Deity: Complete with Bas van Steenbergen - Video

Dec 19, 2017 at 13:58
by DEITY Components  
Views: 22,411    Faves: 400    Comments: 21


The impact our riders have on our inspiration, fuel, and hunger is monumental and after spending 2-3 years designing our new 2017 product line to reflect the technology, strength, function, and attention to detail DEITY is known for, we saved the final "look" as the last step in the process. As designers, influence can be found in so many things from race heritage, motorcycles, the lines of an F1 car, to our favorite helmet manufacturers, but the primary visual that we kept coming back to was the rider. What is the definition of speed and performance to us? It is the look of Brendan Fairclough drifting through a corner, Bas van Steenbergen cutting shapes at every chance he gets, and in the end, that raw state of speed and strength helped create a product line that looked fast standing still.

COMPLETE YOUR KIT: TRAIL EDITION.
DEITY Complete Your Kit Trail Edition
Bas van Steenbergen's top DEITY picks for his Trail build: The Copperhead Stem, Skyline 787 Handlebar, Knuckleduster Grips, Circuit Clamp, and Speedtrap Saddle.

The lead up to 2017 was overwhelming for us. The pressure, focus, change, excitement, energy, progress, and vision fueled us daily to reimagine the potential for DEITY and the future of this rider owned brand. With a product line that is 95% new, it was years of hard work and dedication to get our company to this point and as we got closer to the official launch in late February, we were ill with anticipation to see the product living on a bike, thriving under the control of our riders, and leaving an emotional response with the community we love so much.

As a company that bases every movement and decision around you, the rider, we cannot thank you enough for the support and for choosing to ride DEITY! It has been an emotional year for all of us. With our internal team growing with passionate driven people who love what DEITY stands for, our facilities evolving, our technology and designs receiving rave reviews, our dealer and distributor network expanding…we now look to the future with one goal in sight, to take DEITY to the top and to never waiver on the principles and values that have shaped why so many of you identify with us.

COMPLETE YOUR KIT: DOWNHILL EDITION.
DEITY Complete Your Kit Downhill Edition
Bas van Steenbergen's top DEITY picks for his Downhill build: The Intake DM Stem, Blacklabel 800 Handlebar, Knuckleduster Grips, Circuit Clamp, Sidetrack Saddle, and Retina I-Beam Seatpost.

It is only fitting to end an incredible year at DEITY the same way it started, with a DEITY TV Production featuring the style, finesse, and strength of Bas van Steenbergen. As a leading contact point manufacturer, we thrive going head to head against the giants of this industry. That against all odds mentality is one of the many reasons our athletes identify with us and why we have cultivated a devoted base of riders who bleed DEITY and will help shape the future of this rider owned brand. Enjoy our latest edit, “COMPLETE” and bring on 2018!

Filmed/Edited by Last Light Cinema
Follow the revolution at www.deitycomponents.com


