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Enduro Bearings Launches Direct-to-Consumer Website

Jun 2, 2022 at 13:10
by Alicia Leggett  
The 'hub bearings' section of the new website's catalogue.

Enduro Bearings announced yesterday that it will sell its products directly to consumers online, alongside its previous retail channels. The website, live now, aims to provide education to customers about their bike parts as well as allow access to more parts than retailers could possibly stock, for current and old bike models alike. Parts from Enduro Bearings are commonplace on bikes from major manufacturers including Santa Cruz, Pivot, Rocky Mountain, Trek, Canyon, and many others.

The full press release from Enduro Bearings is below.

For the first time in its 25-plus years, Enduro Bearings full line of cycling products – a list that tops 1200 unique SKUs – will be available directly to consumers in the USA through an info-rich website which officially launches today. The new site provides consumers access to even the most obscure parts, from old-school individual bearing balls to innovative new offerings such as patent-pending Maxhit™ components and XD15 ceramic-hybrid bearings, both of which include lifetime guarantees.

Along with a huge list of OEM brands spec’ing its products, Enduro has enjoyed excellent long-term relationships with retailers across the country, and this will not change. Enduro recommends dealers continue to log in as usual at b2b.endurobearings.com.

“Enduro Bearings has a long history of collaborating with bicycle companies to provide smooth-rolling, efficient, long-lasting bearings tailored to very specific needs,” says Rick Sutton, Enduro’s Director of Business Development and Marketing. “Hopefully our ongoing efforts – including this new website – will prompt customers to learn more about bearing design and manufacturing and then actively seek out Enduro’s products at their local retailer when shopping for a new bike or servicing their current bikes.”

The new website’s comprehensive FAQ and Bearing Basics pages provide thoughtful insights to assist retailers and consumers with selecting the best hub, suspension, bottom bracket and headset bearings for their bikes and unique riding conditions. To further demystify the purchasing experience, Enduro Brand Manager Chris Feucht added an easy-to-use filtering tool on each product category page to quickly find the bearings and components ideally suited for each application.

The website can be found at cycling.endurobearings.com.

Author Info:
alicialeggett avatar

Member since Jun 19, 2015
745 articles

  • 64 4
 Cool so we can now buy direct shit bearings.
  • 3 1
 I came here to say this lol.
  • 8 5
 you know there are different levels of bearings right?
  • 19 1
 @ripridesbikes: And all of Enduro's are shit.
  • 9 0
 It's almost like they buy bulk import bearings from Far East and laser etch their logo on it... Hey, wait a minute.
  • 2 0
 Replacement bearings for I9 hubs!
  • 1 0
 Omg they are JUNK. @Apfelsauce:
  • 3 0
 came here for the shit. left satisfied.
  • 23 1
 The only good thing about Enduro bearing is that they offer some bike specific sizes. For everything else we stick to our genuine SKF authorised dealer … Only 10 to 20% more expensive than Enduro but better in every way.
  • 3 1
 There is no alternative if I have to buy the MAX-E bearings though right? With the extended inner race?
  • 7 0
 @GBeard: Exactly. I made an honest effort some time ago to find full complement SKF ball bearings in bike sizes, with no success. The Enduro ones at least can be easily purchases.
  • 3 0
 @GBeard: I don't know about much alternatives to Enduro for their extended inner race. At least SKF offers a bike friendly range of bearings with their MTRX Solid oil lineup.
  • 2 0
 @Euskafreez: I Have extensively used the MTRX bearings in high load and high wear locations (Fox Roller bearing and Race Face Cinch BB) and they genuinely live up to their claims. On average a standard radial bearing on the Fox roller bearing system lasts a couple months before they need replacing, vs the MTRX which I got 2 years out of before I felt the performance started to fade. Overall though, they were still functional, whereas a standard radial would have been completely useless.
The BB bearings were a bit stiff at first, but once broken in they run extremely smooth. I'd say for the industry the only thing superior are king bearings.
  • 1 0
 @jomacba: CK bearings are not superior to SKF/NTN/FAG/INA/TIMKEN bearings, far from it. They make good products but it ain't that special.
  • 2 0
Last I checked not even enduro has the specific max-e bearing I need, canyon only sell full frame kit, I had to used spacer to 'extend' the inner race, works pretty good, not going back to the max-e bs
  • 23 1
 Sweet. I'll still buy NSK or SKF.
  • 6 1
 This. Why do people even bother going through bike shops when all industrial engineering stores carry 90% of mtb bearings in house, save for headset bearings.
  • 1 0
 @dirtyburger: honest question cuz I have no clue but what you say makes sense to me…how do you know which bearings to order? I’d totally bypass a LBS if I had the confidence that I would blow money & order the totally incorrect bearings for my bike.
  • 11 0
 @tedc: bearings have the code written on them, take them to any reputable engineering shop (in the UK we literally have places selling only bearings/seals) and they'll likely have the very same bearing on a shelf.
  • 6 0
 @tedc: there are spec codes marked on the bearing. If it has been scratched off then just measure the inner and outer diameter as well as the width with a vernier. Those numbers define the bearing.
Also tech sheets from the frame manufacturer should have them listed.
  • 15 1
 @dirtyburger: Because Bob who likes to ride his mtb a couple times a month to get out in the fresh air doesn't know what bearings he needs or how to take them out and check, not everyone is a 4 star general bike mechanic, that's why us in bike shops are there to help
  • 4 0
 @tedc: if you look at the small parts schematic for your bike on the manufacturers site they often list the bearing type.
  • 2 0
 @tedc: most frame makers show in support docs what bearings are required
  • 6 0
 @dirtyburger: mostly because bike shops are actually more prevalent than industrial engineering stores in most places. And it's not like there is crazy price gouging going on. Most "bike specific" bearings are pretty much going market price for same/similar quality from an industrial shop. It's also easier to find the best options for bikes, since it's harder to accidentally order a non-contact metal sheild when you really wanted full-contact or labyrinth seals so your hub bearings last more than a month.
  • 3 0
 @tedc: you can also (often, but not always) go find a bearing kit for your frame on ebay or wherever and look at the pictures / parts list. Which can potentially save you the hassle/time of disassembling stuff in order to see the bearing codes.
  • 2 0
 @dirtyburger: bearings are way cheaper from your bike shop than McMaster-Carr?
  • 2 0
 I order many of the bearings I need from RC suppliers like fast eddy for great prices. The SKF seem to be cheap and plentiful on ebay.
  • 2 0
 @shotouthoods: was going to mention Fast Eddie. Great prices and fast shipping.
  • 2 0
 @tedc: plus for frame bearings get those without cage but instead completely filled with balls.

