Industry Digest: Pon Bike's $2.6 Billion Annual Sales, Walmart's Ozark Trail MTBs, Gary Fisher's New Project & More

Apr 14, 2023 at 7:35
by Ed Spratt  
What's going on in the cycling industry this month? Industry Digest is a peek behind the curtain and showcases articles from our sister site, Bicycle Retailer and Industry News. In each installment, you might find patents, mergers, financial reports and industry gossip.

Curious about the inner workings of the bike industry? Bicycle Retailer and Industry News publishes two weekly newsletters, one on the industry in general and one devoted to e-bike news. You can subscribe free at

Pon Bike annual sales hit $2.6 billion, company says
By: Bicycle Retailer and Industry News

Pon Holdings revenue increased 23% year-over-year to reach $10 billion euros ($10.9 billion) for the first time in company history, while Pon.Bike revenue was 2.4 billion euros ($2.62 million).

According to a Pon Holdings spokesperson, the private company has shared some earnings data with two Dutch newspapers in the past but this is the first time it shared figures with some in the cycling media. Pon did not provide a precise overall revenue figure, nor did it provide Pon.Bike's 2021 revenue.

The growth was across all its categories, including Automotive, Equipment & Power Systems, and Agricultural Products & Services, according to Pon. E-bikes and electric automobiles continue to grow, according to Pon, but no revenue figures for those subcategories were provided.
2022 Trail Bike Field Test photo by Satchel Cronk.

(Read more.)

Official Sea Otter Guide now available online
By: Bicycle Retailer and Industry News

The Life Time Sea Otter Classic official Festival Guide is now available online for reading and download.

The 48-page Guide, which is prepared and published by Bicycle Retailer & Industry News staff, contains a calendar of events, a list of exhibitors, maps, previews and suggestions for things to do with families at the Festival and in Monterey. Editors from Outside titles Pinkbike, CyclingTips and VeloNews also contributed articles with tips for enjoying the event.
Gold medal winner and three-time back to back champ Mitch Ropelato.

(Read more.)

Vosper: Car and motorcycle brands are betting heavily on bike shop-quality e-bikes
By: Rick Vosper // Bicycle Retailer and Industry News

The biggest news at the American International Motorcycle Expo (AIMExpo) in February this year wasn't motorcycles, according to attendees I spoke with. The really big news this year was — and is — e-bikes.

Intense brand e-bikes are being distributed to powersport dealers by Parts Unlimited. Tucker Distributing announced it will be distributing Cannondale's e-bikes to the powersports industry. In a BRAIN article last year written by my colleague Ray Keener, Aventon claimed that 30% of its dealer base was "power sports type shops," And more than a dozen e-bike brands — from familiar names like Felt and Bianchi USA to heavy motorcycle hitters like Yamaha, Triumph and Ducati showed e-bike models this year at AIME, hoping to snare some interest from powersports dealers.

(Read more.)

Walmart introduces Ozark Trail brand of mountain bikes
By: Bicycle Retailer and Industry News

Walmart is selling its own brand of mountain bikes starting at $198 in three aluminum frame sizes, mechanical disc brakes, and a short-travel suspension forks.

Walmart has used the Ozark Trail brand on outdoor gear for decades, but this is the first time it's been used on bikes. The line includes 24-, 27.5-, and 29-inch wheel size bikes available in-store and online through

(Read more.)

Vista Outdoor makes layoffs at Bell and Giro as Fox Racing integration continues
By: teve Frothingham // Bicycle Retailer and Industry News

Sources at Bell and Giro tell BRAIN that the Vista Outdoor brands made significant staff layoffs this week, especially in the marketing, brand, and creative departments.

According to an SEC filing made Monday, Vista Outdoor is closing the Bell/Giro facility in Scotts Valley and consolidating the brands' staff at the Fox Racing headquarters in Irvine. The Scotts Valley facility will close effective Sept. 1.

(Read more.)

Gary Fisher teams with battery expert on new e-bike project
By: Steve Frothingham // Bicycle Retailer and Industry News

Gary Fisher is back where he wants to be — in Taiwan, hanging out with longtime industry friends at the Taipei Cycle show, but also more generally, back in the game, designing bikes he believes will change the industry, and even the world.

