Industry Digest: Eurobike Attendance Down, Gary Fisher No Longer with Trek & More

Jul 28, 2022 at 7:48
by Ed Spratt  
What's going on in the cycling industry this month? Industry Digest is a peek behind the curtain and showcases articles from our sister site, Bicycle Retailer and Industry News. In each installment, you might find patents, mergers, financial reports and industry gossip.

Sidi Sport acquired by Italian investment company
By: Bicycle Retailer and Industry News

Investment holding company Italmobiliare is acquiring the cycling and motorcycling footwear company Sidi Sport for 66 million euros ($66.8 million).

According to an Italmobiliare news release, all Sidi Sport capital will be acquired, in addition to the net cash held by the company on Aug. 31, 2022. The completion of the deal, subject to a corporate reorganization that includes the spin-off of certain properties, is expected to occur in the fourth quarter of this year.

(Read more.)

2022 handmade show canceled due to lack of exhibitor interest
By: Bicycle Retailer and Industry News

The North American Handmade Bicycle Show, which has not been held since 2019 because of the pandemic, is postponing its planned 2022 show due to lack of interest from exhibitors. The organizer says the show will be back for 2023.

Show director Don Walker told BRAIN that about 65 exhibitors had committed to the show, which was planned for September in Denver. The 2019 show in Sacramento had 219 exhibitors; about 125 had committed to a 2021 show in Dallas before that was canceled.

"Even if I pulled it off with 75 or 85 exhibitors, that's not enough to attract a good crowd to come in the door," he said.
NAHBS 2019 Risse Racing

(Read more.)

Layoffs at Whoop and Rad Power
By: Bicycle Retailer and Industry News

Fitness wearable maker Whoop and e-bike brand Rad Power each had layoffs this week.

Whoop, based in Boston, let go about 15% of its workforce. Rad Power, based near Seattle, Washington, laid off 63 employees. Rad Power had let go 100 workers in April.

Ben Foster, Whoop’s former chief product officer, let go. On his LinkedIn page, Foster said it was the right decision.

“While a decision like this is never “easy”, it was definitely “right”, and one I endorsed despite its personal impact,” Foster wrote.

(Read more.)

Jay Townley: “The future ain’t what it used to be”
By: Jay Townley

Yogi Berra, all-star baseball player, coach and philosopher, uttered these prophetic words (although he probably was not the first to say it — editor). Bicycle business philosopher Rick Vosper recently asked, “What happens to all those optimistic orders that were placed at the peak of the demand wave and are now finally going to ship in 2022 and beyond?” (Rick did say that — editor)

We all know the bicycle business supply chain got totally out of kilter. What some of you don’t know is this started in 2019 because of the imposition of Section 301 punitive tariffs on Chinese imports and got far worse when Covid-19 hit during the first quarter of 2020, causing order reductions and cancellations, followed shortly thereafter by surging consumer demand that started the bullwhip effect through the channel of trade, consisting of aggressive forecasts and orders for as much as suppliers could make and ship.

(Read more.)

Jason Schiers named GT managing director
By: Bicycle Retailer and Industry News

GT Bicycles announced Tuesday that Jason Schiers has been named managing director. Schiers will oversee the brand's strategy and future vision.

In a news release, GT said Schiers' experience in product design, sourcing, brand building, and knowledge of the industry will benefit the company as a global BMX, mountain bike, and gravel brand.

"I got serious about mountain biking in the late '80s, owning a GT was the goal," Schiers said. "I obsessed about getting one. Fast forward 30-plus years later, for me to have the opportunity to join the GT team and obsess about the same things that made GT so rad back then is surreal. I hope adding some of my crazy to GT's future will result in the same innovative and iconic things that the brand was built on."

(Read more.)

Eurobike trade attendance down from pre-pandemic level
By: Bicycle Retailer and Industry News

Organizers claimed success for the first Eurobike to be held in Frankfurt, which wrapped up Sunday. Besides the venue shift from bucolic Friedrichshafen to urban Frankfurt, the event refocused on the e-mobility industry, with a wide variety of exhibiting suppliers and a packed schedule of related panel discussions, seminars and presentations from policymakers and other experts in mobility policy.

"Despite travel restrictions, flight cancellations and coronavirus-related difficulties, the event reached a level that we last saw before the pandemic," said its managing director, Stefan Reisinger. "Industry, trade, policymakers and all fans of the bicycle are sending out a clear signal from Frankfurt: cycling must be further bolstered and encouraged."

(Read more.)

