Dainese Acquired by Investment Firm Carlyle
Dainese has announced it has been acquired by the investment firm Carlyle.
After previously being held by Investcorp and Lino Dainese, apparel and protective clothing brand Dainese is now owned by Carlyle Europe Partners, a €6.4bn investment fund. Following the purchase, Carlyle aims to grow the brand internationally with a particular focus on the USA and China as well as Dainese's direct to consumer presence. Previously Carlyle has shown an interest in purchasing in Canyon according to a 2020 Bloomberg article.
 | In Carlyle, I am delighted that we have found a partner that understands and appreciates the core values and vision for growth of the Group. With their track record and expertise in this sector, I am confident that we have found the ideal partner to help achieve our ambitious goals for growth and further internationalisation. |
| We were attracted by the company’s unique brand identity, long heritage and leadership in innovation. Leveraging our global network and expertise in scaling consumer brands, we are excited to support Dainese in the next chapter of its growth journey, building upon its distinctive customer-centric ‘head-to-toe’ product offering and unmatched technical excellence. |
The purchase is still subject to customary regulatory approvals but it marks another acquisition in the bike industry as already this year we have seen purchases of Kona and the owner of Lapierre, Ghost, Haibike and more.
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Having bought Dainese moto stuff over the past 2 years, i'm glad they're going to put more attention to the US market since shipping stuff all the way from Italy can't be very efficient in the long term.
@Starch-Anton: They are definitely one of the big two, the other being alpinestars - nobody into road bikes (Moto) will not have heard of Dainese, half the Moto gp paddock wears it.
Asking for a friend, we mostly use cloth diapers.
Quote: We were attracted by the company’s unique brand identity, long heritage and leadership in innovation.
Translated: We read your CIM (org sales prop to IB's) and thought it was cool. But we thought your financials were cooler and see lots of areas to move cost out of the things we dont understand into things we do.
Quote: Leveraging our global network and expertise in scaling consumer brands
Translated: Your sales channels were, erm, kind of OK, but we know Walmart. Thats where you need to be! Oh, and your supply chain leveraging that cool factory you found. Yeah, we found another that makes ink catridges and are 20% cheaper. I know, I know, we are amazing!
Selling out to either grow or die either elevates brands out of the limitations of their previous owners; or it makes them crap so they die off and do not compete with new brands