PNW Components has announced in a news release that in order to give customers better value and keep money within the bike industry, it will no longer sell products through Amazon.
The Seattle company, which makes dropper posts and cockpit parts, said that online retailers and brick-and-mortar shops provide better service and product knowledge than Amazon can. The current bike part scarcity prompted PNW to rethink how to allocate inventory, and although Amazon is useful for selling product, CEO and co-founder Aaron Kerson explained in a LinkedIn post, it can't compete with smaller retailers when it comes to supporting customers through the rest of the process.
In addition to the bike industry revenue and customer support benefits, this decision will help minimize unnecessary returns when customers have the resources to help them buy the right parts on the first try, which will benefit buyers and sellers alike.
| With how limited supply will continue to be and with demand at all-time highs, we put our brains together to figure out where our inventory would be best allocated. After running the data, the answer became clear: our retail partners, not Amazon.
Amazon is an effective channel for pushing volume, but it lacks in many ways for customers. Our bike shops and online retailers provide unmatched product knowledge and customer support, making them the obvious best choice for the inventory allocated to Amazon.
This will be an ongoing experiment but I'm very excited to make the bet and better support our retailers who are as excited to get their hands on product as we are.—CEO and co-founder Aaron Kerson |
Product inventory previously allocated to Amazon will now be distributed to online retailers and bike shops. To ensure that customers don't miss Amazon Prime's free shipping, PNW Components has lowered the threshold for free two-day shipping to orders of $40 or more.
"In a time when inventory is tight, the best way we can support our business partners is to empower them with product and make decisions that keep dollars inside the industry, especially important for small, independently owned businesses," Kerson said.
PNW's move to have their items in stores is a great move to get someone like me to go into a shop.
1. They're huge. Like really really huge and with huge comes discounts on shipping with 3rd party carriers.
2. They're really big, monumentally big. Big enough that they can afford to take losses on nearly a third of their sales because they know doing that means people will keep coming back buying things that actually make them money.
3. They aren't shipping your part from across the world normally. They're shipping it from a nearby distribution center. They look at population demographics and stockpile things in warehouses that make the most sense. For example, no reason to have a bunch of slip-and-slides stocked in the Calgary warehouse mid-December, just like there is probably no reason to keep a bunch of toboggans in stock in Florida.
4. They have a relatively small air fleet. They rely on ground transportation by train and truck as well as ships to fill those warehouses rather than last-minute air transport. They can do this because of point number 3.
5. This is where it gets creepy but fascinating. They know when you're going to buy something before you do. If you have been researching some obscure thing they don't stock in your local distribution center, they know because they are tied into Google, Microsoft, Facebook and their own activity tracking services. They may not know YOU specifically are looking for it, but they know someone in your vicinity is. So, rather than waiting for you to actually place the order, they start the process of shipping it to your local distribution center using cheaper bulk shipping before you even place the order. They are gambling (usually successfully) that you will eventually pull the trigger when you see it is "free one day prime" next time you check on Amazon. Even if you don't they can use cheap bulk transport to start that item moving to wherever the next person interested in it is. The risk for them is low, the reward is high.
So no, e-commerce is not a "tiny, tiny sliver of Amazon's business," it _is_ Amazon's business.
It really sucks that they wont pass on the savings they get from bulk shipping deals to the customers and offer prepaid shipping labels, it would cost them a fraction of what it costs us and make buying from them much less risky. I would probably never use Amazon if more companies ditched the Prime tax and used those extra margins for prepaid returns.
What are you going to do as a shipping company, tell amazon to f off? Realistically we probably all pay more in shipping to subsidize the price that amazon pays for it.
There are 150 million Amazon Prime members in the US or 70% of the adult US population.
So assuming we represent the US buying demographic, and based on everybody's nice bikes I will conclude we are 70+ or more.
So what I'm getting at is that 70% of you bitching about Amazon are completely full of shit and are hypocrites and probably have bought something from them this week alone.
To bad my states governor thinks shopping at a local bike shop is too risky, but going to shopping at Home Depot, Costco, Kroger, or other corporations that can spend lobbying dollars is totally safe.
All my other hobbies allow me to buy all my toys with 1-2 day shipping on Amazon. I want bikes to be this way. I don't need LBS for anything except wheel building at this point. I have over 20 of LBSes within 20 minutes of my house living in the Chicago area. I'd sooner see 90% of them go out of business and have all my bike parts purchasable on Amazon than have to put up with slow fedex shipping from a dozen different storefronts for this hobby alone.
Amazon is literally leaching prosperity from your local community and feeding itself only. For every bike part you buy online, toilet paper...you name it, that you send a $1 of your money to Amazon, you're siphoning off your own ability to get the things you need locally because you're not giving money to someone who can provide something you need later.
