Last week, Sarah Swallow was bikepacking through a rural stretch of Baja California Sur when she got the call: Specialized was terminating her contract that ran through December 2023, effective immediately.
Swallow was one of Specialized’s global ambassadors, a loosely-knit team of cyclists who provide content and other services for the brand in exchange for product and a salary. In fact, the Baja bikepacking trip was just the type of adventure where Swallow would have generated some ‘deliverables,’ like photos and video, for Specialized as part of their agreement.
However, as of next year, Swallow — along with a handful of other riders — won’t be doing business with Specialized anymore.
Swallow said she was told that “the global ambassador budget had been cut to 0, that they were eliminating all global ambassadors, and as of last week they were prepared to resign everyone.”
Other athletes, like Steve Fassbinder and Ty Hathaway, who had similar deals with Specialized, corroborated Swallow’s story.
“I was told nobody’s going to be saying they’re an ambassador for Specialized any more, from someone who gets a bike and gives it back to someone like us who got a salary for being a good representative and providing content,” Hathaway said.
The exact number is unknown, but Specialized currently has a wide-ranging ambassador program, with athletes like Swallow, Fassbinder, and Hathaway who earn a salary for content creation all the way down to lay people who, through an application process, get deals on equipment and bikes.
Hathaway said he suspects at least 40 people have been significantly impacted by the program cuts.
VeloNews reached out to several people at Specialized for details on how the various ambassador programs were being affected and received this statement: “Our social ambassador program is continuing to change with the needs of the rider, but it definitely isn’t going away.”
Specialized is not the only outdoor industry company reconfiguring with the shifting economic landscape. After more than a year of very high demand and often low supply during pandemic, in recent months many brands have cited economic headwinds as cause for significant lay-offs. Wahoo, Strava, Pearl Izumi, The Pro’s Closet, and Outside are among some that have laid off large percentages of their workforce in the past six months.
At Specialized, change has been afoot all year, with new appointments to the C-suite happening in close succession.
In March, company founder Mike Sinyard appointed former Dyson executive Scott Maguire as CEO of the company. In May, Armin Landgraf (former CEO of Pon.Bike and Canyon Bicycles) was named chief of worldwide markets. On October 1, David Schriber, formerly with Nike, Burton, and Masterclass, joined Specialized as chief marketing officer.
Nevertheless, Swallow, Hathaway, and Fassbinder all said they were shocked to be on the receiving end of such an abrupt change, especially given how long each of them had been with the company.
In 2015, Specialized’s marketing department launched a then-unconventional project called Seek and Enjoy. Swallow, Hathaway, and Fassbinder were each asked to be a part and said they were given total freedom and asked for little in return.
“I felt like I was given a mandate to go and do adventures on bikes and they would support me and that’s what I did for eight years,” Fassbinder said.
For Swallow, who curates bikepacking routes and hosts community rides and events, what was so incredible about Seek and Enjoy was that it put riders who weren’t after race results into the spotlight.
“At that time it was pretty unheard of to get paid to do what I do and not be a competitive athlete,” she said. “It was pretty rare and pretty exciting. In 2020 a lot more people were able to become ambassadors.”
Hathaway, who mixed racing and travel and community-based outreach during his eight-year tenure with Specialized, thought that Seek and Enjoy — which evolved over the years into a more generalized ‘adventure’ concept — had an impact that typical sports marketing campaigns couldn’t.
“We were showing people that it’s possible that you don’t have to race, you can ride and have fun. You can ride trails and go bikepacking, do all this stuff that people might not have seen before,” he said.
It was a win-win for the athletes and the brand: the riders were stoked to be getting good money and good gear for their adventures, so it was easy to represent the brand well. And Specialized took good care of them, too. While each contract varied from year to year, the money was significant enough that each of them considered it an integral part of their total incomes.
While they all relied on other forms of income to make a living wage — Fassbinder owns a small guiding company in southwest Colorado, and Hathaway had a bike shop in Los Angeles — the Specialized money was important.