Even his family knows it's where he is supposed to be. "I got back from Taiwan and they could tell, they could just tell," Fisher told BRAIN this week. "I'm back doing what I do."

At Taipei Cycle, BRAIN sat down with Fisher and Dr. Kevin Hays, a battery scientist and co-founder of Morelle, an e-bike startup where Fisher is the head developer. Hays is director of product development at Ionblox, a battery technology company that makes batteries for aviation and other applications; Morelle and Ionblox have no formal connection. Ionblox has developed lithium-ion batteries it claims offer 50% higher energy density than traditional li-ion cells, five times more power, and the ability to fast charge much faster. The cells are produced in a "pouch" format, rather than the cylinder cells commonly seen.

(Read more.)

SRAM asks for new trial in Princeton patent case
By: Steve Frothingham // Bicycle Retailer and Industry News

SRAM LLC has requested a new trial after a jury handed Princeton Carbon Works a win last month in a patent infringement suit.

SRAM had filed suit against Princeton in April 2021, alleging that the start-up carbon wheel company was infringing on its patents for a rim with a "wavelike" profile that is said to reduce drag and improve stability. Following a two-week trial, in February a jury sided with Princeton, saying the rims did not infringe on the patents.

(Read more.)

Canyon begins prototype work with sustainable titanium manufacturer
By: Bicycle Retailer and Industry News

Canyon Bicycles has started working with a titanium manufacturer that specializes in a recycled and low-carbon process to develop a more sustainable way to produce future components, including frames.

IperionX develops titanium metal powders from titanium scrap at its pilot facility in Utah with plans to scale production at a titanium demonstration facility in Virginia. Canyon and IperionX agreed on an initial project to prototype Canyon components that will end in June 2025. Afterward, Canyon and IperionX are expected to negotiate an agreement for larger scale production.

(Read more.)

Leatt reports record 2022 revenue despite sluggish fourth quarter
By: Bicycle Retailer and Industry News

Leatt Corporation recorded record revenue for 2022 despite a fourth-quarter losses of 53%. The protective gear brand reported full-year revenue of $76.3 million, up 5% year-over-year.

In 2021, Leatt recorded revenue of $72.5 million. Fourth-quarter revenue in 2022 was $10.9 million compared with $23.2 million at the same time last year.

Sales of helmets, footwear and technical apparel all increased during 2022 by double digits over 2021.

"These products showcase our engineering and design teams ability to build exceptional products that appeal to large addressable global markets," said Leatt CEO Sean Macdonald.

(Read more.)

Chris King to withdraw from the B Corp recertification process
By: Bicycle Retailer and Industry News

Chris King Precision Components announced it will withdraw from the B Corporation recertification process, a designation from B Lab that a company meets sustainability standards while balancing profit with purpose.

Chris King GM Kirby Bedsaul said the company couldn't agree with B Corp on establishing manufacturing standards.

"We were hoping to work with B Corp ... to move beyond the basics of transparency and domestic materials sourcing," Bedsaul said. "After a lot of back and forth with B Corp and the B Lab, it seems they don't have the bandwidth to establish manufacturing standards that reflect the depth of what we're doing at King."

(Read more.)

Time Bicycles unveils plans for carbon frame factory in South Carolina
By: Bicycle Retailer and Industry News

Time Bicycles announced plans Thursday for the nation's largest carbon fiber bicycle manufacturing facility after acquiring a 140,000 square-foot factory in nearby Landrum.

"This is a huge moment for the cycling industry," Time CEO Tony Karklins told BRAIN on Thursday morning. "This is what everybody needs to be doing right now. This is what people have been doing for the last three years in Europe. It makes complete sense to do it. And the moment's now. It's not getting easier to do business far away. So we're really happy to be one of the leaders in this on the U.S. side."

(Read more.)

