"Sad it Had to Come to an End" - Greg Minnaar Features on Santa Cruz's 'The Roller Door' Podcast

Dec 10, 2023 at 8:39
by Ed Spratt  
Greg Minnaar had a strong race today to finish just over 2 seconds out of the medals.

In the latest episode of Santa Cruz's 'The Roller Door' podcast Greg Minnaar shares stories about the early days of the syndicate, his greatest moments with the team and more following the news that he is moving on from the brand after 16 years.

bigquotesIt's been amazing, I've had a great run at Santa Cruz. A big thanks to Rob really for bringing me onto the Syndicate, like I said I wasn't really in a great place in my career and he saw the potential and gave me that chance to keep excelling. Yeah, so a big thanks to Rob and the team and everyone at Santa Cruz. It's been a hell of a good ride and yeah lots of great memories, sad it had to come to an end. Greg Minnaar - The Roller Door podcast

bigquotesThe Goat moves on... Greg Minnaar holds more wins than any other athlete in the history of Men's elite downhill racing. He's been on the Santa Cruz Syndicate for 16 years, he's raced 7 genertations of the santa cruz V10, and he's put our bikes on the top step too many times to list here, and as you may have heard, his time on the team is coming to an end. On this episode of the podcast Garen and Greg talk about the early days of the syndicate, numerous competitors througout the years, how gregs stays young, and about some of greg's greatest moments with the Santa Cruz Syndicate. Santa Cruz

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Member since Mar 16, 2017
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  • 123 0
 What I think happened was Greg was meant to retire this year, but a year full of flats & misfortune meant he couldn't bow out that. So he's said to the brass at Santa Cruz, "I want another year".... they do the pikachu face knowing they have probably spent Gregs salary on Jacksons extension contract and here we are. It seems ludicrous to not keep the GOAT of the sport on your team, but money talks, it also walks, and in this case.... so did Greg!
  • 27 1
 @Brasher: I gave you a thumbs up just for the term “pickachu face”.
  • 24 6
 Agreed, they probably spent their budget on Jackson, Loz, and Nina, all of whom are much younger and getting better results than Greg at least last year. It was a financial decision that makes sense from an economic standpoint.

That said, I do not agree with it, and don't want to support a bike company that is making decisions like that based purely on financials. If Greg, the GOAT of downhill wants to get another year (or more) in, I would do everything I could as Santa Cruz to make that a reality. Maybe they tried, but with the Pon ownership, I'll bet it was a pure money decision.
  • 13 69
flag Marcencinitas (Dec 10, 2023 at 18:43) (Below Threshold)
 @tgent: No one has the right to get paid $5000 a week to race a bike. Of course it’s a money thing.
  • 17 3
 @Marcencinitas: how much are people allowed to earn for riding bikes? Where does that number come from?
  • 25 2
 @Marcencinitas: But Christiano Ronaldo can get paid $4.4M a week to play football (soccer)?
  • 29 0
 @Marcencinitas: 5k a week to push your body to potential early failure, have life changing consequences for something going wrong, aging out 20+ years before average retirement age, having to spend half your life away from home, sponsorship pressure and overall in a high stress competitive environment sounds like low pay to me, especially when there's plenty of people sat in offices in chushty jobs that earn similar numbers, especially when lifetime earnings are taken into account.
  • 19 1
 More importantly, he's being paid a tiny fraction of the value of bikes he's sold on the company's behalf. Racing is advertising and not only has he won more than anyone, he's the absolute perfect ambassador for any brand. The Syndicate are the reason every other bike at your trailhead is a Santa Cruz.
  • 8 3
 @L0rdTom: I hope Brendog is paid these sort of amounts
  • 13 0
 @MuddyFoxCourierComp: I hope so too considering that he is singlehandedly keeping Scott relevant to the mtb world. Nino obviously appeals to the lycra gang, but I'd be surprised if he sold many Geniuses or Ransoms.

