Muc-Off Launch $65 Lubricant With Bold Performance Claims

Sep 16, 2021 at 12:47
by Henry Quinney  
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Muc-Off has today released a new chain lube, the Ludicrous AF. The relatively expensive lube, which retails at $65 for a 50ml bottle, or $1.3 per ml, has performance claims as bold as its price.

The lube, which is used by World Tour Road cycling teams and Olympic athletes offers Muc-Off claim, the "quietest and silkiest shifting available".

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Muc-Off isn't the first company to branch out into expensive chain lubricants and they claim that their new product beats anything currently on the market. AbsoluteBlack's Graphenlube and CeramicSpeed's UFO drip lube, which are both similarly expensive, are compared by Muc-Off via in-house testing. Muc-Off claims their lube consumes 18% and 195% less power respectively. They also claim it uses 5% less power than the Silca Synergetic lubricant. They also say its results have been independently confirmed by New Motion Labs, which has a testing rig set up at Bath University in the southwest of the UK.

Does it matter?

It should be noted that this isn't claiming to increase your power output but rather a percentage saving over a handful of watts that we lose due to the inefficiencies of our drivetrain. It should also be noted that this synthetic and fully biodegradable lubricant will stay wet on the chain. This might reap huge benefits on a road bike but it could, as a consequence, mean that any efficiency gains are either reduced or removed should you attract a lot of dry and claggy dirt when you ride.

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Sadly, a lack of labelling on the Y-axis makes understanding the results a little harder.

Muc-Off's testing was also conducted without detailing the exact wattage. Again, while talking about all-out efficiency this is relevant, but to say it will translate with certainty to tangible gains on a mountain bike is a little harder to guarantee. That said, Muc-Off claims their product delivers “unbeatable performance in both wet and damp or dry and dusty conditions".

Muc-Off says that it only features ingredients derived from renewable sources. That said, they're tight-lipped on the exact makeup. They do say though that the AF stands exactly what you think it does. I assume it's absolutely fabulous, personally.

Author Info:
henryquinney avatar

Member since Jun 3, 2014
316 articles

308 Comments
  • 489 1
 Yeah. And monkeys fly out of my butt. You know what the most slippery thing in the universe is? A skinned wet root that has frozen. I feel the key to a perpetual motion machine lies in the frictionless frozen skinned root.
  • 69 0
 Actually it's synovial fluid... But your idea sounds alot less morbid...
  • 62 0
 @jomacba: extracting synovial fluid might be less expensive than this lube though
And it’s also renewable and biodegradable
  • 201 10
 @jomacba: I prefer whale oil on my chain. Though, it’s hard to come by so a lot of the time I have to settle with dolphin.
  • 9 0
 @smoochy:

Almost! An injection of Synvisc is ~1,000 for a few cc’s. But yeah, the coefficient of friction between the two articular surfaces in a synovisl joint like the knee is much less than that of ice on ice.
  • 11 0
 @BobLogiii: Ya got me. Almost a spit take. And to anyone so out of touch as to downvote you…#facepalm
  • 27 3
 @BobLogiii: I laugh at your whale oil. I'll take a good penguin oil any day when it comes to getting my machine lubed up.
  • 8 0
 @BobLogiii: I would have assumed you drip a little boob scotch on there.
  • 38 2
 @philrossnz: Have you not tried polar bear fat?!? That stuff is super slippery and weather resistant AF! And now that the arctic is melting you don't have to chase them that far.
  • 8 1
 Monkeys fly out of your butt you say…
  • 52 1
 CryoSap™.

This next gen lubrication technology leverages millennia-old properties only found in the dark, moist depths of Pacific temperate rainforests on brisk late-Fall mornings. Even the most supple suspension coupled with the tackiest triple compound rubber is no match for the smooth ice-laden roots found there. With the help of Dupont, the Church of Satan, and SAUEZM we have managed to extract these unique properties with minimal ecological harm, a negligible tear in the fabric of reality, and only a small potential for a moderate to large scale nuclear incident.

Only $350 per 10ml bottle. Found at only the most premium ebike shops.
  • 3 1
 @st-lupo: Polar bear sounds sounds like a top product. Probably some Peaty would be into. Only issue I can see is some serious resistance while trying to march the bears into the digester. History tells us that penguins don't put up a fight.

m.soundcloud.com/the-dollop/207-the-animal-horror-of
  • 2 0
 @smoochy: Your probably right, and in this economy people will likely do anything for an extra buck!
Ironically a litre of it will still somehow end up being cheaper than a litre of gas... Sigh...
  • 7 0
 Can i just congratulate on the Waynes World reference here
  • 1 0
 Put that on EVERYTHING!
  • 2 0
 @BobLogiii: I just snorted my wine out of nose laughing. Thank you good sir.
  • 7 2
 @jomacba:

Actually it's the shoulders of a politician following a failed policy. Lowest mu of any substance.
  • 4 0
 @BobLogiii: Whale Oil Beef Hooked
  • 2 0
 @TheStabbyCyclist: oh man I'm still laughing... Best comment ever.
For being so spot on I'm sure you're working in THAT kind of business...
  • 1 1
 Give this Guy a Virgin mojito
  • 2 0
 @philrossnz: pffft ground seal pup oil is where it is at
  • 5 0
 I use the grease from the corner of my nose. Cheap, slippery and biodegradable.
  • 2 0
 I just use iced out chainz
  • 1 0
 @BobLogiii: whale blubber. You attract wild life and repel humans. Sounds like a smart choice.
  • 14 1
 Nothing beats a spotted hyenas anal pasting. I used to fly to Africa and capture one and extract paste from gland for chain before every ride. Finally I just smuggled her home and keep her as a pet. She weighs 170 and last week she ate my back wheel and a fiberglass ladder but trust me it's worth it. Strava times are way down and she runs with me while I ride and helps control coyote population. Caught a hiker setting booby traps and ate him a few months back. She doesn't like e bikes.
  • 1 0
 Lol
  • 4 0
 Maybe we should use the lube that lets the monkeys slide out of your butt? Sounds like that is is pretty slick. #MonkeyAF
  • 6 0
 @salespunk: Monkey Ass Fluid?
  • 2 0
 @duplex: yeah maybe for YOUR knees. Mine are more like gravel on gravel.
  • 2 0
 @ReeferSouthrland: i use franks red hot as multipurpose bike lube
  • 1 0
 @mior: I too, put that $#!+ on everything!
  • 2 0
 @Bob-Agg: All this had gone completely over my head until you mentioned boob scotch... did a double take on @BobLogiii name, and who would have thought! At least 3 pinkers know who ol' Bobby Log III is. A darn decent day today has been. I cheers my boob scotch to both of you sirs.
  • 1 0
 Squirt lube prob captures 99% of performance at 5% of cost.
  • 220 0
 Lube is for peasants, I have my mechanic install a new chain before every ride.
  • 97 19
 Just adding a new chain is for peasants, I have my mechanic use his child's blood on my new chain before every ride
  • 12 0
 Funny enough, that was Steve Romanuik’s approach. I used to have to service his wailed on bikes and it was alway ‘put a new chain on too. That Shimano stock fish oil has worn off’.
  • 60 2
 @bigdood: shimano chains have the best lube. The tears of sweatshop workers
  • 12 7
 @bigdood: who the hell downvoted this joke ???? wtf
  • 37 7
 @Charlotroy: same for the dolphin joke above. Some proper delicate wanks for sure.
  • 8 0
 Is a mechanic like a hygenist for your bike?
  • 4 0
 Mechanics with children @Charlotroy:
  • 12 0
 to be fair at this price you may be better off putting a new chain on before each ride rather than use this lube
  • 2 0
 @Charlotroy: The child of the mechanic
  • 6 1
 New Chain? Oh you poor poor man, I would never do such a thing, nothing less than a new bike for every ride is the way to go!
  • 3 0
 @bigdood: I prefer ground up children's teeth, must be harvested prior to natural release for maximum performance.
  • 2 0
 Ok Fred, that's a funny way to spell domestique.
  • 2 0
 As long as it’s the $250 Silca diamond grit polished and waxed race chain, you’re all good.

Anything less is uncivilized.
  • 5 0
 You actually reuse your bikes each ride?
  • 2 0
 @warmerdamj: This is the comment I expected after my child's blood one
  • 2 0
 we literally had a regular racer who would bring in his track bike about once a week for a new $110 chain. insane. i guess his chain was always slick though so whatever
  • 204 0
 fuc-off
  • 47 14
 Yup.

Once they withdrawn from the Commencal team I knew I’d never buy a muc off product again
  • 29 9
 @meathooker: Glad I’m not the only one. Their response to that whole incident was heartless, pure cringe. They will not get another dime from me.
  • 3 0
 @meathooker: wait what did they do?
  • 10 1
 @meathooker: Which sucks, because I liked the company for a while there. Until the re-branded pressure washer, and disk covers, now the commencal thing and this? I'm out.
  • 7 7
 @theothernorthshore: they withdrew their sponsorship of the Commencal team after Amaury Pierron made a post using the Nword after he put his hair in cornrows. That particular post has been discussed at length elsewhere and there probably isnt a lot of value in rehasing it here. Muc-Off decided that didnt align with their brand values and decided to move on.
  • 25 3
 @mtmc99: That’s an overly charitable way to put it, in my opinion.

AP said something stupid on social media, clearly not understanding that what he said was offensive to the English speaking world. Then he apologized thoroughly for his mistake, which was followed by over-the-top shaming and public humiliation, only to be followed by an announcement from Muc-Off that involved piling on more humiliation.

It was ridiculous, and ironically, I found their response more offensive than AP’s post (which I also found offensive).
  • 6 1
 @JoshNordo: thank you for the link. didn't knew all this...
it seems people fight for tolerance on aspects such as gender/racism/LGBT/Animals/whatever... and are losing all tolerance in communication/social media.
  • 4 0
 @nedD: I will say, without that whole incident, I would never have found BobnLarry.
  • 6 6
 @mtmc99: And people have a problem with this?
  • 11 10
 @meathooker: This does not make sense to me. He said something racist. There's no way, in the age of social media and globalization, that he didn't know the severity of what he was saying. I'm not surprised that they pulled sponsorship.
  • 11 2
 @glennyeltee: He obviously didn’t know it wasn’t an acceptable thing to say or he wouldn’t have said it. What sane person would volunteer to put themselves through this kind of public humiliation?

