Podcast: Chatting with Hope Technology's Head of Sales & Marketing, Alan Weatherill

Feb 19, 2019 at 15:05
by Downtime Podcast  
Photo by Roo Fowler

Words Chris Hall : Photo Roo Fowler


Hope Technology is 30 years old this year, and we sit down with their 5th employee, and head of Sales & Marketing, Alan Weatherill for a chat. We talk about how Hope got started, some of their key projects along the way, and their plans for the future, along with much much more. We will also tell you how to become amongst the first members of the general public to take a tour of the Hope factory, so hit play and give it a listen.

You can also listen by searching for ‘Downtime Podcast’ on iTunes, Spotify, or Google Podcasts, by asking Alexa, or over on our website http://www.downtimepodcast.com/hopetech/ and you can follow us on Instagram @downtimepodcast


MENTIONS: @downtimepodcast



47 Comments

  • + 11
 Liked listening to that - Great company in so many ways.

Opens you eyes to investment too, spending £1million every year on new machinery, I wonder how many independent machine-shops in the UK are doing that.
  • + 2
 I'm glad you enjoyed it @justanotherusername, it's definitely impressive what Hope have built... the machine shop is crazy!
  • + 1
 @justanotherusername I'm confused, your location states BC, but you always talk about your experience from the UK, fess up - who are you really?
  • + 1
 @ledude: why do you care lestalker?
  • + 3
 Thanks a lot PinkBike!!! I thought I'd listen to this while I work now I'm 3 hours behind schedule because I just sat and listened to this without working then read a load of other articles and it's all your fault!!!
  • + 1
 opppps, sorry @JOHN8LAZE, I'm glad you enjoyed listening though!
  • + 1
 Love Hope for their product quality.
  • + 1
 Have their brakes improved? The new chainrings are great.
  • + 1
 Will they release stronger brakes?
  • + 1
 SickEdit totally agree. They need to make a brake with more power. My v4 are just about ok on my trail bike. I love the brake and it’s awseome reliability but they do lack power. With pistons sizes the same as a guide I can see why. If they upped the piston sizes to match saints they’d have the best brakes and would clean up.
  • - 2
 @mikelee: I would actually just like that the pistons need les maintenance. Unless they are frequently cleaned/lubed the lever just gets spongier and spongier.
  • + 4
 I have ran Hope Tech3/E4 on my trail bike and the V4's on my DH bikes for 3 years plus. I live in Colorado, the DH bike does endless bike park laps and a few races per year and a Whistler trip. The trail bike hits Moab a few times a year and is ridden pretty hard locally. Zero issues with either. I keep up with maintenance (but nothing excessive) and bleed yearly . I am 168 pounds and see no power issues. I run 200 mm rotors on the DH bike and 200/180 on the trail bike.
  • + 1
 @Archimonde: I can’t fault them for reliability it’s just the power. They’re not really weak but not strong enough for me.
  • + 2
 @bman33: glad they’re good for you. I’m 190lb and an ex elite level dh racer and for me they just lack power. I have to think more about braking places as I have to brake earlier than I’d like. Saints are the best brake power wise but have issues regarding the bite point always moving. I’m now using a 223 rotor on the front and that’s alot better. I can now brake hard and late as apposed to long and early. I think braking styles play a big part too. I do love the brakes,just need more bite.
  • + 2
 @mikelee: You are a bit heavier. I never raced elite. However, I did race semi pro/pro open DH and Slalom for years on the US circuit so mine are getting a pretty good workout. Sounds like you solved your issue with 223 rotors though.
  • + 4
 What size rotors are you running with them? I run v4 with 203's on my dh, perfect brake power for me, also have e4 on my "Enduro", run 203 up front and 180 out back, although I do feel the e4 could do with a slight bit more power, what I find with hope brakes is that they need to be set properly, my front will chuck you clean off the bike with one finger if you let it @mikelee:
  • + 3
 @spencer81: I agree with Spencer. Hope’s have plenty of power if you set them up properly and carefully. I know that comment annoys some people cos it implies they are not doing their maintenance, but I was one of those people who thought they have a lack of power. Then I watched the videos about set up Hope have on their website/YouTube and got mine sorted. Powerful and modulation and reliability. I’m only making this comment to rebalance my Karma cos I had grumbled about Hope brakes before I was good at dialling them in! Just watch the set up vids and do what he says...
  • + 2
 i didn't mean to cause offence by teaching people how to suck eggs btw, but I've helped quite a few people dial in their hopes now and their always surprised by the results
  • + 0
 @spencer81: set up perfectly fine. I know how to set hopes up. I know they need the calipers and pads centering. The reason they’re weak is due to them having a 14mm piston and a 16mm piston which is the same as a sram guide! A Saint has a 16mm as it’s smallest and an 18mm as the largest which is why they’re so much more powerful. So essentially the v4 is a really well made sram guide. Why Hope don’t increase the power is beyond me. The e4 is even worse with two 14mm pistons! They really have no power. If they work for you that’s fine. But for me they don’t allow the hard,late braking I require. The larger rotor I’m now using on the front makes a big difference. I’m waiting for shimano to finally fix the master system issue then I’ll get the new saints. Unless hope make a proper powerful caliper.
  • + 0
 @aps62: I think the other reason some people are ok with the power is braking style. I brake very late and very hard. Never drag brakes either. Also I’d say another reason is I’m actually riding faster maybe. Being an ex elite level dh rider I can push some speed down even on my trail bike. The brakes are nice just lack real power.
  • + 1
 @mikelee: nah, you just don't know how to set them up. Get Spencer to give you a few tips. It will probably help.
  • + 3
 @jaame: Come on, this guy has to be a troll, nobody would mention them being an 'ex elite level dh rider' that many times if they actually were....
  • + 1
 @jaame: and he makes a reet good cup of tea he does.

Points taken by Mike Lee. It’s for the Hope marketing department to make the case for Hope brakes, not me! I’m just saying I’m happy with mine, even though initially after switching from Shimano Saints I was a bit freaked out by the difference, but on balance happier with Hope. Anyway, happy riding all, especially those in the UK where it’s not raining this week!!
  • + 1
 @mikelee: Aside from my jibe at you I do actually agree, I used a hope setup which in the UK found fine but when out in the Alps exposed some difficulty with late / hard braking which became quite tiring when the tracks are long and steep.

So that does back your point up really, maybe if you are a faster rider / more aggressive on the brakes or ride steep / long stuff and need to brake late they wont suit you.
  • + 1
 @justanotherusername: I’m not saying the brakes are terrible because they’re not. I’m just saying they lack power when really hitting corners at pace. They never over heat or fade etc. They just get to a point where they’re no longer slowing you down much sooner than saints/codes. The v4 is aimed at these brakes and aggressive downhill racing as it’s market target. I’d just like hope to increase piston sizes to match the Saint then I honestly believe it would be the best brake on the market.
  • + 1
 @spencer81: regarding rotor size I’m now running a 223 on the front which has made a difference and brings it to near a Saint brake imo. I’m happy with the power with this set up.
  • + 1
 @jaame: lol tips setting up brakes. Even though hopes are the more fussy regarding set up it’s really not hard. Infact I use their technique for any brake as it gets the best power with both pads contacting the rotor at the same time.
  • + 1
 cool
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