The 2023 World Cup Downhill season has seen some big changes as the new broadcasters and race organisers under the umbrella of Warner Bros. Discovery (WBD) have shaken up both the race formats and the coverage. With three races completed and with the second half of the season upon us, we have rounded up the publicly available viewing numbers and spent far too long making spreadsheets and graphs to see if the changes have made an impact on who is watching the top-level of downhill racing this season.
What Viewing Figures Did We Use?Just as in previous years with Red Bull, the viewing figures on platforms outside of YouTube are not made publicly available so it is important to note that the finals broadcasts placed behind the paywall in 2023 are not being compared with the finals shown for free on Red Bull TV in the past. We do however have a pretty good picture based on the freely available coverage posted on YouTube, including Junior final and Elite Semi-Finals broadcasts.
For our 2023 coverage numbers, we have taken a closer look at the publicly available content being posted under the
UCI Mountain Bike World Series,
GMBN Racing,
UCI and
Eurosport YouTube channels. In our later comparisons, we have used the
Red Bull Bike channel alongside the UCI as the official publishers of content in previous seasons.
*All figures were collected on August 19*
A Quick Look at the 2023 Viewing Figures So FarBefore we get into any comparisons of past seasons it is important to lay out the landscape of the publicly available viewing numbers for the opening three rounds of the 2023 downhill race season. For these rounds, we saw the largest pull of views from the UCI Mountain Bike World Series, GMBN Racing, UCI and Eurosport channels at Lenzerheide, the season opener. The total at round one reached 699,107 views. Despite not quite reaching this number again the following two rounds were pretty consistent, with Leogang content totalling 697,739 and Val Di Sole stacking up 698,813 views.
The bulk of the views across the three rounds came from the Elite Men's highlights as this pulled in nearly 200,000 more views than the next closest type of video with a total viewership across the four official channels of 770,814. The Elite semi-finals broadcast would be the second highest ranked content with the Junior finals another 270,000 back in third. The Elite women's highlights would fall far below the men's at only 194,899 views.
One interesting point to note is the subscriber numbers of the official content providers. Both the Eurosport and UCI channels sit at over 500,000 subs but they pull in a minority share of the views with the Eurosport channel struggling to pull in more than 3,000 views for each video. The World Series and GMBN Racing channels have around 100,000 and 47,000 subs respectively but they pull in a far greater audience with both channels finding similar total viewing numbers across the three rounds. Although the GMBN Racing channel posted slightly fewer videos than the World Series YouTube channel resulting in a higher average view count.
Stats Breakdown:
Talking Points:Viewing Figure Totals are Up in 2023It's fair to say that coming into this year there was a decent amount of doom and gloom in comment sections and forums with a decent number of people saying they would not be watching any racing this year. While the changes in 2023 may have stopped some people from tuning in, the view totals from YouTube tell a slightly different story - so far this year the total number of views across all official channels is higher than the output from Red Bull. Looking in at race highlight views the 2022 Red Bull coverage pulled in 751,429 viewers while the 2023 coverage of the same races reached an audience of 889,275.
While the overall totals are definitely higher in 2023 I would say it is nothing to be super excited about, as the Red Bull channel alone was pulling in 718,468 of those viewers in 2022 while the biggest part of the 2023 total is 588,171 from GMBN Racing. The 2023 coverage seems to have gone for a plan that sees mostly the same content uploaded across four different sources (UCI MTB World Series, GMBN Racing, Eurosport and UCI Youtube channels) instead of the two channels (Red Bull Bike and UCI YouTube channels) in past seasons. A system that seems to be working as the videos are reaching a higher number of eyeballs than the approach by Red Bull.
Without the viewing pull of the newly launched GMBN Racing channel then the number for the 2023 coverage would be pretty dire with the number for Winning Runs and Course Preview videos seeing a particularly harsh time this season as these are only posted on the World Series channel (in terms of official content providers). The winning run and course previews have seen video view numbers of around 200,000 in 2022 for Winning Runs fall to sub-80,000 views in 2023. Since 2017 only three times did views for a winning run at Lenzerheide, Val Di Sole or Leogang fall below 100,000 views and the lowest of these was still around 97,000. The GoPro Bike channel has also featured some winning run POVs although the only video to pull in a larger audience than the World Series channel was Jackson Goldstone's run from Val Di Sole reaching around 139,000 views at the time of writing. To compare this to 2022 the lowest winning run video from Red Bull for these races was 181,046.
