Video: Katy Winton Shares the Difficulty of Finding Sponsors for 2021 in 'Keeping up with Katy'

Apr 4, 2021 at 4:17
by Ed Spratt  

bigquotesThe first episode in the Keeping up with Katy Series starts after 5 successful years racing for one of the biggest bike brands in the world and ending the 2020 race season without a contract. Not having scouted out other potential team options and with the limited time budget window closing in I had landed myself in a difficult situation searching for opportunities. With top 5 results, many podium places and 2 years ranked 3rd in the world, you’d think it would be ‘easy’ to find another team...

This is my story, my experience, of the situation however, this is a similar reality for so many athletes/freelance workers and anyone self-employed dealing with the ebb and flow of work.

Thanks for your interest, support and I hope you enjoy this and join me on this journey! For more check out:
Instagram: @misswinton

Thanks to Matthew DeLorme and Duncan Philpott for the wonderful pictures.
Check them out in instagram:
Katy Winton

Author Info:
edspratt avatar

Member since Mar 16, 2017
2,973 articles

  • 162 2
 Treks loss. A great rider and a great personality. Loved watching her ride previews as well as watching her race. Looking forward to the next episode. All the best and good luck Katy!!
  • 8 4
 Did they drop her for someone else or this is just a result of bikes selling themselves these days?
  • 22 3
 @nvranka: Why invest in marketing for bikes you don't have? Especially when every single bike you will have is already sold to backorders at shops world wide.
  • 46 0
 @nvranka: Loris Verge ain’t cheap bro
  • 45 1
 @nvranka: Loris Vergier is probably quite expensive, they just signed him. Reece Wallace is now the world champ so he would have got a nice wee raise. So they have got to free up some budget.
  • 33 7
 @dkendy1: Reece Wilson*
  • 9 0
 I have no idea what the finances look like or if this had anything to do with Katy's contract not getting renewed, but they've just re-signed World Champ Reece Wilson, and picked up Vergier, Vali, and Jamie Edmonson (and maybe some others I'm forgetting). Definitely glad it seems like Katy got a ride though, she rips.
  • 50 0
 @brookscurran: This whole Reece Wallace / Wilson confusion will never get old to me.
  • 17 11
 I think criticism of Trek is misguided. They sponsor a vast amount of male and female racers. I think the issue possibly lies with enduro and it’s lack of investment return.
  • 23 3
 @jclnv: false enduro is life, life is enduro. Maximum invest.
  • 2 1

good call. Forgot about that.
  • 9 2
 @jclnv: really? Which type of bikes are selling better than enduro?
  • 13 1
 @frankwizza: e-enduro Smile
  • 22 4
It’s about brand exposure. Enduro is an unwatchable race format, so exposure is limited to a few bike nerds who read Pinkbike.
  • 4 7
 @cvoc: I don’t think dh is any more widely watched. Sure it’s easier to film
  • 2 0
 @frankwizza: Trail bikes? 150mm.
  • 4 0
 @cvoc: who are you calling nerds!?!?!?!? Lol
  • 4 0
 @ferenooo: yeah, but e-bike racing is a sideshow spectacle
  • 1 0
 @nvranka: Most likely they decided that Hattie was the new Katy and strung Katy along until they signed Hattie.
  • 1 0
 If this was true they would've signed her in a heartbeat instead of letting her go.
  • 1 0
 @rodponton: correct but look at the sales figures and my local mountains are just full with e bikes I can say 40 to 50% of bikers are already on e bikes
  • 1 0
 @ferenooo: could it be because the real bikes sold out first and e-bikes are the only things thy have left in stock now? because that's what happened at my local bike shops.
  • 72 6
 Pretty sad that an industry that is booming can not sponsor one of the top female racers. I guess their marketing money goes to "influencers" and into campervan ads
  • 107 56
 Influencers don’t get crap if you didn’t get the memo. Influencers are poor beings who pretend they are sponsored but in reality they got some swag and 30-50% off whatever they were buying. Bike Shop employees get better deals. Then influencers get virtually no coverage for their travel expenses and absolutely zero regular wage. To sum it up: MtB influencers pay a rather high price for appearing sponsored. Both financial and mental. They are useful idiots and most of those whom I know stopped this clown show and I don’t see any new souls coming up to pick the “job”.

