Yeti Launches Direct-to-Consumer Website Sales

Oct 13, 2023 at 5:39
by Ed Spratt  

Yeti Cycles has announced that it has added the option for riders to purchase directly from its own website.

Yeti has now opened up the option for US customers to purchase its bikes from alongside the option of authorized dealers and online partners. With the press release announcing the new direction, Yeti said its "commitment to independent dealers remains steadfast. Bike shops are critical in building local communities, supporting youth engagement, advocating for local trail access, and keeping bikes running smoothly, and Yeti will continue to support dealers in strategic ways."

The new direct-to-consumer program has been rolled out in the U.S. and uses bikes that are built-to-order at Yeti’s Colorado headquarters. When a customer purchases a bike online from Yeti it will be delivered with brakes bedded-in, tubeless sealant installed, and suspension preload and damper settings set up so it will be "ready to ride."

bigquotesOur customers have expressed interest in buying directly from Yeti Cycles and through our new program we’re able to deliver a premium online buying experience.Chris Conroy, CEO of Yeti Cycles

The past few years have seen a number of companies switch to offering direct online purchasing options with the likes of Specialized among the bigger names making the change.

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Member since Mar 16, 2017
2,973 articles

  • 203 5
 Why are people so down on dentists? They have to get a degree that costs like $400K, and then employ a bunch of staff who always seem like tweakers. It's not really that glamorous of a profession and as far as income goes, they never seem like mega rich or anything. I dunno, seems like a better idea to make fun of influencers or trust funders, or those people who would rather coal roll a cyclists...
  • 59 22
 Tech workers always felt like the more appropriate crowd to make fun of. All the time in the world (relative to dentists), none of the talent, and bloated compensation packages starting at $270k and rolling up to $900k with a couple promos and a few years of tenure.
  • 64 0
 I ride with a couple dentists. One is on a SB5 that still has 11speed, the other is on a used Wreckoning. They are both are fast measured by the Durango middle aged stick. So yeah, they rip.

That said, so long as everyone knows that dentists work very hard for a very long before making a buck and then work very hard to provide a vital service, then it’s all in good fun.

Making fun of Influencers is too easy and would just be mean.
  • 12 49
flag BoneDog (Oct 13, 2023 at 10:23) (Below Threshold)
 dude, the average dental practice in the USA makes 880k a year......... let that set in..... the "average"............

I worked for a dental lab as a mechanical engineering making dental implants, I networked with dentist directly with my boss / owner of the business. If you have a dental practice you are making hilarious money.
  • 71 0
 @BoneDog: That's gross revenue. Now subtract staff salaries, purchase and upkeep of equipment, rent/mortgage on office space, insurance, professional training, etc., and it's "very good" money, not "hilarious".

Disclaimer: I'm not a dentist; I worked in tech. :-)
  • 1 0
 +1 million to this.
  • 18 4
 canadian dentists are terrible. the first question you'll get when you're looking for a new dentist is, what does your insurance cover? based on that they will sell you unnecessary procedures, xrays, you name it.
  • 18 5
 @MtbSince84: I own a manufacturing company that provides a product that nearly all dentists have in their practice. I know a LOT of dentists and am a regular speaker at CDS, GNYDM and Pacific Dental. Dental practices make incredible profits by-and-large. To the point that they are completely price-insensitive on items. It's ludicrous, DCI is one of our main distributors and they will take our product at wholesale discount, then mark it up 100-150% over MSRP (which is around $500 USD to begin with) and dentists will buy 15 at a time for their practice without batting an eye. At shows they SEE our prices and the prices from other suppliers like ADEC, Midmark etc, and they still buy from DCI. They have no idea, and honestly do not care about an extra $7500-9000 on top of an already $7500 purchase.

Sure they have staffing and other overhead, but they're still taking home at least $300-500k a year.
  • 18 0
 Dentist tend to be one of the few really high paying jobs that has a decent work life balance*. In pretty much every hobby dentist have a rep of having super expensive gear (cause they have disposable income and the time to enjoy it).

