Box Components' Box One PushPush Shifter Earns D&I Award - Taipei Cycle Show

Mar 23, 2017 at 10:07
by David Cornell  
Box Components Box One PushPush Shifter Earns D amp I Award - Taipei Cycle Show


Box Components is proud to announce that its innovative Box One PushPush dual-action shifting system has been singled out by the judges of the Taipei Cycle d&i Awards as a winner in the "Components and Parts" category. Reportedly, 154 entries from 16 countries were vying for awards in four categories: Bicycles, Components and Parts, Accessories and Peripherals, as well as eBikes and Pedalecs.

About the Box One PushPush Shifter

Shifting in our new system is controlled by a thumb-activated unit that uses only one lever; this design uses two unique motions to initiate up or down shifts, providing lightning-quick and intuitive gear changes -- push the lever forward to shift down and push the lever inward to shift up to a higher gear. With the all thumb activation, the index and middle fingers are now free to apply more consistent power to the brake lever, increasing precision and improving control. When riding on a varied terrain, as many as four downshifts can be made at once to ensure the ability to maintain cadence while climbing.
Box Components Box One PushPush Shifter Earns D amp I Award - Taipei Cycle Show

Box Components Box One PushPush Shifter Earns D amp I Award - Taipei Cycle Show
Box Component founder Toby Henderson is second from left.

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About the Taipei Cycle D&I Awards

The Taipei Cycle d&i awards was launched six years ago to create an official seal of quality as a yardstick to measure design and innovation accomplishment. Since then, the TAITRA and the TBA present the awards, while the competition is implemented by iF and has developed into one of the most highly respected design competitions for the international cycling industry. Each year, we receive numerous entries from up to 19 different nations from around the world.
TPC image


For more information, please visit www.boxcomponents.com




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80 Comments

  • + 78
 A number of clues as to who Tony Henderson is in that lineup
  • + 21
 It's the BOX shirt that gave him away right!
  • + 22
 Thanks for crarifying that for us PB.
  • + 5
 He's the one with the sun shining out of the side of his head. Obviously lots of bright ideas in there.
  • + 8
 Eye see what you're saying
  • + 2
 @rideonjon: damn...I was sure it was the far right...
  • - 1
 Sorry. Typo.
  • + 0
 if pb did not clarified it I would have assumed it was one of the guys on a suit.
  • + 1
 I bet he didn't invent the box though.
  • + 1
 Come a long way from T.H.E. moto fender. Def the best looking front fender of its day - braaaaaaap!
  • + 0
 Is that the same guy who was on the Yeti team 25 years ago?
  • + 4
 I'm glad pinkbike clarified it in the caption. I thought that was just some guy knowing he has the longest penis in the room.
  • + 2
 Whoa whoa! EZ @meridaAM let's not stereo type bro. Nowadays, you can be whoever you feel like being so the 4th guy could have been TH too.
  • + 2
 Toby.......
  • + 1
 @KrazyKraut: German humor...
  • + 4
 @curler: It's not our worst, wait till you've listened to our music.
  • + 0
 @excavator666: Unless you didn't know who Toby was in the first place. Thus, the shout-out.
  • + 2
 @KrazyKraut: Destruction had a couple good albums: Infernal Overkill and Eternal Devastation in the 80s. I saw them live too - a 3 man attack & they were all approx 5' 2" sorry 158cm.
  • + 1
 deleted.
  • + 2
 @KrazyKraut: leider geil?
  • + 1
 @endlessblockades: I don't know if American's realize this: None of these German metal or Krautrock guys ever had had to check his swollen, bleeding face for missing teeth, consumed cheap amphetamine's from a divebar's toilet seat or had sex with every girl that got backstage while confessing his eternal love to the band and also that one guy might've been a dude. None of them died of overdose and they all are alarmingly hepatitis free. I bet they all are financially secured due to a proper savings plan.

The only real German rock bands are the Onkelz and maybe Rammstein. At least there's that hedonism, arrogance, anger and lack of responsibility.
  • + 1
 @dkidd: Yeah, some elektro pop has that weird German anarchism and dadaism to it. At least they are not trying to be cool like the Scorpions or the likes.
  • + 2
 @KrazyKraut: Dude. The Scorpions are cool.
  • + 1
 @dkidd: Dude I up-voted that comment. But just to be clear: That was a pity-upvote. The Scorpions? That annoying off-pitch voice, those 2nd grade English lesson lyrics ("Today, Peter writes a song. Can he rhyme here I am with hurr-i-cane and then sing about his purring cat?"). It's like that penis-joke I made earlier turned into a song. It just makes people uncomfortable.
  • + 1
 @KrazyKraut: I think you secretly daaance to Kraftwerk
  • + 2
 @KrazyKraut: When you should be slammin to Sodom and Kreator, bruh.
  • + 1
 @endlessblockades: Nah, Kyuss and Monster Magnet currently. It's a satanic drug thing... you wouldn't understand.
  • + 15
 It makes me happy to see Box making some impacts in a market dominated by the two bigs!
  • + 14
 They have to think out of the box so it doesn't get stolen...
  • + 3
 I've felt so boxxed in only having Sram & Shimano to choose from.
  • + 8
 This is weird, I have a standard Shimano Deore shifter and its possible to operate it in the same exact way- pressing with your thumb to shift up and down. The only difference that there is that there are two knobs in stead of one. Maybe these are more ergonomic but I really don't get that the big deal is. Is it really that progressive to award? I have my doubts.
  • + 2
 I think they just really wanted to give Box an award. This is less about the shifter and more about them introducing a competent third option in the drivetrain industry.
  • + 1
 Exactly. I only ever use my thumb for shifting on my Shimano shifters. Goes down four and up two at a time if you want or individually with each click. I'm all thumbs!!
  • + 2
 I only use my thumb to shift with my SRAM shifter as well. Also, anyone with a decent set of hydraulic brakes and slightly more forearm strength than an infant can easily brake with index finger only. Not trying to bash Box Components or anything, but really, lets be honest about what this is, and not try to sell it as some sort of game changing innovation to the MTB drivetrain. The benefits of a Box shifter is that it is something to set you apart from the crowd. It is not really better in any way, just different. I will admit though, it looks beautiful.
  • + 6
 Love my Box component shifting setup. Glad to see them get this recognition.