The Broad Reach of Eurosport Doesn't Seem to be Interested in DownhillOne of the PR selling points of the new setup was the broad appeal of WBD and its Eurosport broadcasting arm, and while because the figures are kept secret we can't talk about the Dicovery+ or GCN+ numbers, the YouTube views from Eurosport are pretty appalling.
Totalling over 530,000 subs the Eurosport channel has a massive reach but nobody who is subscribed to the channel seems to want to watch downhill racing with the peak video view number reaching only 3,340. Perhaps what is worst about Eurosprt's YouTube coverage is they have only decided to publish one video showcasing women's highlights from the Leogang round of this year's World Cups (this video totalled 750 views). The elite men saw highlights posted to this channel for Leogang and Val Di Sole and the Juniors were given no coverage on this channel.
It's Great to Have Televised Junior Racing but the Audience is Falling AlreadyThe one change for the 2023 season that has been met with almost complete positivity has been the addition of more junior coverage and a live broadcast for finals. Increased Junior racing coverage is something that is long overdue but interestingly it currently sits way below the elite semi-final in terms of viewership on YouTube. The elite semi-finals have pulled in 574,432 viewers so far this year with a big drop to 304,076 views for junior racing. The numbers get even worse when you look at highlights with the peak total for junior racing for a single round hitting 12,003 views for Leogang. The peaks for elite men sit at 281,207 and the women at 79,875. At least from the figures so far this year not many people seem interested in catching the highlights for junior racing with a number far smaller than the viewership for the live finals broadcast.
It is worth pointing out here as well that so far after three races with the new broadcaster the only highlights coverage that has pulled more viewers at round three compared to round one is the elite men, both the women's and junior coverage have lower figures for the third 2023 race.
This year I have watched maybe 3 of the go-pro winning runs? I am bummed about losing touch with the sport but I guess it could be chalked up to my own fault? I am subscription-averse, and the product just doesn't seem worth the cost.
I'm not fond of the new broadcasting regime either but I'd still rather watch with the sound off than not at all. Sport commentators have always been shit where I'm from I've watched events muted all my life. Also I would rather have the broadcast with bad commentary than not at all. Maybe I don't have enough principle to stick it to the man ... but at least I'm still watching DH on saturday
Thanks for taking amazing wine and turning it into wine coolers UCI - I'm not gonna pay you for this junk, you make no sense, you scheduled the season to destroy privateteers & Crankworks and there's not one DH lover I know who's following it this year.
Never hoped anything failed in biking as much as I hope UCI impodes and Redbull develops a series to smash it.
This is not about DH racing - UCI & Discover only wanna make money. They want this to be Shark Week on bikes - go and rot.
Only one man can save televised DH.
HARD LINE
WORLD SERIES
PLEZ......
Haven’t watched a single one this year…
When you arrive, donate the price discovery charge to watch each race to the race series or a team or privateer.
Personally, I went from watching the finals live or the full replay later in the day to either just checking the results or watching only the top few finals runs. Even that isn't super exciting, the semi final run is such an accurate predictor of finals performance that it takes a lot of the suspense out of racing. Oh, someone won semi finals by 3 seconds? Guess what, they're going to win finals unless they crash.
Not saying I like it, but if it’s your favorite sport to watch, is $10 a month for a few months really that big of a deal?
Definitely miss redbull and Rob, but it’s still an all time field of racers and it’s been insane to watch, even on GCN+
m.pinkbike.com/news/ask-me-anything-with-chris-ball.html
For me it was always more the riders that make or break the show and I think the level is higher than it has ever been in every category. I wish it were different but I still think the sport is bigger than warner and bigger than chris ball and bigger than discovery. I'll always be excited when a race weekend comes along and stale commentary won't change that for me and I wish it wouldn't for more people. I think it's backwards to have something so near and dear to my heart ruined by some shitty corporation because there is really no alternative right now besides going to every race.
I think the YouTube viewing numbers are still very important because if anything they are more likely to include casual viewers who aren't going to be watching live on Red Bull TV or GCN+. This is the type of viewer that could grow the sport and that is one of the goals of the new broadcasters.
