Athertons reveal new sponsors

Apr 7, 2011 at 9:56
by Tyler Maine  

Coed Llandeglla Forest, UK. Today saw Commencal reveal their new team partners and plans for the 2011 season.

Added to the team’s main partners of Animal clothing, Fox Racing Shox and Shimano components is the Mercedes-Benz Vito Sport van. The Vito Sport is the perfect van for any mountain biker or outdoor enthusiast making it a perfect match to the Atherton Family.

The team has also forged a partnership with the Italian bike Mecca, Alpi Bike Resort. Just 45 minutes from Turin airport and with a variety of riding means the team has a great base between European rounds of the World Cup. The family will be working with the resort throughout the summer to help and develop the region.


The Athertons rolled out the new Commencal Supreme V3 with a few new additions for the 2011 season. Having worked with Continental tyres for two seasons on development the team showed off the latest addition, which they referred to as the ‘Rammstein Project’ a dry tyre that incorporates the Black Chilli compound and the quality of a hand built German built tyre. Working alongside the Continental tyres the Athertons will be using Stans No Tubes tubeless solution in a bid to save those ever important, tenths of a second. Also new on the bike is headsets and Tiramic cartridge bearings from Token, these trick and lightweight components help keep the Supremes weight a cool 2llbs lighter than 2010.

To give an added edge on the race track the team also adds Contour to the roster, the cutting edge GPS head cameras allow the Athertons to learn the track while sat in their hotel rooms.


Rachel also announced her plans to skip South Africa in a bid to ensure she is 100% fit for the rest of the season. With a host of tracks on the calendar that Rachel hasn’t ridden before she is raring to get going this year and will return for Fort William along with brother Dan.


Gee will be looking to start the World Cup season off in style down in South Africa in 2 weeks time but before then he will tackle the British Downhill Series on home turf at Moelfre, Wales just 4 miles from the Athertons home.


You will be able to keep up with all that is Atherton on the ‘Atherton Project’, a bi-weekly reality online series starting on the 27th May.

Check out www.athertonracing.co.uk , join us on www.facebook.com/athertonracing and follow us on Twitter @athertonracing
All images by Sven Martin


70 Comments

  • 25 0
 awesome the new kit looks great and it's so good to see dan back on the bike!
  • 4 1
 Yeh New kit look quality,Im glad Dan is back and hes now sporting a neck brace but I thought Rach and Gee would have decided to wear one after seeing what happend to Dan
  • 3 0
 rach is already wearing one Wink
  • 14 0
 Dan must feel left out, being the only one not sponsored by redbull Frown
  • 4 0
 Kit looks unreal, nice to see dan and rach with the neckies..too bad gee isnt in one Frown tbh, gee looks a bit different to me this year, anyone else?
  • 2 0
 looks tired or angry to me
  • 4 0
 am i the only one who thinks the shoes look rather slipper like?
  • 3 2
 only problem is, a neck brace wouldnt have helped dan's injury - the impact was directly on top of his head
  • 3 0
 neck brace are supposed to help direct it on top since you cannot compress has much so with a good helmet and a neck brace I think he would have gone better than this
  • 3 0
 But only if you're wearing a full face helmet - he was probably just wearing a pisspot helmet for DJ.
  • 1 1
 yeah but thats his problem he he prefer style to protection ...
  • 1 0
 wait so now that they're sponsored by Vito sport , does that mean dan is sponsored by nissan and mercedes at the same time ?
  • 8 0
 yeah dog Smile like they needed more sponsors! psh Razz
www.pinkbike.com/photo/6404773
i met gee at rampage Smile
  • 4 0
 So they have white, blue and black all pretty and nice... And BANG! Some red stuff that does NOT match the rest of the kit... Seriously?
  • 5 4
 these sunglasses get more and more hilarious buaahaha, everyday on PB you can find more and more ridiculous looking guy. Looking at Dans pic, Oakley is on the right way to enter the market with shades for infants - fok me, bueheh... looking at this and their super serialous commercial with Lance Armstrong - contrast is amazing, and I don't mean that camera - oooo....
  • 1 1
 i'm gonna have to agree with ya waki. sometimes it looks like a two yr old stylin with their mom's shades. big shades/big flat bill cap = super moto steez though...but when you can walk the walk
  • 1 0
 Go the 3 As good to see Dan Rach back if not yet on WC scene best to be 100%, Dan dig the Leatt pro, I wear mine all the time after my neck injury don;t leave home without it, keep it on and be strong! Liking the sound of the new Continental development I love my Rain Kings and Kaisers. and digging the new bike though it took me a while to get used too after the previous model. hope she goes as well and obviously better than the WC winning machine, can't wait for the opener, 2011 is going to be epic, also think its a smart move you keep training in little old Nzed in the off season, a definite training and skills advantage me thinks!