Swallow, who splits time between Durango, Colorado and Tucson, said that she’ll lose about 75 percent of her income with the cut.
And Hathaway, who not even one month ago shut the doors on Golden Saddle Cyclery in Los Angeles, was definitely counting on the $1,500/month that Specialized was paying him in 2022 as he transitioned to his next job.
Of the global ambassadors that VeloNews spoke to, only one said that she was told she may have a contract in 2023.
Lael Wilcox, perhaps the most famous of Specialized’s adventurers, said that her contract was not renewed, either. However, the ultra-distance bikepacker said she was told that she’d be moved to the “S-Racing” team instead. She does not yet have that agreement in writing.
Although the national and global adventure ambassador programs may only make up a small part of Specialized’s extensive reach in the bike industry, the loss to that particular audience will be acute.
One source, who asked not to be named, said that the brand’s marketing department is planning to transfer the onus of content creation to its paid competitive athletes — the opposite of what Seek and Enjoy set out to do eight years ago.
While Swallow, Hathaway, and Fassbinder are all reeling personally from the severing of ties with Specialized, they are also lamenting the loss of what they thought was the brand’s desire to do more than just sell bikes.
“I think it’s important to have these global ambassadors to humanize the brand, to keep things real and hold the brands accountable,” Swallow said. “We are there to encourage people to get outside their comfort zone and ride a bike.”
“We had a great run, and I’m forever grateful for what I’ve been allowed to do with their help,” Hathaway added. “I was just hopeful that more people would get to have the same experience.”
This article originally appeared on our sister site, VeloNews.
Lets be honest this is not a requirement for Specialized to be profitable or make a bottom line. This is a rehash of the typical corporate model where the second profit growth rate drops (note: not actual profit just growth) executive boards shift to aggressive cost cutting models in order to maintain share price growth and their own share-price or profit per dollar related bonuses that constitute so much of their compensation.
People are more productive than they have ever been (largely due to the tools they can access), and they deserve better from companies that making them obsolete on a whim so a balance sheets looks a little better over a 12 month period.
@gtill9000: and that's just it, these folks had literal dream jobs - but with most dream jobs there is always a hitch and in their case, it was the lack of stability.
But also, they lost a job to no fault of their own. So, yeah, little bit of sympathy. About the same as a rider being cut by a team because the team got shut down.
Instagram is dying, Americans are looking at banning TikTok. The influencer as a career path looks to be slowing. They had a good 8 years living the dream.
We've only _heard_ that the program is seeing budget cuts, and that those cuts _seem_ to be causing abrupt (but likely perfectly legal) contract cancellations. It doesn't help that PB's headline is mega click-bait in it's ambiguous speculation.
Fixed it for you.
For example, a surgeon can be sympathetic towards an amputee without being an amputee himself.
We all know the reasons why this happens in multiple sectors. It's too bad, but it is expected.
-$1,500/month x 12 months = $720,000
Assume they have average 1.5 free bikes at cost of $4k each is $240,000.
Total $960,000. That isn't nothing, even for a company like specialized.
Fabio Wibmer doesn't compete. Is he an ambassador? Cam McCaul? Veronica Sadler? Or are they contract employees? Marketing is designed to influence the audience to purchase a product. Influencers are nothing new, just the word to describe a new generation of marketers and sales people.
I think the issue for these people isn't that they lost their job, but the manner in which they were fired. They were under contract, then suddenly terminated at the end of the year when it's all but impossible to get a new contract with a new company. Imagine working for any company, then being terminated during the holidays when no one is hiring. I think they warrant a sympathetic response.
A lot of cuts in the bikepacking touring area. Bikepacking is a bit of a niche market that they may not be seeing a ROI on...
It is what happens when accountants instead of technical people run the show and “shareholder value” metrics are the only holy grail…
But maybe I’m not the only one, and maybe companies are realizing that.
I march to the beat of my own drum. (Yes I f***ed it up)
Everyone knows Danny Macgaskill, Fabio, Matt Jones and in Spesh world, Matt Hunter.
