Porsche Buys 20% Stake in Fazua

Feb 10, 2022 at 4:30
by Ed Spratt  

Porsche has continued its expansion into the cycling industry as it secures a 20% stake in Fazua with the option to buy more shares.

For an undisclosed sum, the German car manufacturer has purchased a 20% stake in the eBike motor and battery brand with the option to buy more shares leading to a potential buyout. Fazua has been developing motors and batteries for eBikes and eMTBs since it was founded in 2013 and its products are found on bikes from brands like Trek and Lapierre. Last year we saw Trek launch its lightweight XC eMTB the E-Caliber with Fazua's Evation drive system delivering 55Nm of torque from a 250 watt-hour battery, the bike weighed between 34 to 40lbs.

bigquotesThis investment by Porsche fuels the ongoing acceleration of Fazua’s positive company development. Together, we will put the pedal to the metal to advance our ‘better rides’ vision. Fazua’s CEO

Porsche has also announced that it will be forming a new collaboration with Ponooc, a venture capital arm of PON Holdings. Details are pretty light on what this will actually mean but the first step will be producing the next range of Porsche eBikes.

This is not Porche's first big purchase in the industry as we reported last year that the German car brand had bought a majority take in Greyp, this already followed the release of two bikes made in partnership with Rotwild.


70 Comments

  • 117 20
 Will they put the engine in the wrong place then spend 50 years trying to make it work?
  • 41 0
 Having the motor behind the rear axle will make wheelies super easy.
  • 26 1
 @jeremy3220: having a regular mtb will make wheelies super easy
  • 14 3
 If they make it work it will be the best thing ever.
  • 2 2
 @bozomichael: I find wheelies and manuals on e or non e to be easy, fight me.
  • 31 0
 Pretty sure they've proven again and again and again...they made it work.
  • 9 3
 @TommyNunchuck perhaps you should try driving one?
  • 1 3
 this comment deserves every upvote coming to it. Well done.
  • 10 1
 I'm fairly certain it worked from day one.
  • 8 1
 Are you referring to the most successful car in LeMans history? Pretty sure it has always worked ok.
  • 6 5
 so many butthurt Porsche lovers going to respond to this with fire and brimstone.
  • 1 2
 @gnarnaimo:
No, just the most successful race car in history. I have wild fantasies of being shuttled up the mountain in a 962c.
  • 2 0
 @brassinne: That's nice. The 962 isn't rear engine though so not exactly relevant. The 911 has been the most successful car in Le Man's and yes, is considered the most successful car in motorsports history.
  • 1 2
 @gnarnaimo: Sorry, but the only 911 to win Le Mans was the 1998 911 GT1 that was mid engine.

The most dominant vehicle of LeMans was a porsche, the 962. That was a mid engine car.

The second most dominant was the audi R8. That one probably cheated emissions.

While the engine was reliable and powerfull, the placement of it on the 911 is terrible. Thats why old school 911's were know as widowmakers. Even porsche knows this, because they make their entry level cayman/boxter so underpowered and just scaringly close on lap times to the 911, that they throw every bullshit eletronic nany to either make the 911 better or the cayman/boxter worse at the track.

By now, they know how to tame the pendulum effect.
  • 2 0
 @Notmeatall: While you’re not wrong, the GT4 RS proves that engine placement and the electronics aren’t why it’s slower.

www.roadandtrack.com/news/a38265385/porsche-718-cayman-gt4-rs-still-cant-beat-911-gt3-around-the-nurburgring

You could arguably say “if you put the same wishbone suspension up fro t, etc…it would win.” But we’re talking almost 10 seconds slower (7:04 vs 6:55). Same engine, same lack of nanny electronics, just different placement…you’re not gonna make up 10 seconds with a wishbone front end…

There’s no doubt the mid-engine is better and maybe the Cayman is what they want the 911 to be…but they’ve pretty much dialed in rear engine placement and shown that a mid engine street car isn’t really any better than a rear engine one…so at this point it becomes kind of moot.
  • 1 0
 @gnarnaimo: that's just, like, cuz the ignition switch is on the left ;-)
  • 1 1
 @rupintart:

And that is exactly what I was explaining. Porsche does everyting in their power to make the 911 faster!