I believe he does pretty well out of the Deathgrips too.
  • 3 0
 @tgent: What professional sports teams don't make decisions based on finances? They usually have a budget and have to make the best of it. Forty-something is quite a remarkable retirement age for a extreme sports athlete.
  • 2 10
flag DH1977 (Dec 11, 2023 at 7:10) (Below Threshold)
 @Marcencinitas: As long as Santa Cruz sell one ebike a week the profit will co cover his wages.
  • 9 1
 @DH1977: how to tell everyone you know nothing about margins or real cost for employees.
  • 3 1
 @tgent: It feels like a bit of an illogical assumption to say that Santa Cruz didn't try. I think the planned retirement not happening is spot-on, but I'd be really surprised if Santa Cruz didn't do everything they could to keep him on board. That said, if he was asking for the same money he's been making on his last contract, that feels like a bit of a stretch. Sure, he "deserves" a 6-figure salary for the work he does as an ambassador, but it's hard to justify a high salary for someone finishing out of the top 10 (most of the time).
  • 3 0
 @foggnm: I acknowledge in my comment that from a purely financial standpoint it makes sense. In the real world though, especially when we're talking about nebulous advertising budgets (which I consider the race team to be a part of), it's not strictly a financial decision. If it were, no brands would have world cup teams because you will never see a tangible positive return on that investment.

What is does get you is indirect advertising and good will with a very tight knit community. I personally owned 2 Santa Cruz bikes recently partly because I liked the brand and team, I probably won't buy another for multiple reasons, decisions like this being one. That's ok, many people clearly don't care, and I'm sure Pon doesn't care about my single occasional bike purchase.

Comparing World Cup mountain bike teams to "professional sports teams" doesn't make much sense either. With pro sports teams you have an increadible amount of revenue generated from them, which the owners will obviously try to run a positive balance on. If you looked at expense vs return on a WC team, return is literally $0 vs a significant expense every year.
  • 4 0
 @rockandride6: When Greg says he was surprised by the decision, means to me Santa Cruz didn't try very hard. If he can go out, get a new contract for what, or closer to what, he wants on short notice, then obviously Santa Cruz was low balling him.

Financial decisions like this are hard, and generally going to result in someone taking a cut, but I am going to side with the athletes and would rather see a company that made (checks internet) $10 BILLION Euros in revenue last year take that hit than a loyal, successful athlete of 16 years...
  • 2 1
 @tgent: I mean...you're talking, presumably, about PON Holdings. Something tells me PON Bike didn't make $10 billion Euros.

You're also not acknowledging how businesses are run. If Greg decided after-the-fact that he wasn't going to retire, that was likely well after budgets had been built. Having spent many years in bigger companies, no amount of good will and good intentions can claw back mid-6 figures (a guess about his salary) after a budget is locked. I'm sure he was wanting more than they could pull together. It just feels odd to hold the company to account on that.

If the rumors are true and he's going to Norco, then he's part of their new CEO trying to walk back the cutting of all of their athletes in 2023. He's been doing some major tap dancing.
  • 2 1
 @rockandride6: Correct, Pon Holdings was $10 Bil, Pon Bike was $2.6 Billion Revenue. And full disclosure, I'm referencing revenue, so they could be running in the red for all we know.

I am acknowledging this is exactly how large companies are run and that financially the decision makes sense. I am simply stating that I personally will not support a huge company like Pon that makes decisions on paying long time athletes purely based on their budget sheet.
  • 2 0
 @MuddyFoxCourierComp: Raking in those grip royalties though.
  • 3 5
 @Marcencinitas: okay boomer
  • 3 2
 @tgent: I guess I just don't understand that mentality. A budget is a budget, money can't come out of thin air. So if they had a set amount of money, where should they have pulled it from for Greg? Let go of employees? Dropped other athletes? Delayed the launch of a bike? Stopped development on a bike?
  • 2 1
 @rockandride6: How about the Pon CEO who makes literally millions and millions of dollars (I'm sure), or the investors who again are already making lots and lots and lots of money...