My insta is all brand ambassadors doing amazing things. They influence me to do them too. I also follow a local race series and see the organiser constantly commenting that no one is signing up for races anymore.
Time will tell.
But for people who ride bikes, it also helps to just watch and learn from someone who does the riding you're doing or that you aspire to do. And no one races as much as they just go and ride. Even racers don't race most of their time. So just watching people ride and have fun, like Matt Hunter or Hannah Barnes does, it is fun to watch or read about. Sure, watching DH racers corner and move around over their bikes is something we can all learn from. But the same goes for learning how someone manages to juggle family with riding time, doing trail maintenance, trail cleanup sessions etc. It inspires as much as being inspired watching someone corner in a way that you aspire to corner too. I like seeing a slopestyle run too but that stuff is so incredible and out of my league that I can't even relate to. So it doesn't do the same thing as watching a DH racer corner or watch someone like Matt Hunter just enjoy the outdoors on his bike.
One thing I do notice, other than a few on track or rampage, most aren't pushing tv like the mx freestyle guys did with NYE Vegas events/etc... not much room for that either when guys are flipping canyons at rampage.
But I think it's fair to say that most of them stumble across "MacAskills" now and then, but relate to him more than the bike he rides , or they don't see the difference between him and Fabio because they do the same stuff, basically. They would remember, or think they remember, that it was some Red Bull stuff.
I totally understand that it's easy to drop many of the influencers, most of them are niche both in type of bike/riding/location, and have limited appeal.
My insta is also bikes only, but Insta (and other soMe) makes this harder day by day. They want me to like cats, tractors, sailing and judo.
one way to tell is that people seem to prefer tik tok theese days, when you have more regular people and way less paid shills
maybe the amount of shills is the same, but you see way less of them
Instead of doubling down on HELPING their independent owned stores, they threatened to starve them out & threw money at them to gobble them up. All 5 in Western North Carolina folded & sold.
This was in the last 3 months...so no, they're not hurting financially.
How insecure and shallow do you have to be that you were "embarrassed" for yourself, that your spouse was riding a brand of bike that someone you didn't enjoy talking to was riding. Are you a teenager.
Who buys a Specialized (or any brand) because someone posts photos of it in exotic locations anyway?
Do people not demo?
And while I have sympathy for those losing their jobs, content creators are everywhere, and they can continue to freelance it through other partnerships.
If Specialized really had any value for these employees (who were really hired to bleed Big S's everywhere they could - and DID), then they would have done this differently.
Clearly they didn't care enough to do this in a respectful way, thus it's a dick move by Spec.
You mean line the pockets of corrupt politicians and mega billionaires who are actively stripping them of their rights and ability to achieve success?
I’m sure this was part of the contract, and the riders agreed to it, but that doesn’t mean it’s not shitty of the company.
In your example they let you go without notice, but you also could have quit at any time prior to that without notice. I would assume these contacts were binding in that the riders could not seek to work for other bike companies until the contract expired after next year.
Seems like these were one sided contracts.
from their track record, this is pretty gentle. These ambassadors are just lucky they didn't get sued for back pay and patent infringment!!!
I haven’t seen anything from Matt Hunter since that horizontal berm.
Our local races sell out. But perhaps younger dad riders are different? Maybe it all hinges on whether or not you enjoyed Freecaster.
What your job actual job is matters very little so long as you have a job and income.
That being said I think social media is a cancer on the world and I hope it dissolves entirely.
I actually got a bike from specialized under their ambassador program. I tried for months to get them to tell me what I was supposed to do now that I was a part of this program. They never replied. I have to assume this program never meant much to them anyway.
Just because laying people off suddenly is a common practice nowadays doesn't make it right, and it's a practice that I'd like to see change. Getting dumped like this at the wrong time can really screw up a person's life. Hopefully they have access to unemployment to cover them while they're looking for their next gig. Good luck to everyone affected!
If the said influencer posted a great adventure in a very nice and remote part of the world.. and they are doing that said adventure on a Spez, I might think good things about Spez. It doesn't mean that I'll go and buy an adv bike and set sail towards Chile(or whatever) but, in my mind, the association between Spez and nice adventures has already been made.