Now who do I yell and support for!!! argh everyone who competes definitley, go the 2011 WC DH boys and girls braaaaaaaaaaaaaap!
  • 5 0
 Come on Athertons...crack a smile!...
  • 4 3
 Dan seems like the only cool one. The other two seem so stuffy and serious like they lack any personality. "I'm Gee I gotta work out. Do some reps. I cant have fun all i know how to do is work out and be serious. No I cant hang out I gotta work out so I can beat Hill. Have a beer? No not on my diet. I'm one dimensional"
I don't much care for Gee or Rachel.
  • 4 1
 "I'm Gee, I'm World Cup Champion. Maybe all those reps and workouts were worth it."
  • 2 2
 I agree with panzer 103. These three have to be the most unemotional people in Mountain Biking ever. I'm really not a big fan of Gee. Gee is like Deadmau5 to me. I don't like Gee's personality, but his riding is unmatched. I really don't like Deadmau5's personality, but I like his music. They really have to cheer up a bit. They have so much to be grateful for! The last time I saw Gee smile was way back in 2006 in a issue of Mountain Biking UK.
  • 1 0
 you pair above are total di*ks!! seriously, have you ever met Gee? doubtful based on what you are saying, I am sat here just wondering what you are basing your intelligent opinion on.
  • 3 0
 "These three have to be the most unemotional people in Mountain Biking ever" Have you seen a Sam Hill interview? Watch the Atherton Project - they all come across as being pretty cool people. Not everyone can be a big personality like Cedric Gracia/Steve Peat.
  • 1 2
 Can you calm down? I may have exaggerated a bit, but if this is the way they always pose on photos and present themselves to the public, then you are going to get people who think the same as me and no, I haven't met any of them. Not everyone lives in the UK. Sure there are a lot of other people in the industry who don't show much emotion, just look at Brandon Semenuk. Having an opinion is like having an a$$. Everyone has one. Deal with it.
  • 2 0
 Everyone has one, and they stink!
  • 2 0
 i met rachel on the lift at whistler last season, she was really cool and she even gave me a redbull Razz she is definitely not lacking personality and im sure the others are pretty cool too.
And to hate on Gee for training is ridiculous... he wants to do the best that he can at his sport, cant hate on a man for that. And we dont hate on hockey players and other atheletes for training, why should we hate on fellow mountain bikers for training and not partying and being crazy
  • 1 0
 Panzer103- you clearly dont know much about the downhill circuit... the athertons are an amazing family. Look up the atherton project and watch a few episodes...you'll see.
  • 2 1
 My comment was just a more elaborate version of Worm-Burner's comment: "Come on Athertons...crack a smile!...". He doesn't seem to be getting much negative criticism... All I'm saying is, I'm not very into the Downhill scene, but the majority of photos that I have seen of them are ones where they don't show much emotion. The advertisement for their Continental tyre, their photo for the Commencal website, their piece in the Dirt Magazine and I saw Gee on the podium in Leogang last year - even though he finished like second overall.

