Porsche Takes Complete Ownership of Fazua

Jun 8, 2022 at 3:40
by Ed Spratt  

Porsche has upped its stake in Fazua with a complete buyout of the eBike motor and battery brand.

In February this year Porsche continued its move into the cycling industry as it secured a 20% stake in the company with the option to buy more shares. Today Porsche has announced that it has taken its dealing with Fazua further and will be taking complete ownership of the company.

bigquotesIn Fazua, we have found a strong partner with a great deal of experience in the bicycle industry. Fazua is known among experts as the founder of the ‘light eBikes’ category – and it’s a highly innovative company that fits perfectly with the pioneering spirit of the Porsche brand.Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT

The takeover of Fazua is Porsche's second purchase in the industry over the past year with the German car company also buying a majority take in Greyp last year. Currently, the future plan for Porsche's eBikes is to start two joint ventures with Ponooc Investment B.V. The joint ventures will cover creating future Porsche eBikes and finding new solutions to the micromobility market.

Alongside its own developments, Porsche still plans to continue its partnership with Rotwild after the release of two bikes last year.


78 Comments

  • 79 0
 I was telling a non-biking friend about the way we refer to dentists and he looked at me blankly and said the dentist near him has a Porsche e-bike. At the time I thought you couldn't make it up. Turns out he didn't make it up.
  • 6 0
 Lmao I don’t normally find the dentist jokes funny, but that’s pretty good
  • 8 2
 A Porsche 911 is by no means cheap, but it has always been the obtainable sports car relative to Ferrari, Lamborghini, Aston Martin, etc
Also I think better handle than the other affordable sports car the Chevrolet Corvette that rides on leaf springs (yes horse and buggy suspension) - this is excluding the C8
  • 2 0
 @recycledmountainracing-com: essentially quarter-elliptical leaves as well, that’s the technology that made the Austin Sprite legendary… in the 1950s. Up until the C5 the driveshaft was still the upper link as well. Break a u-joint, all hell ensues.
  • 73 1
 This is quite off-brand for Porsche as it's technically mid-engined.
  • 34 1
 The Boxter and Cayman disagree.
  • 60 0
 I have full confidence they will find a way to put the motor behind the rear axle.
  • 15 8
 @browntown40: then spend 60 years telling us how clever they are for putting the engine in the wrong place.
  • 20 2
 @HardtailHerold: the wrong place? collectively porsche have more motorsport victorys than any other car company, id say theyre putting their motors exactly where they need to.
  • 4 11
flag Stinky-Dee (Jun 8, 2022 at 7:01) (Below Threshold)
 You mean the games VW played with the carbon gas omissions of their diesel cars?
  • 7 0
 @whitebullit: Except that they have been slowly moving the engine forward in the cup cars and the rumors are the GTE car will be mid-engined
  • 3 2
 @HardtailHerold: I know, which is why the GT2 RS MR is such a disappointment of a car.
  • 8 2
 @whitebullit: And yet, everybody at Porsche knows that the engine is in the wrong place. They are working really hard at slowing their mid-engine cars down, otherwise a Cayman GT4 would easily drive circles around almost every 911 available, including the GT3.
  • 2 0
 @BillT999: i said theyre putting their motors where they need to, didnt i?
  • 1 0
 @fiatpolski: they dont care about the 98x. it's an after thought. hell, 914s are just now gaining value.
  • 1 0
 @nickfranko: the RSR is mid engined tho
  • 2 0
 @whitebullit: Porsche Super Cup doesn't count.
  • 2 1
 @whitebullit: I thought it was the mazda miata/mx5. not porsche
  • 1 0
 @whitebullit: two words; weight distribution.
  • 2 0
 @fabwizard: LOL, no. dont take my word for it, do your own research! if motorsport interests you, its certainly a fun topic to explore.
  • 1 1
 @HardtailHerold: Rear engine 911 punches way above its weight. A 500hp 911 has the same 0-60 as a 650hp front engine car. Id say the engine is in the best place. Also makes for phenomenal brake distances by weighting the rear better.
  • 1 0
 I think you mean over the rear axle - for decades this was an advantage as the weight created more grip for a rear wheel drive car- in my mind the rear engine layout also allowed a shorter wheelbase relative to rear mid-engine layout - think turning tighter (yaw) - the new generation of fans seems to see this as a design flaw to be mocked but Porsche has dominated motor sports for about 50+years so I’m inclined to believe there is a reason the 911 evolved this way, not to mention the 911 is an excellent driving car and can hold its own against mid-engines with similar power to weight ratios
  • 1 1
 All these comments about how Porsche hasn’t gotten it right, but I’d venture a guess that most of them have never driven a Porsche and those who have probably not at 9/10. Snap and lift oversteer was a problem for nearly all semi-trailing link cars, BMW 2002s were known for it as well. The Weissach suspension revolutionized suspension design and with it created some of the best handling cars ever built. If you’ve ever driven an early 911 they are pure joy, light, responsive, smooth and the aircooled flat 6 is possibly the best sounding engine of all time. The final 993 turbos are among the most visceral street cars of all time. No Nannies, few frills, a beautiful simple interior with a massive central tach. It can launch hard enough to lift the front tires, revs so fast and freely that 2nd gear comes as soon as your foot is off the clutch from first. In-spite of only having around 400hp it was just over 4sec to 100kph and nearly a 300kph top speed. I’ve driven some pretty interesting and fast cars over the years, but few I recall as well as I do that 993.
  • 1 0
 @BikesBoatsNJeeps: the 993 turbos have the best idle sound in the world imo, and you cant beat the feel of an old 911, pure joy.
  • 5 0
 Forget wheel sizes - Pick your favourite car brand and be a dick about it
  • 2 0
 I think for Porsche it's about finding a balance between the guys that buy 911s have usually been dreaming about this car since they were little boys, that is how much heritage and identity that the 911 badge carriers