No longer with Trek, Gary Fisher is having fun being Gary Fisher at Eurobike
By: Steve Frothingham // Bicycle Retailer and Industry News

Some 29 years after selling his bicycle company to Trek and going to work for the Wisconsin brand, Gary Fisher has now been separated from the company since March. At Eurobike, Fisher said he's enjoying being an independent entity again.

"We parted ways ... so now Gary is going out and doing some Gary things," Fisher told BRAIN, suggesting a theme for this article.

Fisher said he's now free to work for other companies and develop products. Trek Bicycle owns the Gary Fisher Bicycles trademark, but he can use the Gary Fisher name on products including helmets and apparel. On Sunday, Fisher was hanging out in the Benno Bikes booth and wearing a Benno T-shirt, but he said we shouldn't assume any kind of partnership with that company.

(Read more.)

Alchemy Bikes opens new US headquarters, offers free overnight stay with bike purchase
By: Bicycle Retailer and Industry News

Alchemy Bikes opened its new U.S. headquarters here and will offer a free overnight stay with the purchase of a bike.

Celebrating the move from Denver, Alchemy teamed with Origin Hotel Red Rocks and other local businesses to create the buyer experience called DARE: Golden Package.

The purchase of an Alchemy bike includes a tour of the new Ride Experience Center, bike fit, and bike shipment if the customer doesn't opt to take it with them. DARE stands for Discover Alchemy's Ride Experience. The promotion will launch in mid-July.

(Read more.)

Taiwan bike exports up 28% through April
By: Bicycle Retailer and Industry News

Taiwan exported nearly $2 billion worth of bikes, e-bikes and bike components in the first four months this year, up 28% from the same period last year.

The figures from the country's Ministry of Economic Affairs and the Taiwan Bicycle Association show that exports of components grew the most, while revenue generated by the exports of e-bikes is projected to exceed that of traditional bicycles this year.

North America and the European Union remain the biggest markets for Taiwan's e-bike exports.

(Read more.)

Joe Hawk retires after 29 years at Haro Bikes
By: Bicycle Retailer and Industry News

Chief operating officer Joe Hawk is retiring after 29 years at Haro Bikes.

"The recent company moves have opened the door for my departure, and I am excited for all at Haro as well as for my next steps forward," Hawk said. "When I look back, it will always be about the relationships and the friendships I have made along the way. With a combined 40 years, there have been a ton of them, and I am super grateful for those."

Before joining Haro Bikes in 1993 as COO, Hawk was director of marketing at Raleigh for nearly 10 years.

(Read more.)


  • 35 1
 I heard he's an icon and a legend. Really. Just ask him
  • 49 0
 In spite of his constant self promotion, the guy does really love bikes, bike people and biking. I've met him a couple of times and he's always psyched on anything bike. And, unlike a lot of people he's really open to any mobility idea that reduces the dependence on cars/IC engines. I get that people see him self-promoting and taking credit for mountain biking in general and get annoyed, he was just a cog in the early MTB scene, but he did really help define the segment and he promoted MTB racing to North America and to some extent the world. The guy is an icon in our little corner of the world, and I bet there are a fair number of people on here that have owned or ridden one of his namesake bikes.
  • 25 0
 @BikesBoatsNJeeps: I too met Gary during a charity ride and came in with the idea that he had a bit of an ego and was the self-proclaimed ‘creator of the mountain bike’. When he was introduced as that, he immediately said he was just part of a group that pioneered the sport. For the event I made up a t-shirt that had a quote from him that was in one of his early mountain bike brochures – “Anyone that rides a bike is a friend of mine”. He really appreciated that and said that is a quote he would like people to remember him by.
  • 5 16
flag aaronjb (Jul 29, 2022 at 8:08) (Below Threshold)
 Or ask his kids, many of whom don't know him.
  • 5 0
 @aaronjb: where’s your data here?
  • 1 18
flag aaronjb (Jul 29, 2022 at 9:09) (Below Threshold)
 @BikesBoatsNJeeps: Going to need the data to show that he's anything other than a self-promoting wanker first.

Did the industry create Gary Fisher, or did Gary Fisher create the industry? Meditate on that.
  • 22 1
 @aaronjb: You're accusing the guy of fathering multiple illegitimate children, without providing any facts to backup your accusation. It's libelous on it's face, and anyone willing to make such a slur without data or facts to back it up, is the real wanker in this situation. I already said he self-promotes, I never even attempted to refute that, but he did make several contributions to the sport, including helping to found NORBA and sponsoring dozens of MTBers in the early days of the sport.
What have been your contributions? Do you in anyway promote biking in your area? How do you advocate for our sport?
Go crawl back under your bridge troll.
  • 9 0
 @aaronjb: that's a messed up thing to say about your dad dude
  • 4 4
 @bkm303: Wish he'd come by and give me a hug and some mustache wax on my birthday
  • 21 0
 Alchemy doing Corvette style deliveries is pretty sick. That kind of hospitality and customer pampering may push a few people who are on the fence about their next bike to one side or the other.
  • 4 0
 Free shipping will be attractive to many with a 7.5% sales tax in Golden CO. If you do this in a place like NH or select localities in MT it becomes a lot more attractive.
  • 7 2
 "Alchemy Bikes opened its new U.S. headquarters here.."