I will be honest, as much as I can sympathize with Kate, as much as I know there are more bullshitty jobs... being an athlete is not really on top of the list of most useful and meaningful occupations. With her charm and intelligence she can do more useful things than ride a stupid bike in order to convince people to buy their products. She looks sharp, she’ll makeiit i most things she’ll set her career eyes on.

This shirt: Work less Ride More? It’s for losers. For lost souls. It’s for people who cannot see the beauty of contributing to development of humanity in most basic actions. They have set their sights so high andsofar they have zero chanceto appreciate what’s right in front of them. Riding bikes is fun and fulfilling but there’s way more to life than this.
  • 55 6
 @wakidesigned: Sir, as an influencer, I have you correct you on the "useful idiots" comment.

I've had the pleasure of working with many brands, and all of them can tell you the truth.

I'm far from useful.
  • 10 8
 @TrailFeatures: you are right. Me2
  • 19 0
 @wakidesigned: You see it a bit too narrow. For example being an athlete, you often help to develop the equipment that masses use after. Geometries, materials, you name it, athletes have a major role in this progression due to their input and push for new. Being an athlete, you are an ambassador for the sport, and people will find a love in it through you because they see what is possible. I think it's not a stupid job and it adds a lot of value to our human society. If we all be engineers, IT technicians, doctors or designers, it will suck. Humans need to balance mind, soul and body and being athlete plays a role in that. Being an athlete is pretty uncertain path, very limited where only a few reach the top and many will struggle – it's a huge career investment without not very easy step to another direction later in life.
  • 20 6
 @wakidesigned: this statement wins the internet today.. thanks for saying what most of us cant even put into words. especially the last paragraph...
keep on riding and keep on keepin on..
  • 13 1
 Work more, ride morer @wakidesigned:
  • 34 26
 @wakidesigned: your negativity and sour attitude has not been missed
  • 12 4
You forgot the ‘by me’ at the end of your sentence.
  • 4 1
 @kusa: Yes, maybe, not really. The ability of a rider being able to positively influence the development of a bike is dependent on the riders abilities to do just that. It takes more than just being fast to give engineers and designers the feedback required to positively alter/adjust a bike. Just because you can ride a bike fast, doesn't mean you understand how a bike works.
  • 19 7
 @kusa: Yes I see how this comes out like that but I wrote an essay long enough Smile I am not as utilitarian as the tone of my post would suggest. I am happy my daughter who likes to skateboard gets motivated by watching Sky Brown skate. She also saw Jill Kintner shredding the woods in some insta post and she said that it looks so cool. Sure. But I do believe the athlete thing is blown out of proportion, especially outside of MTB. Emily Batty is a good example. So much Redbull and Porsche glamour than results, no matter how sweet she is and approachable on races, engaging in getting folks into sport. Yes she pays her bills this way and it makes it possible at all. It’s a complex issue. I do believe though that the ethos of athlete is over the top more often than not, at least in eyes and hearts of people who have a hard time balancing out their values and priorities. It’s a real sickness in soccer world where athletes are puppets of commercial industry of humongous proportions and spectators are being locked into a worship scheme.

I don’t know anymore how this relates to this article and my original post, but that’s the problem with Waki commenting . Cheers!
  • 4 1
 @wakidesigned: Are you a PB influencer??Smile
  • 6 5
 @odbrider: no. I have no affiliations other than Antidote bikes and Ryan Leech Connection online skills school which I represent poorly. But! I am a huge fanboi of One Up Components, Renthal and Specialized bicycles
  • 7 4
 @Noah353: I actually think that Waki often brings good aspects and arguments into conversations. Of course, sometimes they are a little too much. But more often than not, I find it interesting to hear more perspectives on certain topics.
  • 7 0
 @wakidesigned: welcome back, prove it is really you......say something only waki would...LOL
  • 3 1
 @wakidesigned: wait. tell us how you really feel.
  • 3 2
 @rodponton: I feel that Cubes are crap. Completely unreliable. Another shroom gravel ride without any climax. Whoever can send me spores of wood lovers I’ll be grateful forever I’ll make you a unique shroom gravel Tshirt
  • 2 1
 @rodponton: ok sorry, I am just a bit disappointed, you know this feeling when you are sitting on the pier by the lake and waiting for gods to arrive? Well with Cubes it’s like you hear them coming on the boat, you see the lights the sounds and they either wizz by leaving your mind nuts blue for a week or they crash into you and you see loud noises hoping this will end in less than two hours. Also visuals are nowhere near Liberties or wood lovers.

