Video: Window Shopping for a Dream Bike in 'Some Things Never Change' Ep. 1

Dec 2, 2021 at 0:25
by Diamondback Bikes  

We've all been there in one way or another, heart beating, blushing wide-eyed at the most wonderful thing we've ever laid eyes on... only to realize they're totally out of our league and above our pay grade... But hey, where there's dares, dating advice, and dodgy endeavors, there's a way!  Challenge accepted!  

Because it's not what's in the window, it's what it represents... our ticket to a world that's bigger, badder, and a hell of a lot radder.   So here's to getting weird, getting in trouble, and getting away, all in the name of chasing a dream.  

The tactics may have been sketchy...

And it got a little weird...

But some things never change...

Window Shopper is the first installment of the new "Some Things Never Change" Series.

Presented By: Diamondback Bicycles

Written | Produced | Directed By: Mike Hopkins
Director of Photography: Derek Frankowski
Editing: Anders Petersen
Production Assistant: Simon Hillis
Sound Design: Keith White
Narrator: Graham Tracey

Window Shopper: Cole Macauly and Grayson Macaulay
Window Shopper Adult: Trevor Macaulay
Mom: Tara Macaulay
Friends: Eamon Wright, Eve Williams, Hyde Percy, Bryar Percy, Daylen Clayden
Parents at Sled Shred: Kyle Percy, Cam Clayden, Joel Wright
Dating Couple: Simon Hillis and Hollie Arsenault
Beer Patrons: Steve Nox, Kevin Erwin, Joe Hopkins, Josh Burwash, Evan Cescon, Katie
Spittlehouse, Trigger, Shane Davies, Kelly Humpherys

Special Thanks to Steve Nox and Derek for the use of their houses, Vicky and Bryan of
“Powderhound” for staying up late and letting Mike occupy the storefront window and being all
around gems, Gabe Wolfe, Gene and Zhenya for a letting random stranger (Mike) drive off your
vehicles (gotta love small town’s), Norm Hopkins for supplying electric vehicles of every variety
needed to make these shots happen, and Traharn Chidley, Illi, and Luna for supporting your Dad
and letting him turn the house upside down with props, wardrobe, and everything else.


  • 16 0
 I still remember the day i saved up and bought a Metallic blue ROG bmx with yellow grips and saddle from my neighbour , he sold his bmx because he was saving for 50cc automatic motorcycle .
  • 2 0
 Life Cycles Guy
  • 1 0
 first legit rig was a custom built DMR transition with Fox 36 and mag 30s. I was 14 wrenching at a shop, god dammit that took ages to pay off
  • 2 0
 @BoneDog: that was like yesterday …
  • 2 0
 Brate... Saw the video, got all drama nostalgic, went on login to post about my wartime ROG story and there you are! Nedoataje mi taj bike.
  • 15 0
 What?!?! No Helmet?!?!?! Oh wait, it's set in 1983, carry on.
  • 9 0
 Thank you Mike Hopkins and DB. You guys put out magic. For me it was mowing yards and shoveling snow to get that elusive Raleigh Reynolds's 531 circa 1978!! the poster's, the magazine cut out pages, What days indeed!!
  • 1 0
 Do you remember the 76’ Redline with the square tube chainstays? That thing was awesome, I traded my 78’ Redline for one plus cash. Back then the place to be was Cakabasas Park, back in the creek, table tops and 360’s!
  • 10 1
 I had a chrome diamondback BMX with yellow 5 spoke wheels. Man it was sick. I'd take that BMX over a new diamondback MTB anyday
  • 6 0
 Skyway tuff wheels?
great wheels!
  • 6 0
 I remember saving up for my first real bike when I was a kid, it was a Hutch expert new for $399. It took me a while, but I did it. Now seeing this video, I am telling my self that "If I ate worms, I could of purchased it a lot quicker"! I miss the old days!!! It was a great time to be a kid. I'm still a kid, but just a 50 year old one now. Awesome vid!
  • 9 0
 Some things never change, like diamondback's bike lineup.
  • 5 0
 Arguably that’s better, you can’t get brainwashed into forced depreciation, it’s about the rider not the bike. Note that I would not buy a diamond back, I just think people focus on having the latest and greatest bike tech to cover up that they can’t ride well.
  • 5 0
 For me those days were the early to mid-80’s during the BMX boom too. So many awesome bikes. Gangs of kids building and riding make shift tracks down by the river in our little southwestern Ontario farm town. We used old barrels to shape rollers and jumps against, berms at the river bank that if missed, landed you in the drink. Such good times.
  • 6 0
 Next ad: synchrony and klarna allow lazy people to purchase dream bikes in 2 mins if the internet is up
  • 2 0
 Some things never change. For everything else, there's mastercard.