Seems far more likely that he didn’t know how offensive and racist the n-word is, especially given that english is not his first language and he lives in France where that word gets thrown around like “dude”. It doesn’t help that hip-hop is the most popular music in the world right now and every other lyric is the n-word. What would you think about this forbidden word if your greatest exposure to English was rap lyrics?

Am I missing something here??
  • 6 8
 @mrosie: people put themselves through this kind of public humiliation all the time because they're stupid.
  • 9 0
 @warmerdamj: There’s an important distinction between stupid and ignorant in this case. I’m not willing to continue humiliating this poor kid when it’s plausible his comment resulted from not knowing how offensive the n-word is to people outside his social group.
  • 10 0
 @glennyeltee: A - it was in his non-native language

B - he apologized for it (and it seem very sincere)

C - the way they requested him to take a class was over the top. They want to take his $$$ - fine that’s their prerogative. But the requesting/demanding something of him was too much for me.
  • 2 0
 @mtmc99: I’m I correct in thinking the dropped commencals second team but still kept Pierron?
  • 16 0
 @mrosie: Also worth mentioning is the important detail that it was his team manager, *who is black*, that made the original post--Amaury then shared that post. There's a ton of context in that situation that just got tossed out the window because people are quick to clutch pearls in their ongoing quest to out Puritan each other.

As it matters here, peak irony is that a brand so willing to reprimand for perceived wrongs based on skin color would also be so absolutely tone-deaf to actual socioeconomic differences that they would roll out a chain lube that costs $65 for a thimble full. Elitest trash. I can't say "pass" on this brand loud enough...
  • 9 0
 @glennyeltee:
They didn’t pull his sponsorship. Instead they pulled the sponsorship of another team. One with a black team manager. They did this because they want to signal that they are against racism. Go figure…
  • 3 0
 @mikealive: Thank you, I didn’t know the back story. It’s even worse than I thought!
  • 2 1
 @meathooker: ahh but their bike wash is so good
  • 125 0
 Lubricant with bold performance gains? I had to check the website address, thought I might be in the wrong place for a second.
  • 24 0
 *That* might get my $65!
  • 2 0
 The greaseballs at Muc-Off literally secrete this stuff. Their insectoid eyes must have popped out on stalks when they realised they could sell it to their gullable consumer base.
  • 95 1
 Lube for dentists with their S Works 15k EBike on the Kuat rack with Kashima stanchions.
  • 9 0
 Preach
  • 7 0
 Lube = dentist (aka money), I am along the lines of rubbing dirt onto my chain going down that path of logic. Just shy of welding random bolts into the cogs.
  • 15 0
 Saw my dentist yesterday, really nice guy, didn't ask about his bike Wink
  • 6 4
 there was someone with two decked out Yetis (full Fox Factory suspension, SRAM XX1) on a Kuat rack attached to an Audi A4 Allroad in the parent pickup line at my HS. Dentist much
  • 10 0
 @imnotdanny: Not an E-Tron, just a peasant.
  • 6 0
 @Chuckolicious: if it was a Taycan it would be an uber-dentist
  • 7 0
 @imnotdanny: dentist's dentist
  • 1 0
 Plus better chewing properties guarenteed.
  • 3 0
 @imnotdanny: dentists don't drive A4 allroads...that's far below their paygrade. Dentists would be in an RSQ8...
  • 2 0
 @gunners1: I love talking about mountain bikes when I'm at the dentist... nobody gets why it's so funny. None of them ride and I'm not gonna try to explain it to them. I only see the actual dentist for like 5 seconds most of the time anyway...
  • 2 0
 @stiingya: I made a joke about it to a friend, who is a dentist , and is looking for a mountain bike, he did not find it funny Smile
  • 2 0
 @imnotdanny: cavities need filling!
  • 75 0
 Beautiful case study in statistics manipulation and garbage graph design. They label the X axis with the hours, but no increments on the Y axis, the number that actually matters. (Not to mention who cares about two hours of performance, how about 10 or 20? For all we know it drops off like crazy after 2 hours.) Top it off with a bright yellow background and some pink text. Perfect if your marketing department thinks their potential customers are clueless.
  • 5 0
 don't be mean.. whoever 'designed' these graphs was visually impaired...
  • 3 0
 yeh, but there will be such customer who buy as expensive as the item is because it is cool \m/
  • 5 0
 All that R&D and testing to output a yellow on pink plot with no labels or useful data.

HURDUR LINE GO UP ME BUY CHAILUBE
  • 57 1
 This will undoubtedly get a gold star in Outside's next gear guide
  • 48 0
 That's 1000$ for a litre. Lets just sink that for a minute.
  • 6 1
 Nah, it's only $65 per bottle ... *only*. And if you've just spent $7K on a bike, then what's another 1% of the purchase price for chain lube?