64 Comments

  • + 83
 Swoopy scrubby shit overload, that was hectic as fuck and I can't wait to ride bikes again.
  • - 6
flag scott-townes (Dec 20, 2017 at 17:38) (Below Threshold)
 Seriously, I can't wait to buy products that all have the same color scheme so I look totally cool again!
  • + 9
 i built up 2 bikes this year-a chromag stylus and a transition patrol.both bikes got the deity full treatment. bar, stem, seat, grips and clamp. love this stuff. so many fast stylish riders out there these days...bas is among the best
  • + 2
 totally pinkbike approved quiver right there. as in, Im jealous
  • + 2
 @speed10: thank you, i really do need to figure out how to download pics to my pb profile
  • + 2
 Post some photos. I'm not a phone sex guy.
  • + 1
 Is that the newest stylus? Or an older version? How do you like it so far?
  • + 1
 @speed10: newest version. i've had it 2 months. LOVE IT
  • + 1
 @upchuckyeager: Is it pretty burly to throw around, or do you feel like it’s light enough man handle? I look at that bike and the Wide Angle all the time. Who knows... maybe Santa will take it off my list in a few days.
  • + 2
 @speed10: put it this way-the frame weight is 7 lbs+-. and complete, the bike weighs 27ish. definitely not an xc whip. it likes to plow through stuff, but it also likes to get off the ground. my ns clash is noticeably lighter and my transition patrol AL is noticeably heavier. is it too heavy to manhandle? i don't think so.
  • + 8
 zip zooom zap blinkitty blink waaay over-edited I had to turn it off after 1:30, started to get motion sickness. Theres no solid sense of where he is on the trails that he's riding, all you get is close-up overload of him in a different setting every 2 second in random spots all over the place.
  • + 2
 Agreed. Made it to 1:52 and paused it to read comments. Nailed it.
OTHERWISE rad riding and trails and kit and parts!!
  • + 2
 Yes. Nice riding, but I really wanted to hit a zoom out button.
  • + 2
 It's the same problem as with modern F1, camera shots at maximum zoom to get the most real estate for the sponsors, which leads to an underwhelming sense of speed and no sense of whats actually going on.
  • + 2
 @bhizzle81: Ha...I made it to 1:31. Edit overload!
  • + 3
 I actually like it. Like @brianpark said, hectic as f*ck. To each his own, I guess. But I definitely don't think it was an editorial mistake. Looked well executed, just comes down to taste.
  • + 1
 Somebody please talk him into entering just one Enduro comp in 2018. My man got skills , great vid! More please!
  • + 6
 Theres nothing people won't whine about. Go ride your bikes bitches
  • + 1
 Probably because its to show the new Handle bar, Stem, Seat and Grips, which it does perfectly
  • + 2
 @spaztwelve: haha 1:41
  • + 1
 @nyshred f*ck that, video was sick. Where are all your badass edits? I think you're just mad that the one picture you have up is you in football pads straight airing a tiny jump. Maybe you should try editing yourself into a couple cool videos before criticising someone else's work.
  • + 2
 @itothean7websta: Salty over a simple comment on a forum? Is Bas your boyfriend? Sand in your pussy? Are you expecting some sort of exchange where we insult each other back and forth? Grow the f*ck up kid. Your insecurities are shining bright and youre embarrassing yourself.
  • + 1
 @jwrendenver: It really wasn't that bad.
  • + 1
 @jefflong: Exactly! Rad riding, and edit.
  • + 9
 always click on bas deity edits
  • + 5
 Awesome! I like the part where it went DEITY boom! DEITY chop! DEITY kapow! DEITY "whammy" DEITY boomshackalacka! For real I want the orange trail kit though.
  • + 6
 Their T-MAC pedals were possibly the best investment I made in 2017.
  • + 1
 So much grip
  • + 2
 Best pedal ever made @deityblood
  • + 6
 Fuck it.... I'm calling in sick today!
  • + 3
 Get some!
  • + 3
 Man you guys gotta stop making your embedded videos full-screen Even on a 1080p monitor it cuts a bit of the video out and I have to open it in a new window If I wanna watch it in full screen I'll hit the full screen button
  • + 3
 I have a set of Blacklabels....I cant ride like Bas, but I do crash allot like me! I do love the bars though, great company!
  • + 4
 This video fucks hard. So good.
  • + 4
 Buy our handlebars and you too can ride like Bas
  • + 2
 That is f*cking siiiick! Is there a better combo than Bas + Jamie ?? sick boys
  • + 4
 no slomo... i like...
  • + 2
 Wonder how much any top rider like Bas get paid for a video shot like this. Anyone knows?
  • + 2
 Probably just part of Deity sponsorship as a paid rider. Not to mention I'm sure he's up to his biceps in free Deity swag.
  • + 2
 I can never get enough of Bas' riding. No matter how it's edited (which I btw quite like).
  • + 3
 Amazing, so much style and so fast. He always makes it look easy
  • + 2
 This wins edit of the year in my books...
  • + 2
 what - no caveman drop???
  • + 3
 There's actually two of 'em. Same last name, I know, confusing. Tommy is the one with that stunt.
  • + 0
 Guess my idea of a trail bike doesn't match this guys. How much does a "trail bike" cost? Looks like he has 40mm more travel than I'm used to seeing a the trails.
  • + 2
 Trail bike status isn't dictated by price or even a static amount of travel. My trail bike has 120mm rear 130mm front and would cost probably about $4500, but Scott makes the same bike at multiple price points down to $2100. That said, I've also seen trail bike hardtails. It's all about what you're comfortable with.
  • + 2
 Bas van Steenbergen more like Bas van Steezeybergen
  • + 1
 Two sets of T-Mac pedals over the summer and crushed the bearings in both sets.
  • + 1
 Can someone tell me why he wears two different helmets for two different bikes and rides exactly the same,
  • + 2
 Bas van Steezbergen. This is how I think I ride when my bike and I are one
  • + 2
 Can't wait to ride my bike now.
  • + 2
 These bikes respectively look like a slash and a session
  • + 1
 Well that was unexpectedly phenomenal!!
  • + 1
 The first part of that video was like a lesson in enduro riding. So smooth
  • + 1
 Shredder. That berm though.
  • + 1
 Nice trail.
  • + 1
 Holy hell, great riding, but the video was very terribly edited and All over the place, I made it about half way and had had enough. Shout out to the local Kelowna, BC trails! Nice to see them in a video.
  • + 1
 El gallo components!
  • + 1
 CGP BABY! oh yeah.
  • + 1
 Wow - time to go ride!!!
  • + 1
 Full shred mode engaged
  • + 1
 Bas Hauls Ass!

Post a Comment



You must login to Pinkbike.
Don't have an account? Sign up

Join Pinkbike  Login
Copyright © 2000 - 2019. Pinkbike.com. All rights reserved.
dv56 0.029447
Mobile Version of Website