Rad Company in Fiji

Nov 3, 2014 at 20:11
by Danielle Baker  


It seems like an odd idea to combine Fairclough, Semenuk and Fiji for a movie segment - or does it? Most who know these two understand that their riding styles go way beyond their respective career designations, and that they both possess diverse riding abilities and enjoy ripping all types of bikes and trails. I was fortunate to be able to witness and photograph the two clash it out on a custom made DH track in the hills above the pacific ocean on the island of Fiji.

In Semenuk's vision for this 'Rad Company' segment, "the trails that Adam Billinghurst and Kyle Jameson built for us in Fiji were super fast, full of jumps and built around body language on the bike. So I pictured the need of a World Cup DH caliber rider and Fairclough was the first name that came to mind. His iconic style is entertaining to see on camera. When it comes to DH riding there is nothing I like doing more, and the concept of shredding with him on a DH trail got me the most excited."


the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment

bigquotesWhen it comes to DH riding there is nothing I like doing more, and the concept of shredding with [Brendan] on a DH trail got me the most excited.

Brandon Semenuk
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment

As easy and luxurious as it seems to have a custom trail to be built for you, but the reality is that restrictions on time, resources and land access can make the trails extra challenging and rowdy. The land in Fiji is steep, slippery, and hard to cut into. There was no time to tweak landings, corners, or lips, and thus the challenge for these two riders was to not only ride an unfamiliar trail extremely fast together, but also to know that five cameras from the NWD crew were pointing at them constantly. This provided an overarching demand that they throw down one of the sickest runs of their lives without a second chance and with minimal line inspection.

I asked Fairclough about this experience with Semenuk and why he chose to be part of the Rad Company, "I respect Brandon as a rider and as a person, certainly his growing up in Whistler has shaped his overall well rounded DH abilities and he is rad to ride with. He is always thinking about new lines and new ways to ride the terrain, I would like to think that is similar to me. Both of us, eyeing up the terrain together and trying to find the fourth landing of a triple! I also really like this concept for his new movie, it's a great opportunity to work with the Freeride Entertainment crew. They have a reputation as always showing super hard-charging riding."

the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
bigquotes[Brandon] is always thinking about new lines and new ways to ride the terrain, I would like to think that is similar to me. Both of us, eyeing up the terrain together and trying to find the fourth landing of a triple!

Brendan Fairclough
the Fiji segment to the film Rad Company by Freeride Entertainment
Tex from Fiji attempting to air it out on Fairclough s bike
Tex from Fiji attempting to air it out on Fairclough s bike
Tex from Fiji attempting to air it out on Fairclough s bike
Tex from Fiji attempting to air it out on Fairclough s bike
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment

By the end of this shoot it was obvious that these two shred well together. It was fun to see their personalities showing through as they were challenged by the physicality of working in the heat, interacting and having fun with all the cool local kids, and watching their humor shine as they climbed palm trees hunting for as much coconut water as possible.

On what was challenging about this film shoot, Fairclough said "filming is more chill than racing but when you add in the intense humidity that hit us 24/7, pushing the bikes all over the mountains with the 4am wake up calls. . . it all made for some hard fun." And Semenuk, when asked how Fairclough was as a shred companion, said "once I got over the fact that he was gonna constantly correct my English, I realized he is a super fun kid to be around and is all about getting loose on his bike!"

the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment


bigquotesOnce I got over the fact that he was gonna constantly correct my English, I realized he is a super fun kid to be around and is all about getting loose on his bike!

Brandon Semenuk
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment
the Fiji segment to the film Rad Company by Freeride Entertainment


MENTIONS @Freeride @sterlinglorence @trek @SCOTT-Sports @troyleedesigns @redbullbike @SramMedia @Chromagbikes




