Mike Sinyard Steps Down as CEO of Specialized

Mar 16, 2022 at 20:47
by Brian Park  
2021 Specialized Turbo Levo

Bicycle Retailer reports that after 48 years at the helm of Specialized, Mike Sinyard is stepping away from the CEO role and into a new role as "Founder, Chairman and Chief Rider Advocate." In his place he's appointed former Dyson executive Scott Maguire.

bigquotesI am extremely excited about the opportunity to lead this revered brand into the future. There's never been a team this strong in the bicycle industry and the Specialized innovation engine, product, and distribution is unmatched. We have everything we need to deliver products, experiences, and services that matter to riders around the world and affect positive global change.—Scott Maguire, Specialized CEO

bigquotesI have more energy now than ever. With Scott coming on board to run the business, I can focus on better serving riders, providing them with products, services, and experiences they've never dreamed of. Specialized is what it is today because of our people, our riders, and our retailers. Learning is part of who we are. That's always been part of the Specialized way.—Mike Sinyard, Specialized Founder, Chairman and Chief Rider Advocate

It sounds like Sinyard will remain engaged with the brand and its vision. "I have been looking for the ideal leader for Specialized for years; Scott is perfect because he integrates design thinking, engineering capability, supply chain expertise, and operational excellence to drive meaningful innovation to customers and employees. On top of that, Scott brings together and leverages the strengths of diverse people and cultures to create simplicity out of complexity," Sinyard said in a statement.

Read all the details over on our sister site Bicycle Retailer.

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236 Comments

  • 843 1
 New CEO comes from Dyson? Sounds like 2023 models are gonna suck.
  • 66 17
 With the industry being hit the vacuum of new bikers, will new Specialized hit the floor, or will they take a sweeping win?
  • 158 3
 He must have good business vaccumen
  • 21 5
 or blow.
  • 24 39
flag rivercitycycles (Mar 16, 2022 at 21:08) (Below Threshold)
 @toast2266 And the price is going up and the value is going down.
  • 351 6
 Sometimes we play "predict the top comment" before we press publish. Easy win here.
  • 25 12
 To be fair he must have done something right. Dyson is still in business and their products suck donkey ballz.
  • 25 6
 that last quoted sentence about the guy is corporate explosive verbal diarhea. I hope dyson has the strength to suck that all up
  • 26 0
 @brianpark: I bet you guys could rig up an algorithm to pre-generate all the comments. Save us the effort.
  • 6 0
 Dyson bagless tech will now cross over, the new bikes will all come with All-Wings Saddles..
  • 32 0
 @toast2266: mobile.twitter.com/excitedpinkbike
  • 9 0
 Yes he will suck, but much quieter than others.
  • 4 2
 @uphill-blues: ??? I was given a Dyson and it's painful to use.
  • 42 2
 Sinyard: "Who do we need to hire to suck every last dollar out of consumer wallets?"
  • 7 0
 Looking forward to the announcement of the new Specialized Airblade Technology. Expected to be 69% more energy efficient than a conventional e-bike and 97% more cost effective than paper towels.
  • 7 3
 @makripper: So true. It’s like, let’s throw in a sentence laden with this year’s buzzwords so we can be part of the cool crowd. I’m over corporate marketing virtue signaling. Just make a good product responsibly, and stop talking.
  • 5 0
 Maybe they're gonna blow. Who knows?
  • 8 1
 INNOVATION ENGINE .....omg
  • 10 0
 Probably going to focus on some kind of spokeless wheels.
  • 1 0
 Or clean up...
  • 6 0
 Somewhere Protour doing his best Monty Burns "exxxcceelllent"
  • 36 5
 Congrats Mike. Look forward to seeing what Scott can do...two words for you my friend...subscription model! Be safe be well, Incognito Robin
  • 4 0
 Time to dust off some old ideas
  • 2 0
 He will be thrilled by the pace of change. He can avoid planned obsolescence altogether now.
  • 8 0
 @toast2266: The algorithm for creating irritating comments is called WakiPedia.
  • 12 0
 @makripper: It's pure corpo talk, but it's not entire vapid:
"Scott brings together and leverages the strengths of diverse people and cultures to create simplicity out of complexity"
This translates to "Scott was heavily involved in shipping production of Dyson out to the cheapest labour market in the far east with the lowest import/export duties"
  • 21 2
 press release:
Spesh sued by Scott for trademark infringement in naming their new CEO.
  • 23 0
 @pink505: „Specialized sues SCOTT Sports over new CEO name dispute“