Author Info:
edspratt avatar

Member since Mar 16, 2017
2,766 articles

  • 150 7
 Just a bunch of private equity firms buying what they didn't create, laying off staff, and raising prices. Outside and Pon being two of the most egregious.
  • 129 5
 "Buying what they didn't create" 100% requires the 'creators' selling what they created.
  • 43 50
flag scott-townes (Apr 14, 2023 at 8:22) (Below Threshold)
 Careful, we have a bunch of business simps on this website who appreciate the quarterly earnings reports LOL
  • 10 1
 @bman33: Exactly
  • 30 15
 @scott-townes: How dare a company make profit!! Burn them all!!!!! Big Grin
  • 16 25
flag scott-townes (Apr 14, 2023 at 10:00) (Below Threshold)
 @bman33: Nuance buddy, you have none of it.
  • 13 3
 @scott-townes: Guess I don't, blanket simps statemnts just go right over my head, Most of my comments are in a cryptic language called sarcasm ;-)
  • 22 1
 My non-favorite is how Vista owns both Bell and Giro helmets. Lot of folks blaming politicians for inflation and high prices, while refusing to explain the record profits happening simultaneously.
  • 4 0
 @beeekay: and Fox Racing.
  • 6 1
 @beeekay: Government cannot really change much when it comes to that. The "premiumization" that people keep falling for, combined with "excuseflation" leads to everyone paying more.
  • 3 1
 @jmhills: Politicians don't print the money, the Fed does which is a large contributor of inflation (Money supply among things like cost pull supply chain constraints, etc). That said, certain politicians do have an outsided influence on the Fed with their policies.
  • 8 12
flag scott-townes (Apr 14, 2023 at 13:51) (Below Threshold)
 @bman33: LOL yeah man, leave out the price gouging by corporations which contributed from 30% to 40% of the inflation we've seen. But I guess those record-breaking profits even accounting for inflation is a big coincidence.
  • 9 2
 @scott-townes: See "etc." above. That said, I don't have a degree in econmics, but printing money is one of the largest drivers of inflation few quick Google searches or ECON 101 classs will back that up. Add scarcity and high demand...that is what happens. "Gouging" doens't exist if there is plentiful supply or low to zero demand. If you are selling a bike, car ,etc you would charge as much as you can/the buyers (makert) will pay. If you say you would 'charge less' , you are either lying, a fool, combination of both and noted you don't understand the marke forces.
  • 5 27
flag scott-townes (Apr 14, 2023 at 15:00) (Below Threshold)
 @bman33: " That said, I don't have a degree in econmics..."

Well seeing as how you don't know what you're talking about and cannot spell "economics", the rest of your post is pretty meaningless, isn't it? Take your own advice and "google it".
  • 15 4
 @scott-townes: your ignorance is showing. Google search and read four economic articles and you can see every point I made is accurate. My points come from years managing businesses, people, etc. Not all inflation is those evil corps as you may believe.
  • 3 0
 @bman33: exactly, can't have record profits and inflation without their being more money in the system. It's not even about the printing of money entirely. It's the fact they loosened the money supply so much. Lowered interest rates and bank deregulation play a role in the increase in demand for products. Companies can't just set prices for record profits unless the market conditions manipulated by government actions allow it.
  • 19 2
 Wow, so much ignorance around economics here and yes I do have an economics degree. I will leave that part alone though. I will drop this link if you actually want to understand how money is created in a modern economy (hint it is mainly banks that "create" money).,Bureau%20of%20Engraving%20and%20Printing.

More to the point, if you are so unhappy about this stuff go start a bike/parts company. The barrier to entry is pretty low so if you think there is a bunch of profit go sketch out a design and find a manufacturer either locally or in Asia to build your idea. You can then sell your products at cost and explain how evil other companies are for taking "extra" money people are willing to give them and make profits.

Second option, after you spend the YEARS/DECADES to make the company wildly successful you then have the right to turn down $100M from the likes of PON and then tell us how every other company sucks and money is evil even though you have obviously been making a profit because another company wants to optimize the business and increase your profit margins even more.