As for racing, I really could not give an F about who's riding on what because, as long as we are not fooling ourselves, we all know that skills take the wins, not bikes. The older you get, the easier is to see it this way. So, althetes do nothing for me, from a brand purchase perspective.
If the company for which I work work cut my access to my laptop and office entry.. abruptly preventing me to work there.. I'd laugh so hard on the way towards meeting my lawyer, knowing that I would have my job back in a couple of months, with salary paid in full for the whole period and also compensations for the whole situation. No one does this anymore(the companies, I mean) because they know they cannot win. If they really want to fire you, their best option is to offer you a compensation in the form of salary payment from 3-6 months up to 1 year and considering the alternative which is, remaining in a job where every bad step will be followed and you will be taxed for even the smallest of mistakes, most ppl simply take the check-out and leave, having enough financial stability from that check-out to be able to find another job best suited for them(not in a hurry). Being abruply fired from a corporation is something that does not happen that often, here in Europe.. because, it may be more costly for the company to do so.
it takes about 30 seconds to think this through and realize that this is completely bunk. Take it to the extreme: everyone is an influencer/govt. employee/street sweeper/etc.....now NO ONE makes any thing, there is nothing to buy, so there is no income for anyone to employ anyone. Everyone dies. lol
You might not be aware of your Keynsian thoughts on this, but if you want to delve into what functional and dysfunctional macro economic theories look like, go read some Keynes. You will probably find yourself agreeing with him.....THEN go read Menger, Mises and Hayek. Come back and tell me which make more rational sense and seem more sustainable.
I think its worth ditching the "influencer" tag here too. There is a huge difference between 'ambassadors', who have built connections in the sport, often over many years, and bring a skillset (often in the creation of lovely content that we all like to read, watch or listen to) that have been recognised as having value to a brand, and "influencers" that just get sent product and get paid merely to post shite on social media and act like elitist social twats, truly disconnected to the 'real world'.
I have no idea where the "1500$ per month' came from, but either way, fair game, if these talented story tellers have managed to sell their skills to earn that pathetically meagre amount per year, then good on them. Life (atleast a life in which you actually do OK money wise) in the bike media/content world is not an easy one and is getting harder every year.
While this is undoubtedly a business decision from Spesh and they will have their own accountants steering it, it is another chapter in the accelerating path towards a barren wasteland derived of original content, where our magazines, and websites will be filled with merely the same few major branded projects or events each year, with more independent content producers like these ambassadors unable to afford to make anything that doesnt involve Redbull.
Spread so thinly nowadays, there simply is not enough money in the media to make a solid living producing stories. Certainly the idea that part timers can just produce the kind of quality stories in their spare time, while they just "do a trip for fun" has no grounding. It can work at times, but again the media that we all love to look at, and draw inspiration from, will suffer hugely.
Perhaps all 'sponsored' riders should become carpenters or bus drivers or teachers. I dont think that would be a bad world at all to be honest, but ask yourself where you'd then find your daily fix of bike porn?
Influencers are advertising, nothing more. And advertising plays a huge roll in the economy.
To use your stupid hypothetical situation in reverse, what if people only made things or provided services but had NO WAY to marketing them? What if there were no signs, no billboards, no commercials, no ads in newspapers, no advertising of any kind. Those products and services would be worthless because no one would know they exist without some form of advertising.
Yes I said it doesn’t matter. My example reiterates that. That all these jobs, whether it be manufacturing or advertising, all contribute to the economy.
I have no idea what point you are attempting to make here.
Bikes alone then would be around 800k....putting the whole program closer to 2 mil a year.
that is my point. you said something blatantly ignorant(being generous). I corrected it.
I think your's and my gut would go HELLLLLLLLNO. lol
THAT is why it got cut. it's a thing you do for a short period to test it out, find out it's initial bounce doesn't last, then axe it. See Also: Gwinn at YT.
