Often out sourced and looking to maximize products the mtb companies still have a cyclist driven objective. The big companies provide mass produced products that allow frugal and or novice riders an opportunity to dip a toe using a low cost yet quality product. For the more advanced and or obsessed rider the companies provide high end, highly engineered products that are performance orientated. These high end products, albeit mass produced allow the advanced rider to dive in head first. No waiting for technology to reach the public. It is there for the rider to have and enjoy. It is there also to improve the ride?