Buttermilk Apparel - A New Mountain Apparel Brand for Contemporary Women

Aug 9, 2016 at 13:50
by cassieabel  

Introducing Buttermilk Mountain Apparel: A NEW Mountain Apparel Brand for Contemporary Women.

Buttermilk Mountain Apparel, a new brand dedicated to delivering contemporary outdoor apparel for women, is coming to the trails, single track, skin track and mountain town near you. Officially launching today with its first line of women’s mountain bike apparel, Buttermilk is a design-driven brand crafting technical and beautiful apparel so women can focus on getting after it and having fun outdoors.

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk’s inaugural line consists of four carefully considered pieces: the Whitney Short, the Buttermilk Chammy, the Solstice Snap Raglan and the Kiah Tee. The line is built around a focus on natural fibers, fun—yet wearable—colors and patterns, and the all-important-fit to deliver staples women will want to wear everyday. Designed for athletic women who won’t—and shouldn’t have to—compromise on styling, the Buttermilk difference is in the details.

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Weighing in at a mere 215 grams, the Whitney Short ($129) is made of a lightweight, durable Schoeller® fabric, giving the freedom of movement on the bike, while wicking moisture and repelling dirt and water. The fit is long enough to wear with knee pads, but breathable enough for a long backcountry rides in the mid-summer heat. The easily accessible side zip-pocket is big enough to fit your iPhone 6+, sunglasses or an energy bar while the belt loops and gusseted crotch ensure perfect fit.

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Pairing perfectly with the Whitney Short, the Buttermilk Chammy ($79) is crafted with silky, stretchy Swiss Schoeller® fabric that’s both breathable and wicks away moisture. These chammy shorts are designed with an extra-high waist and an athletic fit to serve the female rider who has struggled to find a go-to chammy. The Buttermilk Chammy also features an Italian-sourced chammy pad and thick elastic leg bands for long-lasting comfort, while the coral polka dots boost style points.

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk’s two tops, the Solstice Snap Raglan ($109) and the Kiah Tee ($69) are made of the finest 17.5 micron merino wool and blended with nylon for strength, breathability, and stink resistance. From chilly alpine mornings to windy afternoons on the ridgeline, the Solstice Snap Raglan was created to give you some added warmth without any added bulk. It features an extra-deep snap placket for a mix of styling and convenience. Meanwhile, the Kiah Tee is designed to seamlessly take you through the day, whether you’re mountain biking, hiking or lounging at the lake. With a flattering fit, thoughtful detailing, and performance, this tee is as at home on the trail as much as it is at the bar.

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

The complete line is available now at buttermilkapparel.com and in a travelling pop-up shop – a yellow and white 1962 Shasta Compact trailer – cruising around the Mountain West, Pacific coast and anywhere else that draws us in along the way.

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

Buttermilk Apparel Launches Introducing a NEW Mountain Apparel Brand for Contemporary Women

About Buttermilk Mountain Apparel
We’re a startup. You can find us on the trails, singletrack, skin track, and scrambling around our hometowns—we live for the alpenglow and love après. Buttermilk was founded in 2015 by mountain-loving women to make design-forward outdoor softgoods that you’ll want to wear…day after day after day. For women, by women. We’re driven by design, which means we’ve crafted our apparel to be beautiful, feel great, and work for you so you can focus on the task at hand. We’re innovating with natural fibers, colors, and the all-important-fit to deliver staples that you’ll want to wear everyday. Welcome to Buttermilk country—play wild. More info at ButtermilkApparel.com
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23 Comments

  • + 16
 Please create a Men's line. Men like neutral colors too.
  • + 37
 Thank you! Im sick of looking like a neon piñata or the dark f*cking knight
  • + 46
 @MaxDeutsch: It's called regular T-Shirts, it is possible to ride in them.
  • + 3
 @gingy-0: I'm talking shorts b! Gloves too.
  • + 12
 @MaxDeutsch: wear jeans and work gloves. pairs well with safety glasses and flannel for added protection.
  • + 10
 TLD's next outfit will be reflctive chrome trail-wear. Don't just beat your opponents- Literally blind them.
  • + 1
 www.gravityanomaly.com

One of I'm sure many not in the "mainstream".
  • + 3
 www.kitsbow.com
  • + 5
 So for $210US I can get my wife chorts and a chammy, Lol. Whatever....

Don't go looking for what else they have to offer, this article covers their entire line-up....including colour choices.
I wonder if they will start making jloves too?
  • + 2
 Nice. Makes me think of the Buttermilk Boulders near Bishop; home to some of the most awesome and feared boulder problems in the West! Nothing girly about the Buttermilks.
  • + 5
 Lots of dudes that are experts on women's clothing.
  • + 1
 I'd trust them to design great clothing a bit more if they new how to spell chamois (you are making cycling apparel, after all)... but I really dig the Flyin' Ryan Foundation socks, so I wish them the absolute best with the company.
  • + 5
 I wish I "new" how to spell
  • + 4
 Hard to take seriously when spelled "chammy". It's equivalent to spelling a rear mech "d-railler".
  • + 5
 u kant eeven spel husstler
  • + 2
 My wife saw this and said "I would not be caught dead in that crap" Also hard to take them seriously when they consistently spell Chamois and derailleur wrong.
Mom jeans of women's cycling gear. yup
  • + 3
 This gear is the cycling equivalent to mom jeans!
  • + 2
 Seriously! The wife looked at it and said
"that's grandma riding gear blagh!"
  • + 1
 I don't think I could get my wife to wear something with a name like buttermilk
  • + 2
 I thought it was a bit of a 'girly' name too (and I'm a chick! Lol!) but went on their website to check out their stuff and read this..."buttermilk is named for the buttermilks off 395 in the eastern sierra, home to some of the best backcountry skiing, bouldering, and mountain biking in California". I'm confident ur wife would love their stuff...I would!
  • + 1
 Yeah they shoulda called it Breast Milk Apparel.
  • + 1
 Is this the Amish MTB clothing line? Plain, passive colors then Rasta socks to really top it off.
  • + 0
 My wife said the same thing she would not wear any of the clothing

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