Original comment I responded to suggested that now these people ‘could get real job that contribute to the economy’. That’s BS as all jobs, even advertising, contribute to the economy. If a job exists, it means someone sees some value in it.
Whatever else you keep going on about is completely irrelevant.
next time speak succinctly, and fleshout your point then. Being lazy only makes you look lazy, uneducated, and creates confusion.
in totality: be better.
Honestly, about the only way I would do it was if I was independently wealthy and just wanted a hobby... A lot of time goes into a 10 minute video...
Did you just describe BKXC?
so of course there is hope.
BKXC sheds a lot of light on not so popular trail systems and highlights the trails you want to ride at those systems, which are usually the blacks/double blacks that newbs avoid.
literally some of these vids are dudes averaging 5mph barely getting their words out because they’re about to pass out. if thats you, yeah no hope.
This quote got me
"While Swallow, Hathaway, and Fassbinder are all reeling personally from the severing of ties with Specialized, they are also lamenting the loss of what they thought was the brand’s desire to do more than just sell bikes."
What the hell did you think your "job" was? Likes and follows don't pay the bills.
That being said when bikes have been unobtainium for 3ish years and Specialized has a 40% off sale I can't say I know what they are doing either?
I would love to look a a list of all the people that got cut and see what the numbers look like and what part of the bike market they are geared towards.. I suspect the numbers would tell a story..
They cut budget when the people at the top want to get their kickbacks. And they can find whatever reason they want. Every cyclist out there, regardless of following, likes, re-shares, views, subscribers...are all 100% expendable the second the big boss wants what he wants.
Most people over the age of 30 realize that the Specialized of 2022 is a nameless, faceless machine that likes to pretend it's wholesome and cares about cycling activities, wants the sport to grow wholesomely and organicly & is full of passionate cyclists.
Mike Sinyard's Specialized (the one that sued the pants off of anyone whether necessary or not) has evolved into a corporate juggernaut that if they could have zero employees & go fully automated...would.
Times aren't exactly great for the bike companies post covid with the current economic downturn. If bikes aren't selling, cuts get made. Some of these people had been on this program for 8 years. That's pretty good by most standards. But, times change..
A more accurate statement might be that the majority of small & medium bike companies don't have the leverage and/or purchase power of Specialized, Trek or Giant and are being choked out of the market by the mega-corporations with access to stock market funding.
Dealers don't just all suddenly sell because the offer was perfectly timed with their life goals. It tends to coincide with vailed threats of less than favorable terms, lower margins, tighter restrictions, capped access to goods & services and a host of other things...like simply opening a S branded shop across the street and negating contracts.
Since you're in the know, do these buyouts also come with terms that block the shop owner from taking all their other brands & services & starting a shop within the same footprint as the store that's being bought? I would assume s
Does the sale come with a No Compete Clause? Probably.
Does Specialized eliminate a $30,000 salary from the local economy? $50k? $100k? and send that money that would have went to an owner back to corporate instead of give it directly to the local economy?
Don't care if it's "publicly traded". They're using corporate tactics to cut off a valued branch of the local economy rather than PARTNER with the owners who have committed decades to the S brand.
Now...if they start selling "Franchises" to local business owners...I'm in an argumentative pickle.
I do know of a few shops that were so far in the hole to Specialized that they took over the store... But, I hear that number was pretty big...
The one Specialized influencer I met seemed more interested in telling people he got a free bike from Specialized than he was in promoting their product. So many influencers are actually just friends of somebody who works in the company and so they get the hook up.
Sort of along @DoubleCrownAddict point haha. But im bias, only knew a few guys that went that route vs guys wrenching or selling on the sales floor; the women riders are good at the ambassador side of things.
Curious if they'll be investing in more of the mobile repair shops, saw a few vans that were certified mechanics over the years (i think dirtlabs had a van that did services at races years back too).
We're all literally buying ourselves out of work to support massive corporations with exclusive lines of credit, an infinite number of attorneys that force us to do all the work on a simple phone call to ask a question by spending the first 5 minutes navigating a maze of automated prompts JUST to speak to some 30 year old former phone scammer in an impoverished Asian country formerly choked out by the British empire.