*not accusing them of not working hard, it just that they dont have the absurd hours that doctors and lawyers and high end tech workers often have.
  • 2 29
flag BoneDog (Oct 13, 2023 at 11:21) (Below Threshold)
 @MtbSince84: I guess if it makes your broke ass sleep better at night, sure man, simplify it. But the reality is, when the average practice is 880K, you would shit your pants to know what that distribution looks like. I can tell you first hand, top practices are making absolute bank more then you or I want to believe, and yes nearing the hilarious money range without question.
  • 1 12
flag BoneDog (Oct 13, 2023 at 11:21) (Below Threshold)
 @cueTIP: I was about to say the same thing regarding markup. Hey need a Mech Eng your way? hahaha
  • 5 18
flag BoneDog (Oct 13, 2023 at 11:23) (Below Threshold)
 @mtmc99: Anyone can become a dentist, can't be jealous if you don't take the opportunity is what I always say.
  • 8 4
 @cueTIP: "Sure they have staffing and other overhead, but they're still taking home at least $300-500k a year."

That sounds about right (before taxes). Like I said, very good money, but not crazy (save that for the hedge-funders) after a big investment in training then building/buying a practice.
  • 11 1

Tell me you know nothing about tech without telling me you know nothing about tech.
  • 2 0
 You a dentist?
  • 1 0
 Dentists in Europe make more bank than Americans in relation to their GPD
  • 8 2
 @BoneDog: tell me you don't understand business and economics without saying you don't understand business and economics...

edit: not saying you aren't correct in your later comments, but a business that makes $880k a year in today's market, has material overhead, requires a lot of insurance and has a couple employees is not making "hilarious money". Especially when you consider that if the dentists are the practice owners, they are "self employed", and if they aren't, they get a salary provided by their boss, out of that $880k.
  • 6 0
 @mtmc99 has it correct. "Dentist bike" isn't necessarily a hit on dentists; it's a play on the stereotype that dentists have a fairly unique combination of disposable income and spare time required to ride Yetis (or Cervélos). Tradies also ride Yetis (but not Cervélos).

Also thanks for emphasising work/life balance, although it's sad that modern society apparently makes that disclaimer about laziness necessary in the first place. Hustle culture and the gig economy are out of control.
  • 4 0
 I think if dental work weren't a total rip off in North America , or if it were covered under normal healthcare as it is in many parts of the world, people wouldn't be so hard on dentists.
  • 5 0
 @stravaismyracecourse: sounds like someone that has no clue what tech workers do.
If it was so easy to make $200k+, why aren’t you doing it?
  • 2 0
 @BoneDog: My dentist is really fast. And a great guy. Rides a pivot not a yeti.. But I think its still ok to poke fun a bit. Let's not get too serious here!
  • 8 11
 A degree costs money?
I got my Civil Engineering BEng for £0.00.
Third world problems.
  • 2 26
flag rckon03 (Oct 13, 2023 at 17:49) (Below Threshold)
 Coal rolling roadies is legit! Makes me want a diesel just thinking about it.
  • 4 6
 A-yes, dentists are reasonably well off but not rich.

B-they don’t usually ride Yetis, even out west. They are nervous about chipping or breaking teeth and trend towards XC bikes and blue trails.

So…….if they splurge on a nice bike that might not be the best value it’s usually a Niner. Or something like an Epic or a Scalpel.
  • 1 0
 @wyorider: and you know all of this, how?
  • 2 0
 @cueTIP: Your confusing dentists and dentist that are also business owners.
  • 3 5
 @generictrailrider: Anecdotally, the dentists I know who mountain bike are fast and fit, but risk averse.