It would be nice if gmbn and discovery+ and the others involved allowed you to include their numbers for this. Would be interesting to know percentage of subscribers who are watching each race and if/how much of they content they consume.
I pay for the GCN subscription but only watch finals. It isn’t the same this year for me, a bit bland a blah to be honest. Fort William track coverage for worlds wasn’t great, did get to see entire field as a bonus.
This type of viewer is obviously not a core rider (but hey, dive on it - that's great) - but how is a 1-min & 40 second "highlights' reel of the entire World Champs race gonna get casual (or core) viewers amped up to drop $10 /month on GCN+? Even the EDR highlights were like 20 mins each...and that has way less of a fan base - casual observers aren't even gonna begin to know how to watch EDR.
Your analysis is good - the stats are stats. Shouldn't numbers have jumped massivlely this year though? They've hardly bumped & w/ the youtube and other stats, missing info - it doesn't really look like a dunk by any means. I'd be impressed if we could say viewership jumped by 15, 20, 25% but... nah. Its barely anything and there are huge data gaps.
This is not data backed but the fact that so many core riders are saying they're not watching (here, everywhere online) seems to say a lot too. Literally none of my downhill buds are even watching - they're so pissed with the format they just aren't bothering. I tried to - and I'm probably diving into hyperbole, but I just cannot see whatsoever how at least for season one DH is not being broadcat to the entire planet for all to see, get amped & hooked on - then paywalling it. Starting with a paywall?
Just don't see what there is to draw in a lot of noobs, or even longtimers. I never thought I'd say this - but damn, Crankworks is waaaaaaaaaaaay more fun to watch in comparison AND they have Rob Warner! . Maybe compare viewing stats w/ that vs. UCI DH and see what's up. I'm honestly curious.
This is the most important question was never asked
But hey - whats also not to love about not being able to watch Worlds (yeah I know the rights sale thing - why should that have happened this year?) - but its now 55 (56?) days since the last points race. WTF is that?
HOW are noobs / "casual" viewers (Ed says UCI / Disco is looking for) and esp longtime fans suppose to f*cking follow this ??? Why a full 1.5 months between major races? Totally absurd
Even though he didn't include the most important statistic, this is still a decent article because the survey results makes it clear hardly anybody is watching live compared to last year.
In the last five or so years, I probably only missed two or three broadcasts/rebroadcasts of RedBull's World Cup coverage.
I have no desire to pay to watch WCDH, and I've heard nothing but terrible things about the coverage and the new announcing team. If RedBull got WCDH rights again, with Rob announcing, I'd be back in a flash.
The thing I'd like to know is how much of my subscription fee finds its way to the racers (or equivalent reward because of a subscription based model).
Whilst I'd like to see it happening I'm afraid I don't foresee a big rise in viewer figures. It seems that Discovery have done very little to attract new viewers while at the same time alienating lots of existing fans.
Not only do I not understand what all these people are bitching about, but it's actively driven me away from Pinkbike in general. The negativity is just f*cking ridiculous. On pretty much every racing-related post, it feels like 60% of the comments are just people moaning about the broadcast product... which for all intents and purposes is virtually the same as last year with some different graphics. Just pay the few bucks to watch it or admit you're not a fan and move on. Oh well.
I do agree the app needs a little work though. I haven't had any speed/quality issues but it's kind of hard to navigate and find the event you want to watch. And the labeling/searching in the racing tab could be more intuitive. But aside from their race coverage I've actually enjoyed some of the documentaries and stuff for rides on the indoor trainer. Between road racing, mtb, documentaries, and other video content I feel like it's been a solid value.
I'm glad I'm going to miss the rest of it. Discovery should bleed for this and I'm refusing to support it.
...so f*cking sad.
No comment about UCI, cycling is only $$$. Power!
To me is very simple,if something you like is harder to get you loose interest very quick hehehe.
Redbull made an excellent job in general offering content for free,plain accessible,easy and quick. Now it being a pay wall cos they new it can make money milking fans,to me is less interesting,less accessible and a little boring.
The worst part is UCI and Discovery are making money but the the teams and riders not. That to me is insane,far for being a little greedy,they took all the pie and possible making money assets from the fans and teams to milk them.
It would be a yellowish media turd in no time,like F1 with their stupid clickbait news no one cares about. Now DH races are a top media shit,content designed for new fans,not real DH fans for long time,they would transform it in something new more appealing to the masses.