Porsche doesn't want the 718 to be faster.

718 Have 100 hp LESS! 420 vs 520!

Come on! Looks like you are not even trying! 718 doesn't need the full double wishbone front suspension or rear wheel steering, it just needs the same power to be faster than the 911!!
  • 2 4
 @Jdubs004: not butthurt lol more like actually educated on the matter instead of making false statements out the ass to get upvotes. It amazes me the amount of stupid comments that make it to the top of the comment section. Shows how uneducated most pber's are.
  • 4 0
 @mhoshal: can you point me to the site filled with people on your intellectual level?
  • 1 0
 Its on a bike, so someone beat them to it
  • 1 0
 Dentists, self identify
  • 3 0
 @Notmeatall: Wrong. The GT4 RS has the same exact motor as the GT3 and it's TEN seconds slower around the Nurburgring...no handicaps or anything, literally the same exact motor and it's TEN seconds slower than the GT3.
  • 2 0
 @Notmeatall: Sorry I meant American Le Mans. However the 911 has had success in 1979 being the only production based vehicle to ever win the 24 hour of Le Mans in the 935 chassis. Being a group 5 car beating out all group 6 vehicles was quite the feat. This was after 10 years of dominance in European GT, USA IMSA and World Championship GT racing.
  • 1 0
 @nvranka: *throws hard uppercut*
  • 31 0
 I'm sure this will help drive the prices of ebikes down.
  • 26 1
 I can think of 911 reasons this will go sour
  • 9 1
 On the other hand, Taycan end up in a win-win situation.
  • 6 1
 Nah, it'll be fine. It's clear that our industry is a targa-t for Porsche, which is great.
  • 7 1
 @jamesdunford: I couldn't carrera less tbh
  • 5 1
 O-Cayman, you clearly know nothing.
  • 4 0
 Macan't you be optmistic?
  • 3 0
 @Notmeatall: actually, he Cayenne.
  • 14 0
 its worth noting that porsche either owns or is owned by or is heavily invested in Rimac (i know theres heavy involvement here just cant remember what, the taycan and E-Tron run on rimac tech), who have acces to some of the best battery tech in the world. also, Rimac owns Greyp bikes, who make fugly ebikes.

if my experience working with other companies under the umbrella of the company who owns the company i work for is anything to go by, this means absolutely nothing. but hey, interesting nonetheless. If we're lucky it might mean lighter, more energy dense batteries coming to the E-mtb market
  • 15 0
 "...this means absolutely nothing."

Hahaha, all that development for that conclusion xD
  • 2 0
 @Will-narayan: its like 3 degrees of separation between the fazua battery guy and the rimac battery guy! and they need to do all this without anyone at greyp finding out and asking it to be extra ugly. that is not an email chain i'd want to be part of
  • 1 0
 It doesn’t matter at all. There isn’t some magic cell that they have access to which isn’t available to everyone else. There is more density to be eked out of current chemistry, but not a huge amount.
  • 1 0
 IIRC VW auto group basically traded Bugatti for a huge percentage of Rimac.
  • 16 0
 They probably meant to buy Fezzari. Silly Germans.
  • 10 2
 This is where I see ebikes going in the future. A small motor that adds 75-150 watts to the average riders power that only adds a few pounds to the bike. Dont know where this will fall in the grand scheme of pricing but keeping a mountain bike around "normal mountain bike weight" makes more sense to me than having a 50# bike that burns through ebike specific components at a more frequent rate.
  • 39 0
 I agree 100%. As I’ve gotten older, now 66, I ride the lowest powered ebike there is. I just need a little help to do the same rides I’ve always done. I initially bought a full powered ebike and didn’t like the weight or the power. As you age you lose muscle and aerobic capacity. If you don’t think it will happen to you, you are delusional. I’ve heard young guys say, “If I can’t ride a non-ebike, then I won’t ride”. Good for you. Have fun being a fat old man staring at the TV. I choose to ride until I can’t hold onto the bars anymore.
  • 5 0
 @endoguru: Awesome! Keep shredding!
  • 2 0
 I rode a full-fat e-bike as a demo for a weekend. On the kinds of trails I normally ride, no dice - I'd much rather do the extra work for the more responsive bike on the way down. The big heavy bike just didn't come into its own unless you were fully pinned - and I prefer a slightly slower style of riding. But riding that thing in a place with awfully long and grind-y logging road ascents and big burly downhill trails with lots of rock-armored berms - yep, I can totally see it for those kinds of places. But essentially, that just takes my preference for mid-travel trail bikes over full-on enduro sleds and the style of riding they encourage and takes that into the e-bike world.

