market place is a democracy where you vote with your cash. I prefer to vote Euro/N.A over Asia anyday of the week. You should too, unless your from Asia. Buy local folks, keeps the money in the community.
  • - 57
flag onemind123 (Jun 27, 2017 at 22:13) (Below Threshold)
 @WeAreOne: wow, it's awesome that you support local clubs and groups, but to use it as a justification for a higher price point is kinda douchy.
  • + 40
 @onemind123: I'm not sure what is douchy about supporting your local riding community and adding funds to help build trails. These are just some of the initiatives we as a company stand behind and support. Our higher price is not at all 100% funneled into these projects. Made in Canada has a whole new level of costs that add to our overall price.
  • - 33
flag onemind123 (Jun 27, 2017 at 22:25) (Below Threshold)
 @WeAreOne: sounds douchy because you start justifying a price difference of less then $200 per rim (which needs no justification) and then imply that part of the funds support groups, asking what do the other guys do.

Let your product do the talking. It looks good, focus on that, not pointing out how much support company xyz does.
  • - 9
flag nvranka (Jun 27, 2017 at 22:25) (Below Threshold)
 @WeAreOne: jump all over my comment all you want, I was merely replying to someone who said they can't afford your product along with any other carbon wheel.
  • - 2
 @WeAreOne: Hei, we are 12 that up-voted this!!! :-)
  • + 26
 @onemind123: Unfortunately, companies need to be more than just their products these days. The whole company is framed around growing Mountian Biking culture and supporting as many initiatives as possible. I feel it should be mentioned that when you consider our products that you are getting that added value. It is not just about the price.
  • + 5
 @nvranka:

"That said, one of our xc buddies who is a bit more cautious has been on the same pair for 3+years."

What, am I drunk or....?
  • - 5
flag seraph (Jun 28, 2017 at 0:08) (Below Threshold)
 Nextie is your friend.
  • + 4
 @WeAreOne: that's so true, we had a new bike shop that started in our town that is about building community and bike culture, such a drastic difference to the other shops in town and it's paying off for them.
  • + 2
 @seraph: Nextie isn't that great, I have two sets of their rims and both are out of round and misaligned at the joint, they are also slightly oversized and nearly impossible to get a tire onto with out snaping tire levers, and they're really not much cheaper when you factor in the shipping.
  • + 11
 @nvranka: Kinda lame how negged you're getting in my opinion. You suggested an inexpensive option for someone who doesn't have the money to buy a wheel set that costs as much as a starter full suspension rig. Apparently that's not cool?

If WeAreOne's target is a niche group of riders, of course guys like jovian won't be able to afford them. Hell, I can't afford them either, and I'm a single, male, white collar professional. It is what it is, it's not a problem. Don't neg prop the guy who comes along for trying to help out- it's a snob move, tbh. I probably get neg'd too, but hey, I feel ya, man. You ride what you can afford. If that's cheap ass carbon wheels, go nuts. If they're these sick ass wheels, great! We should all be happy that we're all able to get out and ride.
  • + 7
 @WeAreOne: I think you meant " Fortunately, companies need to be more than just their products". This is a good thing so let's think about our community, environment and friends/neighbors.
  • + 6
 @nvranka: @nvranka: That these are actually made in BC, with a 5 yr warranty should really be noticed. Stuff that is designed for the abuse we call riding over here! The amount of wide spread failures we get over here, and then manufacturers act like it never happens to anyone else. Hope freehub bearings that last a week, fork crowns that creak in one ride for example
  • + 1
 @ukr77: so I assume you're inferring im full of shit?

Not everyone is a barney incapable of proper line choice and smooth riding. The XC guy I am referring to has 3 sub 9hr Leadville 100 finishes, 2 on LB wheels. He isn't a rowdy rider, doesn't land sideways/huck to flat like a retard, and is relatively light weight (probably 170lb?).

I'm more of a DH guy myself, but the point is..."cheap Chinese carbon" really doesn't translate to shit QC/longevity in the case of LB.

I think it's great this company is fully supporting their community. Truth is, I barely skimmed the article, but saw someone saying they can't afford carbon wheel offerings and wanted to pass along sage advice that was given to me years ago.