Don't worry, I also think it's asinine too. Trying to follow the conventional wisdom that is adept at emptying cyclist's pockets.
  • 23 0
 1300$ for a litre to be exact Smile
For this price i hope that my cranks spin for themselves
  • 8 0
 Still better than using printer ink, but far less colourful
  • 7 0
 HP charges £35 por a printer cartridge containing 8ml of black ink. That's (rum rolls...)
£4375 per litre, HA!
  • 10 0
 @iiman: that’s why I print everything at work. Now I gotta find a way to get the boss to buy this new chain lube. I’ll tell him it’s budget printer ink
  • 55 20
 NOPE! Not after withdrawing sponsorship to punish Amaury. Also, Muc-Off sealant sucks.
  • 19 7
 That's right! No way I'm buying this crap now.
  • 18 3
 Muc Off sealant does suck, but their chain lube is nice. And it usually smells like candy, which is a bonus.
  • 17 2
 It was Charlie Julia the black team manager that they punished the most. What a bunch of c*nts.
  • 21 1
 Agreed. What a superficial company. Acting "mtb bros" but releasing agressively marketed overpriced products and surfing on Amaury's mistake to gain popularity. Hope Commencal let them down at the end of the season.
  • 6 0
 This guy gets it.
  • 3 16
flag warmerdamj FL (Sep 17, 2021 at 9:28) (Below Threshold)
 Am I missing something here? Didn't he make a really racist video? Of course they would pull out, what planet do you live on?
  • 7 1
 @warmerdamj: You're missing common sense.
  • 2 9
flag warmerdamj FL (Sep 17, 2021 at 10:22) (Below Threshold)
 @davec113: How? What are you going on about? Why would you expect them to stick around?
  • 8 0
 @warmerdamj: Charlie Julia made the video, he's black so he's allowed to use the word. It was stupid, as was Amaury reposting it, but not racist.
  • 24 0
 In house testing is a joke.
My in house testing (the method I use is a commercial secret) shows that my secret formula chain lube is even better by an additional 5%.
It's really easy to show any product is better than everything else when you design a secret test to show exactly that.
  • 21 0
 I also know riders that would ride into a service station and root through the garbage bin for a mostly empty motor oil jug that some one had dumped in their car. Oil the chain right there for free and toss the jug back. Or pull the dipstick from their engine and oil the chain with that. Win win.
  • 16 25
flag Websterminator (Sep 16, 2021 at 20:11) (Below Threshold)
 That was back when we were renegades. We've moved on to the neutered/ PC/ woke era .....bro!
  • 42 4
 @Websterminator: Being woke against woke is the new woke.
  • 3 0
 I hear good things about ATF too
  • 3 0
 Dipsticks, are old school. Now you'd have to pull a sump sensor or drain bolt and hold a used coffee cup under their car...
  • 2 0
 @jwestenhoff: ATF has lots of detergents in it which is good for cleaning the chain but not designed for prolonged use. A mix of 4:1 of synthetic motor oil to ATF might be a good place to start

*pushes up glasses*
  • 2 0
 @sjma: I've heard of people using ATF for suspension oil in a pinch. Probably not the best but whatever it takes sometimes.
  • 2 0
 @Chuckolicious: I don't participate in children's fads. That's your world.
  • 2 0
 @Websterminator: err.. as a fellow cynical Xer I figured you would have appreciated my commiserating humor?
  • 3 0
 @Chuckolicious: sorry, my coffee hadn't kicked in my humor
  • 2 0
 @Websterminator: LOL. All good.
  • 1 0
 My sarcasm detector isn't working today I can't tell if you are joking. That being said we a customer bring his bike into the shop who uses motor oil as his winter chain lube, just slathers it on, and lets it drip off. We had to ban him, the stuff got everywhere.
  • 23 0
 The people buying this are Ludicrous AF
  • 22 1
 What are the odds this is just tri-flow in a different container.
  • 19 0
 @mikelevy Perfectly offset lost idler watts.
  • 14 0
 How long before we get Zero Friction's take on these? Muc-off's earlier hyped lubes didn't do so well.

Kudos to their marketing team though, really know how to push these 'cool', over-priced, over-hyped items all in the name of being fully biodegradable or something.
  • 2 0
 He seems to have a bit of a backlog. There has lately been a ton of lubes with bs claims coming out.
  • 18 1
 Mandatory product for $10,000+ e-bike owners
  • 16 0
 I'm not spending $65 on lubricant.
  • 5 22
flag erunner376 (Sep 16, 2021 at 19:26) (Below Threshold)
 I am
  • 11 0
 I started using the gold lube from Rock Lube this year and it's awesome. Requires a little bit more frequent applications than other lubes I've used but cleans your chain as the wax pushes out of it. Oh and it sells for less than $15 Canadian a bottle.
www.rocklube.com/products.html
  • 1 0
 Where did you find RockNRoll in Canada?