(Anyone else hear that tagline at the end?)
  • 3 0
 Black mid 80's PK Ripper with black skyways here. Wish I still had it . Ultimately it lead me to a life of bike snobbery Smile
Norco to mongoose to Klein to Trek and finally landing on a Rocky Mountain what will be next Orbea Rise Wink
  • 4 0
 Diamond Back had a distribution center in my town when I was a kid. Our bike gang used to jump the fence and dumpster dive in their trash. Needless to say there were a few kids around that were sponsored by that dumpster!
  • 2 0
 1981-1982ish.... Redline Proline II, in blue with all of the gold parts, in the window of Bay Ridge Bicycle World in Brooklyn, NY. I wanted it so bad, and got if for Christmas. It was so new that when the big kids in Dyker Golf course thought to vic it from me, they didn't think it was real, and stole my homies Mongoose instead. Smile
  • 4 0
 mike hopkins always pulling on the heart strings!! thanks for the roll down memory lane!
  • 2 0
 For me it was a chrome 1978 Redline with blue alloys and red bits, I’d go down to the bike shop and look it after school, it was my first “dream bike”.

Bikes have come a long way in forty years.
  • 1 0
 The story was similar for me except it was the best looking color blue paint imaginable to an 11 year old. She was a sparklyJMC Racing frame and fork that I spent all my summer lawn mowing money on. (saved up for just in case I had to pay for summer school) Except mine was bought off the local rich kid in the neighborhood since he was letting it go once he saw the new RRS bike. Great memories!
  • 1 0
 Man I worked and saved, and worked some more... Just to watch the local bully that noone liked ride off into the sunset with the bike that should have been mine after his parents baught it.
  • 1 0
 Woah that twist at the end! I was totally buying it, thinking you've got jacked, but no... it's a fair game dude, don't be a hater.
  • 4 0
 Who agrees that the bmx was wayy cooler?
  • 2 0
 Man, this hit me right in the feels. I raked leaves, mowed lawns, and shoveled snow to save up for my Specialized Fatboy! Fantastic filmmaking all around.
  • 4 0
 man, those were the days
  • 4 0
 Great marketing DB!
  • 3 0
 That's how you make a bike ad!!!
  • 2 0
 I thought this was going to turn into an advert for Klarna :-)
  • 2 0
 Got my first bmx in 1984. Spent every dry day on if for years.
  • 1 0
 In the comments on the latest Orange, someone equated the Diamondback to a Pontiac.
  • 1 0
 That means it's on the same tier as Ellsworth?
  • 1 0
 All those loonies and toonies would have been too heavy for him to carry to the store Wink
  • 4 3
 Filmed in Canada, Shows American currency. Nice film
  • 2 0
 Filmed in my home town!
  • 1 0
 Wow! Mike Hopkins - best storyteller I know...he rocks again!
  • 1 0
 Can an advert be V.O.Y?
Well done, DB
  • 1 0
 @YTIndustries - this is how you make a ad Video! Well done DiamondBack.
  • 1 0
 That was sick!
  • 1 0
  • 1 0
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