FTFY.
  • 28 0
 @makripper: thinking outside the box about synergies provided by the vertical integrations of silo'd cross departmental disciplines will allow us to tee up and leverage a conglomeration of low hanging fruit which we're able contextualize into core product delivery utilization in an ever diversifying market share of expanded clientele which was previously outside our wheelhouse.
  • 4 1
 @Dustfarter: My last Dyson was so bad he couldn´t even suck those. The "Animal pro" had a threshhold of about 3 medium sized dog hairs before clogging up.
  • 3 0
 @Muscovir: possible video of Nino stratling new Scott sparks further court action...
  • 10 0
 2023 Stonkjumper
  • 1 0
 @notoutsideceo: you are not wrong about this. They're about to pushing "extra" services real hard
  • 1 2
 That's gonna be up there with the posts of the year. Well played sir.
  • 4 0
 @boozed: it’s meant for the carpet, not body parts…….
  • 2 0
 I wonder what new twister he'll bring to the vacuum left by Mike
  • 2 0
 @notoutsideceo: At the rate out of warranty Brose/Specialized motors crap the bed, that's pretty much exactly what they have already for their ebikes, no?
  • 1 0
 More than the prior model years?
  • 2 1
 Y'all are significantly more clever than I.
  • 2 0
 @Sweatypants: holy shit. make this guy the ceo of the universe!
  • 2 0
 @makripper: I'm so inured to stuff like that that it just washed over me. But going back to it, holy shit that's a lot of words to say precisely nothing.
  • 1 1
 They might blow too
  • 7 1
 @Dustfarter: Yeah, interesting choice.

Dyson is notorious for over investing in brand, hyping "proprietary" technology and not necessarily delivering on quality despite commanding a significantly premium price. We have one of their wand vacuums and avg one warranty claim per year.

They also have a very odd way of engaging with retailer partners, very controlling. When they launched their hair dryer the demo unit for customer presentation was shipping in a locked safe box and treated like highly confidential documents in a Bond film, one person had to take it around to each customer... just for hype. Sounds like a great fit for the Big S
  • 4 0
 @makripper: oh don’t worry, there will still be workplace discrimination and harassment as long as sinyard is still in the building.
  • 1 0
 Or they may blow… could go either way.
  • 226 8
 PB-only-appropriate puns sides, kudos to Mike Sinyard for what he has built. 48 years at the helm of a company is notable, especially for a founder. Specialized has gotten rounds of bad press, sometimes well deserved, sometimes not. Public persona aside, they've built bikes that have powered champions, and the first pedal strokes of toddlers, for decades. Mike, thanks for putting in the work. Pedal on.
  • 41 5
 He’s a Hall of Fame’r for sure for his influence on the sport. I may have not always agreed on his legal actions, but a Specialized Stumpjumper has always been a bike I’ve considered since I bought my first mountain bike in 1984, even though I’ve never bought one. I’ve bought tons of Spesh made products though, and nothing fits me better than their saddles. Sinyard turned a garage shop concept into a profitable business that others have followed suit and we have all won because of it.
  • 9 2
 @whambat: Ageed. I have never personally cared for Specialized bikes, but darn if they didn't kill it with this current gen. I jumped on a Kenevo SL, and while I disagree with a couple choices, their service network, and quality are up with the likes of Santa Cruz.
  • 34 11
 Being at the top will always get you hate (trust me I know!)...no small feat what Mike and Big S has accomplished.

Be safe be well,
Incognito Robin
  • 5 0
 The guy built the company from selling parts out of the back of his van, pretty crazy. Never personally been attracted to a Spesh enough to buy one, but slinging a leg over a chisel and epic Evo impressed me. My local shop does a lot of Specialized sales. Their saddles, bottle cages, soft goods and new line of tires are solid and well priced.
  • 6 12
flag wyorider (Mar 17, 2022 at 7:24) (Below Threshold)
 They never built any bikes. Specialized started off with Sinyard selling “specialized” bike stuff like tubular tires.