They have "MAX" in their code.
  • 3 0
 @dirtyburger: Not sure about your area, but i have 5+ bike shops in walking distance from my home, and the closest "industrial engineering" store is a half hour drive away, has unfriendly opening hours, no website and might not even sell to consumers.
  • 1 0
 NTN are also quite good
  • 2 0
 @Frank191: NTN, INA, *ag (lmao), TIMKEN … just to name a few.
  • 4 0
 @shotouthoods: Most SFK bearings on eBay are fakes, despite some even having authenticity labels.

Only way to get guaranteed genuine bearings, be it SKF/FAG/NTN/TIMKEN/NSK/IKO/etc is a reputable distributor (i.e. Motion Industries).
  • 2 0
 @shotouthoods: most SKF bearing on ebay are fake or grey market resell of non QC compliant original bearing and you will be greatly disappointed by them
  • 12 0
 What?! Only in the US? Damnit! FFS we need thie world wide!
  • 10 1
 find your local bearing supplier and get some SKF, NSK, FAG or similar
  • 4 0
 Not really, there are many better suppliers around
  • 3 1
 @aer0: they don't made cage-less bearings, do they?
  • 2 0
 @lurkeris: You're referring to full complement bearings, and a bunch of different companies make them. The sizing, lubrication, and type of sealing are the tricky part.
  • 2 0
 @JohSch: Kugellagerexpress
  • 8 3
 Enduro Fork Seals/Bearings are made in Tucson, AZ...literally a 15 minute drive from my house. I ordered fork seals a few years back and was charged $7 for shipping. I contacted the company and asked if I could just pick up in person and avoid the shipping charge...no reply.

I buy my bearings at one of the many local bearing shops in town, half the price for the same quality. I did a full bearing replacement on my 2020 Patrol for about $45, the Enduro bearing kit for my bike is $98.
  • 17 0
 The bearings are definitely not made in the US. They just sell them in the US.
  • 1 0
 Well, those fork seals are made by Real World Cycling, so there is that. It's a different company lol
  • 1 0
 @aharms: Enduro Fork Seals are manufactured and sold by RWS. Enduro Bearings are also under the RWS umbrella.
  • 5 0
 Idk why they're getting so much hate here. I've had excellent luck with these bearings, in 3 different frame and a dozen different hubs. I only really noticed bearing quality on my old Specialized Demo, but that thing ate bearings anyway regardless of who made them. If your bearings go bad just replace them with something better, brand doesn't matter
  • 4 0
 Did anyone ever do a decent apples to apples comparison of full complement VS regular for frame pivot use? I wonder if the higher quality of SKF trumps the extra balls. Or if someone can point me to a place to get 688, 6000 and 6800 2rs max bearings from a well regarded brand I'd be happy.
  • 3 1
 Hambini (watch his Youtube videos about bottom bracket tolerances and bearings in general) has an article about SKF and NTN counterfeited bearings www.hambini.com/warning-counterfeit-b-grade-skf-and-ntn-bearings

He also sells the carefully-choosen "OEM" bearings through his website.
  • 5 1
 I was wondering if anyone else thought their bearings were nothing special. Can I get an amen?
  • 1 0
 I definitely ordered bearings directly from that site more than a week ago. I was so confused, trying to see what was new. I guess they soft launched it before announcing it yesterday?
  • 3 0
 @justinfoil PB has been late to the party on a couple of stories lately, so this definitely tracks
  • 2 0
 YT sadly uses some bearings with wider inner race that can only be bought through enduro bearings. Other than that: Just buy some cheap bearings from any given shop.
  • 1 1
 So now you can feel better about yourself while still buying crap bearings. I replaced the bearings in my Hope BB recently with Enduro, as an absolute last minute emergency. The bike is only used indoors on a turbo. That was 3 weeks ago. About 1 week ago they started to feel really bad, and now, it feels like the ball bearings have been eating into the outer race. In those 3 weeks I have done about 450km. I guess enduro doesn't stand for endurance.
  • 2 0
 Our local automotive shops has a wide variety of NSK & SKF bicycle hub bearings. Thanks to them
  • 5 3
 Are these not just run of the mil bearings with an enduro price tag?
  • 2 3
 Correct. Nothing special between this and a ebay brand abec3 besides color of the dust seal
  • 4 2
 I can already do that by just ordering these from Aliexpress.
  • 1 0
 So many errors! Check the actual size of the bearings before you order from them...
  • 1 0
 Couldn't we already do that?
  • 2 2
 I'm just here for the comments. Bearing discussion is up there with the "what are the best tyres"?!!
  • 6 0
 "What are the best bearings" isn't subjective though?
  • 1 0
 @boozed: From a technical standpoint yes, but add real world use into the mix and it's subjective all over again
  • 1 0

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