Final note, several of the people commenting here about high prices have sold stuff on PB in the last two years. How many of you intentionally sold at pre pandemic prices because the old prices were more "fair"? The answer is zero, you took the higher prices because someone was willing to pay you that amount.
  • 3 7
flag scott-townes (Apr 15, 2023 at 14:27) (Below Threshold)
 @bman33: Not all, which is why I accurately stated 30-40% of inflation was due to pure greed. That's pretty effing evil considering a few corporations supply a majority of the country's gas and food. But keep your head in the sand and blame the evil gooberment.
  • 3 0
 I'll just point ^^ to salespunk's post above you. Have a great day
  • 1 0
 I only read these articles to understand that most of my fav brands are owned by 1 or 2 conglomerates. Will be moving away from them
  • 40 0
 I went to a Porsche dealership the other day, just to check out the cars, and they had one of these cheesy e-bikes displayed. It had a kickstand and flat tires.
  • 2 2
 The Ducati ebikes are pretty sick, and I am not into ebikes
  • 25 0
 That vista layoff needs to be a larger story. How no one is talking about this is beyond me. It's not like they laid off 8 people. This is a massive deal in the bicycle and snow industries and an even bigger deal to Santa Cruz County business and employment. Massive.
  • 3 0
 From the article, Vista CEO MacArthur:

"We have captured a number of quick synergies and have also identified additional synergies above our initial business case," McArthur said in the Feb. 2 earnings call.
  • 2 0
 It’s are c**ts. Taking good profitable companies and synergise them together to make .02% extra extra extra profit…. But making 40x people redundant. Arse.
  • 2 0
 @HappyBiker19: Synergies is this year's buzz word for layoffs.
  • 2 0
 @NZRalphy: The mentality is that everyone is easily replaceable. So they think that they can just set up shop down south and replace any of the gaps with talent down there.

What they don't realize is that they're cutting loose people that have been with Giro since day 1, Bell for 20 years, blackburn for 10-15 plus years. This kind of legacy is not easily replaceable.

The skills themselves I'm sure eventually they'll get up to speed and be good replacements. But the legacy, understanding, passion, etc. That you can not replace.
  • 40 15
 I am done with these corporate shills coming into our sport just to raise their stock prices by raising our prices on what used to be home-grown businesses.
  • 67 6
 Corporate shill Canyon has some of the best values in bikes right now.

It's not as simple as corporations = bad.
  • 16 10
 The fruits of American capitalism, no?
Cycling has become big enough to draw the attention of the stock market. “Return value to our stockholders” at all costs, which might balance out if you have a 401k, but if not…
  • 13 0
 "grow the sport" they said.
  • 9 1
 @happyheeltoe: pon is american? lol
  • 15 2
 To be fair, this creates ample space in the market for newer entrants to create accessible products. So long as there is a market for good bikes in the $2-6k range, there will be companies attempting to serve that market segment.

I am pretty obnoxious in complaining about the premium for build kits commanded by companies like Yeti, Santa Cruz, etc. That said, you can still access our sport with a remarkably capable bike for $3k, which has more-or-less been the entry point since the mid-2000's. Case in point: the Specialized Status with Fox suspension is $2200 right now, with similar bargains from companies like Commencal and others. Companies like Guerilla Gravity and Devinci will get you set up properly around $5k, and plenty of companies will offer an outright great bike between $5-7k (look at what WAO will give you in the Arrival package for $7k - pretty f'ing legit!).

All things considered, the sport is not that different than it was when I purchased my first full suspension rig in 2007. Back then you had the "entry level" parts kits around $2.5-3.5k and top-end spec around $7k. Adjusting for inflation, some bikes today are actually much cheaper (and more capable!) than bikes from nearly 2 decades ago!

