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Video: Veronique Sandler & Brendan Fairclough's Stunning Madeira Segment from 'Vision'

Nov 5, 2019 at 13:37

During the filming of VISION, Veronique Sandler teamed up with Brendan Fairclough to head back to the home of his DEATHGRIP jump line and take inspiration for her very own dream line.


Freeride Madeira has become an iconic destination for mountain bikers around the world. Brendan’s explorations across the island have been well documented throughout the years, inspiring Vero to take advantage of his inside knowledge.


Ahead of the Enduro World Series event organised by ‘Freeride Madeira’ and in partnership with ‘Visit Madeira’, Vero and Brendan took in the epic trails the island has to offer and tested the latest trail additions to the EWS tracks.


In this exclusive online release from VISION movie, with never before seen footage from the pair, Brendan and Vero put the island through its paces.

VISIONAvailable Now (itunes, Xbox, Playstation, Google Play, Amazon, Vudu, Fandango Now, Vimeo on Demand)


adidas and Five Ten presents VISION, a female led Freeride Mountain Bike film. VISION is a film about inclusivity, standing alongside your heroes and redefining the status quo. VISION blends the creative worlds of Veronique Sandler in a coming together of art, design and sport.

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Member since Nov 16, 2009
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  • 44 8
 Such a beautiful island, such an ugly bike!
  • 59 29
 Such a beautiful girl !!!
  • 53 0
 @tulipanek: are you saying Brendog isn’t beautiful? Hurtful.
  • 29 47
flag tomasinbc (Nov 6, 2019 at 6:04) (Below Threshold)
 Fkn weird to say@tulipanek:
  • 11 0
 beauty and the beast
  • 6 13
flag lurkeris (Nov 6, 2019 at 6:59) (Below Threshold)
 You'd say something different if you had a chance to ride itSmile
  • 19 1
 @samdeatley: Brendog is such a handsome guy !
  • 6 0
 @embi: The bike. Clearly you mean the bike.
  • 1 2
 Creepy mofos @gasman1:
  • 26 0
 Awesome to see Veronique riding in Madeira trails and we're excited to welcome 17 women racing Trans Madeira in 2020! We had 5 in 2018, 10 in 2019 and now numbers just scaled up to 17!
  • 6 30
flag jaame (Nov 6, 2019 at 10:55) (Below Threshold)
 Are we also excited to welcome 400 men, or is it just the 17 women who are exciting?
  • 4 0
 @jaame: 140 slots, so 123 men and 17 women.
  • 9 0
 @P3N54: exactly. We're happy to welcome everyone that loves adventure and biking. What makes us excited is to see our sport growing in multiple ways and reaching everyone!
  • 3 0
 @jaame: are you numb I think transmadeira is celebrating the fact that the low numbers of women in mt biking are steadily rising, which is a fantastic thing.
  • 1 8
flag jaame (Nov 7, 2019 at 23:54) (Below Threshold)
 @rampchamp99: who gives a shit? We’re all human, we’re all mountain bikers. Should we think up a few more special groups to celebrate? Gingers? Picnic Ectomorphs? Myopics? The over-70s?
  • 26 0
 Veronique is a pretty rad rider.
  • 3 0
 Thank god she stopped at the final shot...
  • 11 0
 So what can be done to increase the exposure, participation, and viewership of womens riding? I only have girls, and I'm introducing them to bikes, but I want there to be a sport for them when they grow up that isn' XC.
  • 9 15
flag GZMS (Nov 6, 2019 at 6:13) (Below Threshold)
 What is the problem with XC?
  • 69 10
 @GZMS: it's lame
  • 7 0
 When we set out on making the VISION feature film with Vero this really was hers and our combined goal and hopefully it is a step in the right direction. .
  • 33 0
 Put them into mountain bike lessons with a female coach as early as possible.
Normalize riding bikes - if they grow up riding to school, to the mall, to their friends' homes, etc., they're more likely to develop a lifelong love of cycling that will survive boys, peer pressure and cars.
Get them decent bikes with components that work. It's awful watching kids struggle with jammed up shifters and crap brakes.
Talk with the local lady shredders and get some advice from them.
Expose your kids to Rachel, Tahnee, Casey, Veronique, Katie, the Gehrigs, Vaea, Miranda, and all the other ripping women.
Take them to the local pumptrack and get them rolling on it. High fives during and ice cream after. No pumptrack? Build some sketchy wood jumps like you had when you were a kid.
Check out @rideslikeamother and @thebikedads on Instagram.
Don't let anyone ever tell your daughters that bikes aren't for them.
  • 3 0
 @GZMS: I suck at it
  • 9 0
 @pinkrobe: We all want our kids to start out like Jackson Goldstone, but I also don't want to be that "sport dad". You can push kids to do any sport from an early age, but they also have to organically fall in love with it too. A big part of riding BMX as a kid for me was the independence and freedom from adults/parents. You and your 10 year old crew, roaming the urban wasteland completely on your own and independent.