65 Comments

  • + 211
 massive props to the barefooted rider, my feet are hurting just looking at these pictures
  • + 20
 i can barely pedal barefoot, the thought of trying to land barefoot is ridiculous
  • + 32
 Couldn't they have given that poor guy some shoes?? Ouch.
  • + 5
 I got the same thought, first I thought he was wearing some flip flops and lost them when jumping or something like that.
  • + 7
 Shows? Not a helmet?
  • + 19
 Plus those are dmr vaults. The gnarliest pedals
  • + 30
 Fijians are tough as nails, that's why the new Zealand rugby teams are full of them!
  • + 11
 I spent a month in Fiji when I was 14 visiting friends. No one wears shoes ever there and their feet are super tough. I came home with all kinds of lacerations and infections in my feet after trying to fit in for the month. Ended up with a couple weeks of oatmeal foot baths, steroids, and antibiotics. Those guys would have no problem riding flat pedals barefoot.
  • + 9
 Not to self, Bring multiple pairs of shoes when going to Fiji
  • + 7
 How the f*** can someone ride barefoot?
  • + 7
 By being a bad mofo, that's how!
  • + 5
 Watch the video from this or even Life Behind Bars the guy just grabs his bike and runs up the hill and hopped on and rode it.
  • + 4
 redbull or monster need to sponsor that guy. he seems to had fun on bike.
  • + 4
 If RedBull hears about this, they'll organise a barefoot dirtjump contest.
  • - 6
flag BryceBorlick Plus (Dec 26, 2014 at 8:42) (Below Threshold)
 itd suck if he broke the bike
  • + 3
 You can't get any more grip than riding those flats barefooted
  • + 2
 You can, if you get cleats implanted into your feet.
  • + 6
 Why can't they carry their own damn bikes up the hill
  • + 0
 I can't go to my mailbox barefoot.
  • + 1
 Ya no kidding
  • + 40
 Now thats what i call a dream trip. Gotta love the friendship between the locals too. Truly an amazing article to read.
  • + 17
 Hey Surfer Mag, there is this guy Sterling...you should give him a call.
  • + 15
 Hey Pinkbike, there is this guy Aaron Chang...you should give him a call
  • + 5
 that bare feet ride must be something... and look how happy he was even after such gnarly crashes! Smile ) true freerider Smile )
  • + 4
 This is so sick probably two of my most fauvorite riders!!! Love how the locals always smile!!!
  • + 2
 seems like brandon wears ankle braces on both sides. I do the same thing when riding hard, no wonder he pulls it all off. Keeps him stiff and healthy.
  • + 5
 I'm really liking this articles format
  • + 3
 Brendan, did you make the locals carry your bikes as uplifts? you lazy shits!
  • + 2
 I totally agree it's really strange to see this kind of photo
  • + 4
 sweet one....awesome pics.....
  • + 4
 So many awesome shots!
  • + 3
 In every pick Brandon is smiling such a cool dude
  • + 1
 I hoped it will become an article when I saw the album first time. Also this was the best section of movie for me, freaking fast riding on that incredibly nice track. So nice
  • + 2
 This is suuuch a tease!! Would love to know how the 'average joe' could go riding in Fiji! Looks epic!
  • + 1
 Ian is one of the greatest guys. Spent 3 days with him on my honeymoon, surfing and hiking. If you are ever there look them up. Fiji surf co.
  • + 2
 great shots ! inspire my imagination ! Big Grin
  • + 2
 Wow... Photos looks awasome !!Smile
  • + 1
 I'd like to say I could shred this trail, but in reality I would no doubt end up like the barefoot guy...
  • + 1
 loved the layout of the pictures pinkbike!
  • + 1
 expanding my desktop wallpaper collection
  • + 1
 Best photo series of the year.
  • + 1
 can you guys sponsor for me for half a minute?
  • + 1
 No shoes?!
That man is the real RAD!!!!
  • + 0
 Extremmist totally agree with you they don't have the guts to take there bikes up the hill
  • + 1
 try redbull rampage barefoot ,fun but props to the barefoot guy
  • + 1
 finally an article that fits my screen!
  • + 1
 Those whip photos are stunning.
  • + 1
 First PB article with an attempt at parallax? I'm liking it!
  • + 2
 Awesome photos.
  • + 2
 siiick shots!
  • + 1
 I just cant wait until life behind bars is back again for the next season
  • + 3
 Is there gonna be a next season? Kinda hinted that it was over at the end of season 3
  • + 1
 Oh me too its like a widow in to the world of one of the best and what he is doing every day, and of course rad riding
  • + 1
 love natives..more free and happy people)
  • + 2
 just absolutely prime
  • + 1
 Barefoot death grip.... ouch!
  • + 1
 that was the best part of my christmas #99problems&theyallbitches
  • + 1
 Black dude got pitted!
  • - 1
 Lots of guys stickin w 26 in recent vids....look sicker in vid for sure.
  • - 1
 Video or it didnt happen. Merry Christmas!
  • + 2
 Video came out several months ago. It's rad!
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