That said, Yeti and Santa Cruz prices are obnoxious for bikes that are no better than cheaper alternatives. Smile
  • 2 0
 @rickybobby18: True… it’s the people running the corporations who screw people off from the entire company & think they can play shuffle board without it affecting their brand and interpersonal relationships
  • 2 1
 @rickybobby18: canyon is absolutely not the value that they used to be, especially with the likes of Specialized putting out some pretty competitive MSRP and sale prices. YT is the last standout (in terms of value) DTC brand, imo
  • 3 0
 @kobold: pon is dutch
  • 12 5
 I’m sick of these corporate shills coming into our sport and … checks notes … selling us bikes we want.
  • 2 1
 @KJP1230: 3.5k bought you a lot more than entry level in 2007. A couple of years later you could still buy an aluminium Canyon Strive for 3k with Fox Performance suspension (which sucked, but wasn't considered entry level) and a Shimano SLX/XT mix, which is considered mid to higher midrange..
  • 1 2
 Ya, but they don’t care what you think, so………
  • 8 2
 @Mac1987: I am literally pulling my recollection of the first two bikes my family purchased around 2007-2008. My brother purchased a carbon Ibis Mojo with top-end Fox suspension and XT drivetrain and he paid $4.5k. That was a pretty "bling" bike at the time. (I confirmed my recollection of pricing on bicycle blue book)

At the same time I purchased the Specialized Enduro with the E150 fork and "comp" build kit for $3.2k. The Expert version MSRP'd for $4.6k and the S-Works was $8k (again, I just confirmed my recollection on bicycle blue book). At the same time, my buddy bought the Trek Fuel EX 8 and I think it was similar to my Enduro at about $3k.

I am certain that there were other brands that had less expensive bikes, but by-and-large you were paying about $3k for comp kit, $5k higher-end and $7-8k for top-of-the-line.

My point remains: from one perspective bikes have actually gotten cheaper if you know how to shop. There are decent bikes out there now for $2300-$4000 (Specialized Status, Norco Fluid A1, Commencal, etc.) which have relatively nice parts and full modern capabilities for $1,700-$3,000 in 2008 dollars.
  • 3 0
 @peterman1234: what specialized is competitively priced other than the status?
  • 1 1
 @rickybobby18: too bad their bike actually disintegrate as soon as the come out of the box. Linkage tolerance is not something the corporate overlords seem to care about, sticker price ain’t so sweet if you actually ride it past your driveway.
  • 1 1
 @peterman1234: I know their main market is UK, but Bird are insanely good value, even with taxes and duties. Their customer support is also great
  • 2 0
 @TheR: $15k 29’er with snack storage so sick
  • 2 0
 All talk unless people support the smaller brands that remain homegrown. It’s a bloodbath out there.
  • 2 2
 @emptybe-er: Not sure what your point is. Same companies making those 15k bikes are also making bikes at the other end of the spectrum at $3.5k (lower if you don’t want suspension) and everything in between. You might not like that the top bikes are priced so high, but someone must want them or they wouldn’t make them. (Or they won’t make them for long). And these guys competing in the market and making a profit ensures there’s a product YOU want. No profits, no bikes. I’m not sure what the problem is with some of you that these companies are making money.
  • 1 0
 @KJP1230: Did you notice that SC was forced to reduce prices significantly? They have dropped around 20% across the board already and I expect to see even higher discounts. going forward.

BTW the detail/finish quality is significantly higher on SC/Specialized/Yeti vs other smaller brands. Does it justify the price difference? That is up to consumers and so far they have said yes with their wallets.
  • 3 1
 @TheR: My point is they phased out 27.5 for $. Now we have a ton of heavy 29’ers with tool/snack storage and wonder why they’re heavy and boring. And your argument is that I should buy a lower-end hardtail to ride 27.5? So I’m now compromising having options so some rich dork can have every option with 29” wheels. It’s gentrification.
  • 1 3
 @emptybe-er: No, none of that is my argument. You need to brush up on your reading comprehension, and also look up the word “gentrification.”
  • 1 0
 @TheR: You so eloquently said, “And these guys competing in the market and making a profit ensures theres a product YOU want”

1. There are basically only 29ers now. They are not ensuring theres a product for everyone, at all.
2. You need to look up gentrification and imagine this analogy: 29 moved into 27.5’s fun-loving neighborhood and now it’s full of lazy, rich prick 29’ers that can’t really ride but want people to think they do.
  • 2 1
 @emptybe-er: Ah, ok. I see where you’re coming from. But I think a more apt analogy would be manufacturers took an old, run-down 27.5 neighborhood that no one wanted to move into and turned it into a hip, happening 29er-type of place where everyone wants to be.