Their major contribution to cycling was the mass produced mountain bike-built to spec at the time in Japan.

So they helped popularize mountain biking, but all they ever made in-house was water bottles and helmets (those aren’t in-house anymore either).
  • 6 2
 @wyorider: Might be a surprise to you, but pretty much every company above a certain size uses contract manufacturing.
  • 5 5
 @dcreek: except Giant and Merida Because they are the contract manufacturers for a lot of brands.

I know how the supply chain works.

And Specialized went from just selling road bike parts from Europe to what they are now by having a Japanese supplier mass produce the first Stumpjumper.
  • 2 0
 I've been riding for almost 30 years, and never owned a Specialized bicycle. They have been "in the conversation" for at least that long, riding out the trends, ebb and flow of market factors, personalities, and controversies. Don't have to like their bikes or policies to respect a job well done, one that clearly involved making big bets and relying on passion. Props to Sinyard for what he's built and contribution to the cycling public.
  • 1 1
 @wyorider: canyon?
  • 1 0
 @REZEN: One would hope so, given that so are the prices!
  • 144 0
 Specialized is now run by Scott.
  • 9 2
 Underrated comment
  • 71 9
 But does he have a bmx background?
  • 21 0
 I regret to inform you that, to my knowledge, Mike Sinyard does not have a bmx background. I understand this is hard to cope with, but stay strong.
  • 54 4
 It's more like does he even know what Specialized does? His quote is so generic and unenthusiastic I just shudder. Basically you can fill in three blanks and use the same statement for Porsche, Ikea, Nestle, Gazprom,...

I am extremely excited about the opportunity to lead this revered brand into the future. There's never been a team this strong in the [fill_in] industry and the [company_name] innovation engine, product, and distribution is unmatched. We have everything we need to deliver products, experiences, and services that matter to [customer_identifier] around the world and affect positive global change.

Yuck, no stoke here.
  • 3 8
flag emptybe-er (Mar 16, 2022 at 23:26) (Below Threshold)
 @st-lupo: I don’t know about you but if I was in his shoes I’d gladly assign press release bs to someone else and go for a ride. He probably didn’t even know about it. Good for him.
  • 3 1
 @st-lupo: i think this is when if you still have passion you need to get out i know a lot of very good people who are brilliant at what they do but f*ck me running a company big or small literally sucks the enthusiasm to participate and it becomes an ode to an ABBA song
  • 4 3
 @Compositepro:
My comment was directed at the quote for the incoming CEO, not Sinyard. Sinyard deserves all the epic rides he can get and Specialized deserves a CEO that will enable Spesh to keep up their momentum. Personally, I would like to have seen an incoming CEO that is both successful and an avid biker, but that quote is so banal… yuck. >
  • 4 1
 @st-lupo: I think you missed my actual point but we’re saying something similar when you get to that level it’s money money money the actual interest in what company A B or C does is irrelevant to the CEO if you started the company from a tiny sapling and grew it then fair enough but there comes a point where in a lot of cases the company outgrows who you are and your aspirations for it and corporate takes over
  • 1 1
 Better question: Does the new guy come with a kasima coated option???
  • 1 0
 @Kyleponga: no man their usually just teflon coated and no shit sticks
  • 1 0
 @st-lupo: clearly he's never rolled a bike down a steep hill with loose dirt. if i never rode a bike before on a trail with less than ideal conditions, i think i'd be bored with life too...
  • 1 0
 @st-lupo: For some reason I too thought that was Sinyard’s quote you referred to. After reading what you wrote, I have no idea why and wish to officially retract my reply. Apologies aplenty.
  • 66 7
 Crazy how corporate biking is these days. Sounds like a press release from a bank
  • 138 1
 "Okay it's time for someone else to deal with all this shit. I'll still be involved, and I think this guy I hired to replace me is pretty good. k cool bye!"