The person you get on the phone in exchange for buying your "thingie" cheaper than a brick and mortar...reads the owners manual for your thingie off in broken English back to us.
But hey...if we save that few bucks, we'll get a 3D print machine in Micronesia to supply us a bootleg copy of a Nike logo-ed iphone case that takes 4 weeks to get here in a mega-crate of tiny Asian crap that may or may not contain every toxin on earth & be made by bleeding little kid hands.
But maybe we have way MORE FUN, since who-gives-a-f*ck-about-clicks-and-follows isn't even a thought, it's a given...
I do trail ride through POVs on our YouTube that is linked to Trailforks which I think is probably the biggest bang for the buck (for me, the club and potential new riders) to see what we have to offer. Plus they get to hear my heavy breathing on the climbs.
Not to toot my own horn (ok, maybe a bit) but if you really want to be an influencer, do it for your local club rather than trying to amass the ugliest riding kit and oil slick bike known to the internet for free.
They realised 8 years ago that only about 3% of riders race, so by focusing on racers, especially at non international non elite level, they were just marketing to a very small pool of riders each race weekend who were often sponsored by other brands anyway.
That's why they shifted to grass roots ambassadors at a local level who for the most part only received (greatfully) an at cost bike from them.
This was rammed home while I was riding with their global brand manager and a former UCI world cup racer. People on the trail knew who I was, and not the racer.
As for Influencers....in my opinion most business owners despise them. Sense of entitlement, friends til the end....and this is the end because there's free stuff elsewhere. How much yoga babble and canned cliches with drone footage and synthesized music can the world take? To each their own.
Oh and yeah I post one photo every 5 - 8 month or so
It is arguably more necessary to try to get Corporate America on board with more paid and unpaid days off, more sabbaticals, more remote work, affordable healthcare that doesn't depend on a job, etc.
I'm noticing it within my "old" industry that as the average age of the workforce comes down, the work-life balance is becoming better. I notice as the older cohort of Millennials enters management that we're getting more laid back corporate policies.
I do get out and ride every day, I bike commute. I make the best of my situation. A friend of mine can work remotely most of the time and does her vanlife thing as a rock climber. I'm jealous, but I don't want (not can't, don't want) to take the risk of a career change, because the grass isn't always greener.
Sorry. I'll get my hat...
Would be an interesting topic to explore. How many pinkers buy bikes based on influencers, athletes, racing teams, or podiums?
I suspect cable routing and bottom bracket types informs purchasing far more than curated feeds or flippy spinny tricks in the pinkbike audience and with the price point of bikes we ride.
We think we are rational, buying on the basis of the technology and specifications of the things we are buying, and sure to a point.
But there are so many brands producing so many very homogeneous bikes.
The geo is very similar, there's like 4 suspension designs, they're all carbon fibre or aluminium, running the same parts.
So once you've decided what kind of bike you want. What makes one brand win over another?
How it looks, what the brand stands for or says about you, all the fuzzy wuzzy stuff that all this brand work stands to manufacture.
So in the end, yeah. It sells bikes.
Says Specialized with an evil smirk…
But yeah, lay-offs happen, that's life, sorry. Just because you're a contractor, whether 1099'd or whatever their employment status actually was, doesn't change that jobs come and go. And, complaining about losing some of their income from losing one contract out of many, when other people around the world are losing 100% of their income through regular ol' layoffs and such, they should be ashamed.
The whole point of a retail company is to sell product! 'Lifestyle' jobs like these are just part of the marketing element. If paying someone to sit on top of a hill eating beans out of a tin while sneaking in a quick "these grips are a gamechanger" comment doesn't turn into sales, they are just costing the company money. Better to put the money into racing, trail building, helping people in need (putting something back into the sport type projects) etc than paying people to go on holiday.
Im not in the bikepacking or gravel stuff but to me it seems like the content that would come from that wouldn't be very "I need a Specialized bike to do this adventure" as most of that stuff could be done on about any bike you are more selling the idea of adventure.