I guess what I'm saying is that I want them to have outside role models besides dad in the biking industry, like Rachel or Tahnee or Vero.
  • 11 8
 @pinkrobe: here we go again.
I never had biking lessons with a serious coach, I never had a good bike or gears that worked until I was about 15 - and I saved up and bought it myself. I never had anyone telling me mountain biking was cool. In fact, it was loserish. Football was cool. In spite of all that, I fell in love with it because I love the feeling of riding fast on dirt.

Point being, more girls don’t ride because they’re more interested in other pastimes. Nothing more, nothing less.

Try all you want to push more girls into it and it won’t work. You might get an extra 2% of the female population buying a bike after high school age.

Not hating, just telling it how it is. I thought it was pretty obvious but that’s just me being old fashioned I guess.
  • 7 3
 @jaame: your own personal experience is not generalizable to everyone else. Your response to societal expectations (you should like football) was a rejection of that expectation (Thanks, but I prefer mountain biking), BUT in aggregate societal expectations do push people to participate in the expected activity. Providing a different set of societal expectations (girls can/should ride mountain bikes) would most definitely mean that more girls ride mountain bikes.

People like yourself who can't acknowledge the reality of social norms and their very real effects usually regard themselves as some ubermensch with super influence detectors always able to filter out social influences and feel the smug sense of self satisfaction that all your thoughts/feelings/ideas have a pure genesis of the self.

Sorry to have to break it to you but you are not special. You are just like everyone else and are susceptible to and have succumbed to social norming.
  • 5 14
flag jaame (Nov 6, 2019 at 12:12) (Below Threshold)
 @freestyIAM: I ride bikes because I love riding bikes. No one told me to do it. Girls participate in shopping, painting their nails and talking because they enjoy shopping, painting their nails and talking. Not all of them, but a lot. Some like riding bikes. Most don't. Some men like wearing bras and designing their own jewelry. Most don't.

I'm not special. Just a normal bloke. That's why I groan and roll my eyes every time I read some drivel about how we need to promote girls in mountain biking. We're all humans. There is no difference between the sexes. I'm happy for any human, or any other species for that matter, who wants to partake in mountain biking. Good on them. But please spare me the part about how more girls don't ride bikes because society told them not to, and if society told them to they would all be doing it. It's doing the fashion and coffee industries a disservice - think of all the money they would lose if their traditional customer base switched to cycling. It would cost a lot of people their jobs and they have a right to make a living just like anyone else. So please consider those coffee shops, clothes shops and hairdressers before you start the revolution that will put them out of business.
  • 6 1
 @jaame: wow. You really are old school!
  • 2 4
 @gasman1: Thanks!
  • 8 3
 @jaame: sorry, the weight of evidence does not support your assertion that societal expectations influencing personal behaviors is drivel. Social norms influence personal behavior whether or not you believe it, just like the earth is round whether or not you believe it.

Also, I don't think I or anyone else asserted than if the societal expectations was that girls should mountain bike, that all of them would. My claim is much more modest; simply that more girls would choose mountain biking because their native desire to ride wouldn't conflict with the societal expectation thus reducing the barrier to choosing to ride.
  • 4 0
 Show her this 13 year old female ripper! www.youtube.com/watch?v=ljBtCtVfwtg
  • 3 0
 Just from what I’ve seen with my own friend group - I think what drives some women off is how so many people are obsessed with being faster, going bigger, pedaling further than some benchmark.

Lots of women are into skiing, rock-climbing, hiking, whatever - and I think a big reason why more are not into mountain biking is because dweebs make it unapproachable for new participants.

If more focus was put into the relationships, the fun, the adventure - then I think we’d see more of a change.

Of course, one issue is that racing is one of the few ways riders meet other riders in many places - but hopefully the growth of bike parks and fun events that aren’t lame will help.

Nothing says you can’t go shopping, do your nails, gossip- and have fun on a bike. I do - for me biking is only fun when I’m talking shit about things and drinking beers with my buds.
  • 3 0
 @hamncheez: I'm not suggesting you go the Jackson Goldstone / Shaun White route with your kids. I've seen that happen, and it doesn't end well most of the time. I don't suggest you PUSH your kids into biking, and I'm sorry if it came across that way. Ideally, they need to be provided with the opportunity to fall in love with biking the way we did when we were kids.