Maybe LB is less reliable for heavy riders that either ride hard or just monster truck? I wouldn't know as my buddies and I don't fit in either category.
  • + 2
 @nvranka: Saying wheels are strong enough for leadville is the same as saying wheels are strong enough for gravel paths. As someone who is probably more involved in the XC world then you, my experience is that LB wheels are not holding up to the demands of the typical XC racer.
  • + 2
 @WhatAboutBob: Christ...it was in response to someone calling BS on me saying a XC buddy has been running LB hoops for 3+yrs...

If you race professionally or at least competitively, I can understand paying more for other offerings that you consider more reliable.

I bought an extra set of LB wheels laced to hopes for $800-900...crash replacement "enduro" rim was $200 inclusive of shipping...
  • + 1
 @WeAreOne: you guys seem more professional over on your mtbr.com thread.

forums.mtbr.com/wheels-tires/we-one-composites-1047889.html

Awesome that you know the industry from being an owner of nobl/lb. And the intro of your team is a nice touch.
  • - 1
 @WeAreOne: any chance you want to give an aspiring Strava racer a extra discount Wink ???
  • + 4
 @tigerteeuwen: How many KOM's do you have?
  • + 2
 @WeAreOne: currently........... 2, I had one stolen yesterday on a short one called moose knuckle. lots of 3 and 4ths though. Top 10's.

My hardtail currently has Stan's arch mk3's 28 spoke with hope pro 4, but my new (2 rides in) full suspension fuel ex 8 only has duster elites.

My last full suspension anthem previous to this ride had Evo 2's with Stan arch ex's.
  • + 3
 @tigerteeuwen: Oh sorry dude, minimum 3 KOM's to become sponsored. LOL

Send in your info to info@weareone.bike and I would be happy to chat.
  • + 1
 @WeAreOne: You guys are doing great things. I'm a massive supporter of all things Made in Canada, and try and buy Canadian goods whenever possible. I wish you all the luck in the world, you seem to be making a great product, and it's at an excellent price point considering it's made here. That being said, I'm more than happy with my aluminum wheelset that was put together for less than $300, broke students gotta save money wherever they can.
  • + 12
 And with hubs that kick ass...Project 321. Great combo.
  • + 6
 So what's the advantage over a good aluminum rim, ex471 or ex511 for example? The weights are essentially the same. Those dt rims take impacts like a boss. The marketing says shallow rim so that it's not too stiff (so more like an alloy rim). What do these rims get you for $720 extra per set?
  • + 15
 These are great points. The rims you have posted up are great subjects. The first thing that is a major difference is the lateral stiffness. The Agent rims track much better than an alloy rim ever will. When you talk about weight, there is little difference in actual grams. However, each gram in our carbon rim is accounted for to produce an optimal ride feel and performance characteristic. These are not made to compete with Alloy rims. A fully automated line that takes and engineered alloy extrusion and rolls it into 3 rims, and pops them out the other side with minimal effort is a beast we will struggle to ever compete with just based on labor alone. But alloy will never be able to introduce gram per gram performance that carbon will.
  • + 5
 I'm a big unit and early doors I was really disappointed with the performance of my 29er wheels. I felt as if the hub was swinging laterally with the frame on the berm. So the wheels would load up / then release as I transitioned off the berm.

I got a set of IBIS 941s and they've transformed the bike in terms of responsiveness. So for me - a 29er carbon wheel is a must have.

All the very best for the new business.
  • + 5
 @WeAreOne You guys seem pretty rad. It seems you're trying to stay local, preserve local and trail, have a great culture, excellent warranty and retention programs. Annd you're $500 les than any other set of carbon rims I've seen. I have never been close to buying carbon rims, mostly for the cost, but you folks have my attention. Thank you PB for having them here and thank you WAO for try to start a movement. Maybe you'll see me on your invoice list one day soon!
  • + 4
 So fired up to see a Canadian brand bring out some awesome products! Yes, carbon wheels are more expensive then Alu, but they also bring different tech, durability & ride characteristics to your bike. It's not about forcing people to purchase more expensive products, there are more budget friendly options out there if that's what it takes to get you out on the trails. For those who can afford to buy this kind of quality product, they are so rad! not to mention, if we support brands like this who reside and source materials from close by, eventually they can grow and start to produce larger quantities, resulting in more budget options!! More power to brands at home! Stoked to see where We Are One take the Canadian cycling industry!