I don't understand how you jump to, well the working class employees and athletes have to take the hit, ignoring all the other places, particularly at the top, that it can come from.
  • 1 4
 @tgent: because that's how the world works. Get over it.
  • 1 0
 @L0rdTom: yess everything jackson doesn't have... Greg have!
  • 1 0
 @PauRexs: I mean I think JG is also an excellent ambassador, and is possibly the future GOAT if he can stay ahead of an ever-deepening talent roster. Certainly a wise investment for Santa Cruz as he will sell a colossal quantity of bikes.
  • 1 0
 @Muckal: It comes from the market and markets are brutal, but Greg could race for a competitor or chose a new market to conquer like teacher, motivational speaker, or coach.
  • 71 17
 I agree with everything you said. I would add the majority of bike purchasers know absolutely nothing about cycling as a sport let alone top athletes. I would add in my experience even the majority of cyclists who work and own bike stores don’t pay any attention to racing. I will probably get downvoted but the pink bike community is its own very small ecosystem of bike fanatics who care about their favorite riders. Racers don’t really sell bikes.
  • 19 15
 Agreed. It's fun to watch sometimes and what not, but at the end of the day I don't really give a F and what the pros are riding actually doesn't influence my bike selection. I mean it's DH. Who rides a DH bike percentage wise? If I was going to look toward the pros I would be looking at EWS.
  • 57 4
 "Racers don’t really sell bikes." - I don't think you're fully grasping how this kind of high end advertising/sponsorships work, though.

Does Hyundai run a world rally championship team because they think they'll sell Hyundai Accents with it (their rally car was based on the Accent at one point)? Obviously not.

There's a certain amount of prestige to be gained from participating in, and doing well in, pro-level racing. In very general terms, it puts your name out there and keeps it in the conversation about bikes. You make yourself a well known brand because if this kind of notoriety. It's not a coincidence that Santa Cruz has an accomplished racing team, but also sells a shit ton of bikes to the high end market. People know who they are because someone, somewhere is talking about them.

So yeah, you might not care about racing. Same with 75% of mtb'ers. But the ones who DO care about it pay attention, and they talk to their friends about bikes who may not watch racing.

And all this is an aside to potential data collection and bike development that racing at a high level can help facilitate.
  • 13 5
 Close to a million screaming fans world wide would disagree, and theyre just the ones that made it to msa, les gets, snowshoe, the fort and others
  • 20 2
 I disagree. I was following the Syndicate and was a big Ratboy fanboy. His promo video of the Blur TR sold it for me so I ran out and bought one. They don't necessarily sell downhill bikes, but their endorsement of trail bikes can be very persuasive.
  • 35 1
 @jayacheess: you should check out what Aaron Gwin says in the last pinkbike podcast. There was a big study done in the bike industry and dh teams actually influence the most. Because the people that watch dh don’t just have one bike. On average they have 2 or 3 and more higher end etc… it was pretty interesting…
  • 12 0
 @drjohn: Yes. It was something like the average cyclist owns 1.2 bikes. But, if you look at the subsample of folks that own a DH bike, that group of individuals own, on average, >3 bikes.
  • 2 4
 kind of agree with Dangerhill...I like to think I always let form and function guide my bike purchases. the 4 mtbs on my wall all serve a purpose and look beautiful in my eyes...but there's probably a reason one of them is a devinci wilson and not some other generic park beater to lap out till it's clapped out.
  • 3 0
 Sponsorships are an image-enhancing tool. They enhance how a brand is perceived. It is important when influencing the opinions of consumers and influencing buying behaviors.

The Syndicate is the perfect example of this. The team legitimized Santacruz's image with the masses. Non-race fans don't even know it, but the overall image and reputation of the brand is a result of sponsorships among other things. It is marketing basics. Racers directly (less) and indirectly (more) help sell bikes 100% of the time.
  • 9 6
 i think everyone is missing the point. greg minnaar is riding for norco to help design some of the best bikes in the world.
maybe their might be an exclusive deal he can make with his shop or what ever to rep norco in the southern hemispher.
whos the fasted person in da world right now for dh?

why jackson of course.
and who designed, tested, rode and raced the V 10?
hes going to norco for huge sums of well earned CASH to help them have a killer line of bikes. and media/ high profile presence of course.