The parents I see with kids who like to bike a lot don't ever push - they just make it incredibly easy for their kids to get into biking. They go for [slow as hell] rides as a family. The kid's bike is always tuned up, whether its brand new or a 10-year old hand-me-down. It's cool to see.

As far as role models go, you're going to be #1 for a while, so show them how much fun biking is while you can.
  • 1 0
 I'm in the same boat, 2 girls that I hope love trail riding as much as dad in the future. All I can suggest is that you simply ride with them anytime they want. Their friends will be a huge influence as well but check out NICA too for networking. NICA isn't all about racing.
  • 2 1
 @jaame: i still dont have gears which working Big Grin Big Grin i hate those 12sp pricey groupsets where you cant bash your deraileur to rocks like with 10sp which works no matter what...
  • 2 0
 @freestyIAM: While I do agree that we are subject to societal influences I don't think its as simple and clean cut as you're making it seem. Sure its highly possible that subjecting children to a particular societal expectation would yield to them assimilating to it, but you're leaving out an important factor here...Genetics. Women and men are genetically predisposed to certain traits. That's not to say there aren't exceptions to how those traits "play-out" through out our lifespans. You said it yourself, we're at the whims of our surroundings; however, genetics provides the foundation of our traits. I like to think of genetics somewhat like a canvas that you'd be restricted to and the influences around us, along with how we internalize it, make up the unique painting. (Really I think of it more like a mathematical 2D quadrant with vectors but I'm trying to simplify here) So while someone might do all they can for their children to get into mountain biking it might just turn out that it just isn't in their genetics to really get interested in it. This is controversial stuff in academia considering the implications it has towards biological determinism so I don't claim this is at all definite, but it seems like its closer to the truth than assuming things are as single sided as the old nature vs nurture argument.
  • 1 0
 It’s a Tom boy thing @jaame:
  • 1 0
 Thanks! thought wearing bra's was normal when you got old enough for a wife. You've ruined my party with the facts of men norms. Gutted @jaame:
  • 1 0
 @Intensevp: don’t worry about it cous. If you like wearing bras, go to town.
  • 2 0
 So I realize this is all anecdotal, but here is my experience:

I got my sister into biking, and even bought her a decent fully a decade ago. I rode with guys who also brought their sisters along. A few of them were very good and could keep up with us no prob. A few girlfriends in the group too who could ride well.

Fast forward a few years and none of them ride anymore. They are all mothers of young kids and don't really care about biking, as they are focused on their family. I got my wife a decent bike, and we rode some, but now that we have kids (and shes pregnant again) she could care less. I still ride almost every day weather permitting, but its at 5am before work. Thats not an option for my wife. This is probably why girls typically aren't as passionate as men with sports in general, but especially outdoor sports that require travel to get to where you're exercising at.

I also realize that this isn't everyone, there are always outliers, but for many/most women, they choose family life over time-suck hobbies.
  • 11 0
 Beautiful trails. Looked a tad close to the edge though, at the end!
  • 4 0
 Amazing island, amazing tour with Freeride Madeira, and amazing trails. Put it on your bucket list for sure
  • 1 0
 Went once, can't wait to go back!
  • 1 0
 is it just me or are more and more riders opting to go gloveless recently? its something i would never really consider, especially given how much wet weather we have in the uk. but don't gloveless riders skin their hands every time they bail, meaning time off the bike? (cue comments saying 'don't bail/they don't bail)
  • 3 0
 Its not about the bike.. Its how you ride. You can ride any bike and make it awesome..
  • 5 1
 Vero is so sick. Better style than most of the guys I know, ripper!!
  • 4 0
 Final drop on that last line is a doozy.
  • 2 0
 The fork Brendans running is the prototype 38 fork or just a foxzocchi, , ,????
  • 2 0
 Fortunately, I am mighty!... but not mighty enough to ride like she does on a Marin
  • 3 0
 Loved my time in Madeira! Need to get back asap!!
  • 2 0
 The Vision is a great movie! Such a sick looking line you all built at Revolution Bike Park!
  • 2 0
 Sweet were lucky to ride at this wonderful island this spring
  • 2 0
 brenog is theee most styliest rider. behind nico vink
  • 1 0
 Looks ace....cool vid
  • 1 0
 Vero you beast

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