I used to use it in Aus and it was the ducks nuts but haven’t seen it here.
  • 12 0
 It is an interesting point. I use Squirt wax lube. I will not touch anything else. Franky the idea of watts and rolling resistance has never occurred to me in decades of riding. Im into a clean drive train that lasts and is quiet!
  • 1 0
 More frequently than a little bit before every ride? That's too often!
  • 3 0
 i recently changed from mucoff to rock gold and it's been so good, so easy.
  • 4 0
 @Dwarfmarine: get Squirt wax in a bottle. Chain is always clean and no mud sticks to it. Best lube ever.
  • 1 0
 Have used the Gold Lube for nearly 20 years and been happy. Trying the SCC/Wolf Tooth lube now which is supposed to last longer, but not sure yet it is worth the extra money.
  • 3 0
 Rock n Roll also offers a blue-colored "extreme" lube that is meant for mountain bikes and is presumably more resistant to wet and dirty conditions. I use it and it works really well. It keeps drivetrains clean and smooth, although for this it needs fairly frequent application (for me, once every two or three rides).
@Dwarfmarine I get it from a local bike shop in Ottawa (Phat Moose Cycles). You might have a local bike shop that can get it.
  • 1 0
 @Dwarfmarine: @cedric-eveleigh: I found it at a bike shop in West Kelowna so there is definitely an importer here in BC. I've gone from every 4-5 rides with other lubes that stayed longer but didn't work that well to every 2-3 rides using RockLube but you use so little that a small bottle will still last a few seasons.
  • 1 0
 @friendlyfoe: I go through more than one bottle per season of the Rock n Roll blue extreme lube, but that's still a very minor cost of riding.
  • 14 0
 These people are frauds.
  • 8 0
 Used loads of types of muc off and it's absolutely shit. I came across a test of lots of different types and turns out a waxed chain is the best, but a pain to do. One of the best performing in terms of friction and durability of the drivechain was Rick n roll gold lube. Needs applying quite regularly but it is worlds apart from the muc off garbage. In the test they compare all the top brands in friction, durability and chain wear. Wish I could find the link it's an excellent comparison.
  • 11 0
 I’m introducing Snake Off, you pour it on these Snake oil companies.
  • 10 3
 @muc-off why do you have to call it that offensive name? How am I going to explain to my children what AF means? Totally unacceptable. Please stop bringing foul language into our everyday lives. You should be ashamed of yourselves.
  • 6 0
 The WOKEness of MO shall be their undoing
  • 2 0
 What's dirty about ANTI FRICTION?
  • 9 0
 What’s next ? A lube that prevents pedal kickback? Lol this is just nonsense
  • 20 2
 Don't forget this lube will also cure racism while attracting all the scantily clad trophy girls.
  • 6 0
 > AbsoluteBlack's Graphenlube and CeramicSpeed's UFO drip lube, which are both similarly expensive …. Muc-Off claims their lube consumes 18% and 195% less power respectively.

Right. So if a chain with UFO on it costs me 5 Watts, a chain with Muc-Off on it costs me 5 x 1.95 = 9.75 Watts less than that, so the lube is actually contributing 4.75 Watts. Free power!

Alternative explanation: marketing department can’t do math(s)
  • 4 0
 Lol. As long as you strap a brake lever to a grip while applying the lube, it should keep the bike from pedaling itself away. Though I do wonder what sorcery they used to make the power delivery direction-specific.
  • 2 0
 I take it back. Muc-Off’s claim is that a chain with UFO requires 195% more power, which is at least mathematically valid. It’s Henry that’s flipped the statement on it’s head, resulting in the seemingly impossible free energy.
  • 9 0
 This will be great for my Sworks Kenevo
  • 8 0
 Maybe it will offset all the idler wheels on the high pivot bikes
@mikelevy
  • 9 0
 Need this for your butt before buying the new Spesh e-bike
  • 1 0
 Especially that enduro version.
  • 3 0
 Not sure Mucoff realize that they went too far
After reading this , the only thing I am thinking is how Mucoff is ridiculous
Ne y time I will have to order a bike product , I will have this in mind and could maybe try another brand instead
100% wrong guys , it is even ridiculous to think that you paid people for placing this product
  • 3 0
 I'd like to hear Ceramicspeed's take on this data and testing. Last I heard, Mucoff didn't seem too competent in this department: www.bicycleretailer.com/sites/default/files/downloads/article/The-Importance-of-Using-an-Endurance-Machine.pdf
  • 2 0
 The testing done by Zero Friction Cycling confirmed my prior experience with Muc-off chain lube. It flat out sucks. Worst chain lube I have ever used bar none.

These guys must be some of the most cynical purveyors of marketeering psychobabble I have ever come across. Ludicrous AF is right. Even the name of the lube is a joke at the buyer's expense.


zerofrictioncycling.com.au/wp-content/uploads/2017/12/MucOff.pdf
  • 6 0
 It’s not …(checks notes) April 1st yet… What the heck.
  • 2 0
 People who think saving a few Watts with high-end lubricant isn't worth it, but saving a few hundred grams with carbon components is worth it haven't understood the physics. That said, judging by Muc-Off's own data, I'm not convinced there's a significant difference between Muc-Of, Absolute Black and Synergetic. It's also a very odd, and I think deliberately misleading, way to represent friction data.
  • 2 0
 Usually people buy carbon stuff for stiffness/compliance (at least I do) but that is a good point
  • 1 0
 I bought the carbon version of my bike (Devinci) instead of aluminum because it looked cooler. There I said it! If I'm spending that much on a toy anyways what's another $800 to like how it looks?
  • 2 0
 Muck off Air Fast.
a new Formulated Nitrogen molecule designed to improve your BS ( bike standard), ratio 1: 19.5 , giving you an absolute nothingness like feel while enhancing your air RR . Works this way ,
1- open the recycle Mucontainer, take an empty cup, fill it with the secret ingredient and pour it into the valvo$ystem( not supplied). close it , inflate your Psi to your numbers, add 1+ , and go for a Full revolution,
2- Stop , pssst pssst the valve twice and great you go,
you will start to notice straight away that your tyre is inflated, your rolling and resistance will be much controlled and if you Fart , it will smell nice. but you should be way in front so the slower riders won t notice a thing. be sfart , you are
  • 5 0
 $65 ??? God I hope that's a typo....
  • 11 0
 $65 Murican dollars!? That’s $100 Canadian lube right there!
  • 3 2
 I bet this stuff is pretty amazing, if it doesn't attract a bunch of dirt. I've used one fancy lube in the past and it was pretty amazing frankly, seemed to repel dirt, didn't need to be re-applied very often, if you followed the instruction that is.