norco is smart.
  • 4 1
 @stacykohut: Yeah, Norco did very well. This is a mostly imaginary crisis, anyone being remotely smart could have foreseen it just at the start of covid boom. But numbers are cruel and most of the management just need to react to keep their jobs. But smart people are buying when others are selling, and this is exactly what Norco did. They would never get Greg otherwise.
  • 11 0
 I would never heard (or dreamed of owning) a Yeti in the late 80’s / early 90’s had I not seen all the pics of them racing in magazines. Racing definitely increases media coverage and brand awareness.
  • 9 0
 Brands like commencal or YT would not have had the influence and scale of growth they have had on the bike industry in the last decade if it l wasn’t for their race/fr teams. They would have been small niche brands that would have flown under the radar. Both brands had huge success YT with Gwin became the hottest property going around while he was on form, and Commencal with winning every race under the sun. It is the same with Santa Cruz they demand the cult following due to their sponsored riders etc.

Do average mum and dads care who won what race when they buy little jimmy a new bike, no very few do l, but within the niche of high end bikers which those brands like Santa Cruz cater for people know the reputation earned through competition even if they don’t know results. And even if an average consumer doesn’t know They see someone riding a giant etc at the Olympics and they trust that brand makes a good product even if they dont Follow the sport .
  • 1 0

Percentage wise, I think you're totally right. I'd bet a small percentage, pay attention and care. The majority likely don't.

Personally, I don't think a brand sponsoring a particular racer is going to make me buy a bike.

That said, for certain types of bikes (XC, Enduro, and DH in particular), I do think having a sponsored race team does give some indication of how serious the brand is about its bike development. I mean, it's one thing to make a DH bike, but it's another thing to make one that is competitive. So if brands are making concerted efforts to improve their bikes and make them more competitive, I do notice that.

Case in point, the Intense DH bike saga these last few years has been interesting. Their bikes haven't been ridden by the WC overall, or the world champs riders, but it is clear that they're doing everything they can do to get the bike competitive. And personally, that raises their credibility with me, especially compared to other brands (especially ones that don't race).
  • 2 0
 I bought my bike because I saw how it performed under the stress of racing not because I'm a fan of a particular racer. Seeing a bike perform at speed in crazy conditions shows me that it will perform well for me regardless of what I throw at it (which is nowhere near as much as a pro racer).
  • 4 0
 @njparider: I think this is a relevant distinction to make. Having a high level racing team matters, but who the specific racers on the team are probably matters much less.
  • 1 1
You're right. Europe is probably the only place with a strong connection to racing. Like the recent discussions about Enduro going away...you think anyone that rides mountain bikes really cares if Rude, Moir, Maes go home and take up different careers? I was riding bikes before they were born and will be riding long after they retire. I could care less what bikes they ride.
  • 1 0
 @karatechris: huuuuuuuge rat boy fan, I would've given anything for a 20 'teens 5010. Since the entire crumbling of that marketing scheme…. they redirected the brand and don't seem nearly as core as a brand as they once were.
  • 3 0
 DH racers may not sell bikes the same way football players sell jerseys, but the rigors of racing and the prestige gained trickles down to customers nonetheless. Without DH racing being the spearhead of technological innovation in the sport for over two decades our bikes would be so much less capable today, racers lay the groundwork for suspension setup and frame stressing. The prestige of racing puts manufacturers on the map with enthusiasts like us, who then tell their less-crazed biking friends at the trailhead about the latest.

Just look at how Commencal has increased its profile in the past decade. From a small niche brand to one of the largest DtC manufacturers in the sport because they invest in what we enthusiasts pay attention to. Then, we enthusiasts set the trend for what's "cool" at the local trailhead/bike park, and the next season half the new bikes out there seem to be from that one brand.
  • 3 0
 @jayacheess: I think this is really true and the only thing I'd add is it creates brand loyalty in younger audiences.
I loved the Audi WEC cars ever since an Audi sales rep gave me a bunch of free merch trying to sell a car to my dad as a kid. Guess what our family car is now i'm big enough to own one myself...
SC has a place in my heart from Peaty's documentary how to win. I still want that v10 and still want a SC
  • 2 0
 @foggnm: youtu.be/om7O0MFkmpw?si=nUgFRB8uHjfwTF25

David Mitchell doing the job of clarifying things re: “I could care less”.
  • 34 2
 Maybe we should just stop looking at bike companies as anything other than what they are, a business entity trying to sell you something.