I've got a future in copywriting.
  • 12 1
 @brianpark: “did you see the state those helmets?? F**k that I’m out of here”
  • 5 0
 @brianpark: this is a marked improvement
  • 24 7
 Crazy bro - I meant they are a half billion dollar turnover company but sure, they should write in a manner that would get approval from 14 year old PB brah’s.
  • 7 4
 What did you expect or want? A fairwell video like a rider retiring? An insta post? I tiktok video? They are a monster corporation haha not some not a racer stepping off the circuit.
  • 5 3
 @justanotherusername: you’ve just replied to my comment on another post calling this behaviour tin hat bullshit or something and here you are praising corp talk as someone who comes from a notoriously shitty company known for making substandard overpriced hoovers takes control of one of the more infamously parasitic bike brands. Get it yet?
  • 8 3
 @thenotoriousmic: 'Corp talk' - are you some kind of tent dwelling hippy or something?

No I don't 'get it' - the bike industry isn't the cottage setup you want it to be anymore, a half billion turnover company will be corporate, like it or not.

Huge bike companies are a profit making business, if you want something different I encourage you to go to people like BTR, Starling, Orange, Kavenz, Nicolai and others.
  • 5 0
 Peel back the curtain and that’s how all consumer goods are.

From drywall to skis, climbing cams to car clutches, the supply chain for just about all the stuff you buy is highly regimented and very, very “corporate”.

Even a product line local craft beer relies on a corporate supply chain of brewing equipment manufacturers and suppliers.
  • 1 0
 @justanotherusername: i have approved
  • 2 0
 @justanotherusername: not all the time but as much as possible, I’ve got lots of work on at the moment. More vans than tents to be honest.
  • 2 0
 @thenotoriousmic: Fair enough, and it was a cheap shot because I would love to live the van life more.

You just have to be aware that the bike industry isnt what it was 20 years ago, the big brands are genuinely growing big companies now and will only get bigger / more corporate - Like Vans (trainers) I suppose.
  • 2 0
 @justanotherusername: haha I don’t live in one. Well jus occasionally on the weekends.

Vans are a great example of how to be a big corporate enterprise while not taking complete advantage of your customer base. More companies should follow their model.
  • 2 0
 @thenotoriousmic: Yea same, would like to spend more weekends out.

Read / listen to the book about Vans - it’s a good read, the owner sounds like a stand up guy.
  • 1 0
 @justanotherusername: I just bought a T6.1 am i now corporate OMG
  • 2 0
 @justanotherusername: read a book? Me? Pha, I’ll just stick to pretending I know everything on the internet.
  • 1 0
 @justanotherusername: the days of bicycle brands branching into the car dealership/motorcycle ship model of you own a spesh it goes to a spesh tech centre will be here soon wouldnt surprise me if they don’t try and tie the warranty in for the first 3 years…… your indie bike shop will be the back street garage im afraid

Well that’s the way I see it pitching in they can milk it for a good few years if they streamline the service aspect of it all to drop it off and deliver it
  • 1 0
 @Compositepro: That's exactly how my nearest Spesh dealer operates already. They won't service a bike they didn't sell and they charge up to double the labour of every other bike shop in the area.
  • 1 0
 @Compositepro: Can totally see that happening.

As above, there are already a few specialized 'concept stores' - the way E-bike prices are going it will be a PCP deal and slick suited salesman selling it to you too.
  • 1 0
 @justanotherusername: Are you aware of the cycle to work scheme in the UK? Its like a gov't approved PCP, as the payments are taken as pre-tax salary sacrifice. The limit got upped from £2k to £4.5k to allow people to get eebs.
  • 1 0
 @ROOTminus1: Yea yea, Im from / live in the UK. RTW though does let the person purchase the bike in full and own it at the end - PCP is usually a little different.

PCP is all about paying monthly and either returning the vehicle (in this case e-bike) after the term or paying the balloon payment.