For those balking at the price, look at ski waxes for XC skis, I don't really know what they are up to now, but I was putting $10 per application top coat waxes on my skis in the mid 90's.
  • 7 0
 well a lot of those fancy XC waxes are now illegal in the US because they are insanely toxic. basically just shedding fluorocarbons right at the very source of a watershed.
  • 2 0
 @knarrr: I was actually wondering about that as I was typing it. Remembering Cera-F, and how much you really didn't want any smoke at all while applying it.
  • 2 0
 @knarrr: Had to look it up. The ban is fust going to start this next season. That is wild that they got away with it for so long.
  • 9 6
 I’ve been using WD40 on my chain for years and have all of the middle/back of the pack cat 5 finishes to back it up! Don’t believe what these “scientists” tell you!
  • 11 1
 Err.. WD is a solvent, not a lube. Eats plastic real good too.
  • 1 2
 @Chuckolicious: it does lubricate a bit, that’s why it’s horrible if it gets on your brakes. And last time I checked there wasn’t any plastic in your chain.
  • 2 0
 @Chuckolicious: if you mean solvent as in it solves all the lead in your sled and helps you haul the mail I agree with you
  • 2 0
 WD40 has a bike-specific product line,with lubes,degreasers,etc.
  • 4 0
 Finally we have the technology to support idler equipped xc bikes. What a time to be alive
  • 2 0
 The guys at the CyclingTips Nerd Alert podcast did an interesting episode on chain lube testing, cyclingtips.com/2021/08/nerd-alert-podcast-separating-chain-lube-testing-fact-from-fiction
  • 1 0
 Has anybody who has made the switch to hot waxing chains actually gone back to drip lube? I made the switch this year and can't imagine going back, no matter what performance gains are claimed. The ability to just get on and ride after a quick rinse of the bike is magical, as well as no more chainring tattoos on the calf.
  • 1 0
 I just don't understand why Muc off has got any traction in the chain lube market as it is...... Their yellow Dry Lube is the worst I have used bar none and Blue Wet lube isn't much better.... There is far better products out in the market...
  • 3 0
 Nope. Too cheap. Still waiting for a superconductive magnet levitated chain. Just how cool it would be to replenish helium mid-ride?
  • 1 0
 Just dont use degreaser. It removes the factory lube from in between the links. Clean the chain with a rag and one dot (dry lube mostly, wet lube if its raining) of lube on the top of each roller. Just like the bike shop does.
  • 4 0
 oh, cool, a lube for Jeff Bezos
  • 12 0
 Bacon grease would help you go faster than this stuff. Big AF bear chasing you
  • 4 0
 I bet SCC Tech is still better
  • 3 0
 I still love the fragrance of Triflo in the morning............it smells like a nice ride is in the near future.
  • 3 0
 What–chainsaw bar oil has gone out of vogue??

I'm going to keep using anyway.
  • 5 0
 Just spit on it.
  • 4 0
 Who ever made those graphs in yellow needs to get the chair.
  • 3 0
 Consumes 18% and 195% less power respectively. Yeah but 195% less of f*ck all is f*ck all
  • 5 0
 muc-off can fuc-off
  • 1 0
 So, how much longer does it make the chain and sprockets last? If you'll spend less on wear parts and this lube then it is interesting, if it is the other way around then it isn't.
  • 1 0
 I’ve tried their tire sealant before and it’s absolute garbage. Won’t hardly even seal up a tack hole! Don’t think I would be giving their chain lube a try especially at that cost. Absolutely insane
  • 1 0
 Roflmao