Pinkbike commenters when specialized fired influencer staff: "I haven't even heard of any of these people. You can't honestly expect to get paid just to ride your bike. They're not making the companies enough money more than likely anyways. Go get real jobs you bums."
hashtag don't forget to smash that like, subscribe and hit me up on my patreon page for special content your hard earned money allows me to not have to go to a day job like your slob ass.
its specialized. are you out of your mind?
this means more yachts for execs while prices keep rising. not trying to be a total dick here but get real. no way in hell is spec or most companies for that matter passing shit onto consumers.
It happened in the company I am working... and this lack of vision and greed around the ideea of (unsustainable)profit growth, managed in the end to actually reduce profits. One year in the hurt and now we are back to realistic 2019 levels and we grow organically from there.
As for the cost that are rising...at which costs do you refer?, the transport ones per container are back to pre-pandemic levels. The raw material are cheaper than 2019. So, which are those inimaginabile costs that prevent, for example SC or Yeti, or Spez for that matter, to sell a carbon frame 1.5k cheaper than they are selling it now. What costs make them push sales prices for normal mtbs on par with electric ones?, please, do explain.
The only thing being passed to consumers is additional cost. Not savings. Savings are sometimes passed through to shareholders.
California minimum wage in 2018? $10.50/hour. California minimum wage in 2022? $15/hour.
To think that a brand like SC (to pick one you mentioned) isn't facing increased costs is silly. I've been to their factory, they employ a few hundred Californians to QC and assemble their bikes, that costs a lot of money.
Unfortunately, I can't find data to support this, but I'd bet that every component going into a bike (from Fox, SRAM, Maxxis, etc.) has also gone up significantly.
I get your point that everything adds up, but however you look at it freight is a miniscule component of the cost of even the cheapest SC bike.
Back at the current times, last week's quotation was for 3000 usd pe 40HQ..which is 200 usd only from a 2019 December quotation at 2800 usd.
So please, try to refer to situation as they are now, not as they used to be in May or in 2018. Considering the fact that raw material is cheaper now than it was in 2019 and that parity USD-yuan is much much favorable now than it was in 2019...all the brands just pocket the difference while preparing for a slow down in sales number and sales value. The reason for kicking ppl out is exactly because they still want to keep the growth shares they've had in the last two years. Well, beside the dummies that will buy anything at any cost and beside you, who are trying to make them look like they are doing us a favor,... well, I believe the rest of us will have news for them.
yeah real considered lol
Contract is a strong word and my be improperly used here. In my mind both parties have to hold up their end. Judging by the pictures, the rider is keeping their end of the deal. Makes me question Specialized's integrity if everything above is true.
We are certainly not employees and do not have the benefits of such. People entering to this type of business agreement know this and should never take it for granted. It still hurts when it happens, but it's what they chose to do as a living and must accept the pros / cons of that.
All that said, given these people are all content creators, Spec could have handled it better knowing it would be plastered all over the net.
Anyway, I spent almost $600 on a Sram GX drivetrain that shifts well but the clutch is weak AF and I wanted to bitch about it. Thanks for providing the opportunity.
I'm not even sure if Single Track Sampler is actually sponsored by @Fezzari, but I googled them after seeing the Delano Peak in a couple videos and saw it was a fantastic value and ended up getting one myself.
Fezzari, if you see this, make sure you hook that dude up if he's not already. He's selling a lot of bikes for you!
Less money wasted on influencers = more for r&d and lower cost => better bikes, more bang for your buck.Spend more time riding your bike and you wont need someone to tell you why you should buy the newest ,greatest thing.
The brand successfully got you to put eyes on it and to pull out your credit card.
"Well i dont watch racing or youtube"
Great, but a lot of people do, and they talk about these brands, and purchase these brands, and make forum posts about these brands and you see these brands more often on group rides and at trail heads and races, and when it comes time to purchase, you recall hearing XYC at the trailhead saying how sick this bike was.
You are not above being advertised to, and more than likely don't even realize it.