Just like anecdotally PinkBike readers seem convinced that dentists are riding Yetis……except I actually know a dentist or 3 who mountain bike.
  • 6 1
 @rckon03: you’re a sociopath.
  • 4 0
 @stravaismyracecourse: Tech workers pull insane hours and the ones I know only have time for work. People who have the top Cisco certifications make bank and they definitely earned it.
  • 3 0
 @mtmc99: Here in NZ. general Dentist only overtake the average worker in lifetime after tax income at age 55, Before that they are playing catchup of 5 years not working, student loans and interest and higher tax rates.
  • 3 0
 @mtmc99: No Dentist I know work long hours for the fact it is incredibly hard on the body. Dentistry is the occupation with the highest rate of early retirement due to occupational injury. Multiple studies worldwide show 1/2 to 2/3 of dentist are suffering chronic pain by the time they graduate. According to the Govt, ACC and Uni Otago the Occupation with the highest risk to your health in NZ is dentistry. (Not life. that swaps between forestry and farming, but kitchen benchtop manufactures will probably overtake them soon.) Dentist only had the highest rate of suicide in one study in Iowa. farmers and teachers usually top the list here.
  • 7 0
 @stravaismyracecourse: I must be doing something very wrong since I'm a veteran of the tech industry and make nowhere near that income. Hell, my bike is old enough to be in 5th grade and 0% carbon fiber. Also keeping all this internet stuff working is surprisingly difficult, but at least the servers don't scream at us if we poke them with something pointy. How about we use Hedge Fund managers? They don't really contribute anything to society.
  • 1 0
 @cueTIP: I used to do tradeshow design work a couple of careers ago and we had a couple of dental industry clients. We had to design a display for the full set of tools they offered, and we needed measurements to do that so they shipped us one of everything. I think it was over $120,000 worth of scary tools, diamond bits and other shiny bits of stainless steel. It was a crazy amount of money and the root canal tools still haunt my dreams.
  • 2 0
 @Rokcore: It is possible to work in the tech industry and have a healthy work/life balance. Just don't work for a startup or some Silicon Valley giant run by a madman. You probably won't get rich, but money is good (enough) and you're less likely to burn out, quit the industry and end up in a van down by the river.
  • 1 0
 Remind me I need a new dentist without reminding me I need a new dentist
  • 9 0
 Dear Yeti, Please sell the DH bike
  • 2 4
 @wyorider: jk bro! Typical roadie....can't take a joke or share the road.
  • 2 5
 I only roll coal on tailgaters. It’s way more affective than a brake check and oh so satisfying!!!
  • 2 0
 @pixelguru: If I end up in a van down by the river I'm doing pretty damn well. Those sprinter vans they live in are like 100K+ Not having to pay a mortgage or rent but they're not exactly living paycheck to paycheck lol
  • 1 0
 @wyorider: I bought a Yeti (not a dentist) and met a guy on trail with a Yeti. Asked if he was a dentist and it turns out he was a physician.
  • 2 0
 But that would be realistic and not half the fun, losing the endless options for dentist puns.
  • 1 0
 @nickfranko: I've been in FAANG for the last 5 years, my dude. How do you think I know about the culture in these companies?
  • 2 0
 @pixelguru: I think we need to establish that "tech workers" means people who work in FAANG companies (Facebook, Apple, Amazon, Netflix, and Google). In recent years, a couple other companies have popped up that have renown comp packages (Salesforce, DataBricks, Twilio, etc), but by and large, these are the people to be made fun of.

If you have the talent/luck/ability to interview decently, you're doing a disservice by not trying to get into one of these companies. My last two hires had 4 and 5 years of experience respectively and our offers were $295k TCC and $325k TCC. Hang around for a few years and equity refresh grants and bonuses will push them toward $400k easily. That stock vests quarterly, with no cliff as well. So a savvy worker will stay for their new hire grant and get a new job at a competing FAANG company as soon as it expires so that they can get another new hire stock grant + a level or two bump.