absoluteblack.cc/graphenlube-worlds-best-chain-lubricant-coating

This schtick was better, and they're about the same ripoff. If I'm going to get ripped off, it's by a greatest flandangoer of all timer.
  • 1 0
 I’ll stick with Tri-Flow - works amazingly and you can get it anywhere for $3-6 per drip bottle. There a secret it has PTFE, don’t tell anyone. My chain last 1.5-2x longer since switching to Tri-Flow.
  • 2 0
 this is copying automakers with their snake oils 80 bucks a litre, cha ching
  • 3 0
 I just use my old engine oil. Recycling ♻️
  • 1 0
 Chainsaw bar oil is very sticky and stays on chains well too.
  • 1 0
 I'm a watchmaker, if you think this is expensive check out Moebius lubricants. 9415, for instance. These are our 'industry standard' go-to's.
  • 4 1
 Far too woke. Won’t buy.
  • 1 0
 I don't know whats more absurd. The $65 lube, or the hand model applying it gently with gloves on like he is working on Formula 1 or something.
  • 1 0
 WPL - it works, it's local (BC), they don't make ridiculous claims, or cynically leverage social/trending topics to elevate brand awareness/hella-woke status.
  • 3 0
 65 dollar lubricant comes with a prostitute where I live..
  • 3 0
 I don't know, is it approved for internal use?
  • 1 0
 Y'know, the extra fraction of wattage you conserve from using this could just be offset by eating literally one less Timbit instead of spending 65$ on chain lube
  • 2 0
 Is this like a Duracell advert where they compare an alkaline battery to a zinc battery .
  • 3 0
 psssshh.... this is for peasants. I lube my chains with printer ink
  • 1 0
 From today with this oil the worst things that can happen to your bike are:
- shatter a carbon frame
- have a dry chain
- demolish a $ 2,500 pair of wheels
  • 1 0
 Really good lubricant comparison video here. Doesn't include the new Muc-Off but one of their other lubes.
www.youtube.com/watch?v=FbFNrnQ4QUo
  • 1 0
 Rather cheap shite compared to my Kashima lube . Adds gold sparkles to your chain.
Reduces the friction in your wallet by 200$
  • 2 0
 T-9 is better and cheaper
  • 2 0
 Yeh, I use this and find it works well.
  • 1 0
 Surely this should be compatible to Kashima stanchions? It's even applied to a Kashima chain in the photo.
  • 1 0
 Really great to see Muc Off with an alcohol free product. Looking forward to WD0.0 when it is finally released
  • 1 0
 Is nobody else angry at the name? Lubicrous is right there, a wide open pun!
  • 1 0
 99.9% of Mucoffs claims are total rubbish. they are 99% marketing and 1% performance.
  • 1 0
 Peanut oil. Worked in the engines of Spitfires better than petroleum. Ticks all the eco boxes and it smells great!
  • 1 0
 This will go down as the most commented post ever.....a slippery slope indeed!
  • 1 0
 you'd have to be insane to pay that for lube even if you are a dentist and ride the sweetest Yeti ever assembled.
  • 1 0
 Forget the motor oil. I’m using this lube on my chain from now on lol
  • 1 0
 According to Levy, chamois with a nut sack will give you more watts than this saves. #nutsupportwatts #chamoistalk
  • 21 19
 they bowed to cancel culture. they can kick rocks.
  • 13 18
flag Lemmyschild (Sep 16, 2021 at 19:21) (Below Threshold)
 So, put you down for racism is good for sales?
  • 3 2
 @Lemmyschild: absolutely
  • 11 1
 @Lemmyschild: So you think punishing a black team manager for posting something stupid on instagram by removing his funding is good for anti racism?
  • 2 1
 Agreed
  • 1 0
 @Lemmyschild: cmon, have some patience and assume that in all likeliness AP didn't do this out of nefarious intentions, or to be intentionally cruel. You'd be better off assuming people are trying to do what's right first. If we all assumed you were being stupid on PURPOSE, that wouldn't be fair to your ignorance. so cmon, spread the love.
  • 1 1
 @commental: I think they would have done the same to a white team manager. Are you advocating for a double standard based on skin color?
If you have a global company you can't afford to be hiring and employing people who are that irresponsible and out of touch. What's the next thing they're going to do that costs you money and reputation in the market place? Is is good for anti-racism to not employ and promote people who are so one dimensional that they can't predict the reaction to doing something like that? I'd say yeah.
  • 2 0
 @Lemmyschild: Looking at the comments here and on other pages their actions have cost them sales and reputation in the market place. IMHO rightly so.
They punished a black manager for using a word and song lyrics that it's OK for him to use (yes, it was undeniably stupid and ill advised, but not racist), whist ignoring the fact that they, as a company were completely happy to use scantily clad women in provocative poses to market their products until recently. You could call that irresponsible and out of touch. Their double standards are mind blowing.
You can buy all the over priced Muc-Off shit you want. I, along with many others, can see straight through their bullshit and will never buy any of their products again.
  • 1 1
 @commental: 1.)obviously it wasn't "okay for him to use." What company should continue employing people who do things that are undeniably stupid and ill advised, just so long as its not racist, according to a percentage of internet commenters?
2.)Paying women to model regardless of how much clothing they are wearing is a different issue with a completly different dynamic than letting your employess post racist material online, even if it was a mistake.