Where us here? I can google it but did they expect we know?
  • 4 0
 @RadBartTaylor: "Celebrating the move from Denver, Alchemy teamed with Origin Hotel Red Rocks and other local businesses to create the buyer experience called DARE: Golden Package." - I would assume it's in Golden, CO based off proximity to Red Rocks and the so called "Golden Package"
  • 11 0
 Shame about the handmade bike show, I really enjoy seeing coverage of that. Small builders, craftsmanship, and weird one-off garage projects are some of my favorite things about biking in general.
  • 9 0
 One Gary Fisher PHD carbon plz.
  • 11 0
 A new version could include storage compartments in the seatstays.
  • 3 0
 I’d forgotten just how ugly those PHDs were. Pass the eye bleach please
  • 2 0
 @CustardCountry: Holy shit. That bike was off my radar. How can you make a hard tail that ugly??
  • 1 0
 @Dustfarter: I know, they’re literally the easiest design ever but GF still managed to get the seat stays and chain stays the wrong way around!
  • 4 0
 Alchemy is doing some next level business. Where else can you get a bike demo and ride to the trail head of the Rockies and get a free nights stay in the hotel right next to the trail head?

And I must say after visiting the new headquarters myself it’s impressive.
  • 2 0
 You’ll also get to meet half the population of Denver during your ride!
  • 4 0
 I actually dig what Alchemy is doing. There are definitely high-end customers that are in their golden years that would love a service like they're offering. I hope it works out and we see a trend in the industry towards that direction!
  • 6 0
 WTF is a bicycle business philosopher? Everyone in the pb comments section, we have a new title for our LinkedIn profiles.
  • 5 0
 FisherFest music and mountain bike festival surely incoming?
  • 4 0
 so guys & gals at benno , gary wants to wear your stuff but doesnt want anyone thinking hes working with you in any way?
  • 5 0
 Gary Fisher should help Fischer launch a bike line.
  • 11 0
 And name the bike "Gary"
  • 5 1
 Did anyone ever ride a GF Rumblefish? It looks like it was the Process 111 4 years early.
  • 7 0
 Yeah man, early adopter. 2011 29er, 110mm rear, 120 fork. For its day, it was the bike to have. Funny, i remember all the hate 29ers were getting at the time so 27.5 came along as a stop-gap. Now you can hardly find a 27.5 bike because everyone finally (10 years later) jumped on the 29er bandwagon.
  • 5 0
 I love the random graph with no context.
  • 1 0
 Good for Alchemy but don't be fooled its a typical Sales/Service shift as the industry is coming to a low

Just a reinforce on the customer service side of things and try to bring quality over quantity (because they don't have it right now with low numbers) and strive for customer service now and why you're paying 10k for a bike. Something an experience they should have had going on a long time ago if they truly cared
  • 1 0
 Not even close to $10k for a bike. Try in the 6s for Fox factory suspension.
  • 2 0
 What goes on at Haro bikes? I remember back in the day they did an Intense dh bike copy and a friend of mine had a rad aggressive hard tail. This was ages ago though.
  • 18 0
 I hear they have a BMX background.
  • 2 0
 I had one of their non intense full suspension bikes in the early to mid 00’s. It was fabulous value and rode great for the time. Occasionally I check back to see if they have any decent bikes, but on last visit they only really had commodity MTB’s.
  • 1 0
 I remember Haro MTB's from the XC 90's that had huge seat triangles like , the opposite of a GT. And... downward pointing top tubes....
My mate had a Haro Porter? That was like a copy of a 10? year old Santa Cruz. And some DJ bikes for Nyquist...
  • 1 0
 PB: "2022 handmade show canceled due to lack of exhibitor interest"

Bikerumor: "New MADE Bike Show to debut in 2023"

I'm glad I follow both news outlets so I can get a more detailed view of the industry...
  • 3 0
 I hope sidi shoes don't turn to crap. They've always been amazing for me.
  • 5 3
 Get your bikes now before China sets up a blockade
  • 1 0
 Great comments, way yo keep it fun Smile
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