PRESS RELEASE: Atherton Bikes
Dan, Gee and Rachel are pleased to announce their team-mates and partner line up for Atherton Bikes’ inaugural race season.
Our vision for this vital stage of our development is to work with those brands who share our drive to push bike technology to the max. We couldn’t be happier with our 2019 partnerships.
|Obviously product development will be key this year as we adapt and optimise our new bike. It’s great to welcome Renishaw and Trickstuff to the team and to re-connect with Continental Tyres and Stan’s No Tubes, all of whom will be highly significant in the evolution of our prototype to race-ready product.—Dan Atherton|
Renishaw are one of the world’s leading manufacturers of additive manufacturing systems. AM is the 3D printing process used to create the lugs on our bikes and involves melting titanium with a laser. Renishaw’s expert engineers will be a vital part of the process which will enable our 2019 bikes to be fully customisable and more adaptable than ever before.
|For 2019, we were looking for far more than traditional sponsorships. We are stoked to return to work with Continental with whom we have already designed a range of products. We’re looking forward to being back on board with further developing that range.—Dan Brown, Team Director|
Oliver Anhuth, Continental’s Global Head of Marketing, said “We have a shared history where we’ve developed top-performing tyres for specific purposes in The Kaiser 2.5 and the Mud Kings and we’re looking forward to returning to a partnership with Atherton Bikes that we’re convinced will yield great success on the MTB scene as well as future industry-leading product development.”
Rachel said “Mud Kings are my favourite tyre ever, I love cutting them down to the perfect length for each race track. Buzzing to be back with Conti, I’ll never forget them letting me drive an Audi R8 down the autobahn as fast as I could go!"
We have run Trickstuff brakepads for a couple of years to give our braking systems the performance edge we needed so when the opportunity arose to run their brakes, we jumped at the chance. Gee said “We’ve been out testing and they’ve nearly had us over the bars a couple of times! I’m pretty sure they are the most responsive brakes we’ve ever run.”
We will revisit our successful partnership with Stan’s No Tubes and continue our relationship with Fox suspension. We are delighted that cockpit, seatpost and pedals and mudguards remain with Renthal, Crankbrothers and Rockguardz respectively while WTB will work with us to deliver a custom saddle.
Off the bike we are delighted to announce a new cleaning partnership with Kingud, a local Welsh start-up already turning heads with their great products and their passion for preserving the environment which matches our own. We continue our relationships with Endura and Bell Bike Helmets.
In rider news, 2018 team mate Charlie Hatton will join Gee and Rach to take on the Elites and Mille Johnset will graduate the Atherton Academy to take her full place on the team as she battles to become the fastest female junior. Between them the new team will take on the full UCI World Cup Series as well as select Crankworx and Red Bull events.
Gee Atherton said “It’s great to be riding with Charlie again this year –we are excited about his potential and can’t wait to see what he can do with our new bike underneath him.”
Charlie said “It’s pretty exciting to be riding a brand new bike, especially one designed by these guys. I love the raw look of it. It’s so rad. I can’t wait for the season to start.”
Rachel said “Mille has been part of the team for years through the Atherton Academy, she is already one to watch. As we launch our own independent team it’s important to us to support an up and coming female rider. Mille is the whole package, great personality, great results and at 17 she is already a pro at promoting the sport. I’m delighted that Mille will ride as a fully fledged member of Atherton Bikes.”
Mille said “Going in to 2019 with the new bike is so exciting, I’m feeling a bit more confident this year but at the same time more nervous because I know what to expect! I have used the winter to get stronger so I hopefully can stay on my bike!”
Preparation is already in full swing as we set out to prove the new bike on the toughest of testing grounds. With this team behind us we can’t wait to get started. Website
For those hating on the lugs...new manufacturing processes are going to make us re-think what is “proper” aesthetically. Look at another new manufacturing process in Pole bikes. Manufacturing machines will allow companies to do things that never existed before. Consumer will benefit. Just keep our minds open.
Not some twisted Pole monstrosity or v-10 dinosaur/sea creature.
Frankly, I love the simplicity of the look . We've gotten too used to overly complicated bike designs that serve no real purpose than to keep up with the Jones's.