If a carbon rim will last me a full season in the bike park, compaired to destroying 3 alu wheels a season...sign me up!!!
  • + 4
 There is a very good reason why these guys are the first and only carbon wheel manufacturer in Canada. It doesn't matter how idealistic the 'movement' is, the position of our dollar combined with the inherent manufacturing costs make this such a ludicrously risky endeavor. 90% of manufacturing happens overseas not because these NA owned companies are trying to slight their local population, but because it is literally the only way to stay competitive. Carbon rim prices are falling as technology improves and availability increases. Sometimes it seems that eschewing foreign made products borders on xenophobia. I swear only North Americans can spin up a company in a few months and say that they can manufacture better than life long engineers overseas. If you want to do good, buy your cheap rims, and put the money you saved directly into your local trail organization with a donation, membership, or the age old currency- beer.
  • + 6
 Well, there are 3 ways you can go to market. One is head to Asia and develop your product with time at the factory and ensuring you have chosen the right one and manage that headache all day long, like Vernon's video touched on. Two is you can open mold purchase and slap decals on hoping your warm fuzzy feeling about the product is good enough and your insurance is good enough fend off any major issues. We chose the 3rd and it is the hardest by far. Having experience in both option 1 and 2, I feel this endeavour has a much better outcome as the market grows. If you are stoked on your factory in Asia and a bigger fish comes in, your production could get pushed and you are left with nothing to hold on to. You are now dealing with larger headaches and many flights and meetings to solve these problems. As the demands are put on the handful of Carbon rim manufacturers in China increase, I see this being a major roadblock to success. We have all the capacity and tools to grow and can control all of our processes here on the factory floor. Yes, costs are higher, but there is more than 1 way to skin a cat.
  • + 0
 @WeAreOne: Correct to some degree- but if there is anything that the far east has dialed, it's scaling. There are literal towns devoted to Carbon manufacturing. Yes, there is something to be said for not having to fly across the planet for R&D and so on...but with virtually everything being on the cloud and Asian markets quickly getting up to speed with an understanding of the needs and demands of the Western market on both a product and service front.. it's becoming less and less viable to do business here. Regardless- you guys have done your research, and I'm an armchair PB commenter. All the best Smile
  • + 3
 @superlightracer: Great comments for sure. From the face of a company looking from the outside, it will look that way. If we didn't have the experience working with existing Asian manufacturer's and reselling Asian product we would have had a hard time building a business case.
We looked at the numbers, placed a superb team together, purchased the tooling and set up a factory that can compete without question. Thanks for the kind words. Cheers
  • + 3
 Solid. Making dreams to reality and using some grade 'A' Canadian ingenuity! Also, these guys have had their athletes on virtually every podium of the BC and Canadian Enduro Series...needless to say, if they withhold from racing from those guys, they're bomber!
  • + 2
 Good luck to you guys, its really great to see new companies do their own fab and manufacturing North America. It can not be easy. So here is my question. I have a Tallboy + that came with the stock Race Face 40+size wheels. I always loved 29, and wanted to build a set for the bike to take advantage of its versatility. I was just going to use Stans though. Would i see more of an advantage with a set of your wheels in 27.5+, or in 29, if i was going to go the carbon route with your wheels?
  • + 2
 I did a similar thing and went 29 on my Scott Spark. I am loving the 29, over the plus to be honest. If I had your money I would choose 29.
  • + 2
 Really cool starting a company and manufacturing a product with so much passion. The video reminded me of the teaser video for UNNO bikes.

It also reminded me of an old post of Alchemy Bikes and about them manufacturing their carbon frames in NA.

www.pinkbike.com/news/the-impossible-bike-carbon-built-here-in-the-usa-sea-otter-2016.html

All the best!
  • + 2
 Amazing how many people spend time on here bashing companies for their products. We get it. You don't like it, and you won't buy it. But many people will. The rest of us end up with more cheap to read through. Go ride your bike!
  • + 1
 Haha. Meant *more crap to read through
  • + 5
 Would love to buy parts from a company 45min from my house. Will be keeping an eye on your coming products!!!
  • + 1
 I wholeheartedly applaud We Are One's efforts to manufacture in NA. I've developed products for retail and found it impossible to manufacture in the USA and be able to afford the tooling and production costs and still have even the tiniest margins. And, yes, even with the best partners in China, quality is always a great concern that requires constant vigilance.