Sorry Im btchn it’s probably my fault, I should stop with this amateur rye or BRF bullcrap and maybe get out of my comfort zone and use dung. It’s just so rare that these basterds park the boat in a civilized way.

Does that make any sense?
  • 6 0
 @wakidesigned: There’s more to life than work, work to live nothing more, bikes fun, work not
  • 10 4
 @jimmythehat: well that’s sad. Because I love my work at the moment. i work in a fantastic team, I lerna lot, I am kind of a spider in the net that is our project. A fantastic project. Fully automated warehouse for food storage. Huge part of food that will end up on tables and in the mouths of Inhabitants of Stockholm will go through this facility. The building is larger than Ever Given, it has more steel than Eiffel tower. It’s just so meaningful. Well, I get it that not everyone is as fortunate as I am but at the same time work takes 1/3rd of your life. Sleep takes second third. Make sure you fricking give yourself some credit for what you do. I love that Jill Kintmer inspires my daughter to ride bikes, I love to watch World Cup DH, but if you told me Loic Bruni or the guy that takes my trash? I’d throw Loic to hell without a moment of hesitation. I appreciate people who clean streets, who take care od my cash in my bank, rngineers who design bridges, workers maintaining my roads, teachers who teach my kids, janitors who take care of my moms bed. God I wish people would appreciate other people more and take their jobs less for granted.
  • 6 0
 @wakidesigned: Some athletes are like movie stars... really good at what they're doing but in the end, it's entertainment.

However, I do find inspiration to watch top level athletes, regardless of their sports. But it's still entertainment.

My neighbor is a firefighter. My other neighbor is a school teacher. I got huge respect. But it's mundane and in essence, not very entertaining (unless you get to know them and carry on a conversation). Too many of us doing what others do for little $ reward.

However, I love riding bikes and try to inspire others to do so. And if I don't succeed in inspiring, at least it will be entertaining...

I find admiration in athletes that have turned what they are so good at into a comfortable, wealthy career. Hopefully, these people do find a way to give back to society.

But common, getting paid millions of dollars to kick a ball around, making in 1 game what I maybe make in 1 year!!! Gotta be kidding me... Unless with those $$$ "earned", they funded a school system in some 3rd world country.

Oups, just rambling now...
  • 58 0
 I think Katy is one of my favourite athletes ive met her at races and on the trails and there is not a nicer person in mountain biking .
  • 93 2
 Username does not checkout, thankfully
  • 11 41
flag Curse-of-the-foot-long-sub (Apr 4, 2021 at 21:58) (Below Threshold)
 She couldn't resist being nice to the king dick
  • 3 13
flag km79 (Apr 5, 2021 at 6:24) (Below Threshold)
 You like gettin' nailed by the King?
  • 54 1
 Atherton bikes have a representative in Enduro yet? She'd certainly be a good start!
  • 2 0
 I had exactly the same thought watching that!!
  • 24 0
 @jaymztrigga do they have any money? Like have they sold a bike yet?
  • 16 5
 @bonfire: Yeah they've sold "quite a few"
  • 4 1
 @jaame: loled
  • 6 1
 @jaame to actual paying customers or just for themselves
  • 1 4
 @CM999: Gee did a couple of episodes of GMBN and he talked about how many they have sold. I can’t remember if the actual number was discussed, maybe someone else can. They have certainly sold some to paying customers. I can’t help but feel like they should have gone for a high pivot instead of the DW6 though.
  • 9 1
 @jaame: fair enough. I find gmbn unwatchable, it’s 1 long advert for product placement, so would have missed it
  • 6 0
 @CM999: I really enjoy GMBN tech. Regular GMBN is hit and miss.
  • 1 3
 @rrolly: agreed.
  • 1 0
 @rrolly: i have to mute regular GMBN on IG b/c they just dominate my timeline with too much content but the GMBN tech feed is indeed really good.
  • 3 0
 The difference in presentation between PB Friday Fails and GMBN's fail videos pretty much encapsulates everything that's wrong with GMBN. IMO.
  • 2 0
 @boozed: Shit you're right. My son and I lways watch Friday fails. A couple of weeks ago he said hey, let's watch GMBN fails now... what a mistake that was - never again. One is just back to back hits, the other is a tedious string of hits with the most boring commentary. It's awful. In fact, it's not just what's wrong with GMBN so much as what's wrong with the media in general. Pad out five minutes of actual content with "expert" voice overs, interviews and the tedious opinions of random passers-by. Throw in a few commercials and hey presto - you've made your five minutes of actual content into an hour long programme!