Actually I'd correct that to say "...the problem in the world since we climbed out of the primordial muck." Otherwise you nailed it.
So it's the DW6. Dave's interpretation of a horst link. it's a DW Link married to an FSR.!!!
I think the bike looks sick btw.. minus the logo. but the lines are low and long!!
Robot Bikes is the only one I know that uses DW6... well other than Atherton bikes now.!!
They have created a really very conventional looking frame that could be produced easily and much more efficiently by other manufacturing methods - the only real benefit here is the ability to create custom geometry easily but let’s be realistic here.....
How many people need ‘custom geometry? Look at the new GG frame with its headset insert allowing +-20mm reach and angle adjustment, add a shock flip-chip and if you must replaceable / adjustable dropouts and what more do you need if you then offer that in 3-4 sizes.
We seem fairly settled on DH geometry now, gees geometry won’t be a world away from any other production DH bike like it was 10 years ago.
Overall, I like the tech but it should be used to create real benefits, not create something realistically quite conventional at a rather high price.
This is just a bit, meh.
Having the Atherton's behind this brings tons of press. Having the bikes under some of the most successful riders in the world is a huge deal for a company to prove the bikes are worthy (why else would these companies pay so much for teams). Who knows if it will ultimately be successful but having the Atherton backing can make a huge difference.
The titanium caliper from Bugatti is the best example : www.youtube.com/watch?v=hPkY8nBWxoU
That being said, I'm betting the Atherton's finished product will be lug-less. Colnago on the other hand... I wouldn't be surprised if they were still using lugs 20 years from now.
Unless the printing is only for prototyping and then they will use standard current industry methods for the finish product, then I would agree with you.
I didn’t say they were cheap but for the time they were in-line with other DH offerings.
The Atherton frame will be much more expensive then other frames of this time and not mass produced, so as I say the comparison between this and the Sunday isn’t really a goer.
where n= infinite set of bikes
Steep track? throw in a little more Anti-Rise to get the bike to squat more under braking and preserve the geo
Pedally track? Throw in a little more Anti-Squat to reduce pedal bob
There is so much potential with this
Look at previous interviews, risers like Greg Minnaar a even sensitive to small fork pressure changes, let alone large kinematic or geo alterations.
As for adjusting geometry, everybody has access to angle headsets, different stems, bars and suspension flip chips etc are easy to engineer into the design.
Predictability and familiarity is most often what a racer wants - that's why you will see race bike prototypes getting used inbetween races and riders going back to familiar race bikes for race weekend, unless they are comfortable and sure that the new bike works that is.
Riders themselves seem more interested in a tyre setup that doesn't fail and ruin a race run than anything else, if tthey want ore or less anti squat they can just change out their gearing.
Feedback is just positive apart from the price, but you pay for what you get.
I don't think it looks horrible, but obviously pales in comparison with something like the Commencal Supreme or Banshee Legend.
Imagine breaking the down tube and only needing to replace a single length of tube. That turns a $2000+ screw up into a $300 screw up (or whatever they want for a single length of tube and your/their labour).
It's not a super complicated design
Com on guys. Answer this!
You sound like someone who does a lot of his own 'repairs'
What has changed? Maybe the name attached to it?
You can't really do it that way as resin is not very thermally stable. And after all you'd have to disassemble the whole "puzzle" to pop one section of tubing in... That might be something they would do during warranty process but definitely not an diy option....
It's not super complicated
I ride a 2012 Turner 5 spot. It's ugly. I admit it. But I have never ever ever ever in my life heard anyone say to me on your left. I don't understand why people want a pretty frame. I want something that's fast and works. Actually I do have a pretty frame, it's my 1999 Rocky Mountain blizzard hardtail. That's the best-looking bike in my stable.
And for those that say that sram shifts better than XTR , I haven't heard those people say on your left either.
These guys can prototype a bike in one day. Design it make your lugs, fit in pre-made carbon tubes like I had on my Trek 2100 road bike back in the day of my Triathlon career. Are they going to make production frames like this? I don't think so.
Then there's all the people that say make it longer, lower, slacker. The numbers that work for you, work for you. I have a -2 headset in my Turner but everything else is legit and works for me. Don't fall into the marketing hype.