Porsche as a business sells more taycans (4-door all eclectric), Macan(crossover suv), and Cayenne (SUV) but the 911 is very much tied to the identity of the brand

The Cayman was once thought of a starter car but the new GT4 RS is maybe one of the best models ever made - It terms of looking a powerful mid-engine cars you can look to the RSR, the 918 Spyder, Carrera GT

The Cayman brand allows them to experiment with technology without risking the identity, heritage, and following of the 911 - The next all electric sports car will be a Cayman - The "electric GT4 performance" all electric prototype that was in the media recently actually has a slight front mid-engine weight distribution because of the placement of some of the batteries but still has 1000hp and can beat a 911 GT3 on some tracks
\m/
  • 1 0
 And, don't forget the once-lowly 914.
  • 30 0
 Is BETA completely dead? The latest post is from May 20th... that's 3 weeks without a new story. Seems pretty shady to be selling subscriptions to something with zero articles.
  • 18 0
 You are correct, they are no longer. And very shady to have such a soft close yet still let you subscribe...
  • 6 0
 How do we get a refund for that disappointing BETA stuff?
  • 6 0
 @OnTheRealMedia: WTF. Pinkbike not making this front-page news is f*cked.

DOWN WITH THE MEGALOPOLY
  • 6 0
 you mean no one wanted to pay to read a review 2 weeks earlier?!?!?
  • 4 0
 wtf - i just paid for postage on printed versions too. better get that shit refunded.
  • 1 0
 Hopefully BETA staff can find a place in the PinkBikeUniverse.
  • 7 0
 New version coming out will have 911 watt batteries.
  • 5 0
 Or the smaller 718.
  • 1 0
 yeah and the motor will be mounted behind rear wheel
  • 7 2
 My guess is they will be very expensive bikes with outdated geo. Probably geared towards light duty trail riding and commuter bikes. Something for older dentists.
  • 2 0
 Interesting to see what's going to come out of this. Fazuas concept was tempting but very limited construction wise. (little room for battery). They changed that a little (fixed motor. Yet there hasn't been a fazua powered eBike for a while?
Wis Greyp I was thinking they wer going to build a real Porsche eBike.
  • 2 0
 seems like the new system has the motor and gear drive combined whereas the old one the geardrive was attached to the battery which you could remove, so once out it was simply a heavy bottom bracket with no pedalling resistance. Think it was a good concept but just never seemed to take off.
  • 1 0
 It was excellent for a one bike. Competetive weight for an enduro bike, or light e-bike for power laps. Lapierre was ahead of the curve, we'll know this later on.
  • 1 0
 People that buy ebikes, don't want to go back, and pedal without assistence. Also is the less powerfull engine, so more pedal and more pain for same result. In resume... an excelent power system, but not for the present customer It wassystem that I was really interested.
  • 4 0
 "Fazua is known among experts as the founder of the ‘light eBikes’ category"