It's a genuine, bonafide way to hack the American economy. I've seen 32 year olds making over $1m a year and working 40 hour weeks.
  • 1 0
 @Rokcore: Average hours worked per week in FAANG and top SAAS companies are nothing like Cisco, consulting shops, or Tier 3 and lower companies.
  • 3 0
 @stravaismyracecourse: I work at Twilio and make a ton and don’t do shit but ride all day. I have been waiting to be ridiculed and I’m lucky I made it this far.
  • 1 0
 don't be a jerk to dental hygienists and ancillary staff...
  • 1 0
 @gcrider: Nah, the ones I know only work ~3 days a week and have money for everything. There's no way they're only meeting average at 55YO.
  • 1 0
 What?! I payed 2200 USD for a 8 hour (multiple days) long treatment. How much money do you earn in one day?
  • 71 1
 I think we're all excited to see prices reflect this new D2C model. /s
  • 6 1
 They’ve reduced prices by 2 to $3000 on all of their models, albeit from a high base.
  • 6 0
 @PHX77: seriously? I didn’t see this drop in price on their site.
  • 16 0
 @PHX77: Pretty sure Yeti only discounted the builds with the old Sram stuff. The new Transmission builds are back up to orthodontist prices...
  • 1 1
 The transmission build used to be $14,700 or somewhere around there and it’s now $12,000. Yes I understand the $12,000 is not cheap. I was saying that they reduced the prices. The low end build used to be around $10k or $11k and is now approximately $7.6 K
  • 1 1
 @duffman1976: i’m referencing the 160E here.
  • 1 0
 @PHX77: got it, I was looking at the SB160.
  • 2 0
  • 44 4
 Order your new Yeti while at work, mid root-canal.
  • 24 2
 Sorry, that website is awful, way too painful to bother with. Typical design problem - the people managing it's development and reviewing it are lost in their own bubble and don't realize how jarring and kludgy it is to the outside world.
Disagree? Visit Transition's site for a contrasting example of a clean and functional user interface.
  • 11 0
 That’s funny i have always felt the same way about yetis website it’s more like an interactive walk through than a place to easily get information.
  • 15 0
 I get dizzy every time I go on the Yeti website.
  • 3 1
 @Oxiros: I won't be back, it's torture. They lost me - correlate their bike builds with their website build.
  • 3 0
 That's what happens when the marketing team beats up the UX Designer and locks them in a closet for the duration of the project.
  • 4 8
flag Xaelber93 (Oct 14, 2023 at 1:21) (Below Threshold)
 @pixelguru: I think Yeti does everything right with their website. It's one of the only websites of a bike brand that has an actual experience and transports the products features in a premium way. And it even dies a good mapping them to the actual use case of the bike. The combination of copywriting and image/graphics is definitely on point and probably cater to their target group. And if you look at Apple for example, the do the exact same thing. It's just harder to sell DTC with such a website. However as I understand it, that's not Yetis priority they just want to tap into the potential of a small group of people wanting to buy directly online.

The Transition customer is just a completely different person. And more in line with the active users here on pinkbike. We just have to understand that different people want different things. And sometimes we are just not the target audience.
  • 2 0
 and then try to use the yeti website on a phone... LMAO.
  • 25 10
 Somehow, Yeti might actually be providing "value" right now. Not that either option is reasonable, but a SB160 with XX is $3.5k less than a Fuel EX. I get that they have different uses, but who buys a Trek in that comparison?
  • 12 1
 People who want an ebike? I think you are comparing the FuelEXe (the ebike) to the SB160 (pedal power).

The Actual XX1 Trek is cheaper than the XX Sb160 because even direct Yeti's are $$$
  • 5 0
 Not sure where you're seeing those prices. I see $10,500 for the SB160 with XX, and $10,999 for the Fuel EX 9.9 with XX.
  • 3 1
 Nobody, because this is not a real comparison. Fuel EX 9.9 XX is $10,999 vs SB 160 XX is $10,599

Cost of build plus your standard free service included with your bike purchase at you LBS and these even out pretty quickly
  • 13 1
 Trek's recent monumental price increases don't make Yetis any better value. They make Treks much worse value.
  • 16 1
 Must be nice for Yeti to pocket that 30% cut dealers were getting from a Yeti bike sale. The insult here is that they didn't dare to lower the prices.
  • 3 1
 There are a couple of potential reasons for that.