Ask yourself what Amazon will do at a later point to barter with you. They need NOTHING from you. You can only give them money for consumables. At no point in the future will they come to your aid.
Do you know about the very, very long list of unethical, immoral and illegal things they are doing?
Also, Bezos just increased his personal wealth by BILLIONS during the last year and paid $0.00 tax on the money you sent him thanks to loopholes. Plus, you PAID TAX ON everything you bought from him.
We are literally sending our income which is fully taxed to a company that is dodging taxation of their income .
You are quite literally starving yourself every time you buy something from him.
You must be in the outdoor Mecca that is Colorado … spend your whole day outside (if you drive a convertible) on the way to your favorite trail (in traffic with 3,000 of your new best friends) and park in the ditch because the lot is full. On a weekday. At 10am.
On the plus side, for reasons I can’t figure out, there’s way less road bike traffic now…
When saving time and money by having the shop deal with repairs, labor & warranty, you have far more time to earn income that pays for your lifestyle and your bike parts.
If Amazon is the margin of savings for you, you're overspending your budget as is and costing yourself in ways you're not paying attention.
There are times where I stop, back up, put down the tools and call the shop. And this year, more than ever, the shops in my area have had that ONE RANDOM PART I need ASAP and gotten me riding.
They've been gracious, I've gotten more work done letting them handle it and they've resolved issues using their time, knowledge and connections with the companies.
This last week...I needed my rear wheel re-built completely. I
posted online and called shops.
Windrock Bike Shop messaged me that they had my specific rims
A pro rider delivered them to me on his way home from training there
Called around and found the shop that could get it back to me in 3 days
Picked up the spokes from the shop down the road from them (since they are in short supply)
Dropped it all off.
Went on a trail ride
Got a call the next morning, 2 days early, and wheel was ready.
BLEW a spoke at days end.
Dropped the wheel off yesterday.
Picked it up that afternoon
Handled multiple insurance policies that more than covered my costs
Helped people with something they needed
Put money back with locals
One of the 3 different shops asked me to help with a coverage question.
Wrote his policy that saved him money and put money in my pocket
My mentor in business let me go to work for him when I was miserable being an "order taker".
He insisted I go around meeting people in other lines of work and learning about them, but not even mentioning what I do for a living.
He said to simply listen and here what they "need" in life, from a place to stay to a mechanic that is trustworthy to a place they can get their dog's shots for free. Anything.
I HATED it. Made me so "itchy" at first. But the logic he used saved my sanity and my job.
People don't care what you do until they know you care. All the work I could handle came my way from people I didn't do "business" with. It got referred over to me by people who trusted me having helped them outside work.
Do that in your life. Watch how helping others pays your way and buys your bike parts for you. Maybe go in the shop, hang out, see what the wheel builder or mechanic does in their personal time, give them a hand with anything small or put them in touch with someone who can help them.
Guarantee you'll solve your bike parts cost to income ratio.
Get a life stalker.
The pandemic has actually shown me how we've had it far too good for far too long and just end up shopping at the big online retailers to get that extra few quid off. It's great that a small manufacturer is taking this stance, power to them!
Cancelled prime and quit ordering anything from them after they gave me fits for a couple returns.
There are definitely some subpar components out there on Amazon, but the reviews usually point that out.
Anyways what proof do you have that PNW or anyone else is buying the same product under a different name as anyone else on Amazon plus some QC checks? I'd be interested to know... I agree that there are companies re-branding stuff sure, but is that the same crap that's on Amazon?
I'll just mention, there are many of us who don't have a "local bike shop". For me (here in the PNW as it happens) the LBS is 60 minutes away or longer if there's traffic, so mail-order is really the best option. Conveniently a couple of my LBSes are also mail order shops, so two birds, one stone I guess.
But the point being, while Amazon-hate is the new Walmart-hate, mail-order really does fill an important role for a non-trivial portion of bike consumers.
I always like to check the price on Amazon.ca to see how much I shouldn't be paying, or if I need a good laugh.
Everything is so ridiculously overpriced.
16oz of Stans Sealant is $17.49 on Amazon.com, on Amazon.ca the same thing is 49.99.
G.T.F.O.
www.msn.com/en-in/news/world/a-16-year-old-entrepreneur-reportedly-brought-in-17-million-reselling-video-games-outdoor-heaters-and-above-ground-swimming-pools-at-sky-high-prices-during-the-pandemic/ar-AAKTAuJ
I’m a fan of their products and their service is superb, ordered a dropper on a Sunday and it was here by Wednesday!
Let this be an example to other brands!
I recently closed my Amazon account after 10 years due to the fact i wasn't allowed to review a product in my native language.
Feck @ Amazon
I was reviewing a local Fell runner's book and got an e-mail back saying my review was not valid, tried twice and got rejected.
Amazon are currently investigating they say but feck them.