3.)virtue signaling about refusing to buy their products "again" means that you never had an objection to their use of women in advertising before.
  • 1 0
 @TotalAmateur: why would you assume that I assumed his intentions were "neferious"?
  • 1 0
 @Lemmyschild: Please explain to me how it's racist for a black man to do what he did? Neither Charlie Julia or Amaury Pierron are Muc-Off employees. Also, I haven't bought their products for years, nice jumping to conclusions though.
Good luck to you if you want to support their actions, I will always see what they did as BS.
  • 1 0
 @commental: can you point out where I said it was racist? My point is it was stupid. Doing something stupid that involves race doesn't necessarily make you racist. But it does makes you a liability to your sponsers. Those two obviously didn't understand how privileged their positions were or what was expected from them. I'm not jumping to conclusions about your use of their products you said you wouldnt buy them "again" that means you have in the past. What did I conclude wronly?
  • 1 0
 @Lemmyschild: In your 1st comment you said "So, put you down for racism is good for sales?" Why make that comment if you didn't think it was racist? Yes I have bought their products in the past, like 20 years ago. I didn't even have a computer at the time so I don't know how they advertised their products back then, so you concluded me being OK with the scantily clad women in their ads wronly.
Anyway, you do you, I can't be bothered to continue with this.
  • 1 0
 @commental: sounds good. Keep in mind the original comment was made in repy to someone bemoaning cancel culture who was going to show their displeasure by boycotting.....the irony impairment pretty much assures we are operating in the realms of the absurd.
  • 3 0
 Outside+ members only
  • 1 0
 Listen carefully and you might hear the far distant cry of a dentist going "hmmmmmmm. Looks reasonable"
  • 2 0
 if the ride is wet enough you don't need lube...
  • 2 0
 Come to find out, it just olive oil.
  • 1 0
 Compared to that lube, you can achieve less power loss if you take a dumb before your ride. Or have a hair cut.
  • 2 0
 Hmmm, probably the most money your step mums ever had spent on her
  • 1 0
 The way some of my friends use chain lube, they'd be broke and homeless by the end of a ride if they used this stuff
  • 2 0
 Fuckoffmucoff! I only use cold pressed olive oil from tuscany.
  • 1 0
 lel i had a friend that actually went there. didn't have anything else handy lol
  • 2 0
 so instead of losing 1 watt you lose 0,5 watts. impressive /s
  • 2 0
 Hopefully it works better than their sealant.
  • 2 0
 I only use Channel for my chain
  • 3 0
 Jizz
  • 2 0
 what an absolute crock of shit
  • 1 0
 For those times when being a regular douche just won't cut it. $65 for a bottle of chain lube ROTFLMFAO x 1,000,000,000.
  • 1 0
 I’m pretty sure this isn’t real, snd was just written to feed the comments section.
  • 3 0
 $65? FucOff!
  • 1 0
 Beat me to it.
  • 2 0
 saw the price and skipped to the comments
  • 2 0
 Lubricant is useless, I only use lubrican...
  • 1 0
 So this is really telling us that Synergetic is a much better buy at $25/bottle than this ludicrously-priced stuff.
  • 1 0
 I can't even read that chart. Maybe I should invest in glasses before lube?
  • 1 0
 I can see someone actually buying this for his/her gold SRAM Eagle chain to keep it bling and shiny! Big Grin
  • 1 0
 Wowzers, I'm going to stick with the free bottles of squirt they give me at every race and bike shop
  • 1 0
 This is like 5000€ euro speaker cables. You buy it and think you can tell the difference.
  • 1 0
 But does it have nonoxonol-9 ???
  • 2 0
 I'd rather not
  • 1 0
 So bacon grease isnt good enough anymore?
  • 1 0
 Don’t you dare waste bacon grease by putting it on your bike. Make a grilled cheese sandwich with it instead.
  • 2 0
 Snake Oil Lube
  • 1 0
 Back channel talk in the industry says it's highly refined cowpers.
  • 2 0
 Like these fuc off stuff
  • 1 0
 Use only for Yeti E160 and Keneve Sworks SL
  • 2 0
 Snake oil.
  • 1 0
 MucOff, lubes for Barbie.
  • 2 0
 $1.300 1 liter.
  • 1 0
 works good for anal sex ??? or similar? wtf....65$ for this sick oil xD
  • 2 0
 Just spit on it.
  • 1 0
 If I'm gonna spend this much on lube it won't be for bike riding...
  • 1 0
 I wish Muc Off would f*ck off XD
  • 1 0
 Ludicrous is correct. Piss off
  • 2 0
 Boutique lube
  • 2 0
 WTF AF
  • 1 0
 Or just ATF
  • 1 0
 LOL... Never Muc-Off. Just. No.
  • 3 2
 I've never used a chain lube and my bike shifts amazing
  • 1 0
 that's like 25 cans of GT85...............
  • 1 0
 It's like....you almost don't need an ebike with this lube.
  • 1 0
 Relatively expensive?! This is Super Giga Mega Crazy expensive. AF.
  • 1 0
 "relatively expensive" - LOL
  • 1 0
 Comments never disappoints!

But it’s Unicorn oil…
  • 1 0
 Suck my big balls for that price
  • 1 0
 How much dirt was involved in their testing?
  • 1 0
 Missed a real opportunity by not calling it "Chain Canceler"
  • 1 0
 Gotta put this on my 1k Specialized hotrod
  • 2 0
 L O L
  • 1 0
 This is perfect for my Yeti. Ya know what I'll take 5 ....
  • 1 0
 Who else didn't read the article and skipped to the comments?
  • 1 0
 I'll wait till it becomes and Aldi special sale thanks.
  • 1 0
 "Oh. We’re using our made-up claims. Then I am Spider-Man"
  • 1 0
 Muc-Off are, once again, taking the piss.
  • 1 0
 There's a sucker born every minute!
  • 1 0
 they are for the rich
  • 1 0
 Guys... what.
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