O [Yes I'm watching more.]
O [About the same as before.]
O [No I am paying less attention to the racing.]
(Answer not listed)-
✅ [ NO because it's not free anymore to spontaneously log into on a whim and catch the top riders down + it's missing a crucial element;- Rob Warner and all the excitement and Stoke !]
UCI should pay pinkbike for the fantasyleague to keep viewers engaged and watch their product.
When it was on red bull, we could watch the race for free, so we didn't have to watch the highlights or winning runs on YouTube. Now that you have to pay to watch the race, of course people are going to watch the YouTube videos more, because the only source we have to watch the races.
It's clear by the polls that less people are watching the live racing.
Again... just like ESPN+ screwing up Rampage.
Instead of looking at what has and has not worked, their egos do damage and they think they can just start from scratch and not fail.
Don't like the new format. Don't like the coverage. Don't like it being split up between outlets. Don't think any of the outlets have done a very good job with coverage or announcing. Etc.
I've stopped watching and just follow through IG and results articles. Which is a shame because I'm a massive fan. Loved the fantasy leagues. Woke up early to catch coverage, avoided social media until I could watch it if I missed it live, etc.
Now... don't care.
I wake up. I read articles. I'll watch what I can find out there. Stopped using the app. ETc.
The only useful plot in this entire article is "World Cup YouTube Highlight Views" by year, but that data is entirely unhelpful without the corresponding livestream data. Are views actually up or are people flocking to post race highlights because they aren't watching live? This whole article reads like you gave someone an excel sheet with some numbers and then paid them by the graph.
It feels like giving in to extortion
The commentary is worse than red bull no doubt , I actually miss Elliott Jackson more than Rob which is not something I expected. I think the role of the co commentary is to tell the viewers things they wouldn't know and the subtleties of the sport and not just getting excited about someone being up at the first split . Elliott was/is great at that .
And definitely bring back fantasy .
That nasty porn-sex fake slap laugh-trax crap they overdubbed into the motorway section was horrific. I couldn't even believe I was watching it. Ended up turning it off. I even like the GMBN dude but jesus h is he a snoozer on DH commentary - like watching fog.
Who hasn't had gripes about Redbull - they're not gods - faults there too. It wasn't perfect - but it was and still is core. Period. Discovery are interloper wannabes and they always will be. AND f*ckING ROB is there. That alone is plenty.
UCI / Discover are offering the fakest spray-tan orange-man, silicon implants, wannabe shucky-the-clown-wearing-a-toupe gargabe in the history of World Cup.
Tried 3 GCN races and was meh about em - got nuked on the World Champs since it was sold - I give up. It shouldn't be this f*cking difficult (or painful) to watch. Cancelling the subscription & focusing on Crankworx and riding w/ buds.
Youtube views: f*cking please, that's some welfare-watching at its fines: endless ads, hardly comprehensive, cherrypicked and useless - scraps of meat. UCI can burn. I pray that Redbull will come up with an alternate DH series and take these pros away from UCI - just the Whistler DH @ Crankworks alone was one the best DH races I've ever seen - more of this please!
One of robs biggest things was his rider knowledge
I would resub with proper commentary.
>
> One of the PR selling points of the new setup was the broad appeal of WBD and its Eurosport broadcasting arm, and while because the figures are kept secret we can't talk about the Dicovery+ or GCN+ numbers, the YouTube views from Eurosport are pretty appalling. "
Yes that conclusion about eurosport is stupid. Are you guys aware that if people subscribe to eurosport, that is to watch content that is only available on the Eurosport TV channels / website /app and nobody looks for youtube to get content from eurosport?
@edspratt come back with decent statistics and conclusion when you are not drunk please.
I think there needs to be an article re-capping how to watch for each major country. for example I've heard people getting a discovery plus subscription thinking that's how to watch. Then it's not even on Discovery plus in the country they live in (ex. Canada)
I don't know where to find it!
I'm not going to look for it!
& I'm not going to pay for it!
Good job UCI!
Way to commit suicide! It WAS my favorite sport to watch
I decided to try and give Discovery a chance and paid for GCN+ (for a month). Coverage has been disappointing and without getting into the commentating piece I think the product is worse. I think camera selection and number is poor, the drones used poorly, new gates vs. taping ill conceived and the new format not resulting in better racing only more battered racers.