Firstly, this B2C model hasn't been rolled out everywhere yet, so chopping 30% off (which is possibly more than what dealer margin is at this point either way) would massively complicate things with their existing dealers both within the locations that they now offer B2C in and outside of it.

Secondly, by having part of their sales come from B2C they can use that additional margin to absorb any other costs that might be coming their way. Just as an example, a few brands have had huge price increases for 2024. If Yeti now have some extra margin coming in it might help them reduce the need for those big increases.
  • 5 1
 Should probably have added in as well that they will have increased costs for customer service, prepping bikes to be shipped to end users rather than dealers, shipping costs, etc... Again, not the full dealer margins-worth of costs, but it's not like they can just totally chop that margin out.
  • 6 1
 I guess the dealers would be pretty mad if the bikes were also available online for lower prices, as it would cut into their market share
  • 15 0
 Pay full retail for the bike!

Cut your LBS out of the deal!

  • 13 4
 So I get all the hate about price and dentists jokes, but SB160 in X01 Factory build is just 400 bucks more than Ibis HD6 in XT Factory build. And if I am not mistaken Ibis is a long time fav of PB simps due to price. I do like ibis more, but if I am pedalling most of the times to that mountain top, I would probably choose Yeti with it's infinity switch thing, or actually no... I would go with freaking boutique Revel Rail 27 and have best long travel pedal bike out there
  • 1 0
 Rail 27 not Rail 29?
  • 5 7
 I have a Revel Rail 29, the actual seat angle is way to slack, to much change in TT length with seat height, the suspension platform is good but blowing bearings left right and center, and finally the reach is way to short throughout the range vs the size. to be honest, its like buying an IBIS Mojo from 2016... but even worse due to the seat angle. I am not impressed and have one hanging in my garage as we speak. I would stay away at all cost.
  • 5 2
 @BoneDog: could not disagree more, I also have a rail 29 and it’s the best bike I’ve ridden. I know how to replace bearings and have a feel for them in general and do it once a year regardless. My bike is dialed and dead silent
  • 1 0
 @BoneDog: I rode my buddies revel e duro 27 n hated it too, not efficient short feeling was so surprised
  • 4 0
 Ibis has always been expensive?! People are only talking about the aluminium AF bikes that they started selling a couple of years ago... otherwise it was pretty expensive.
  • 1 0
 @BoneDog: I have owned a rascal and test ridden their ranger. Their geo just doesn't work for me and it is mainly the STA (though the rangers HTA is whack too)
  • 1 0
 @mrtrailpops: If I was buying long travel enduro bike I would opt out to 27 because its more fun. I am not buying 160 - 180mm bike to pedal ahahah Big Grin

I own Rascal ( 130/140) it does everything and much better than my Trek Slash ever could. I've tried Ibis Ripley or Ripmo ( whatever is their 160mm version) and while yeah it's a pretty good bike, it doesn't come close in pedalling uphill to Revel.

