The Åre Video Challenge made a return this year during the annual Åre Bike Festival in Åre, Sweden, after a two year absence – the event that gave us Martin Söderström's epic Team Douche video back in 2012
. This year's contest was made up of five teams that had five days to shoot and edit their respective movies, a task that was made extra hard due to some really challenging weather conditions that shifted from rain storms, ice cold temperatures to sunny skies and dusty, blown out trails. On the other hand, the midnight sun at this time of year in northern Sweden makes it possible to ride and shoot in near daylight for 24 hours a day.
The movies were screened last night in front a psyched crowd of 750 people at the Holiday Club Arena. The winner was a no-brainer for the five-person jury, head judge Mattias Fredriksson, Åre Destination CEO Therese Sjölund, EWS racer Jaclyn Paaso, mountain bike journalist Tobias Liljeroth and filmmaker Kevin Landry. Team Whiteout took the win by a landslide with its epic storyline, creative editing and next level riding by Anton Thelander and Nicholi Rogatkin.
Best movie: The Game - Team Whiteout
Best Åre representation: Team Infocus
Best directing: Team Pitchwork
The Game by Team Whiteout
|Anton and Nicholi's video was the stand out winner, strong concept with flawless execution, coupled with some ridiculously progressive riding - Kevin Landry.|
Team Pitch Work
|Team Pitchfork, Robert, Katie and Tarah's video gave us goosebumps, it gave us an emotional response that we couldn't quite articulate, but we felt it - Kevin Landry.|
|Team Infocus, presented Are, Sweden in the best light, their images were strong enough to inspire a west coast Canadian to book his ticket back for the 2017 Are Bike Festival - Destination Are CEO, Therese Sjolund.|
Viewers Choice Award
The judges had their say but what do you think? Who was your favourite entry from? Answer our poll and leave your comments below and you could win a mystery prize from the organisers of the Are Bike Festival. Sounds intriguing, right? Voting closes Sunday, June 10 at 11:59 pm Pacific Standard Time.Winner's AnnouncementThe winner of this contest is user kevinridesfelt. Kevin has won flights and accommodation to the 2017 Are Bike Festival!