Best of luck, @WeAreOne!!!
  • + 1
 Looking forward to lacing some of these up for customers in the future. I've seen too many QC issues with some of the carbon rims made in China-off center spoke holes, out of spec diameters, molding issues... And I had a coworker (and top notch wheel builder,) had a rim from a familiar manufacturer delaminate on him with a fairly minor rock strike.
  • + 1
 The emphasis on 'compliance' is odd. A rim is only compliant when the tire bottoms. That's nearly a failure mode; it shouldn't happen. It'd be more fruitful to avoid this entirely, to make the spring rate on tire compression increase more progressively. Huck Norris opted for foam. Schwalbe has a mini inner-tube. Given that carbon makes a terrific leaf spring, perhaps there's another way to design the rim bed or the bead walls to negate the need for both? Michelin's tweel variants might provide some inspiration.
  • + 1
 I used to think the carbon wheel was a crock as well, till i got some..... they are way stiffer, track better, accelerate..blah blah blah...Plus if you buy a set of say Enves and you break em....they just replace them....no probs, works out cheaper in the long run.
  • + 3
 Incorrect
  • + 1
 Looks promising! I'd like to see how they compare to Enve, Noble and Light Bicycles. Real world testing will show how they hold up and if they are worth their price. It's always good to see stuff made within your own country tup
  • + 4
 Spoke failure occurs in impact test video. Notice (counting clockwise) the 5th spoke nipple being ripped through the rim !
  • + 72
 Yup 100%. This was an impact of 70lbs dropped from 17" in height. The impact zone takes to load perfectly. But with this test, we learned that our spoke tension was not optimal and our nipple bed needed work. We are showing transparency and that we actually perform in-house testing. Destructive testing is just that, we get to break stuff and man is it fun!!!
  • + 1
 @WeAreOne: are you guys doing any offset load testing? Rarely does a hit come straight down on a rim and contact both beads simultaneously. Testing one bead at a time or using a tapered anvil would make a lot of sense.
  • + 4
 @bogey: Absolutely. What cannot be seen on the test rig is a 5-degree taper of the impact head. it impacts the camera side slightly first before the other. We also have done single sided tests as well, playing with wheel angle and area of impact.
  • + 2
 @WeAreOne: great to hear. The angled wheel impact test is key also - wreaks havoc with the overall structure.
  • + 0
 @WeAreOne: You need an impact to the bead on a 45˚ angle! It's pretty much what us punters call "throwing whips" and the ensuing landings
  • + 1
 @gonecoastal: Cool whhhip
  • + 2
 Nice work guys! Cool to see locals making bike products in a Mtb Mecca like Kamloops! Nice video too. If you ever need another local to help with media I'm a 5 min drive away Wink
  • + 1
 Thanks man!
  • + 5
 Carbon wheels are suddenly on my radar. Well done!
  • + 1
 Impressive!! i was seriously considering buying a set of the new santa cruz wheels, but these have made me reconsider. I think your warranty is excellent. Are you going to have demo tour???
  • + 2
 Looks amazing... Found my next wheelset. Thank you for putting out what looks to be an amazing handmade product, hard to find these days and can't wait to put them on my rig.
  • + 3
 Awesome. Manufacturing in Can/USAis really hard but it's so rewarding. Good to see people committed to that.
  • + 4
 Thats ALOT of marketing for $2175.......$2175 !
  • + 1
 that's alot of money for any bicycle part.
  • + 7
 Apparently there is a 'niche market that understands quality' that is willing to pay that much.
  • + 2
 I really don't understand prices of things. At the local dollar store there's sculpture garden rocks, with 2 halogen bulbs, a solar panel, and obviously some sort of working battery/electrical charge system for $2.00! Like I couldn't rub my tired eye for $2.00
  • + 7
 @Kramz: It will cost more when it catches on fire and burns your house down.
  • + 1
 You don't see Enves on builds for nothing @Aptlynamed:
  • + 1
 I've got 1900$ Industry 9 wheels. I didn't pay that price, not even close, but just to say that for $275 more, you can have canadian made carbon rims with sick Project 321 hubs!! No I9 colors but still... Would be cool on my handmade in Canada bike along with those 9point8, race face and chromag parts! Big Grin


Anyway, I never was interested by carbon wheels but those hubs seem really cool!