I'd also like to point out a benefit of the single lever design I don't think I've seen covered. For me, positioning a sram/shimano shifter always put the up-shift lever really close to my index finger on the bar, and sometimes I'd have to move the shifter a bit further in than was ideal to avoid hitting that lever. With the single lever design, I can put it exactly where I want it without having to worry about the second lever getting in the way.
  • + 1
 Better tell us about your chain how is ypur chain slap going on Big Grin
  • + 2
 Not sure how I feel about this. It reminds me a lot of the M960 dual control shifter/lever even though all this does is shift, the whole push/pull thing seems a bit....weird for a lack of better terms. I could be wrong, but I'm interested in giving them a shot.

I'm curious why Sram doesn't make a DoubleTap system that's been adapted to road. It's one lever and you can hammer through some gears quickly...
  • + 1
 Sram has a flat bar double-tap shifter that works with their road groups. No clue if it will work with mountain derailleurs (if it has the same cable pull ratio).
  • + 1
 @HerrDoctorSloth: SRAM offered a double tap flat bar option for their XO 9 and 10 speed options.
www.sram.com/sram/urban/products/flatbar-9
  • + 1
 @treekilla: that's rad....I've never knew these to exist....how long have those been available and why aren't those marketed more/coming on bikes????
  • + 3
 Been running the Box setup for a month now, can say it works well. No complaints yet, it has a lighter upshift feel than SRAM but still positive and smooth. not a bad first shot at a very difficult segment to get into
  • + 5
 I actually saw this setup today, laid hands on it. I like it !!
  • + 2
 perhaps a frowned upon technique, but can this downshift multiple gears with a big push of the thumb? watched the video a few times and could not tell if that worked or if that was even being tried.
  • + 1
 @dtax: Can any derailleur downshift more than 1 at a time? Up shift yes but I dont know any that can downshift more than 1. They do however only need a small movement to downshift, likely the same thing here.
  • + 6
 @radrider: saint shifter, XTR shifter can definitely downshift 2 at a time, i think the newer XT's can as well
  • + 4
 XT M8000 can also downshift two and upshift 4 at a time.
  • + 1
 I've been with sram too long
*goes and checks to make sure my sram cant double shift*
Yup, sram is just 4 up and 1 down, on x9 x0 and xx, dunno about the new stuff
  • + 3
 My XTR M970 from yonks ago can double down shift and quad up. As can my XT M780 and M8000. Hardly new
  • + 1
 @radrider: SRAM's eagle shifter had better shift 2 at a time, for what it costs, and how many shifts are required to get all the way across that cassette
  • + 1
 @xeren: I wonder how fast the shifting is even with the double shifting capabilities with shimano compared with srams single shift, atleast on older XX I dont know about eagle. But the rapid trigger can go through gears very quickly though one at a time. Im sure could go through 10 in about a second.
  • + 2
 @radrider: shimano stuff has been able to for a while now. 2011ish.
  • + 2
 @radrider: even if it weren't a mechanically horrible idea, why possibly would you want to go across the cassette in one second?
  • + 2
 @radrider: you can downshift 4 at a time with xt and xtr for sure. Upshift 2 at a time. I do it every day.
  • + 1
 @codfather1234: by up you mean a harder gear? Or smaller cog right? Down shift goes to larger cog. Because my shimano downshifts, (goes to larger cog) up to four at a time and you can upshift (smaller cog) 2.
  • + 1
 @radrider: Are you sure? I thought my old X0 can do 5 gears per stroke shifting "up" (to the larger cogs). But it requires either very long fingers or a weird rotation of your hand, so for me I'd say 4 is the practical range. And shifting "down" may only work one gear at a time but it's like mouse click fast.
  • + 1
 @radrider: I have an old school XTR derailleur on a 4X bike that can go from 1 to 9th in one complete shift...
  • + 2
 Why the hell did it win is my question. How can a different way the shifter feels improve the ride quality or fun of riding a mountain bike at all.
  • + 1
 Article announcing the D&I award does not say what a D&I award is. Its actually a typo because the acronym stans for "Ill Defined" so should read I&D. Just thought i would clear that up for everyone Wink
  • + 2
 this seems like a new version of Suntour's wishbone shiftier - which was awesome. Would love to try this product
  • + 2
 I did the photo shoot for these guy, I love that my hand modeling career is finally taking off. Dreaming big.
  • + 2
 Doesn't seem intuitive on paper but apparently in practice it's absolutely awesome.
  • + 1
 This article is pretty funny because I had to pretty heavily modify my Box shifter before it felt good.
  • + 0
 I'm testing the new box products in my track and i have to say look out sram and Shimano because I'm giving it a super 5 stars good job Toby Henderson you rock.
  • + 1
 ????????
  • + 2
 Thanks Captain
  • + 1
 Sincere question. Where did the company get its name from?
  • + 1
 Do you message your mother with that voice?
  • + 1
 Is the rear derailleur one-by specific? Will there be a front shifter?
  • + 1
 good practice for thumb wars
  • + 1
 meh, looks awkward to me.
  • + 1
 Hutch racer ????????????????????
  • + 2
 Yes sir.
  • + 0
 Couldn't quite put my finger on it tho
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