That is why I don't have a TV licence. It's just a load of bollocks. Sport is the only decent thing on TV.
  • 24 2
 Sad they parted ways, especially considering as Trek saw profits of $400million this past year.
  • 15 0
 sorry because of covid we just don't have the budget lmaoooo
  • 16 15
 Sorry, we had record profits this year and would rather keep them for ourselves instead preparing the company and our athletes for the first quarter or two of the next year that we know will be loses for us. Take the money and run Trek. Such a dick move to lead one of your to performing athletes on like that and drop them at the last minute. This is what sexism in the bike industry is like, we rather sponsor plenty of other guys that perform with mediocrity than keep one of the top females in the sport. I won't be buying a Trek anytime in the near future. Nina Hoffman add an incredibly talented Enduro rider to your team.
  • 4 10
flag jaame (Apr 5, 2021 at 1:02) (Below Threshold)
 @lifeofloon: sexism or realism?
  • 3 1
 Such a shame, half the reason our bikes are as good as they are is because these athletes have devoted their lives to pushing them to their limit.
  • 3 1
 Katy's situation aside,is there any other brand that sponsors more riders?
XC,DH, Enduro, Freeride...nobody likes to see Katy go,but there are many big brands out there that don't put half the money on racing.
  • 22 1
 She is being wisely frugal by not heating the house. Wear a few more coats.
  • 21 1
 Hoping she finds something and doesn't become another casualty of the "what have you done lately?" industry.
  • 17 0
 Keep pushing Katy! Your to talented to be left behind! We are all behind you!!
  • 16 0
 YT could do well with a womens enduro team.
  • 13 0
 Wow, this was both gritty and sobering. We humans do not cope well with exposure to the unknowns and I felt such empathy for Katy's struggle. Respect is due.
  • 12 0
 I'm getting the vibe that it's hard af to get a job in a bunch of industries right now
  • 13 0
 If I ran a mountain bike team I’d sign Katy in a heartbeat!
  • 13 0
 Pinkbike have room for a rider with Cathro?
  • 12 0
 Treks budget went elsewhere aka Lloris
  • 2 0
 Trek always come in under budget across all the teams, strange but true.
  • 16 8
 That was pretty hard to watch in a few spots. Doesn’t make sense that one of the top racers in the world can’t get a sponsorship while a few influencer kids are getting free stuff shoved up to their throats.

I hope this makes some waves, bike racing seems way underpaid for how much work a lot of these athletes do, really want to see it work out for her as well.
  • 30 1
 Just remember there’s a difference between influencer kids getting some free stuff (that they try really hard to tell you is a “sponsorship”) and someone legitimately trying to get a contract that pays their way.

Most influencers try really hard to portray a lifestyle that they WANT you to think they have when in reality they’re probably in a lot of debt.
  • 5 1
 @aliclarkson: That may be true for some, but not all. There are quite a few influencers around making a liveable (and more than liveable) wage with all their contracts. It can be very lucrative if you are resourceful and good at branding yourself.
  • 3 1
 @thatguyzack: Yeah? You think that's the case for more than 1 in 1000 influencers? or even 10,000?
  • 4 0
 True, but who sells more bikes? End of the day they’re all just salespeople. Hopefully this boom in mountain biking leads to more people interested in watching racing and that area grows. But until bike companies can make money just off of racing results/monetize viewership, it all goes back to bike sales and who can sell more bikes.
  • 2 0
 @Tjjones1214: I think so, at least most that I know that are really cranking out content regularly are doing pretty well.
  • 4 0
 @Kevindhansen: Honestly? It's probably a wash between the two but from my perspective I'd lean towards influencers having a greater effect on sales.

Where I ride, both the community and the bike industry are more focused on free riding (both content creation and personal fun) than racing. I feel as though most people around my age in the bike world don't pay much attention to racing but we sure as hell watch all of Remy's videos.