I kid, but in all seriousness, there are hundreds (thousands?) of bike companies out there making every option under the sun. You want an industrial bike with a banana seat, handlebar streamers, and a bell and a wicker basket up front? It’s out there. I will give it to you that there aren’t as many options in 27.5 as there used to be, but they’re still out there, and they’re really not that hard to find.

There are so many options for bikes out there, if you can’t find SOMETHING you want, that’s on you to some extent. No point in being mad as bike companies for turning a profit. If anything, be mad at us, your fellow riders, who apparently aren’t giving them the demand for the type of bike you want.

I don’t know. If it frustrates you that much, maybe it’s just time to quit? Find something else to do? Sounds like a lot of your points just come from a place of envy born of frustration. Cheer up! That’s no way to go through life.
  • 1 0
 @TheR: You need to look around? Not sure what to tell you. There are no virtually no 27.5 options any more, all of the sudden.
Smaller wheels were not an avenue nobody wanted to go down. They made the avenue. 27.5 is cooler, that’s why cooler stuff is done on 27.5. Maybe just quit trying to be smart? It doesn’t suit you.
  • 1 0
 @TheR: Why would I quit a sport I worked so hard to help build? Why don’t you quit 29ing and get a road bike? That’s where 29 came from, right? Anything else stupid to say you’d like refuted?
  • 1 0
 @TheR: Being content riding a sloshy wagonwheeler is like saying I give up. Ebike grooming
  • 1 0
 @emptybe-er: Haha! Love it! I’m not going to quit because I’m not the one with a problem with the availability of bikes. Geez, man.