Long story short, I spend 80% of my time grinding up and only 20% fun descending down, I much rather have bike that prioritises climbing. For the rest, I have 200/200mm Session Big Grin
  • 9 3
 I don't really see the advantage to this system over having my dealer order the bike, or if the distance is far to a dealer, phoning them and having them order for me. Will savings be passed on to customers or further line Yeti's pockets (if Yeti's wear trousers)?
  • 23 1
 Lots of people live hours away from a Yeti dealer. Next generation also hates having to talk to a person.
  • 3 0
 There are other growing markets outside America and Europe that now have easier access to the brand. Middle East and Eastern countries being some of them.
  • 2 0
 @islandforlife: yeah f*ck me for choosing to be born in an era with direct access
to a similar ordering system a dealer would use to order for me.
  • 4 2
 That 30% is quickly gone by the additional effort you need to put in to keep people happy after the purchase. And also everything else is just way more work. I mean the dealer doesn't get that kind of money for nothing and all that now needs to be covered by Yeti themselves.
  • 5 1
 Would not be surprised if a bunch of other brands start doing this. The price of new is too much for allot of people these days. if they can figure out how to get prices lower for consumers and still support local dealers they will sell more bikes. I personally buy from my local shop but if your local shop has shit mechanics and you don’t like the store. why not buy online. Easier than driving hours for a crap experience .
  • 2 0
 If dealers would actually offer a great experience, then a lot less brands would go direct-to-consumer. But unfortunately most dealers are crap and unwilling to change to businesses for the 21st century. At least here in Europe.
  • 2 1
 Did I miss the part where they say it will be cheaper?? It's like Specialized, when they sell on both internet and bike shop, they will be the same (high) price...
  • 5 2
 Tough call for manufactures. One side you sale more bikes, other side you are putting them in the hands of people who are mechanically challenged. Solid gamble. As an IBD we get a fair amount of D2C brands through our door with people making big mistakes with bike assembly, so bike shops win however you look at it. Only way bike shops will ever go out of business in poor management, just like many other small business. D2C moves dont impact us much.
  • 6 2
 Bought my SB120 on line! Bike came ready to ride with sealant in tires and suspension set up!! GREAT SERVICE & FOLLOW UP AFTERWARDS!!!
  • 6 0
 Online from where though? Jenson? This is an article about buying directly from Yeti.
  • 10 0
 @stumpjumperevopro username does not check out
  • 1 1
 @pdxkid: Own a 2019 Stumpjumper Evo Pro 27.5 also
  • 2 0
 @generictrailrider: Yes "Hello" back at you
  • 7 3
 Received a random package from Yeti this week, it was a flag and a photo book.. I have owned many bikes and never received anything from other brands.
  • 6 11
flag funboi-parisi (Oct 13, 2023 at 12:45) (Below Threshold)
 cool man. got any openings for cleanings next week or should we call the office
  • 3 0
 Yup. Got one of these too despite being the second owner of the bike.
  • 2 0
 Yeti....born and breed in the Hills of Colorado's, Ice pick logo synonymous with grit and determination; being lambasted for a projected association with a generalisation of Dentists. To avoid a label 'antidentite' (Seinfeld) its an irony that Dentistry epitomises the Yeti 'Ice Pick' ethos with unique double entendre.
  • 2 0
 That makes me laugh... what Yeti, Specialized a probably some other brands don't get is that when people says that they would like to buy it directly from the web, it's because they want it to be cheaper like YT, Commencal (back in the days), Canyon, etc, NOT the same price but buying it from home without seeing it, trying it and all the problems that you may have buying a bike from internet instead of in your local bike shop!! LOL Anyway, they do know it, but they just act like they do such to please the client but keep the same high prices... bullshit to me. lol Who doesn't like to go in a bike shop and talk with guys/girls about your next bike and everything?! Come on, this is not some stickers or gloves that you already know the size that you need, this is a couple thousands buy! Are you going to buy your car on internet and made it ship to you because you don't have time to go to a dealership? lol
  • 1 0
 Yes. Many are doing exactly that with Tesla. And that sales model is proving extremely successful.
  • 5 0
 If I have dents in my alloy frame and wheels , does this technically make me a dentist?
  • 2 0
 As a Yeti owner ASR7 and ASR5 its crazy how quick they went from being a small manufacturer to this Boutique brand... when you call about questions on your older bike... only to be met with confusion. They have changed, good for them, but I would say JPs yeti is no more!
  • 8 4
 Prices still aren't what I'd consider competitive. An SB-140 frame is $4400. Have they resolved their cracking issues?
  • 7 2
 Damn yeti if you can’t sell bikes just say so…
  • 2 1
 Frankly, dentistry in the US is like the least regulated of all the medical fields. Plus, the education is sub-par, vs other medical docs. So high cost school, low regulation... abuses are bound to happen. And, if the abuses work out exactly right in favor of exactly the right dentist...... Yeti.
  • 4 3
 I like Yeti’s current bikes, a lot. But considering what they pay their staff to live in Golden Colorado-I’m concerned about build quality.