So you drop £1k deposit on your new £12k e-bike, pay £150 a month for it for 3 years and owe £6500 balloon payment (decent amount of interest to pay of course) or give it back.
  • 1 0
 @justanotherusername: Technically there's a final payment at the end of the C2W agreement to claim ownership (like PCP) that almost negates all the saving of paying pre-tax, but as bikes depreciate so much, employers rarely put it into action. I don't think my employers would know what to do with a drivetrain and wheels after 2 years of use and abuse if I didn't want to pay the final £300 for my upgrades
  • 1 1
 @thenotoriousmic: you’ll always be poor lol
  • 1 0
 @ROOTminus1: I’m assuming it’s not available for business owners? Is that £4.5k just for ebikes? And could I get someone else to do it for me?
  • 42 3
 Are they suing him over his name? Cause that would be on-trend for the brand.
  • 1 0
 solid move! me likey!
  • 1 0
 One might almost say it would be on-brand......................
  • 37 0
 Dyson: most overly rated consumer product. Flashy but functionally mediocre
  • 1 0
 we see what you did there.
  • 6 13
flag Muscovir (Mar 17, 2022 at 1:50) (Below Threshold)
 You could easily say the same about Specialized.
  • 2 2
 @Muscovir: you don't say
  • 10 0
 I have to mention the Dyson Airblade which seems to be the only working handdryer out there.
  • 3 0
 @fiatpolski: Yeah, these guys out here living like you don't have to push that button three times on other hand dryers. Spoiled.
  • 7 1
 @fiatpolski: not sure if you ever tried a towel?
  • 4 1
 @chrsei: those scale well for restaurants & public bathrooms
  • 36 6
 Affect positive global change.WTF.???..what a load of shit.
  • 6 1
 I know right? Everyone knows you EFFECT change.....don't they?

"Is it affect change or effect change? Effect change is a verb phrase that means to bring about change. Affect change is a common mistake based on the normal parts of speech of affect and effect."
  • 28 1
 Hopefully Specialized doesn't follow Dyson's lead of making bad products, I gotta say the Dyson Airblade is the worst urinal I've ever used and it's not even close.
  • 2 0
 I know right. The messiest urinal I have ever peed into.
  • 25 3
 Hope the work culture gets better, but I wouldn't hold my breath. The big S is known throughout the bike and outdoor professional world to have a pretty toxic work culture.
  • 8 1
 they dont call it "pressurized" for nothing. Boys club is strong there
  • 9 0
 A buddy of mine described Sinyard as "Mr. Burns who can ride double centuries on the weekend"
  • 6 0
 They can start by having the CEO not re-org the company once a quarter like Mike did.
  • 1 0
 You might be right

www.glassdoor.com/Reviews/Employee-Review-Specialized-Bicycle-Components-RVW777214.htm

www.indeed.com/cmp/Specialized-Bicycle-Components/reviews?ftopic=culture
  • 2 0
 @JohSch: have had multiple coworkers/ friends go through the big S meatgrinder. I know I am.
  • 26 11
 "We have everything we need to deliver products, experiences, and services that matter to riders around the world and affect positive global change."

What a load of bullcrap. You're a bike company ffs, you don't affect global anything. Take a seat you clown.
  • 2 1
 Welcome to PR!
  • 10 1
 Uhhh, the bicycle is the most efficient mode of transport on earth. Swapping millions cars for bikes absolutely could 'effect global change.' There is more to the bicycle than just shredding (although shredding is a pretty great part of it).
  • 6 1
 You should look into the World Bicycle Relief fund and the other cycling based charities they heavily support.
  • 17 0
 Specialized has gone from suck, to blow.
  • 7 0
 At least they haven't gone plaid.
  • 3 0
 @Kyleponga: The next Turbo Levo should have a Ludicrous Speed button.
  • 13 1
 Having known and worked for Scott for several years I can tell you he is one of the most legit people Dyson had. If anyone could do something good there...he can. Congrats to him.
  • 12 0
 He must have seen my CV I sent in. They’ll offer, I’ll decline. Total power move
  • 12 2
 heard few pink bike posters are gonna start a bike company... O, sorry , no they are not . they opening an "opinions on other bike companies" factory ... carbon & alloy opinions available now
  • 10 0
 Nice that he acknowledged the retailers’ part in Spesh’s success - just after shitting on them from a great height. Need more than a Dyson to clean up that mess.
  • 14 3
 Sinyard is toxic
  • 6 4
 looting the bike industry for 48 years...
  • 1 2
 Seriously. I’ve wanted a specialized for a long while, but will not support the brand. Sucks, bc they make decent stuff, but I wanna sleep at night.
  • 6 0
 Don't be worried about the CEO. Be worried by the board who put him there.