The following companies offer 27.5: Trek, Kona, Yeti, Transition, Pivot, Rocky Mountain, Revel, Canfield, Giant and more. That’s just off the top of my head, and I don’t even want 27.5: They have hard tails, full suspension, carbon and alloy. High end (10k plus) and more affordable (from about 3k). All those options, and you can’t find anything to suit your preference? Maybe the problem isn’t the industry.
  • 1 0
 @KJP1230: and friend of mine literally bought an SLX/XT mix Canyon Strive with Fox suspension €2500 in 2012 and one for €2800 in 2013. I literally bought a Cube Stereo 160 C:62 (yeah, go ahead and laugh at me Wink !) with comparable spec for €2500 (MSRP €3799 and original end of season price of €2800) in 2017.
  • 23 2
 Chris King withdrawing from B corp certification is sad news. It seems like such a good idea in principle, making a company's fundamental mandate not only about profit for shareholders but also about people and the planet. That way, the directors of companies can do some non-profitable things that are good for people and the planet without getting sued by their shareholders. It would be interesting for there to be a podcast where someone from Chris King and someone from the B Corp organization share their perspective on this whole topic and what happened between the two. @brianpark
  • 2 0
 There is more info about the decision in the complete article, but yes it would be interesting to hear more.
  • 14 0
 Did you even read the article? It literally says CK did a bunch of work with them, found value in using the B-corp as a set of standards to evaluate themselves against, and ultimately found it's a meaningless certification and that they are actually looking to innovate far beyond the standard that B-corp has set. Reading that made my day. No one ever changed the world by doing what everyone else is doing. Kudos to them.
  • 4 1
 @friendlyfoe: I did read the article, and it's got good info, but I feel a lot more could come out from an interview discussion with someone from Chris King and someone from B Corp.
  • 22 0
 Gotta love SRAM: "We don't agree with the verdict, so give us a new trial" This is how larger companies destroy smaller companies using the courts.
  • 2 0
Based on the articles I’ve read, it sounds like the jury ruling may have been erroneous as they only took into account the dimensions of specific parts of the wheel, rather than the type of technology being used. Like if someone made an SUV that looked and operated exactly like a Jeep, but was 5% smaller in every dimension…
  • 7 0
 @boopiejones: They’re friggin bumps. Mavic had bumps before either of them
  • 5 0
 @emptybe-er: i think from memory the dimitris designe on the princeton wheel has been around since 2013-14 not sure when zipp did their version of the whale humps , but i cant wait to see a sperm whale roll up to court to point out who did it first
  • 23 0
 So e-bikes and the big thing at a motorcycle expo……
  • 29 0
 Over there they don't pretend they aren't "motorized". ;-)
  • 1 0
 According to a bicycle focused website. Not sure the motorcycle enthusiasts would agree with it being the bit thing.
  • 2 0
 Those brands are just looking for stuff to add to the extras list. A 4000€ bike does not stand out in the list of upgrades for a porsche SUV.
  • 22 1
 PON hits $2.6 billion in sales, or roughly the cost of three top-tier Hightowers…
  • 15 1
 Or 6 Hightower’s with NX
  • 16 1
 Ozark Trail, sounds like a good brand for money laundering.
  • 11 0
 Damn you Marty!!
  • 14 0
 Wow, that euro to dollar conversion rate looking pretty bad right now.
  • 4 0
 1,000 times worse than before this article came out! Wowzers.
  • 9 0
 @mi-bike: It almost looks like the rate changed right in the middle of writing the article!
  • 10 0
 Seems like SRAM is always trying to sue someone. It’s a shame because all the money they pile into these lawyers and trails could be used to lower the prices to customers
  • 4 0
 would be nice, right? but there's nothing in it for them to lower prices. they'd rather corner the market and jack up the prices. that's the sram way.
  • 2 0
  • 11 1
 Would be interesting to know Pon's margin on those revenue numbers...guessing less.
  • 3 0
 If you click the 'read more', you see that they make about half a billion of profit on those 10 billion revenue. They don't specify how much of that comes from bikes. I know shit all about business economy, but to me 5% net profit doesn't sound outrageous.
  • 2 0
 @ak-77: Looks like about 5-8% is the industry average (for automotive at least) its on the lower end. Would love to know for bikes.
  • 2 0
 @wolftwenty1: there’s a reason most of the big brands sell clothing and accessories, that’s where the profit is.
  • 2 0
 I worked at a trek dealer. They messed up and set me the pack slip with the cost they paid for it… alloy full suspension bike.. they marked it up almost 40% to sell to us who only mark it up 30%..
  • 4 0
 @tycall13: That means you were cashing more money per bike sold than they were.
But as you probably know well having worked in a store, markup and profit are two very different things.
  • 6 0
 A frame factory in Landrum, SC, just down the hill from Asheville/Hendersonville and WNC's booming bike industry - love to see this! Wonder if they will make bikes besides Times, since I'm not sure they make a MTB frame.
  • 4 0
 So these 'new' batteries are what I have in my stihl ap500s batteries. According to stihl I can charge 5 times a week for ten years with no degradation. Yes better power density and faster charging too. My ebike is my uplift now.
  • 17 13
 When your mustache is almost wider than your fedora you know you're absolutely slaying. You're a god among men Gary Fisher. One at a time, ladies.
  • 23 1
 Is he really though
  • 2 0
 @drakefan705: Nay, unless the MTB/Vaudeville Krewe supports. Hard to see...
  • 19 1
 Man is he creepy....
  • 1 0
 Written by Steve Frothingham…I bet he was.
  • 3 0
 So...sounds like the Ozark Trail brand isn't going to try to compete with "real" bike manufacturers, just a different name to go alongside the Mongooses and Ozones and what-have-you already on their racks.
  • 4 1
 There's a pretty big chunk of sustainably sourced titanium at Hill Aerospace museum in Utah already.

Did I say sustainably? I mean CIA.
  • 4 1
 "Pon Bike annual sales hit $2.6 billion, company says"

So they sold five bikes at "Pandemic prices"? Smile
  • 4 1
 Should layoff the peice of shit specialized CEO
  • 1 0
 What did they do to you?
  • 2 0
 26” is dead according to Ozark Trail
  • 1 0
 Bring back the LevelBetty FH1! Lol
  • 1 0
 High revenue is great, clearly profit isn't going up with it.
  • 1 1
 Po(r)n Bike
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 That Time looks good and Hambini says their bbs are good to go.
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