From now to immedialtly with no warning or something like that? Or at least 2-3 month "transition time"? - when I understood things right?
Just before Christmas?
There are people behind those numbers - seems that companys like to forget this fact.
Not too proud riding a Specialized at the moment.
In Every Spz store i've gone to, the sell team is always trying to make people pay for stuff they don't need. Hate the culture the brand cultivates to profit and profit.
Hello…. Yes I’m out riding and making content.
I’m sorry. Did you say I’ve been let go?
I read spits instead of splits haha… I was like wtf are they saying here?!
But anyway, that is a really shitty beaviour, which you only expect from huge cons without any personality. That said, probably a reason more to not buy specialized products, even though they have good ones and instead focus on smaller companies?
Hope these guys find a company willing to supporting them
This is the bubble of socials workers... get payed just to show your life to the world and get some "cadeaux"
This is the dream of millenials...
Billions of people ready to show... children.. dogs...happiness... sorrow...death...opinions about the world... opinions that anyone gives a shit!
In this day, when there will probably be an economic crisis in 2023, I completely understand.
Every big company cuts their budget, including influencers.
Why should I pay someone for a year for content (inc. several people), when I am able to shoot content for 1 year for 50 000€? The right steps and it's clear that Specialized's marketing has been taken over by someone who understands numbers
That's why they shifted to grass roots ambassadors at a local level who for the most part only received (greatfully) an at cost bike from them.
This was rammed home while I was riding with their global brand manager and a former UCI world cup racer. People on the trail knew who I was, and not the racer.
Hopefully they will continue to support grassroots riding and riders in other ways for the mainstream recreational community for those that couldn't give a stuff about racing.
As a rider, I think it is/was a great program. As a corporate exec I'd axe this entire program, day one.
A diplomatic official of the highest rank appointed and accredited as representative in residence by one government or sovereign to another, usually for a specific length of time.
LOL everything be corporate buzz speak these days, if these folks weren't marketing/social media mannequins, they'd be called what they really are, Contractors. Literally the lowest rung of employee at any company, being expendable is literally in the legalese that defines what a contractor is.
These people are out there in the real world meeting other riders on the trail every day, and the degrees of separation can get pretty small in most outdoor sports. With many of these sponsored influencers being active across multiple sports their audience increases further. I've certainly been 'influenced' to consider brands that wouldn't have otherwise even been on my radar by meeting cool people doing cool things with them. Some of those 'cool people' have been sponsored athletes that I've been fortunate to ride/climb/paddle/work with.
These guys produced content that make our sport live.
Specialized has cashed in an incredible amount of money with Covid, and now the peak is hardly gone, they drop everyone who made (even slightly) their success.
When Specialized does this: "What a f*cking bunch of assnecks, how dare they watch their bottom line and attempt to return a profit to their owners, as if they're a profit-driven entity. Cretins!"
Oh, and: "WHAT ABOUT CAFE ROUBAIX!", which is to cyclists as "HUNTER'S LAPTOP!" is to MAGA.
Specialized: The Hunter Biden's Laptop of the Bike World.
I’ll see myself out now.
Also, I am a strong believer that if you do not like your work you can just quit and find another one ( I mean find another one first... I do not care about my employer feelings)
people getting paid for posting trash on instagram was leading generational market top indicator.
Gta sell E(m).
And now that they’ve been met with the harsh impending reality of becoming a cog in a capitalist driven anti-human society, it’s alllll good. weird if ya ask me.
Seems fair to not have sympathy for influencers publicly crying when life isn't all playtime outside. That's life. They're a cog in the machine is to socially engineer desire, no more. If everyone had their job, the human race would starve to death.
They suck as people but it also sucks to lose your job. no need to pick sides.
The fact that influencers loosing their job is a relatively public event, seems to make it more dramatic than any normal layoff situation. Then when they write long IG posts about how unfair the layoffs were... it strikes hollow thanks to all of their previous statements worshiping their brand.
And the funny thing is they are employed and promote a brand that has no spine.
I’ve almost convinced myself they deserve no empathy based on their double standards.
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