I'd love to see racing grow, I love to race myself but I never watch it and don't think I'm ever going to start. But that's just me, I'd rather watch people ride creative/rad lines and do things different.
  • 2 0
 @Kevindhansen: so accurate. Customers ask me about Seth bike hacks, not about enduro pros. But there was an influencer on the Scott deal and he lost his deal this year, due to lack of stock.

As a shop owner I would be stoked if they cut all athletes/influencers. They’ve cut staff deals due to no stock. Those are bikes that shops can sell and at the end of the day it’s the shop employee that actually sells the bike.

Had the exact same point about racing not being monetized, like it is in every other sport. Sponsored race teams are entirely a cost, no revenue splitting back to the teams.
  • 1 1
 @Kevindhansen DH riders would be last on the list then of seeking bikes is their job. If I was making the decisions I’m not sure I would bother with an expensive dh team
  • 1 0
 @bonfire: a cost paid for entirely by those buying their products
  • 12 0
 @thatguyzack: count me as one of them, my sole income is from my YouTube channel, Patreon and sponsors. I was just mentioning that looking for a contract and full time wage compared with getting a free tyre for the gram isn’t in the same league so don’t get too sad when you see influencers showing off, it’s probably not quite the situation they want you to think it is
  • 3 0
 These influencer types are getting reduced prices they’re not getting flown around the world and paid to train 12 months a year. It’s more the EWS fault more than anything. They didn’t take advantage of all the hype they were getting around 2015-17 and now everyone’s lost interest in it and funds are going else where.
  • 8 0
 Thanks for sharing a taste of reality, this world crisis hits every little sport, and enduro race... is a little sport... little sponsors. Is not soccer or nba or golf, mtb racing is a poor sport. But bikes are selling like no other period, sold out everywhere. So people loves bikes! And you Katy are a master of bike so keep calm and make the thing you love and why not, teach! Hugs from Italy!
  • 1 3
 This hasn’t got anything to do with the pandemic.
  • 3 0
 @CM999: all has to do with pandemic,all at now, many people loose his jobs, raw materiak has becoming expensive and supply chain are critical, try to buy a bike if you can! The world is changing... not for better.
  • 8 2
 Great video. Katy came across so well, as she always does. Absolutely crazy that a rider of her ability has to work so hard to secure a sponsor. I know a lot of people on the internet are a bit mental so I am reluctant to say it, but, is this discrimination against female riders? I have read comments and articles about the numbers and marketing science behind the choices between male versus female riders but I just don't get it and I don't see how someone as talented and high profile as Katy is having to work so hard to secure a sponsor. Katy has always had a very high profile. I do not know her nor have I ever met her nor am I the closest follower of EWS, yet I know of Katy's riding, her results, sponsors and personality, more so than most of the other riders, female, male, junior, vets etc. I just don't get it. I fully expect Katy will get something sorted, there has to be someone out there who sees the opportunity here.
  • 20 13
 won't buy any Trek poo bikes anymore after that, had a few and no more .i can't believe they can treat a rider with results like Katy had .that's not professional at all not at this level .Absolutely Shame Trek !!!
  • 6 4
 Sorry for my big thumbs. I meant to up-vote you. This is such a disgrace for the sport.
  • 11 4
 I’ve had a lot of treks in my life. Used to work at a shop. The fact that they strung her on like that seems pretty bad form. Maybe time to look elsewhere for the next bike...
  • 8 1
 Yeah man, that is the issue that i have with Trek stringing her along like that. They should have been up front and told her look for a new team etc. Not at the last minute went all teams have assigned their budgets. Head up KATY you are one of the best all around representatives on a bike something will come up.
  • 8 2
 fit with brand values? don't bike brands value winning/podiums and sales? is there anything else in pro sports? if looking good on the bike counts, she's gorgeous so that might count for something?
  • 8 0
 That sounded positive at the end. I hope it works out for her, she's too good to not be on a team.
  • 11 6
 Super, super sorry. I love racing. The joke, I see the industry putting more effort into their April Fool's media than anything else. Maybe the contracts for our favorite riders are in the Suez Canal. I kind of joke, but I'm tired of the lack of diversity. Be it sex or color.
  • 5 0
 Can't help but sympathize for her and the situation she got stuck in. How common are athlete managers? Eg people who oversees a riders media/marketing/contracts/teams. Wondering if something like this would have been beneficial.
  • 9 4
 While I feel for her situation, did she think she was going to ride bikes her whole life? What about a back up plan? Education? Another profession for when her body and skills start to decline. Look Anika Langvad, done racing, now she's a dentist. And Katy admits that she did nothing to pursue other offers and that contracts are negotiated every 2 years. Again, its a bummer but this seems pretty par for the course. She should have been prepared to deal with this uncertainty IMO.
  • 2 0
 Long term is not the issue her i think. She should have been guaranteed a contract based on her performance. But it seems Trek was not very forthcoming with their plans, being let go late in the season was unfair. I wonder how common this is for elite level riders like her. Being this issue is being kept quite for fear from big teams and management.
  • 6 2
 Elite riders need to get back the power in contract negotiations. Having her wait till the end of the season to know if Trek will resign her is unfair. Trek was probably negotiating the Loris contract and kept her as back up then dropped her so late in the season that it was hard for her to find a team. She's a premium asset, she has to realize that now and not wait next time for the factory team's late season decision. She should have a Nina Hoffman type of program.
  • 4 0
 Keep on pushing Katy, always a friendly face and up for a chat whenever you see her at the races. I thought Trek with Katy and Tracey was the dream team for getting women into cycling, both have an amazing attitude, I feel and hope its Treks loss and Katy's gain.
  • 8 1
 The Blair Witch Project and MTB interview
  • 3 0
 Its a sad situation when some with decent history can't get a bike sponsor. Yet a lot of YouTubers get sponsored. Before i get slated, I get the Youtube situation - its a sales channel with quantifiable analytics etc etc.. its just sad that racing alone is not enough.
  • 3 0
 That video ends on such a cliffhanger... sounds like Katy has something lined up?!

