Liv USA Kicks Off Largest Ambassador Program in Brand’s History for 2015

Liv, the cycling brand dedicated solely to the female rider, has created the brand’s largest ambassador program in the company’s history with 80 women who will work with Liv retailers across the United States. Each of these women will be leading rides and giving educational clinics to help grow the women’s cycling communities in their regions.

“The Liv ambassadors give back to the Liv brand ten-fold, but more importantly they help grow women’s cycling in general and an environment where the sport of cycling is less intimidating,” said Elysa Walk, Giant and Liv USA general manager. “All of that has more value than we could ever put a price tag on. As a leader in the women’s cycling industry, I believe we have a responsibility to give women who love to ride a means to share their passion. This program does just that.”

Liv kicked off the 2015 program with the first annual Liv Ambassador Camp near Scottsdale, AZ. In late February, dozens of the new ambassadors gathered over three days at McDowell Mountain Regional Park to learn how to teach useful clinics such as basic bike maintenance, basic riding form, and best practices for leading group rides. The women were also able to get to know each other, Liv athletes, and Liv staff better.


Liv USA Marketing Specialist Jen Audia said this camp was the final touch on a program that requires a big commitment from the ambassadors. “While many of the ladies comment how fun it is to be a Liv ambassador, we ask a lot of them,” she said. “All are expected to offer one clinic or group ride per month through Liv retailers, as well as attend webinars, be completely familiar with Liv products and technology, and act as an asset for their retailers to help improve the overall experience for women in cycling. The camp is the best way to really establish them in the Liv family.”

To learn more about Liv Ambassador and events, visit giant-bicycles.com/en-us/livgiant/ambassadors.


About Liv: Liv is committed to the female cyclist. Our core passion is making cycling more approachable and appealing so that it can become a mainstream sport and fitness activity among women. We offer the only comprehensive product collection designed specifically for female cyclists, ranging from beautiful apparel to premium bicycles. No matter your riding style, Liv provides the best products to help you discover new possibilities through cycling. www.liv-cycling.com