Female uphill slopestyle rider Pam Silgrim has announced her switch to Löbike, the surging non-electric mountain bike manufacturer.
As part of a growing trend, eMTB athletes are continuing to look to "acoustic" mountain bike brands for sponsorship. Tired of their YouTube vlogging duties and the stresses of being lifestyle celebrities, these riders are looking to branch out into progressive areas like judged competition and racing. Whether this is just a cash-grab or whether these athletes are excited about unpowered cycling remains to be seen.
With wheel-size options, variable brake mounting, and 3-inch tire clearance, the recently announced YBTHR novwls 7.11 will be Pam's main bike for 2019. Strangely, the brand has chosen to forgo Boost spacing.
When asked why she chose to ride for Löbike, Pam Silgrim replied, “I really liked the look of what they're doing in terms of being more extreme with bikes and pushing the freeride side of things, it was an obvious choice really!” Pam continues, “I always secretly enjoyed pedaling and hated making branded content, it was just something that sucked in between the fun stuff. I actually still can't believe how fun unassisted mountain biking is!”