And also, it's probably all fine. Companies that large move too slowly to mess everything up fast enough for any of us to care.

And if it all does end in a wall street circle jerk and the whole party ends one day.... don't worry still. The good employees that kept the bright spots shining all these years will still be there. Some with other companies, some with their own new thing.

We the riders? We'll be fine.

The market always wins in the end.
  • 8 0
 Hope the new guy does a better job here than he did with those Dyson urinals that have started popping up in a few places.
  • 6 1
 Dyson urinals? Do they blow you dry..
  • 2 1
 yeah whoever made that didnt take into account the length and girth of some peoples manhood it needed to be waaay bigger
  • 1 0
 Lol. I'm not usually a fan of the "Underrated comment" comment, but it certainly applies here.
  • 6 2
 "There's never been a team this strong in the bicycle industry..." says the guy who's not even left the vacuum industry on his own LinkedIn profile. Maybe take a year or two and survey the landscape before entering a new industry and proclaiming there has never been stronger team, you self absorbed dick cheese.
  • 4 0
 "I can focus on better serving riders, providing them with products, services, and experiences they've never dreamed of." - an adequate summary of innovations in the cycling industry
  • 6 0
 35mm handlebars really changed the way we all ride.
  • 4 1
 It's interesting what Specialized is currently doing with their new direct to consumer strategy. I just hope they treat their loyal retail bike shops well. The 2 Specialized shop owners I've talked with don't know what their future will look like with the brand.
  • 3 1
 Wasn’t this guy heavily involved in Dyson’s electric car effort?

Haven’t seen anything saying he even rides bikes.

Just hope the mountain bike side isn’t cut so they can focus on “electric mobility” or merging with an automaker so be part of some larger “mobility solutions company”. Press release talking about “using our technology to change the world for the better” and “vision for a cleaner, car free future” coming soon.

This feels like the first step towards cutting the DH team so they can sell more electric city bikes.
  • 8 1
 He's a CEO, not a wheelbuilder. He needs to CEO, not ride bikes.
  • 5 0
 Pretty sure my CEO isn't a pilot, and we build aerospace parts.

Rich douche? Got that covered.
  • 6 0
 At my time at Specialized there were two things you could learn about Mike with ease. One was that he was obsessed specifically with the Stumpjumper and its performance in the market, especially in regards to how it sold against Santa Cruz. I don't think there is any fear about MTB products being cut back. The other is that Mike had some very lofty dreams about "mobility solutions" based on every single company-wide presentation in the early months of COVID and how it would be the catalyst to a mass-scale transition to a cycling culture in the US. Still holding my breath on that last one, although a man can dream.
  • 4 0
 The new 2023 Stumpjumper comes with a newly revised SWAT box, perfectly capable of storing all your hose and brush attachments.
  • 3 0
 "Specialized is what it is today because of our ..... retailers." - Glad we could give you a hand up. We'll take Backhanded Compliments for $1000 Alex.

"Sinyard said in a statement." - I'll take Buzzwords for $100 Alex.
  • 3 1
 The thing that makes Specialized so good is they employ serious riders in design positions and they pay them well enough to live in one of the most expensive places in the world. I'm betting new CEO see what he thinks is a bloated payroll and starts slashing, look for great designers/engineers moving to other companies in the bear future and with them innovation.
  • 1 0
 Anyone with half a brain would do that. Fox had half a brain to Georgia. Tesla had a half a brain (probably more) to Texas.
  • 6 1
 The just suck the cash right outta your account now
  • 1 0
 When I was almost a child and here in Italy there were only few paper press about MTB I was always streaming night and day (all right with also some naked woman) about a Stumpjumper... But no money. Now that finally I could have one I have to say that this is a great bike, and kudos ti this man that make it possible.
  • 4 3
 We wants an freaking IPO. Specialized need to go public. Also Specialized needs to move all manufacturing to NFTA countries: Canada, Mexico and USA. Who is else concerned that the belligerent state of China going pull Ukraine next - they took Tibet what is next? Secure our bike supply and bring it to North America. No more, boats and planes for parts.
  • 4 0
 Sounds great. But no one wants to pay for "Made in USA" stuff. People want cheap, so we will just be slaves to imports.
  • 2 1
 Not true - I’d pay more for made USA, Mexico or Canada. @JSTootell:
  • 1 0
 Considering that Merida owns a large minority stake (49%) good luck with that one. Also, back when Specialized had some frames US built by Anodizing Inc. and some by Giant, the US frames were the ones that were stupid unreliable.