One thing I found, contrary to some comments here, that she doesn't seem to put any blame on Trek. After a 5 year contract and great performance it's normal to assume that a renewal is likely, but in this business, nothing is guaranteed.

I'd actually be interested what a pro sponsorship contract normally includes. Hope Katy can shed some light on that. Pro's aren't hired employees, I would guess, so healthcare, retirement, all that stuff probably is not part of the contract?
  • 16 14
 No traceable ROI. Females athletes need to find a way to prove they sell bikes. Sad but true. Every stop on Gwinn’s career was followed by a huge spike in sales for his sponsors. Easily traceable. Visible in the lift lineup. Rachel
, best ever, not so much. Katie deserves a contract. Her results are exemplary but do those results produce sales?
  • 5 2
 I’m sure I read a statistic that said female athletes sell to more audiences then male athletes, so perhaps they should just ditch all the guys...
  • 5 1
 Well given how many Trek Sessions, Slash's, and Remedy's there are in the world, I don't think you can accurately say Rachel had "not so much" to do with selling them...

Brand size (Trek & Spesh vs. Transition & Kona) as well as business model (B2B vs. D2C vs. click-to-brick) play a much larger role in this whole thing. This traceable ROI argument for female riders doesn't have much of a backbone as tracking ROI based on elite level racing isn't as cut and dry as you are trying to make it out to be.
  • 2 3
 @mattyb84: ridiculous
  • 2 3
 @lpat1717: it’s why the girls in every sport get less. The bring less in. Period. Truth is stingy sometimes.
  • 2 6
flag Intense4life (Apr 5, 2021 at 20:42) (Below Threshold)
 @lpat1717: no guy ever went into his local bike shop and said I want what RA is riding. The guys sold those bikes. At least 99.9% of them.
  • 2 0
 Has anyone tried to sponsor an athlete through voluntary public contributions like Go fund me? Seems to me, a most loved athlete like Katy could represent us all very well and uphold the values mountain bikers hold so dear, like kindness and sportsmanship. What do you all think?
  • 14 9
 one more reason not to buy a trek
  • 8 6
 because someone moved on from their race team? and whats the other reasons?
  • 9 1
 @DERPOWaterpig: that damn knockblock!
  • 3 0
 @DERPOWaterpig: knockblock, pressfit bb, thru shaft shocks, going away from full floater and i am constantly between L and XL. Wanted a scratch or remedy. ok the new slash with swat and threaded bb is a nice step in the right direction.
  • 5 4
 I sympathize with how she's feeling now given the situation, but I am a bit confused how she got there based on my experience/understanding with athlete sponsorships. An athlete staying with a brand for 5 years is pretty rare. It seems like most contracts are 1-2 years or seasons, and then athletes will start shopping around to see if they can get a better deal or brands will start re-assessing their roster and marketing budget to better match their current products. I would have thought that after about 3 years with one company you'd consider that you may not be offered the same contract again the next year and should probably start discussions with other brands, even if just to make connections. I don't know every discussion she had with people in the industry, or whether Trek straight up pulled a previously agreed-upon contract out from under her, but I'd like to think I would have seen this coming a little further ahead and prepared for it.
  • 2 5
 It sounds more of the later and Trek decided Loris was worth ditching Katy to pay for. It seems a strange choice as Katy will probably get more exposure than Loris unless he wins the World Cup or World Champs
  • 11 1
 Did you watch? She clearly stated that Trek basically lead her on until the last minute. She also admitted to being a bit lax in pursuing something new because of her discussions with Trek. She is a consistent top finisher and certainly wasn't expecting this in the least.
  • 10 0
 @lifeofloon: exactly...I’m guessing Trek was going to let Reece go, until he won world champs...then he opted to renew his contract. Trek decided to let Katy go...
  • 2 2
 @lifeofloon: did you watch it? They said they wanted to talk about it after the season?

