PRESS RELEASE: BETA MTBThe third issue of Pinkbike's new sister publication celebrates the beauty of the sport, as defined through the lenses of mountain biking's best photographers.
Now that Pinkbike and Beta are under one roof, our team has some big things in the pipeline. Pinkbike is going to keep doing its thing (no, the comments aren’t going away, and no, we’re not paywalling everything), and you can expect to see things like lab testing, a new podcast, and more of the best writers in the sport over on Beta. We’ll announce more in the coming months, and you can sign up for Beta for access to all those new projects and series as they roll out, as well as the quarterly magazine. Stay tuned!
Words: Nicole Formosa
Home can feel routine, but it doesn’t have to. And if the past nearly two years has taught us anything, it’s that life can be a lot simpler than we may have previously believed. Photographers don’t have to constantly travel the world, shooting somewhere new and exotic, to find inspiration. As they refocused on home following a global lockdown in spring 2020, new depths of creativity emerged. That’s what we strived to capture in Beta Magazine’s first-ever Photo Annual, which is on newsstands in the U.S. and Canada now, and arriving in Beta Pass and Outside+ members’ mailboxes this week. The Photo Annual is Beta's third print issue since launching earlier this year as a quarterly magazine. Beta was started by Outside after Bike Magazine was shuttered, and is produced by the same team from Bike: Nicole Formosa, Anthony Smith, Travis Engel, Ryan Palmer, and Satchel Cronk.
Brett Rheeder photographed by Robb Thompson
Robb Thompson’s stunning image of Brett Rheeder—shot in the early-morning hours as daybreak's soft blanket of fog shrouded a perfectly sculpted jump line—anchors the Photo Annual, and the inspiration continues inside with an uninterrupted 38-page photo gallery. The gallery showcases images from around the world, yet taken primarily close to home by the two dozen photographers whose work is placed on the pages.
Margus Riga’s classic Chilcotin scene opens the 38-page photo gallery.
Later in the book, Mike Rose, whose name many will recognize from his long tenure at the helm of Dirt magazine in the U.K., profiles longtime friend Clay Porter, an inspired filmmaker who has profoundly impacted the visual representation of riding and racing. The California native has produced several of the sport’s seminal films, but the drive and determination required to executive his vision has sometimes come at a cost. Rose delves into the mind of the master in “Layers of Sound and Vision.”
Inside the mind of the master, Clay Porter. (Photo by Ian Collins)
We also hear from photographer Kevin Lange, a man who moved from the fast-paced world of commercial motion-picture production in Los Angeles to the quiet solitude of shooting alone in Santa Fe, New Mexico. In his essay, "Glints of Inspiration," Lange reflects on how his photography has changed with his life, and how he learned that the true photographic pursuit is illustrating how riding makes us feel, regardless of where you are, or who you’re with. His analog process of mocking up pre-vis grids that turn vague daydreams into image missions, stands alone in its level of specificity and detail.
This issue also contains a robust gear section with features on Cascade Components aftermarket suspension links that alter your bike’s kinematics, a “Standard Issue” on why SPD is a master class in doing things right first time and “Insider Trading,” a piece on how one manufacturer came to dominate the dropper-post cartridge market. And of course, it wouldn’t be a print issue with Mike Ferrentino’s “Eloquent Hack” and Kristin Butcher’s “The Common Ground” columns.
Beta is available on newsstands in the U.S. and Canada at Barnes & Noble, Raley’s and Indigo. The quarterly print issue is available for U.S. residents who have a Beta Pass or Outside+ membership (international residents receive a digital issue). Find more on membership prices and packages here.
139 Comments
(Actually I think WokeBikeMag would be most appropriate)
Did you know it actually originated from a climbing magazine (R&I) series of articles?
It just reminds me of
Second place, inferior to Alpha,
‘An old beater’ (a broken old car, bike, etc)
‘Wife beater’
‘Betamax’
‘Beta partical’ - highly ionising and hazardous!
Seems like A) would be easier just to carry the BikeMag name-recognition & history forward and B) Beta would want to keep the BikeMag subscriber vs. not losing subscribers (regardless of who owns or publishes which I could care less about unless its Nazis or something)
I realize rebranding / name changes happen all the time - not a biggie, but it seems that the change w/o much notice would lose, not draw in new subscribers (?) - it lost me
UK
I have been a long time fan of the Dirtrag family they took part in the Negril Fatta Tyre Festival for about 4 seasons early 2K great bunch of Dirtbags.
Also laughing out loud at you saying that "you don't have to subscribe to Beta"
FTFY
Also. Beer foam shootout circa 2021.
That isn't consistent with Outside CEO guy's end goal with Beta, PB, and the other properties Outside owns. They want to be Amazon (beware the corporate speak for the effort to lock users down into their ecosystem):
"Thurston’s vision is to build what he calls the Amazon Prime of the active lifestyle: a connected, holistic ecosystem of resources—including content, experiences, utilities, community, commerce, education, and services—that can be uniquely customized for each active lifestyle enthusiast."
PB and Freehub reviews always seemed more genuine through the eyes of a normal rider and not someone who has access to every bike ever.
my 2c anyways
I'm psyched to be able to read stuff from the Bike crew again. I still feel a twinge of sadness every time a stupid Men's Journal arrives in my mailbox, right before I throw it straight into the recycling bin.
See how easy that is?
Fox news is the real mainstream media. There is genius in the way they've convinced their followers that they are somehow edgy rebels.
The original MTB Beta
It could be interesting and brimming with good content, but a stronger name would have helped ({[IMO]})
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