I really wish them good luck! Smile
  • + 2
 Great to see companies like this producing a product in the first world, paying decent wages, taxes and complying with environmental regulations. Keep up the good work!
  • + 1
 i've never heard of this company before. what great video and seems to be an outstanding company for our community and sport.

can these be purchased with i9 or ck hubs? and why did you guys choose project321?
  • + 1
 @WeAreOne: do your rims fit schwalbe procore?! Have they been tested with the higher pressure? They do not fit enve rims due to the rim profile and length of valve. Thanks for your time
  • + 1
 We have tested Procore on our rims and we have had varying success. Actually more failure than success. The system in our opinion is not ideal for hookless carbon rims from what we have experienced. That said we have had great success with other options like Huck Norris as it doesn't effect the tire bead set up.
  • + 2
 I would love to rep a pair of these but that won't ever happen unless they're free... hopefully my work picks then up abf gets a demo pair going
  • + 3
 But my bike only takes up to 2.3 tires.
  • + 1
 I wonder if the shift to hookless rims is lowering the bar for more companies to enter manufacturing carbon rims due to the simpler manufacturing process
  • + 2
 Damn, I'm sold I want a set to thrash in the Colorado Rockies. Any industry deals?
  • + 3
 Please email sales@weareone.bike and we will be happy to send you a Pro-Form
  • + 1
 Oh goodness, you're going to employ Canadian bikers at a living wage to make Canadian bike products. Hell yeah! We love it and keep up the progress boys!
  • + 4
 What about 26"?
  • + 2
 Pumped to get a set of these bad sallys when my Enves inevitably fail. Hope you guys gain the popularity you deserve
  • + 2
 Wait, there's no 20mm thru option?
  • + 1
 Now all we need is for you to set up a colab with Hope and we can have the same in the UK!!
  • + 1
 Curious as to what you are doing to follow a lean philosophy?

Also, HAAS is spelled wrong, woops!
  • + 1
 Ya I caught that one...HAAS too much money.... must buy an F1 Team.... Lean plays a huge role in our facility. We have a complete MRP and EPR system that is integrated throughout our whole plant and it tied to accounting, inventory and our Ecom platform. As we grow we will create lean champions and further expand the philosophy and have it be a large part of our environment. Right now we a small group and each of us have the power to make decisions and support each other through our process. So we are Kaisen now, you could say.
  • - 1
 @WeAreOne: Didn't your first video involve filming on a poached trail that was built by someone that was not a representative of WeAreOne? And had no sweat equity from the team riders? Asking for a friend.
  • + 1
 Had the Agent wheelset come with an Onyx hub option I'd be strongly considering them.
  • + 4
 You should seriously give the Project 321's a shot. We all tested them for a for a long time to make sure they were the right choice for us. The result was a very fast rolling hub running on high quality Japanese bearings and instant engagement. Plus they come in either quiet or loud options. The 321 hubset is lighter than some rear hubs from other manufacturers! The machining quality is top notch too. Seriously impressive hubs.
  • - 1
 @WayneParsons: Those hubs do look great, but I think they are using Enduro bearings, which are typically made in china. Curious how they work for you, I like the options given.
  • + 3
 @atrokz: The bearings come from a Japanese manufacturer called EZO. In the past, they did choose Enduro bearing. This has been a huge upgrade to these hubs and one of the main reasons we chose to work with P321
  • + 0
 @WeAreOne: Awesome, Thanks. EZO is definitely a better choice and I'm glad to see people moving away from Enduro. The magnet system seems good. Currious on the 6x3 option, if I'm 220lbs and have broken every single hub I've owned sprinting (with the exception of a CC road hub), maybe that's the better option?

