PNW Components has announced in a news release that in order to give customers better value and keep money within the bike industry, it will no longer sell products through Amazon.
The Seattle company, which makes dropper posts and cockpit parts, said that online retailers and brick-and-mortar shops provide better service and product knowledge than Amazon can. The current bike part scarcity prompted PNW to rethink how to allocate inventory, and although Amazon is useful for selling product, CEO and co-founder Aaron Kerson explained in a LinkedIn post, it can't compete with smaller retailers when it comes to supporting customers through the rest of the process.
In addition to the bike industry revenue and customer support benefits, this decision will help minimize unnecessary returns when customers have the resources to help them buy the right parts on the first try, which will benefit buyers and sellers alike.
Product inventory previously allocated to Amazon will now be distributed to online retailers and bike shops. To ensure that customers don't miss Amazon Prime's free shipping, PNW Components has lowered the threshold for free two-day shipping to orders of $40 or more.
"In a time when inventory is tight, the best way we can support our business partners is to empower them with product and make decisions that keep dollars inside the industry, especially important for small, independently owned businesses," Kerson said.