Devinci Announces 2023 Athlete & Ambassador Roster

May 5, 2023 at 7:42
by Cycles Devinci  
PRESS RELEASE: Cycles Devinci

Cycles Devinci is proud to announce its roster of athletes and ambassadors for the 2023 season. This diverse group represents the spirit and passion of our company's rejuvenated vision. Summed up with the line "We Make Riders", that means our ambassadors are more than just talented athletes. They are adventurers, content creators, coaches and pioneers who share our love for riding bicycles. We’re excited to support and work with them to promote the sport in all its forms. The brief is simple: inspire others to ride.

Our lineup of ambassadors for the 2023 season includes some of the most exciting names in the sport. Cameron Zink and Steve Vanderhoek need no introductions.

This year we are proud to welcome four new women to the program: Amy Ertel, Emily Cheng and Elly Hoskin. Each is an inspiring rider in their respective disciplines of freeride, gravel and enduro. And also Valerie Maltais, Canadian Olympic speed skater. 

Kenny Smith is a legend of freeride. He’s known for taking bikes into some of the world's most rugged terrain.

Dakoda Tagg, from Colorado, will be starting his journey with us in 2023.

Dave Norona’s passion for riding and promoting E-MTBs make him a natural ambassador and he earns official veteran status with Devinci this year.

David Herr, another new addition, is a former trials professional now focusing on content creation with a unique perspective on what is possible on two wheels.

Dominick Menard and Pierre Lavoie, waving the Devinci flag again this year, are influential public figures in our native Province of Quebec.

We are also thrilled to support two young racers within our Development Racing team: Patrick Laffey and Jack Pelland.

Partnering with dedicated coaches who make a difference in their communities is important to us. We welcome Patrick Nolan, Merin Pierce, and all the coaches from Nolan Riding, and Patrick Chartrand from Montem Athlete Development. These coaches are on the front lines shaping the next generations of riders.

bigquotesWe are extremely proud to work with such a talented and diverse group of riders. their passion and dedication to cycling in general are an inspiration to us all. We can't wait to see what they will accomplish in 2023 and beyond.– Bastien Major, Sports & Athlete Marketing Manager, Cycles Devinci


  • 66 37
 >> passion for riding and promoting E-MTBs

weird flex.
  • 88 24
 35 years of riding 16 racing 450 plus races around the world and e-mtb with over 40,000 km and having a blast, haters gonna hate, come for a ride dude and you will see what we do. Happy Riding!
  • 26 2
 @norona: You've been riding longer than that dude has been alive.
  • 11 2
 @bansheeman123: I know I am as old as dust, ha ha!
  • 23 3
 @norona: After 35 years of riding myself the only thing I have to show for accomplishments is a herniated disc and a ruined spine from the North Shore days... lol. E-mtb has not only brought back the passion, but also the ability to ride. I like being a happy e biker, people can say whatever they want, they can't wipe the smile of this old farts face!
  • 11 21
flag weebleswobbles (May 10, 2023 at 18:40) (Below Threshold)
 @norona: that's alot of mopeding
  • 9 4
 Even though I'm overall a grump about e-MTBs, logging massive mileage or overcoming injury sound like excellent use cases for them.
  • 4 7
 @ABhardtail: I agree. You know I just enter a room and blurt out whatever I think. Sometimes it's just a bit awkward.
  • 6 2
 @Longrider: I've squished the goo out of 3 discs now... only 22 years into this world lol I fondly look forward to e-bikes in my later years, hopefully by then they're offering trophy truck suspension cause I'm all out of spine to compress.
  • 4 2
 @Longrider: word. Riding mtb since ‘89. Herniated discs, sciatica, yadda yadda. My new emtb has me riding and LOVING it again. Ride on.
  • 2 1
 @norona: Should fill him in on how many sports you do, and for how long you've been doing them. Not to mention your history in MTB. Funny how the know it alls have no idea about the history of the sport most times. Also maybe we can point out how you do more activities in a day than he does... before he gets out of bed.
  • 22 2
 Dangerous Dave!
  • 3 2
 Theo Von riding bikes. Gang, gang.
  • 1 0
 @pompousROb i got smoked in the 2021 delta watershed CX, felt a lot better when i realized it was @dangerousdave haha
  • 2 0
 @scotteh: that was such a fun course! The more technical the better :p I raced Vanier for the first time this year which is a VERY pedally course and got destroyed lol.
  • 18 1
 Stoked to be part of the team this year!!
  • 2 1
 Awesome, what bike (s) will you be on?
  • 2 1
 @eebsteez: I have a Spartan HP as my main bike, E-Troy for the occasional self shuttle and I'm in the process of building up a Hatchet for commuting and the odd cyclocross race.
  • 2 0
 Sweet! I would have thought that a Troy LTD would have suited your trialsy riding style better.
  • 1 0
 Rode with Dave and he is a beast!
  • 1 0
 @Philrattlehead: It would be better for trialsy moves, but my aging body prefers more travel for all the regular MTB stuff these days. That and I really wanted to try a high pivot.
  • 18 7
 Why the hate on Norona for riding an E-Mtb? The dudes been riding bikes since before electricity was invented.
  • 4 0
 Just a joke, but did they choose all their coaches based on height? You could almost put a level across all their noggin's!!!Smile
  • 3 0
 Haha! Maybe we do...
  • 7 0
 Where's Evan Wall?
  • 1 1
 I saw him selling his devinci on Facebook
  • 1 0
 Feb. 2023 is where they announced the race team. Unless something has happened, I think he's still with Devinci Global Racing.
  • 1 0
 @chacou: Ah.. Looks like he's listed on the Global Racing Team. Still a big Devinci guy. Ha ha
  • 1 0
 Too tall
  • 4 0
 whats the name of the dog?
  • 3 0
 I'm a bit sad that Pinkbike didn't put up the regularly Stevie Smith tribute this year..
  • 4 0
 #long live Chainsaw
  • 2 0
  • 4 2
 They are "announcing" this now? Isn't it May?
  • 1 0
 Didn't they announce this last week?
  • 1 0
 nice little ad here
  • 1 4
 Nice rooster !

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