During the filming of VISION
, Veronique Sandler teamed up with Brendan Fairclough to head back to the home of his DEATHGRIP
jump line and take inspiration for her very own dream line.
Freeride Madeira has become an iconic destination for mountain bikers around the world. Brendan’s explorations across the island have been well documented throughout the years, inspiring Vero to take advantage of his inside knowledge.
Ahead of the Enduro World Series event organised by ‘Freeride Madeira’ and in partnership with ‘Visit Madeira’, Vero and Brendan took in the epic trails the island has to offer and tested the latest trail additions to the EWS tracks.
In this exclusive online release from VISION
movie, with never before seen footage from the pair, Brendan and Vero put the island through its paces.VISION
– Available Now
(itunes, Xbox, Playstation, Google Play, Amazon, Vudu, Fandango Now, Vimeo on Demand)About VISION:
adidas and Five Ten presents VISION
, a female led Freeride Mountain Bike film. VISION
is a film about inclusivity, standing alongside your heroes and redefining the status quo. VISION
blends the creative worlds of Veronique Sandler in a coming together of art, design and sport.
Normalize riding bikes - if they grow up riding to school, to the mall, to their friends' homes, etc., they're more likely to develop a lifelong love of cycling that will survive boys, peer pressure and cars.
Get them decent bikes with components that work. It's awful watching kids struggle with jammed up shifters and crap brakes.
Talk with the local lady shredders and get some advice from them.
Expose your kids to Rachel, Tahnee, Casey, Veronique, Katie, the Gehrigs, Vaea, Miranda, and all the other ripping women.
Take them to the local pumptrack and get them rolling on it. High fives during and ice cream after. No pumptrack? Build some sketchy wood jumps like you had when you were a kid.
Check out @rideslikeamother and @thebikedads on Instagram.
Don't let anyone ever tell your daughters that bikes aren't for them.
I guess what I'm saying is that I want them to have outside role models besides dad in the biking industry, like Rachel or Tahnee or Vero.
I never had biking lessons with a serious coach, I never had a good bike or gears that worked until I was about 15 - and I saved up and bought it myself. I never had anyone telling me mountain biking was cool. In fact, it was loserish. Football was cool. In spite of all that, I fell in love with it because I love the feeling of riding fast on dirt.
Point being, more girls don’t ride because they’re more interested in other pastimes. Nothing more, nothing less.
Try all you want to push more girls into it and it won’t work. You might get an extra 2% of the female population buying a bike after high school age.
Not hating, just telling it how it is. I thought it was pretty obvious but that’s just me being old fashioned I guess.
People like yourself who can't acknowledge the reality of social norms and their very real effects usually regard themselves as some ubermensch with super influence detectors always able to filter out social influences and feel the smug sense of self satisfaction that all your thoughts/feelings/ideas have a pure genesis of the self.
Sorry to have to break it to you but you are not special. You are just like everyone else and are susceptible to and have succumbed to social norming.
I'm not special. Just a normal bloke. That's why I groan and roll my eyes every time I read some drivel about how we need to promote girls in mountain biking. We're all humans. There is no difference between the sexes. I'm happy for any human, or any other species for that matter, who wants to partake in mountain biking. Good on them. But please spare me the part about how more girls don't ride bikes because society told them not to, and if society told them to they would all be doing it. It's doing the fashion and coffee industries a disservice - think of all the money they would lose if their traditional customer base switched to cycling. It would cost a lot of people their jobs and they have a right to make a living just like anyone else. So please consider those coffee shops, clothes shops and hairdressers before you start the revolution that will put them out of business.
Also, I don't think I or anyone else asserted than if the societal expectations was that girls should mountain bike, that all of them would. My claim is much more modest; simply that more girls would choose mountain biking because their native desire to ride wouldn't conflict with the societal expectation thus reducing the barrier to choosing to ride.
Lots of women are into skiing, rock-climbing, hiking, whatever - and I think a big reason why more are not into mountain biking is because dweebs make it unapproachable for new participants.
If more focus was put into the relationships, the fun, the adventure - then I think we’d see more of a change.
Of course, one issue is that racing is one of the few ways riders meet other riders in many places - but hopefully the growth of bike parks and fun events that aren’t lame will help.
Nothing says you can’t go shopping, do your nails, gossip- and have fun on a bike. I do - for me biking is only fun when I’m talking shit about things and drinking beers with my buds.
The parents I see with kids who like to bike a lot don't ever push - they just make it incredibly easy for their kids to get into biking. They go for [slow as hell] rides as a family. The kid's bike is always tuned up, whether its brand new or a 10-year old hand-me-down. It's cool to see.
As far as role models go, you're going to be #1 for a while, so show them how much fun biking is while you can.
I got my sister into biking, and even bought her a decent fully a decade ago. I rode with guys who also brought their sisters along. A few of them were very good and could keep up with us no prob. A few girlfriends in the group too who could ride well.
Fast forward a few years and none of them ride anymore. They are all mothers of young kids and don't really care about biking, as they are focused on their family. I got my wife a decent bike, and we rode some, but now that we have kids (and shes pregnant again) she could care less. I still ride almost every day weather permitting, but its at 5am before work. Thats not an option for my wife. This is probably why girls typically aren't as passionate as men with sports in general, but especially outdoor sports that require travel to get to where you're exercising at.
I also realize that this isn't everyone, there are always outliers, but for many/most women, they choose family life over time-suck hobbies.
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