Commentating I was willing to give them some time to learn but it does not seem they're committed to hearing constructive feedback and certainly don't seem to be practicing with old replays and then airing them to test audiences.
I like Rick from the EWS (EDR will forever be a stupid name) but he has not evolved his game for DH but I do think he could. Cedric however is not talented for this role and in fact only makes Rick's job harder.
Pains me to say that I'm out for following anything more than the 5-7 minute highlight vids that are put out.
Based on what I've seen from the free Juniors and Semi-finals content so far, it's not even close to worth the subscription just to add in Finals to all that. The one positive thing I can say for the new format, I definitely love catching the Juniors action this season.
I’ve also subscribed to GCN+ for a while now and would be willing to pay for Redbull quality. But I’m not subscribing to multiple streaming services to follow one race series. Unfortunately there are country restrictions and the quality of announcers and coverage resembles community television. My last xc race watched had a cowbell being rung constantly as background noise. I can’t continue.
Now I’m lost and I don’t have intentions of watching future racing or replays. The racing product has never been better but unfortunately consuming it has become too cumbersome. Even for other disciplines the country restrictions is so frustrating. No world championship coverage in Canada at all unless you fork out $150 usd for another shitty provider(Flo Bikes)
This isn’t our problem in the end…
I broke down after the first race and got GCN+ because I love the sport and the coverage isn't as good, we still don't get all of the track but RB had it dialed pretty good in 2022. The Graphics, the drone pilots, the audio, it was primo and I would have paid double what I am paying for the shite GCN+ is peddling . Its great the juniors and women have better coverage but that's the only upside.
It's well and truly sad what happened with the change. Those riders are putting it all on the line TWICE as much with less than half the exposure . It's bad for the sport tbh.
For Fooks sake get Rob Warner back on the mic for color and Cedric I love ya man but yeah, ya aint it.
Reminder: Discover. Does. Not. Care. This is just another Shark Week for them.
Also would be interesting to see how those alternative sources fared - how was dialed/BK last year, or the red bull fast life series? I think those would have been interesting to see as well. Has interest in the sport dwindled, or interest in the DH official channels?
Very cool article though! Love these ones, thankyou!
Been nice to have more free time on the weekends this North American summer.
Sure, we can discuss the Warner factor time and time again, but he chose what he chose and that's it, some of you guys have to move on. Warner wanted to stay with RB, it's that simple, the how, why, doesn't matter and won't change anything.
The coverage of the main event, i honestly don't see what is 'worse' about it, you see the riders, they go down the hill, one of them wins. If we ignore the commentary is not the best, then what exactly is wrong with the footage ?
On the point of the stats... without knowing how many people watch it live on Eurosport/GCN/Discovery, then what really is the point of the stats ?
As in if you just watch Redbull free live coverage would you also watch the highlights?? (I know I didn't watch much highlight as I knew who won etc)
Also I didn't know there was "UCI Mountain Bike World Series" youtube channel, quick look, I prob watch a few things on there.
As for commentary, IMO (via GCN+) XC is a bit better, DH same/worse, but BOTH are kind of cover the same as Redbull with what is been said at each race eg always basic talk on tyres, air pressure, training, effects of altitude, food/fueling etc.
All basic/dumbed down to the casual /non MTB viewer IMO. IMO we need more geeky info etc.
Historically, I watched every minute of racing. I'd be up at 3am to watch Cairns etc. Totally devoted.
Know, it's incredibly frustrating trying to work out where to go. At least with Redbull it was one source of the truth.
With the new TV deal, the one positive I took from it was the races would be live on Eurosport here in the UK.
Race time comes, I put the TV on, turn to Eurosport only to find they're not actually broadcasting it live. So I fire my Discovery+ app up on Sky and spend an age navigating their abysmal menu system to try and find the broadcast. The the app starts glitching, sound comes and goes etc.
It's just not an enjoyable experience to watch now. Sort it out
I’m reluctant to pay to watch racing, some kid who’s stoked on cycling might not be able to make the choice.
If cycling is going to be even remotely attainable, it needs to be affordable. UCI isn’t a for-profit entity, so they could have chosen to do their part to keep things accessible.
But……it’s the UCI.