I’m not sure why so many people get so emotionally involved in the shit. If they pushed Greg out to pay Jackson more they did it because that’s what they think will sell more bikes. But if they had kept Greg around as a good gesture towards an all time great that is also just a marketing move to try and get a different segment of the consumer base to buy a bike.

The entire sport of professional mountain biking is 100% marketing and advertising. It would not exist otherwise.
  • 9 2
 Jackson will be up there in the next years, no question. But...
would you buy a bike because of him? ... Or would you buy a bike because of Greg, peaty or josh when he was on SC?
  • 18 0
 @xice: personally who rides for what brand would be very low on the list of things I’d consider when buying a bike.

I buy bikes based on the best combination of value and features I want my bike to have.
  • 7 0
 @xice: I don't buy bikes based on any of the pros. It would be interesting to do a poll on that and really see what the influence level is...
  • 3 2
 @sino428: I buy bikes mostly based on quality, durability and serviceability/warranty but when choosing between two equally good bikes I’d lean towards a company that does the right thing and sc didn’t exactly score points with this move.
  • 5 0
 @lauwe-pokoe: what exactly is the ‘right thing’? What bike company has never dropped or let a good rider go at some point? They have all done it at some pint because it’s part of the business. Like I said, even if they kept Greg would they be doing it because it’s “right” or because they want to sell bikes to your demographic?
  • 3 0
 @mybaben: The problem with a poll is that most of us are deeply dishonest with ourselves about how much form, coolness, and other non-performance categories matter. Big companies wouldn't splash millions in marketing if it didn't return.
  • 21 2
 Most likely Pon Holdings is trying to tighten their purse strings with the downturn in the cycling industry and his salary was one line item to be cut.
  • 5 0
 Yeah I think a few years ago when they did salary survey among pro riders Greg was either top or close to top. It’s a bummer but in big business you don’t want to be the most expensive house on the street. With his salary they can probably pay several younger up and coming riders. Still look forward to seeing him race next year he is the goat and just so darn smooth an the bike.
  • 49 5
 Corporate culture typically doesn’t respect seniority. You give them your best years and they put you out to pasture for younger, usually cheaper talent. This is the equivalent in corporate culture to hiring a recent college grade and putting your retirement age work horse out to pasture. Combine this with the what have you done for us lately mentality that racing already has. I hope Greg comes out next year and crushes it on another team or chooses to retire with the dignity and respect he deserves. Last bit of the rant but if you think Jackson sells more bikes I think you are wrong. Minnaar is the hero of the middle aged weekend warrior and they are the ones that can afford $10k dh bikes. Just my opinion of course.
  • 6 0
 @Struggleteam: I think your last point is particularly bang on.

As a rider knocking on the door of 50, I respect the talent of JG, but GM has been in my media feed for the last 15 or so years.

Mind you, at my age, buying a bike just because a certain rider is paid a salary that’s likely much less than my own corporate salary is something that simply doesn’t compute. Quality content is something that is more likely to have an osmotic effect.
  • 1 0
 I think in addition it seems like they are moving to more pin owned brands to ride for and not have the riders search for outside sponsors/salaries to make more than just their team pay
  • 12 1
 So.did he leave or was he pushed, just curious.
  • 9 2
 Probably never know, he's too professional to say anything, and Santa Cruz will never say anything.
  • 77 0
 @Vudu74: in this very podcast he says that the decision blind-sided him, and that it was a bitter pill to swallow.