Rims looks good, would be neat to see the facility. Also curious if experience at RR was Smiths Aerospace? Same industry I've been in for a while now....
  • + 2
 @atrokz: The 144 POE and 6 pawl setup is more for the heavier rider like yourself. Jake from P321 had mentioned that they built these in 144 option for bike packers, towing or carrying heavy loads, or any other major torque situation.
Fraser worked in Derby for RR
  • + 3
 Great prices.
  • + 2
 Well done guys. Nice to have you in kamloops
  • + 2
 I'll buy my next wheels from We Are One (but it will be a while).
  • + 1
 Will the lighter option be aimed at trail riding or XC? Asking for a friend......
  • + 2
 Nice job fellas. Canadian carbon is the best carbon.
  • + 1
 i just wish these are wider than 30 looks like a solid option
  • + 1
 Looks like You covered the basic and then some!
  • + 1
 Good to see more production back in NA! Curious if RR = Smiths Aerospace.
  • + 1
 Sounds good! but will be a while until available in europe
  • + 1
 Available anytime if you order online
  • + 1
 @WayneParsons: cool, maybe a christmas present from me to me Wink
  • + 1
 Is there a more Canadian engineer-y name than Fraser?
  • + 2
 Fraser is from Scotland, but really really wants to be Canadian
  • + 2
 Stupid glitchy phone, now you know who upvoted you lol. Not sure why I tagged you for no reason. Hi anyway!
  • + 1
 what makes them different from nobl rims?
  • + 32
 Noble are made in China, We are One are made in Kamloops.
  • + 3
 @WhatAboutBob: didn't know that.
  • + 1
 @makripper: have heard that light bicycle and nobl have some of.the same investors.

Looking forward to seeing how we are one can impact the market.
  • + 1
 @onemind123: NOBL and LB NA have the same address
  • + 1
 @onemind123: I thought Dustin Adams started Nobl and now is with this company? I'm just confused haha
  • + 1
 @makripper: looks like he wanted more control of quality - either he moved to the light bicycle factory, or he starts his own thing here. I am all for $$$ spent in Canada
  • + 2
 @makripper: I was avoiding these NOBL comments like the plague....
I did not start NOBL Wheels, but I was part owner of NOBL Wheels and the company that is now Light Bicycle North American.
There were many reasons why I left to start-up. We Are One and am super excited to have this new opportunity in front of me now. I hope we can bring value to our customers, show them we are engaging in local initiatives and associations across N.A. and truly help promote our sport with this company. We all look forward to the years ahead and hope we can earn some business because of our hard work.
  • + 1
 @WeAreOne: cheers! thanks for the transparency! good luck with your new company Smile
p.s. I saw you race a few times back in the day! keep on ripping dude!
  • + 1
 Really lovely looking wheels. Good luck to you guys!
  • + 1
 Are you planning on being at Whistler Crankworx this year?
  • + 1
 Nice. We need hi teck products made localy.
  • - 2
 It just blows me away that a wheel set can cost you more than an amazing frame these days. Bloody hell. I'll stick with alloy, thank you very much.
  • + 7
 My alloy deemax and crossmax wheel sets I used to run cost around $2000cdn a set.

Alloy doesn't mean cheap in all cases.

And with most wheel sets the costs are in the hubs and spokes. $230/rim is super reasonable when companies like ENVE are trying to charge 4 digit prices for a rim.
  • - 5
flag Cashman39 (Jun 28, 2017 at 1:04) (Below Threshold)
 You must have a shit bike then. Keep your alloy 26' rims
  • + 1
 We are one but I am too.
  • + 0
 26 is dead in this Company!
  • + 0
 Watching those spokes bend in the video doesn't make me happy.
  • + 1
 You should see what happens when the rim is aluminum.
  • + 1
 kevlar
  • + 0
 490 grams tho. A bit hefty?
  • + 9
 Having the 3.5mm rim lip really challenges our ability with The Agent to trim weight. If you are after a lighter option....stay tuned. Cheers
  • + 1
 Having a wide rim lip is the trick for longer lasting carbon rims.
  • + 1
 @WeAreOne: I'm moving to Kamloops this weekend! Stoked for some ride days. DM me if there's any group rides and I'll come out!
  • + 1
 @gbeaks33: ya man every Wednesday you'll see us out on the KBRA social ride and beers after! Come on by and say hi
  • + 1
 @WayneParsons: cool! I'll see you out there!
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