The lighter/nimbler options, like the insanely expensive Specialized e-bikes that are out now, and whatever trail-bike successor to Trek's Fazua powered XC bike may come out, seem like they'd be neat, though - if you don't lose too much of the trail bike goodness and have the assist to allow you an extra lap, that could be pretty cool.
  • 5 0
 The one thing I like about the idea of the Fazua system is that when you remove the battery the bike pedals like a normal one without resistance, all be it with a slight weight penalty. That way if you were doing uplift days where you don't need the battery you can save a massive chunk of weight. Trouble is it seems like only Lappiere and NOX have used this system on full suss bikes and to me neither one seems that appealing.
  • 2 0
 But..... you have to buy the tube which replaces the motor housing. At a mere 80 or so Euro's. I have got a Lapierre eZesty. Its dog shit.
  • 6 0
 "This investment fuels the ongoing acceleration of Fazua’s positive company development." Cringe
  • 2 0
 Current Porsche offering:

s14761.pcdn.co/wp-content/uploads/sites/2/2019/07/Porsch-E-MTB-Rotwild-RX-Turbo-023.jpg

Ye olden days Porsche offering:

collectingcars.imgix.net/004081/29-04-21-JS-01.jpg

I remember them days of yellow Grip Shift Smile
  • 2 0
 Fazua motor's are crap.....on MTB's. Ive got a Lapierre eZesty (fazua motor) which has had the motor warrantied after 6 months usage due to water ingress, and it has also had a battery replaced under warranty.
The sealing the system uses is just not good enough for an MTB. Hopefully with a bit more funding they will be able to fix these issues.
  • 6 0
 Luke, I am your Fazua!
  • 4 0
 They are simply entering an industry where the profit margins are higher than selling a Porsche...!
  • 1 0
 This is a pretty good plan…with the popularity of eBikes, being able to put a Porsche eBike on the sales floor as another toy to buy is kind of genius. If you look at the current Porsche bike on sales floors, they’re kitted out with Crank Bros wheels and other pieces…they’re actually well kitted out.
  • 2 0
 This is probably VW wanting to make sure they are on top of any motor tech that comes along, sounds better if it's Porsche buying in.
  • 2 0
 I will summon the will to care about ebike news once there's a working solid state battery.
  • 3 2
 If motor fails call 911 and wait for Porsche to fix your bike and get you rolling again.
  • 1 0
 anybody ever even ridden anything bike related from Porsche?
  • 24 10
 Tucker Carlson claims that Alex Jones told him that Emily Batty is a Porsche lobbyist trying to get Canyon to apply their tech in her bike. Emily, MVDP, Porsche rep and Canyons new CEO were seen playing bridge. Joe Rogan is worried about side effects of such collective. Expect Spotify stocks to go down even more.
  • 4 0
 I think it's more about developing innovative E-Tech and securing patents than it is about bikes for Porsche.
  • 6 4
 @calmWAKI: not very calm bro
  • 1 0
 @mazze: carbon offsets
  • 1 0
 Yes. An acquaintance had one of their super expensive MTB’s from the late 90’s. I can’t remember what suspension it had but they had a spinergy type wheel set, Sachs drivetrain, and I think magura hs33 brakes. It was horrible, but most full suspension bikes were back then.
  • 1 1
 @calmWAKI: now that’s some classic waki!!
  • 7 6
 How did this jumped my e-bike filter?
  • 2 2
 If you crash on trail - You will be able to call 911 for Porsche trail side assistance.
  • 1 0
 Pinion > PDK
  • 1 0
 Dentists Rejoice!!
Below threshold threads are hidden





You must login to Pinkbike.
Don't have an account? Sign up

Join Pinkbike  Login
Copyright © 2000 - 2022. Pinkbike.com. All rights reserved.
dv56 0.013440
Mobile Version of Website