Words Chris Hall : Photo Richard Baybutt
Sustainability is a word that we hear often these days and for good reason, but how is mountain biking doing? The release of the first sustainability report by Trek last year really started to shine a light on the scale of the challenge that we face, so I thought it would be a good idea to sit down with an expert and find out more. Mike Bascombe is a mountain biker and a consultant who specialises in sustainability. We chat about what sustainability means and the benefits that it can bring to the sport, the brands and the individuals involved, as well as to the planet in general. We look at how the mountain bike industry is doing and focus on areas where both brands and us as individuals can work to make the biggest improvements. While this may be an uncomfortable topic in many ways, I think it’s super important that we start to tackle it. This is something that isn’t going to go away and we need to start making improvements and moving in a positive direction, together, as a whole sport. So sit back, hit play and listen to this episode with Mike Bascombe.
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