I think that's fairly clear-cut?
  • 8 3
 @CleanZine: What time did he say this? I was half-listening while meal prepping because, let’s be honest, this podcast was really boring. …and if this is Santa Cruz’s idea of a send-off for one of their athletes, perhaps the longest brand ambassadors at 16-years, and the most accomplished mountain bike rider’s in history, this was nothing short of embarrassing. I give Jackson 3-years before he’s on TREK or Specialized because the pay cheque is larger and program more developed and Santa Cruz will be a shadow of what it once was. I for one won’t forget this… if their idea is to scrap Greg in favour Jackson’s success bringing a positive image to the brand, it feel like this entire decision just backfired. So yeah…. What time did he say it? Lol
  • 8 0
 Most likely his contract was up and their renewal offer was too low so he went shopping and found a better deal and that was that. They probably didn't push him out more just budget cuts based on current MTB climate and Jackson is probably taking up a large chunk of budget.
  • 9 0
 @cwatt: It's at 2:40 in.

It's surprising to me that Pinkbike buried the lede like they did.

As we can see from the comments, the reasoning behind Greg leaving is still being debated, and I'd have thought Greg saying he was blindsided by it and it was a tough one to swallow (I mis-quoted him earlier) would have made it pretty clear that it wasn't an amicable split, or even one Greg had any say in.
  • 5 0
 They decided to cut ties and reduce costs, they did a massive layoffs recently and he was part of the people to get cut out, it has a lot to do with how poorly bike sales are in the industry. it's greatly unfortunate. but it's all business. I'll miss having him around the shop and hanging out passing around beers after group rides!
  • 3 0
 @cwatt: I agree with everything you said.
  • 12 8
 Feels like the Syndicate is no longer the cool team it once was…maybe Ratboy saw it coming many years ago…also the way they let go of Kathy seemed a bit strange and “no-f@&£-given” to me. However from a business point of view, this move makes total sense when Jackson is the future.
  • 9 11
 No cool team?
I mean ... Im a hug Minaar fan but come on... Jackson, Laurie, Nina and Peaty in the background still makes it the coolest team in the pits no ?
  • 4 3
 Greg off sc is surprising, but kind of logical and the final nail in the Syndicate's coffin for me. 8 years ago it was the most entertaining team. You would know every rider, mechanic, orga etc. And great stories and Insights. Now? You know the riders and shrug your shoulders.

Syndicate clips are on rank 41 or so against other media outlets on a wc weekend.
  • 21 15
 As a Dad with two daughters who are into racing, I think this team is way more interesting than before when it was all party and being drunken fools.
  • 5 2
 I guess you missed the last race of the season where SC's new #1 absolutely obliterated the field.
  • 18 5
 @peebeejay: As a dad with two daughters who raced NICA, I disagree. DH has always been fringe, or the punk rock of MTB. Syndicate of old was always one of my favorites. Amaury still has some old school vibes from time to time and I'm a fan of it.

I understand everything changes, but the continued corporatization of our daily existence makes me want to vomit.
  • 9 2
 @peebeejay:Nah, that is the roots of DH my boy.
  • 6 0
 I feel like the cool team has been Commencal Muc-Off in recent years, and it's not because of their marketing team. AP and Daprela seem like they're in a separate competition to throw down the loosest and most out of control lap. Meanwhile, everybody else is worried about points, results, and risk management - which is smart, but not especially cool or entertaining.
  • 6 0
 @fentoncrackshell: Those guys are badass for sure, but AP hasn't been able to stay healthy lately. Hopefully he can stay healthy in the coming years and give the young guns a run for their money!
  • 1 0
 @Glory831Guy: …mere weeks after having his appendix and spleen removed. Made it look easy too.
  • 5 1
 Used to love it when it was Greg and rat
That Santa Cruz blur tr edit with ratboy shredding it in downieville made me want that bike. I’m 44. I’m just stoked that minnar can still crush the younguns when the timing is right. Good for him. I hope he helps create the best bike they can and wins and gets paid. Guy’s kept us old dudes watching when we don’t know any of the young guys. You see Minnar up and your gonna tune in.
  • 3 0
 As someone who makes a living from marketing, Racing creates brand awareness, guys like Greg and Danny Macgaskill dont sell bikes directly, but Santa Cruz and Fox as well as all his other sponsors have precieved tons of airtime and exposure from his endorsments and branding. Long Live the Goat and all the best for next season
  • 4 0
 The GOAT starting his own team is being reported in local media:

So far nothing on Pinkbike or Vital related to this.
  • 1 0
 a great stamp on his legacy would be to start a team and support young South African racers
  • 2 0
 @peebeejay: That would be great. But we desperately need better DH tracks too. Quite a good group of kids coming up, but they do not have tracks to give them proper experience…
  • 1 0
 Great find! This comment needs to be pinned or better yet pinkbike should link to the article. This absolutely makes sense. Gives me some Chad Reed vibes. Go get'm Greg, you got this!
  • 3 0
 With the heat Jackson has right now I'm sure he wants more and they needed to find the dollars somewhere.. Greg has lots of life in him, a change will probably benefit him greatly.
  • 2 5
 I don’t know what’s wrong with a two rider roster; Jackson and Greg.
  • 5 0
 @cwatt: Laurie Greenland?
  • 4 0
 @cwatt: the cost I guess.
  • 3 1
 @sino428: He is already off SC and onto Trek according to a BK yt vid which has since been taken down.
  • 6 0
 @Roost66: Burger King and yt.
  • 1 0
 @Tigergoosebumps: “Have It Your WaYT”.
  • 6 4
 I ride a Santa Cruz not for the team but for the high quality frame, serviceability, great paint jobs, warranty, and good ethics to staff and planet. I follow riders who make good content not for what races they do, or who sponsor them.
  • 2 0
 ethics? really? rofl.
  • 1 0
 While he might not be at the pointy end anymore - he still has the experience and class to be in it on any given day, and knowing greg this final year on a new team and what has gone down will only make him more motivated and ready to prove a point. 2024 is going to be wild.....if we know how the hell we can watch any of it!
  • 3 3
 Maybe Greg thought "I'm nearly at retirement age, I'm going to get as much as money as I can before I do retire" and he found a deal that is going to pay him more? Who knows everything is business, you can't buy food and pay a mortgage with loyalty.
WE don't know, but that could also be the situation.
  • 4 4
 Jackson won two WCs this year (double what any other elite rider did), and won RedBull Hardline last time it was run. He has a huge name and following on social media and is quite possibly the most valuable elite DH racer at the moment.

Greg is a name with a history but does not have much contemporary value other than that, at least for Santa Cruz.
Another company could bring him on board and go nuts with the marketing of a new bike. "Tested/developed by Greg Minnaar", blah, blah. The value for that isn't there for Santa Cruz anymore.

Too bad he couldn't retire with them, but that was his choice.
  • 9 2
 Not too sure about that, it’s not just about being the fastest or winning the most races but also about being relatable and that’s were gm comes in. Jackson is a great kid and an absolute wizzard on a bike but my feeling is that the average sc buyer can relate more to greg.
  • 1 0
 was it though
  • 3 0
 Brendog did more for his sponsors at one rampage than the entirety of any world cupper this year.
  • 1 1
 Something has gone a bit rotten at the Syndicate. After Cathy and the physio who saved Ratboys thumb, left or were shunted out, they produced videos with stupid games etc but this year almost nothing that showed team culture. I don't think the issue lies with the riders either just the team culture has dissolved. Even Laurie looked unmotivated and tired. Sad days
  • 8 6
 They're really milking every last drop from the old cow.
  • 11 0
 From the GOAT
  • 7 4
 Worst analogy in the history of analogies?
  • 7 3
 Old cow? This guy has more positive contributions then you'll ever understand to the sport outside of race wins
  • 5 2
 @giantwhip: I know who Greg Minnaar is, it's a joke because they fired him but still continue to milk him for content.
  • 2 5
 @curtiscycles: a joke * in poor taste *
  • 1 0
 seria bueno ver a Minnar en el PB Team
  • 2 0
  • 2 2
 Santa Cruz doing Santa Cruz things.

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