The company that could (maybe) bring production back in-house would be Trek, but they gave up on that 15 years ago....
  • 3 0
 @trollhunter: Lots of people say that. But then they go to Walmart, or Amazon, or Aliexpress when it comes to actually spending money on stuff.

Even if you are willing, you are probably one out of a million.

I actually work in a factory making made in USA parts, and all my coworkers seem to buy everything on Amazon.
  • 2 1
 Someone should make a commemorative bike, the Bicycle Sinyard. It needs to be welded by Anodizing Inc. and fragile so they all crack within a season of use. It needs to have a Horst Link suspension, with a crappy “Brain” shock. It needs to have the word bicycle in the name so the manufacturer can sue every company that uses the word bicycle, and although theoretically it’ll be available from the local shop you want to support, you’ll only be able to buy one online.
  • 3 0
 What? Speak up. Rear triangle of my Enduro snapped for the fourth time in a year so I couldn’t hear your comment over the sound of their marketing department dis-honoring their lifetime warranty on carbon frames.

Would you repeat that, please?
  • 2 0
 @JapeyJayEn: sounds about right.....
  • 1 0
 @wyorider: I know where their marketing director’s house is. You buy the toilet paper, I’ll drive and bring ski masks.
  • 1 0
 this guys ruined 2 years of my life by selling my a Kenevo 2020 which broke down daily, engines, shocks , links etc. EACH had a 100 day wait. Its absoutely crazy how theey sold trash and cared 0 about their clients of this especific model. Only really slow riders had their kenevos last at all.
  • 2 0
 It’s not just the Kenevo’s. Their execs and engineers are losing sleep over warranties linked to slipshod QA in carbon moulding production. Their frames are falling apart.
  • 1 0
 @JapeyJayEn: what is Slipshod?

Im thinking of buying a Canyon bike.
SHould it be a ebike? or a XC? or gravel?
I already had a TORQUE ON, which came failed from factory. The only component that didnt came broken was the EP8

take care
  • 1 0
 Just buy an Orange and call it good. Not a single word of corporate speak coming out of their mouth. Totally reliable, great riding, hand built, easy to maintain, bomb proof bikes with incredible customer service. Orange FTW.
  • 4 0
 Seems as though his STATUS has dropped voluntarily!?
  • 5 0
 Epic announcement
  • 4 0
 Hope theyll make spokeless wheels like those fanless fans they got
  • 5 0
 Sucks to suck.
  • 4 1
 Current state of sport, Specialized replaces CEO who founded company pedaling bikes with CEO who peddles electric devices.
  • 5 0
 Yea but does he ride?
  • 3 0
 Can we expect a load of plastic moulded silver shit with freakish highlight colours then?
  • 1 1
 Based on how much a Dyson engineered electric car would have cost the consumer, the Pinkbike comments section will make the internet explode when Specialized unveil the prices for the 2023 Turbo range of bikes. Provided, of course, Outside hasn't put the comments behind its paywall at that point.
  • 2 0
 Did you guys hear that Specialized produced a vacuum cleaner but had to discontinue it?