Does this mean the motors for road racing that are hidden?
  • 1 0
 Known among experts to be light on performance. I don't think I've seen a fazua bike that hasn't had serious issues out of the box.
  • 2 1
 Please tell me we are going to get Rimac powered bikes. last year, in exchange for some stock in Bugatti, Croatian electric hyper-car company traded some of their electric motor technology which is now used in the Porsche taycan. It would be sick knowing that you new e bike was powered by the same technology powering one of the fastest cars in the world.

www.rimac-automobili.com
If anyone was curious, this is the link to the website for Rimac.
  • 1 0
 Makes sense. Just saw a short video of their production the other day. They're getting serious about their bikes and they don't look bad. I'd venture to guess that the average person buying a Porsche suv or a Tesla would love to have one of those on their 1up rack. Unridden.
  • 3 0
 Ponooc B.V. is tied to the Pon concern that owns Santa Cruz (among other brands). So that might be interesting ..
  • 3 0
 I guess they will make the best engineered E-bike engine
  • 3 0
 Fezzari changed their name again?
  • 3 0
 Porsche having a try at carbon offsetting and social responsibility.
  • 3 1
 Porsche is leading euro manufacturing in electric cars, it is also investing in research in green liquid fuels to replace gasoline so people can continue using combustion engine vehicles without damaging the environment- google it
  • 1 0
 I do wonder if a car company's knowledge on electric power steering can help with getting the right power delivery feel on the bike.
  • 2 0
 So Greyp and Fazua.. what are they cooking?
  • 1 0
 monopoly?
  • 3 2
 So how long before Fazua suffers from the same electronic gremlins all German cars seem have…
  • 1 0
 Harsh, and lucky it isn’t 2003 as that was a dire year for German cars
  • 1 0
 Anyone know of eMTBs for sale in the US that use Fazua? I thought it was vaporware.
  • 4 0
 Trek E-caliber and Bulls Wildflower.
  • 1 1
 Trek did one but They seem to have been dropped off the Trek website!?
  • 1 0
 Their philosophy currently fits in better with road and XC type of bikes. So you see them in road bikes a bit more. MTB world I think Bull has a few bikes with them, Lapierre has a couple and Trek uses it in the E-precaliber. Think they've eliminated it anywhere else though.
  • 2 0
 The startup dream realized.
  • 1 0
 You know a bike is good when it has a car manufacturers name on it. Always the best.
  • 1 0
 Cool
  • 3 3
 Just put PON on everything and call it a day.
  • 2 0
 What?
  • 3 4
 @prevail: PON essentially owns everything is what he's talking about.

Example...

PON Owns....
Santa Cruz, Cannondale, GT, Shwinn, Mongoose, Cervelo. Etc.

They also own VW, Porsche, Lambo, Bugatti, Bentley, Etc.

Now they own an e drive train company in Fazua.

If they believe that Fazua can compete with shimano/spec/bosche then they have their own drivetrain solution that they can start pushing through their own lines and solve supply chain situations, reduce cost, etc.

And they own a very large sales channel in Mike's Bikes.


So he's saying they might as well just put the PON logo on everything.....
  • 3 1
 @onemanarmy: they don’t own VW and those other car brands. They are only the importer for the Netherlands.
  • 2 2
 @prevail: Good job with google. But yes that is true. It's the Volkswagen Group that owns them all. PON is their oldest partner.

Was easier to put it the way I did. LOL. It's not very easy to explain import/export partnerships and investment companies (holding corporations). They're a consortium that includes Attestor. They're going heavy in the global auto and mobility environments.... which the move on Fazua is a part of.

But yes... you're correct. They do not own them.
  • 1 2
 @prevail: Keep thinking that...
  • 3 1
 One click further and you will notice they are only the importer for the Netherlands. They don’t own VW…
  • 2 2
 @prevail: This dudes the expert after a couple seconds on google.

Pretty sure he's just pointing out that the companies are connected....
  • 3 2
 @onemanarmy: Yep...been in the bike industry for 20 years now. Always got a know it all...just made a statement. Like the Beastie Boys Said "Multinationals spreading like a rash..."
  • 2 2
 @prevail: "Look at the big brain on Brad!"...
  • 2 2
 @onemanarmy: Couple seconds on google...that is pretty funny.
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