Monster Energy has announced that it has added Vero Sandler as the newest member of its Freeride MTB team.
Vero Sandler has been pushing the limits of freeride, both on camera and off for years. In the announcement from Monster Energy it says she will have a full sponsorship from the brand and will be given support for her "creative approach to video projects and riding in top class freeride events."
 | Joining the Monster team has been a dream of mine for years, I’m just so hyped to be a part of such a sick line up of riders and to work with a company who creates awesome opportunities for freeride mountain bikers. I can’t wait to work on some really exciting projects with the team…I’ve got some new ideas for video projects that I want to put out, and some fresh lines to dig in my backyard. Hyped to work on some dreamy projects with the team!— Vero Sandler |
If the women have had kids then Monster Mumpage?
There's a reason I don't work in marketing....
Do you get this pressed about Starbucks or Lavazza? Or about every other mtb edit starting with the rider making a cup of coffee? Since you seem to think caffeinated sugary water is the second coming of satan himself.
Role models do have a responsibility to who they model too. Bike riders model to kids. Have you forgotten about rat boy already and what he did. How would you feel if they advertised cigarettes if it was still legal to do so or alcohol. Responsibility does not just lie with the parents. Society itself has to do it's bit.
I'm not sure which of Ratboy's shenanigans you're talking about here tbh.
I grew up when tobacco and alcohol were legal to advertise and plastered all over race cars and bikes, so I don't mind that. It didn't turn me into a raging teenage alcoholic, what it did was create iconic liveries and pour money into my favourite sports. Btw, did you know that Philip Morris never stopped being Ferrari F1's largest sponsor even when they could do zero advertising? Now they can do it again with IQOS products.
Vero Sandler is not a role model, let alone for kids. She's an athlete. She doesn't target kids. If your kids are young, they probably have no idea who that "old lady" is.
Again: she's not immoral or irresponsible just because you personally don't like her sponsors. They sell a normal, legal product that adults can use responsibly, it's not freaking meth. It's extremely entitled to demand that Vero lives in poverty or changes her career to appease you.
As a side note you are, surprisingly, right about tiktok. Turns out 70% of users are 18-34. Huh. I'd have definitely lost a bet on that.
Also I don't get all the energy drink and caffeine hate. My parents never tried to stop me drinking coffee or tea, not that it was as fashionable then. One of the best gifts I've ever got for my son was a 12 pack of Monny for his 10th birthday. His face lit up like you wouldn't believe. He was more pumped on that than the bloody xBox he got for Christmas!