Man I just realized I'm screwed. Now that I said I have a Turner people are going to say DW fanboy. 40% of my bikes are DW but I think it's shock and Fork that make the bike more than anything. Maybe the rider too.
Get your bike dialed and no matter what it looks like you can say all those dentist and 16 year old Warehouse managers on the trail.
As far as the rough finish...welcome to raw 3D printing! This is rapid prototyping at its finest. I can't imagine any "production" versions of this rig will have these. Although if I had one, I would rock it like that. There will be some sort of surface finish applied I can imagine once they dial in their design. But for the time being, there's absolutely no point to take the time for the cosmetics. Getting the ideal geo and design for the Atherton's I takes precedence.
I hope this technology becomes affordable in the future, how great would it be to have the ability to do this in your home?
Really dig the simplicity of the look of this frame! Tools not jewels.
Wishing the Atherton's and co. the best of luck this season and excited to see them taking a step forward and thinking outside the box. Paradigm shift!!
Athertons: "Ok, here's our prototype, we're still working on stuff."
Pinkbike comments: "Looks like shit." (Or "shite", depending on your persuasion.)
Pinkbike comments: "Looks awesome!"
Pinkbike comments: "No it doesn't."
Pinkbike comments: "Yes it does."
Pinkbike comments: "Looks like everything else."
Pinkbike comments: "Looks unique and progressive!"
Pinkbike comments: "No it doesn't."
Athertons...in their back office: "just...why...oh...wait...cuz we know a shit ton about bikes because we've raced them to a shit ton of medals and we have a chance to bring all of that knowledge to bear on what we think is a good idea. Yeah, let's keep going. We'll get it sorted. Plus, we have an ACADEMY."
Beauty in its simplicity... Given everyone’s involved experiences, I’d be hard pressed to think this to be a lemon.
Respect to the @Athertons for going that route and putting their race pedigree on the line. What a way to inspire and give back to the bike community.
They were, they are and they will be successful!
Kick ass, crush it and show who’s the boss!
Best of luck in the new venture. I applaud you!
You travel all around the world riding chairlifts and shuttling year after year while destroying a massive amount of mostly non recyclable product.
Don’t even pretend.
I’d rock it
Plus, it has a threaded BB.
Are there any rules stating that a "race" bike has to have a production equivalent with X amount sold/manufactured? I know a lot of Auto racing is this way, just curious as to if the DH scene has this type of rule to prevent prototype only bikes.
Hope they have financially calculated this adventure. And I doubt that they could sell enough frames in this production method. Yes, lug price will come down a bit, with development in print tech. But according to a article in mtb-news.de it takes 5 days for the bonding process to fully cure, so i assume that the parts, like chain/seat-stays or frame should sit in the fixture for a reasonable time. And frame fixtures are quite complicated/big/expensive. For more then some frames, they would need a lot of fixtures and a lot of space. So, i think it will never be a big production and will stay expensive.
Hope that they can ramp up a aluminum bike production soon, because i really think that this is the only soon achievable option to build frames at a reasonable price at larger scale.
Anyway, wish them good success with brand and racing.
The simpler semi retro look of Robot/Atherton bike is refreshing ... I dig it!
Cool love it bring it on
Good luck all at Atherton Bikes allot off people are watching/behind you!
An amazing bike technically perhaps, but has it got the luster that will make us click BUY?
In reality there's a proper high end frame design ready to be unleashed on race day one complete with the real team logo branding high pivot / idler the works ...
Coz imagine turning up next to the Commencal/Norco/Intense teams with that frame hahaha as if ... Right?
Where's Sam Hill?
DW can do no wrong.
It's going to be a good year.
How they do that,and where they position themselves in a crowded and very competitive market will be the interesting thing to see.You only have to look at the struggles Intense have gone through recently (multiple managements,outsourcing manufacture,direct sales structure) to see that a huge pedigree and history in racing carries very little weight in the wider market (Shaun who?).
Given how environmentally unfriendly carbon fibre is to make and dispose of, is that a sensible quote? Shoots down the Welsh start-up, does it not?
Great to see someone using this superior (and older) technology
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