We shouldn't be wasting our time trying to analyze each other's comments. Just go out and ride!
  • 1 0
 Gee-Rach..not cool ??? Did you ever meet either one of them...Gee is just good guy,zero attitude,no hype...and Rach is a sweet heart,funny and out going.
Dont judge them by a photo shoot,there as bored with it as we are,but they have to keep everyone $$$ happy $$$
  • 1 0
 wow! everything looks just amazing ! and look at the low gravity point of the new Supreme DH V3 ... it looks like it glues on the ground !
  • 2 0
 Athertons and their Kit looking Sweeeet as always Big Grin
  • 2 0
 Does Dan not have a Redbull helmet ?
  • 1 0
 I've also wondered that , i think he rides in a 661 helmet ??
  • 1 0
 maybe some one knows and will enlighten us.
  • 3 0
 he uses a stock 661 Evolution helmet
  • 1 0
 i don't recall ever seeing him in a RB lid. but i'm old.
  • 2 0
 they all have 661 but only rachel and gee are sponsored by red bull, well maybe im not 100%
  • 1 0
 yes, that's what pledge94 said
  • 2 1
 I'm pretty sure that when I watched the episode where Dan broke his vertebrae, he was wearing a dirt jumping helmet that had red bull sponsoring on it. Not sure if he is sponsored by TLD though.
  • 1 0
 well, thanks for all the replies so far. Just gonna have to keep my eyes open and see what helmet Dan does use.

EDIT: yea Dan's not a redbull athlete, so no RB helmet. one day maybe.
  • 2 0
 Dans not a Red Bull athlete but he is a Red Bull ambassador. Dunno what that entails but thats what I read/heard.
  • 1 0
 I saw a red bull helmet as well, check here at 1:26
www.pinkbike.com/news/atherton-project-7-2010.html
also has a red bull skull cap, and a hat further in...
  • 1 0
 but that was Gee i think
  • 1 0
 i remember Dan having nissan on his helmet..
  • 1 0
 yea that was Gee in the RB helmet, Dan had a plain yellow helmet. damn that looked like it was hell for him. Glad he made what appears to be a full recovery.
  • 2 0
 dan never wear a RB helmet since he was never sponsored by one. on the vid its gee with the RB helmet and hes not sponsored by RB since hes not fast enough, gee and rach and pretty damn fast
  • 1 0
 Yep, I stand corrected! Gee with the red bull helmet.
  • 2 0
 Dan's rocking the neckbrace... and look at those scars!
  • 2 0
 Thats peak for dan. redbull better give this man a helmet
  • 2 0
 dan with a neck brace of course
  • 2 0
 Why does Animal not actually do DH gear?
  • 2 0
 gee has those flashy shoes Smile
  • 1 0
 Does anyone know why Animal kit isnt available to the public?

It's some of the sickest gear around.
  • 1 0
 I've been wondering that for the longest time. Animal is missing out big time on marketing kits to the public. Shit! ...They're missing out period, by not implementing a product line for the riders.
  • 2 0
 Hot pics Sven!
  • 1 0
 SICK !!! TO THE MAXIMUM !!! I love that kit and the bike ! looks amazing
  • 1 0
 im more interested in the new conti tyres then any thing else.
  • 2 0
 3 store dummys!
  • 1 0
 The new kit looks great. Go Gee!
  • 1 0
 but no rainbow stripes?
  • 3 0
 You have to win the World Champs to have the rainbow stripes, Gee won the World cup.
  • 1 0
 So stoked for dh racing this year, go athy's best of luck!
  • 1 0
 GET SOME BOYS AND GIRL!!! LOL
  • 1 0
 the glasses and shoes look lame
  • 1 0
 those dirt jumps looked awesome
  • 1 0
 new kit looks sweet
  • 1 0
 Does the video not work?
  • 1 0
 geiler typ halt
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