Yeah, it's the only thing they made that didn't suck.
  • 1 0
 seriously its about time. i mean no disrespect by that but that dude never stopped working. i hope he enjoys some well earned rest and enjoys riding any bike he feels like riding
  • 5 0
 I run into Mike on the trail frequently. He's still getting after it at 70 plus. I respect that quite a bit.
  • 1 0
 @ischiller: yep. i see him too. people go by him and have no idea who he even is. pretty respectable
  • 4 1
 Deserving rest, an icon, a legend and has given millions life changing experiences through his products.
  • 3 0
 How to create a bicycle empire: Buy a frame from Tom Ritchey, take it to Japan to be mass produced, pay Tom nothing.
  • 6 2
 Kook
  • 2 0
 New CEO was a former Dyson exec... putting a whole new meaning to "Specialized prices suck"
  • 2 0
 Dyson vacuums? Not too optimistic that Specialized is going to improve on this one. Prices even higher?
  • 3 0
 Specialized is going to reveal their new BigHit at a Target near you
  • 2 0
 The big$&%
  • 1 0
 Lost chance for a great career changing step for Dick Pound. Would've made their response on the 'stop being a dick' remarks a lot easier as well.
  • 1 0
 *Missed opportunity
  • 2 1
 It’s weird that there’s no corporate bike person more qualified to run a bike company than a vacuum guy. This hire is on point for Speshy.
  • 2 0
 Hopefully he had nothing to do with that horrible Dyson airblade urinal you see in so many public restrooms these days
  • 1 0
 So get ready for overpriced overhyped stuff that really no better than the competition plus extensive PR telling us how much better they are, so no change.
  • 1 0
 K, cool. Whatever. Can you please make a carbon frame that doesn’t snap three times in 8 months now? Y’know, like everyone else?
  • 14 15
 Pretty STUMPed by this announcement, seems Mike Sinyard will perhaps Diverge with the EPIC brand. Now that his Status is no longer CEO, will he still Crosstrails with the brand?
  • 1 0
 I heard he's moving out of California to Stump Town!
  • 2 0
 Sounds like Mike is out to pasture. Solid pull man!
  • 2 0
 New swatbox comes with a vacum by Scott.
  • 3 1
 Bringing new ideas to suck money out of your pocket Big Grin
  • 3 1
 Finally: Speci taken over by Scott..
  • 1 0
 Have to be at least a couple of law firms out there scrambling to figure out how to replace the lost revenue.
  • 2 0
 Well, bye. And don't let the door hit you on the way out.
  • 2 0
 Did he run out of people to sue?
  • 2 0
 Dyson folks know there way around the courtroom too!
  • 3 1
 don't let the door hit you on the way out..
  • 2 0
 Corporate mumbo jumbo. Yuk!
  • 2 1
 Pinkbike forums: A big pun contest with no meaningful insight, where you get downvoted if your post isn't corny af.
  • 1 0
 In related news Specialized issued a cease and desist order to Dyson vacuums saying they now own the trademark to that name.
  • 1 0
 Damn predictive text - meant to say "Litigating is part of who we are. That's always been part of the Specialized way." Wink
  • 2 0
 Finally.
  • 2 0
 The beginning of the END
  • 2 1
 "I have more energy now than ever" New 900 w spesh battery on way, yay
  • 1 0
 Dyson make a £350 hair dryer. Ouch.
  • 2 0
 to be honest my mrs has one and its brilliant
  • 1 0
 oh and people think bikes are expensive
  • 3 2
 The captain leave the sinking Ship
  • 2 1
 PR BS written by internship Karen.
  • 1 0
 Butt ugly helmets have consequences.
  • 1 1
 Here we all are, just trying to suck a little less every season and then this guy shows up
  • 2 3
 As many jokes as people make about Specialized, they are probably the #1 big brand in terms of unique products and innovation. (No I don't own one)
  • 1 0
 Nice move...paid vaca for sinyard.
  • 1 0
 Can't wait to get my 2023 Specialized Airwrap EVO Comp
  • 1 0
 Is it because he lacks a BMX background?
  • 1 0
 My Pillow CEO guy should have gotten the job.
  • 1 0
 Yeah yeah yeah. Just tell us when the new Enduro is coming out.
  • 1 0
 Will prices come down now?!
  • 1 0
 Lol!! Dyson, ebikes, I'm dead
  • 1 0
 The only person ever to retire at specialized
  • 1 1
 Hopefully Specialized doesn't start to suck.
  • 12 1
 START???
  • 1 4
 He's probably a road biker...
  • 1 0
 An above commenter mentioned "e-mobility solutions , IPO's and mergers with automobile companies". I think that's a interesting point. I assume the new CEO's has electric motor experience and connections from his time at Dyson. Maybe that's why he was selected; To manage Spec' transition from a private bike company to a public, consumer direct electric mobility provider?
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