For the XC races Bart Brentjens is the same as he was with Red Bull, but Ric Mclaughlin is much more knowledgeable than Rob Warner... All Rob used to do was scream and make "witty" comments, and then ask Bart what was going on... Ric at least knows what he's talking about.
I don't really watch much of the DH, I mostly just fast-forward through and see the last few riders... Rob Warner's screaming used to be a bit too much... He tried a bit too hard to make it exciting when all I wanted to do is watch the racing, which is exciting enough.
I prefer it now.
ESO are full of it. UCI sucks forever. But this is my shit and I’m watching it! Any chance to watch, I’m taking it. You guys are weak!
The 2023 media production is poorly executed. It is clear there is not enough put into it and poor understanding of the market. These statistics are misleading and poorly proofed to make 2023 media seem more relevant. I have watched World Cup since freecaster era. One item that has been better is the ability to watch junior DHi race runs. Good job on that - but it’s the only thing we can watch for free.
It’s interesting how averse we all are to buying the WC subscription - I think they needed to prove their quality first before asking for money.
Our family has no issues buying supercross subscription every year. We would never not watch SX.
GOVERNING BODIES: The governing bodies need to listen to what people want, and not just offer the rights to who will pay the most. People want a commentator who is passionate and knowledgeable about the sport! Most will agree that the coverage without someone like Rob Waner is dull.
VIDEO/SOUND: Video is about telling a story, and building anticipation/excitement - the footage has definitely been lacking in this department. Especially with the dodgy sound effects in Fort William
PAY TO VIEW: No matter your opinion on the topic, some people do not want to pay to view. This is understandable after it has been free for over a decade and the coverage was much better.
FUTURE: Downhill World Cup racing is the F1 of mountain biking, and needs to be treated so. The sport of mountain biking is bigger than ever, with record numbers of people enjoying the sport. The dwindling views of downhill world cup racing need to be addressed fast. DH WC racing is the cornerstone of the sport, and many things hinge on the popularity of the sport. Fewer views = Less Money. Less Money = Less Sponsorship and Innovation. Less Sponsorship and Innovation = less demand (which equals less money for sponsorship etc).
Let's hope moving forward Discovery/GMBN can learn from their obvious mistakes. They have the ability to make or break the sport we love. Giving them the benefit of the doubt, it's only their first year, let's hope they improve!
Not surprising, in the past I used to watch live streams, now I'll (maybe) watch the highlights. And since men, women and junior highlights are separate videos then every user counts three times I guess?
Like some of the commentary is painfully bad and i have to mute it - I'm not saying "They need warner".....I'm just saying they need some guys/girls who are a little better ha
Redbull replays were pretty damn good too!
I don't believe that this new model is reaching a broader audience - just different cyclists that were already subscribing... What about broadening to the non-cyclist - that's the key which RedBull was doing.
I thought paying for the GCN+ subscription would be enough to finally watch all this stuff in one place. It shouldn't be this difficult. I've unsubscribed.
It was just a marketing tool for red bull. That's pretty much all their sporting activity is.
This was something that is not seemingly made obvious in all the articles
"Warner reportedly inked a new deal with Red Bull this spring who, if you skipped everything above this, are no longer broadcasting our sport. By the power of deduction, that tells us that we won't have Rob's English excitement again as we did on that day in Champery back in 2011 and so many times since.
We reached out to Warner who confirmed the rumour: "No, that’s true. I won’t be working with the UCI for the foreseeable future, I’ll be working for Red Bull."
I feel like that might attract some more audience from non-MTB audience, at least from the roadies segment.
Pay gcn+, 10$ by months during 6 months , share the account with you friends, and enjoy the racing until October!
And stop with Rob. (Its also good in french with Flo).
youtu.be/6KZV7zfMGTg
youtu.be/KMJTnB-50zE
youtu.be/wVwvXKhQvkE
Since Freecaster
Why did they change the set up?
All the replays of previous rounds are also here.
youtu.be/6KZV7zfMGTg
youtu.be/KMJTnB-50zE
In this Month in watched 3 Races.
We pay a couple thousand bucks for Bikes and Gear.
Here's a stat .....2022 crying on PinkBike @ 27 % 2023 74% crying
In my life experience there's 2 kinds of people, complainers and doers. Doers rarely complain.Complainers rarly do!