Ibis has given its flagship Ripley and Ripmo models the SRAM Universal Derailleur Hanger standard and some bold new branding.
The new models will be known as the Ripley V4S and the Ripmo V2S - 'S' for swingarm, where the subtle changes have happened. In addition to the UDH, the bikes will have updated bushings and a 55 mm chainline - which means the parts are not backwards compatible.
The bikes' frame protection has also been updated, with more robust chainstay and downtube protection. The new frames are visually different from the old models in that the derailleur cable port is on the top, not bottom of the chainstay, which Ibis says increases heel clearance and keeps the cable routing straighter than before.
Plus, there's the elephant in the room: the branding is dramatically different from before. Gone is the oval, swoopy logo of 1993 and here is a modern, more digital look that puts the brand's namesake bird front and center. Each new bike will also have a product spec chart printed on the downtube.
"These visuals are better adapted to the complex surfacing of our frames. They look stable and modern, like our bikes," Ibis explains.
"Since our humble beginnings, this blend of craft, elegance, and irreverence has been a mainstay of the Ibis ethos. Our new brand identity reflects this past, while welcoming a whole new era of riders to the flock."
Only benefit here is the hanger, but I'm also kind of excited for all the cheap eagle drivetrain parts I'm gonna get once the direct mount becomes standard.
"Roxy Lo has lost her Mojo"