Did you see haast f1 cut both their drivers, after all the signing season was done with? Only 20 spots in that, so two guys got retired without their say in the matter.
  • 3 1
 @bonfire: one of those 2 drivers is providing funding that’ll keep the team alive, can’t really compare with the Trek situation unless you think Loris is paying for his seat
  • 2 0
 @mashrv1: the two that got cut are cut. Their f1 career is over, and didn’t have a chance to land a seat. They’re in other series now.

The point is the same, the new driver brings funding to the team. Loris brings value in terms of his race wins and marketable traits. Same with Mick, he will bring sponsorship dollars because he’s a Schumacher.
  • 3 0
 @grizwald: that’s the rumour... can’t dump the world champ.
  • 4 3
 @bonfire: I just don’t see the link between dh and sales. Nobody bus dh bikes really
  • 4 0
 @CM999: Nobody buys F1 cars,too.
  • 2 2
 @nozes: nobody is trying to sell f1 cars. Many of the f1 sponsors don’t even make cars
  • 1 0
 Definitely not a good year to be without a ride before the season.. I think some companies are holding off because they are afraid of more canceling of races like last season. Best of luck to Katy...
  • 3 0
 Wishing you all the success in the world in your search for a team Katy. You deserve it!
  • 2 0
 So many industry’s where workers feel this pain. Fighting to get and keep jobs. It’s a sad reality of the workforce. Hope everyone, including Katy, can make moves!
  • 3 0
 Katy is an absolute fighter. Hopefully someone has been snart enough to take her and her story on.
  • 3 0
 As one door closes another door of opportunity opens. You can't hold good people down.
  • 1 0
 That really sucks for Katy. You're invested and committed to something and you think the feeling is mutual, but harsh reality is that business is just business and bottom line is that none of that matters.
  • 2 2
 I will get punishment for sure for what I will write but I will take it. Katy is a brilliant athlete and great person. The problem is and I think it understandable Trek whants the WIN. And it did not look like Katy could do it. She was consistant 3-4 place or little bit worse but never no 1 or close to it.
  • 3 0
 I work in live entertainment... its notlooking great.
  • 2 0
 pro sports and entertainment. you've geared your entire life to get to/near the top and who knows if any work will be there. not my idea of a career, but i've got sympathy for her and the many like her.
  • 3 0
 Specialized Enduro team then...
  • 1 0
 So good on Trek, five years seems a long time in this sport. Did I miss all this on”team rumors”. Is Brexit an obstacle for yo
  • 2 0
 Katy seems like a great girl- let’s hope and cheer for her as she comes back from this setback.
  • 2 0
 Hopefully a new deal works out for Katy and she has great results.
  • 2 0
 Balfa should comeback and sign her
  • 2 0
 Trek pulled the plug on:

Emily Batty?
Katy Winton?
  • 1 0
 One of those makes sense
  • 1 0
 Hopefully she signs with consumer-direct bicycle company. That would be great!
  • 1 0
 Good things happen to good people, the best to Katy. She will find a nice place in life.
  • 2 0
 This is easily my favorite reality tv show.
  • 4 3
 Does not look like a session
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