For reference, local gas stations on the front range are offering 60k a year to be a store manager and struggling to find help. It’s gotten silly expensive to live down there.
  • 7 1
  • 2 1
 Actual Data from the American Dental Association from a survey of their members:

According to the Survey of Dental Practice, the average net income for dentists in private practice in 2022 was $218,220 for general dentists and $335,920 for specialists.

Sources: Income, Gross Billings, Expenses, and Characteristics (XLSX) (Survey of Dental Practice report) and General Dentist Income Estimates from the Bureau of Labor Statistics (XLSX).
  • 7 6
 What a great way to reward your dealers for a strong sale season. I am sure all of the IBDs who just bought in a bunch of inventory and had it all deliver are freaking stoked!!! #UNDERCUT
  • 2 1
 They didn't say that it would be cheaper on internet.... if they do both, that means it will be the same prices so why people would buy it on internet instead of a bike shop?! Probably like 2% will decide to pay 10-15k directly on internet just because the Yeti dealer is too far from home?
  • 1 1
 Most on line company’s did not change their pricing policy and do not save us the customers the middle man.
It’s just giving us opportunity to feel we purchased directly of the source, and the sources is enjoying the profit of the middle man too.

Real on line company’s sale direct only like Canyon for example.
  • 2 1
 What do you do now when your kashima flux capacitor starts creaking? Send it in and wait for a new one to show up and hope they Believe you?
  • 1 1
 Yeti envy seems to be a real thing. I love my SB, but will check out other brands when the times comes. Engineer.... Dont want my hands in peoples mouths I dont care what they pay.
  • 1 0
 Holy crap. Iconic bike brand goes direct to consumer and most of the comments are about friggin dentists. Or about comments about dentists.
  • 3 1
 A little late to the game, YeTi.
  • 4 2
 RIP Golden Bike Shop and Wheatridge Cyclery.
  • 5 1
 Someone is gonna have to service those Yetis. At least the techs at WRC are reasonably polite to customers. GBS not so much
  • 3 1
 But if you live close by, why wouldn't you order through them and give the LBS some love, and have someone take care of you in the process?
  • 3 2
 @funboi-parisi: shops like GBS (seems to be the majority) is the reason why I buy online.
  • 2 1
 Yeti was building all there bikes anyway at corporate HQ, they were just the middle man!
  • 3 1
 Finally….. a chiropractor can afford a yeti.
  • 1 0
 They will continue to sell those in bike shops won't be cheaper! I know it was only a joke but had to say this! haha
  • 1 0
 Glad to see all the comments directed at the Dentist aspect, not that another brand is abandoning the Bike Shop model.
  • 2 1
 Sweet. When I buy floss I can also get a new ride!
  • 2 2
 Selling direct means no thanks, I will purchase through a LBS that will give me a little discount
  • 2 1
 Dentists= the proctologists of the face
  • 2 1
 Direct-to-dentist business model
  • 1 0
 How much is the new DJ frame?
  • 1 0
 Direct to consumer sales, resale prices
  • 2 1
 It should always be direct to consumer
  • 1 0
 they want my teeth but cant have it
  • 4 4
 9 out of 10 dentists recommend Yeti toothpaste...
  • 1 0
 Is that the name of the sealant that they preinstall ?
  • 2 0
 Hey at least you tried.
  • 1 0
 stop bullying
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